Life is a Carousel for Philips
Here's something that really appeals to all of us at Campaign Brief. Created for Tribal DDB, Amsterdam, this awesome interactive campaign promotes Philips' latest entrant into the
television market, the CINEMA 21:9. Since the television's 21:9 frame lends itself so readily to film, Tribal DDB, Amsterdam commissioned Stink Digital to create a piece of filmed content that could hold its own with Hollywood's best.
Stink Digital director Adam Berg responded with an idea for an epic 'frozen moment' cops and robbers shootout sequence that included clowns, explosions, a decimated hospital, and plenty of broken glass, bullet casings and money. The film, titled Carousel, is the centre piece of the project.
On its
own, it clocks in at a (totally coincidental) two minutes and 19
seconds, but Berg conceived it to work as an endless loop. Visitors to
the microsite therefore have the option to 'spin' through the film's
single take shot repeatedly, to stop on a specific frame, or to watch
it at the preordained speed.
The film also contains embedded hotspots, which, when triggered, transport the viewer seamlessly from the heavily posted film to a behind-the-scenes version of the same shot. This constant moving between two layers of reality proved one of the project's biggest and most ambitious production challenges.
Other details of the online execution play off the cinematic theme; the microsite's loader doubles as a credit sequence, while rich media takeover banners drive traffic to the site by teasing viewers with an original Carousel trailer.
All aspects of the production, from the film shoot to web design and development, were conducted by Stink Digital and Tribal DDB Amsterdam.
The film also contains embedded hotspots, which, when triggered, transport the viewer seamlessly from the heavily posted film to a behind-the-scenes version of the same shot. This constant moving between two layers of reality proved one of the project's biggest and most ambitious production challenges.
Other details of the online execution play off the cinematic theme; the microsite's loader doubles as a credit sequence, while rich media takeover banners drive traffic to the site by teasing viewers with an original Carousel trailer.
All aspects of the production, from the film shoot to web design and development, were conducted by Stink Digital and Tribal DDB Amsterdam.
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That's hot!
Wow....this is great stuff! Real Stuff! Love it.