BBH Singapore add five more to their creative department including CB Asia Creative Rankings chart-topper Adrian Chan

BBH Creatives5.jpgAdrian Chan, the current No1 creative in Asia in this year's Campaign Brief Asia Creative Rankings, has resigned from Ogilvy & Mather Singapore to join BBH Asia-Pacific Singapore.
Chan joins BBH along with four other new names to its Creative Department following a rise in new and existing business development growth. He joins the Agency as Senior Art Director. The Melbourne University graduate started out his career in advertising three years ago. At Ogilvy, he worked on clients such as Coke, Ben & Jerry's and American Express and won a large array of awards including Gold at Cannes, One Show and Clio.
Copywriter Elena Fletcher joins as Senior Copywriter and brings with her experience spanning  Singapore, Malaysia and Canada. One of Elena's most successful campaigns was the  Action for Aids 'Nikki' campaign at FCB, which garnered unprecedented public response, media attention and a Gold Effie. Leading accounts she has worked on include Starhub, Samsung and The Royal Bank of Canada.
Lauren Tan joins the Agency as  Art Director. A graduate of Temasek Design School, Lauren's  experience includes working at Ogilvy Red Card where she worked on clients such as Motorola, The Economist and Nike.
Copywriter Daniel Ko joins the Agency bringing  experience on previous accounts that include ExxonMobile, Republic of Singapore Air Force, and the Singapore Health Promotion Board in his previous role at DDB Worldwide.
Fresh from studying and working in London, Janson Choo joins BBH Asia Pacific for his first job as Art Director in Singapore. A graduate of Central Saint Martins, London,  Janson has worked  at Saatchi & Saatchi and Y&R  London, with clients such as Tesco and Virgin.
Said Steve Elrick, Regional Executive Creative Director, BBH Asia Pacific: "It's always good to shake things up and these guys will certainly do that. Change is good. As is pizza.  It's not about the gongs they have won but about the way they think - and how that thinking will be zoning in on some of our Clients' brands.  It's also  a signal from BBH that we are constantly open to getting the freshest thinkers in the business and  applying their particular and unusual talents to what we do,"
Pictured from left to right: Adrian Chan, Daniel Ko, Lauren Tan, Janson Choo & Elena Fletcher

8 Comments

Anonymous said:

BBH: "We don't scam, we hate scam, scam is evil. Congratulations, you're hired"

Anonymous said:

What the??
How did O&M let this guy leave. Young and number one in Asia and they haven't looked after him? what happened?

Anonymous said:

Nice move guys. BBH have the right perspective on this industry. Finally an agency managed to snare Elena! She rocks.

Anonymous said:

You can sense the ECD is struggling with the wording of that press release.

Shaking things up is good...and so is pizza....LOL!

Could this be closer to the truth?

We have no money and so decided to find the cheapest creatives money could buy...and goddammit, times are so bad we got 5 for the price of 3.

Anonymous said:

Yes 2.16 it goes to show that all that we are not into awards talk is all a load of rubbish. BBH know that they have to improve their creative reputation here. They can only ride on the back of the London office for so long. So far it's their planners and agency management that is carrying their new business performance.

Adrian has really shone at Ogilvy. I hope BBH continue to let him grow.

Anonymous said:

7.20 you're right....Ayesha is one of the best (if not the best ) planners around....but... I'm not sure the kids in the picture have what it takes to keep up with her intellectually. Will they have the nous to challenge her, engage with her? Not sure abt that...she'll probably have to tell them what to do....and they will. Funny thing is, the whole creative department at BBH, with a couple of exceptions, is like that.

As long as you have smart people who keep a tight rein on strategy, you can get away with poor creative. For a while.

Anonymous said:

Steve speaks about hiring Adrian, the whole scam debacle from couple months back and other stuff in his recent interview on ihaveanidea

http://ihaveanidea.org/creatives/2009/07/01/steve-elrick/

Anonymous said:

I love the part in the interview where he says he hired asias top creative not for the awards he's won but for the other work in his book that no one has ever seen. Thats a classic...shades of Karl Rove.....super flyweight Karl Rove.

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