Seen+Noted: Sexy low rise Levi's

Thursday 16, April 2009 at 9:38 PM by CB
How do you sell a pair of Low Rise Jeans to the youth? Simple, give them a sexy rear view. JWT Delhi did exactly that with this print campaign for Levi's.
Credits: Creative Directors: Swati Bhattacharya, Anirudh Verma. Creative Team: Sandeep Salariya, Chirag Bhasin.

Levi_s_Low_rise_3.jpgLevi_s_Low_rise_2.jpgLevi_s_Low_rise_1.jpg



6 Comments

Anonymous said:

Levis makes underwear too. So its amazing that they actually give rivals like Jockey free advertising. Plus they make their logos waaaaaay bigger than theirs. Funny stuff.

April 17, 2009 12:52 PM
Anonymous said:

milli vanilli

April 17, 2009 10:22 PM
Anonymous said:

ya - free ads for calvin klein, jockey etc.

and in a decent low waist jeans you better be seeing a lot more than half the underwear logos.

April 18, 2009 12:41 AM
Anonymous said:

I'll be amazed if they even showed these to the client.

BBH is now in India, and badly thought out ads like these are just begging the Levis client to move the business to them.

April 18, 2009 11:41 AM
Anonymous said:

the word is SEXY.

April 20, 2009 1:08 AM
Anonymous said:

Would Levi's ever run anything like this?

August 15, 2009 4:04 AM

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