August 2009 Archives

Vivian Greig vertical colour.jpgA new online advertising marketplace launched today will enable advertising agencies and creatives for the first time to showcase and offer for sale creative concepts that have yet to see the light of day as fully fledged ads.

www.creative-exchange.com
offers a one-stop, online creative resource that agencies can use to market creative ideas that might have been left "on the shelf" because they have not been used by clients.

The service can be used to sell existing concepts or repurpose creative ideas for different clients and brands, not just in Australia but globally.

Buyers using www.creative-exchange.com can browse through a range of creative ideas and choose concepts that are ideal for their own purposes.

www.creative-exchange.com also helps agencies boost awareness of their creative talent - and all their other skills - among target audiences such as potential clients, the creative community, prospective employees and freelancers.

Top director: Sam Bryant

sambryant.jpgEvery fortnight Campaign Brief Asia is turning the spotlight on a hot director that is currently in the news. Campaign Brief Asia speaks to Sam Bryant, a director who signed with Luscious International last year.

Bryant wrote and directed a short film called GPS, which was selected for the Fabulous Four showcase at ADFEST 2009. The film was so heavily praised by judges and the audience that it went on to earn him official selection for the Young Director Award at Cannes Lions Festival. Bryant was a child actor, is an avid surfer and skater; and has been a presenter on the Disney Channel. He started his career working in 2D. Recent work includes collaborating with Droga5 to establish and develop viral content for the Young Gun Awards 'Quit In Style' campaign, branded digital short films for Diet Coke and shooting and directing spots for the ABC program, The Gruen Transfer. In addition to his commercial work, Sam has directed music videos for bands including Sparkadia and Josh Pyke. His most recent music video was nominated for 'Best Australian Music Video' at the 2008 J Awards.

Bestads Top 6 of the Week now ready to view

Best Ads Logo copy.jpg Bestads Top 6 Commercials of the week in the world is now ready to view (including two ads from Asia), reviewed by Tom Eslinger, worldwide digital creative director of Saatchi & Saatchi, based in London: http://tr.im/fopw

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(The world's best and most popular weekly ad podcast, in the iTunes Top Video Podcast Charts in the UK, Canada, Australia, New Zealand, Ireland, Portugal, Greece and Finland).

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Waldron departs ECD gig at M&C Saatchi NZ

ToddWaldron-WEB.jpgM&C Saatchi New Zealand has parted company with Todd Waldron, who has been executive creative director of the agency since arriving from Asia this time last year.
 
M&C Saatchi CEO Nick Baylis confirmed Waldron has gone but would make no further comment on his replacement at this stage.

Meanwhile, the agency has employed former BWM Sydney digital creative director Simon Smith as digital CD.

Before MC Saatchi, Waldron was a former BBH Asia Pacific creative director. Born in the United States but resident in Asia for much of his life, Waldron has created award-winning work for clients such as Levi's, Axe (Lynx), McDonald's and Reebok. Under his creative leadership, BBH Asia Pacific was twice named Agency of the Year, in 2004 and 2006.

Seen+Noted: Can you take the heat?

screencaps_missiles_1.jpgBao Bao Chilli Sauce delivers a dose of fiery fun with each dollop. To communicate this Grey Kuala Lumpur created a series of quirky web banners which were placed on food blogs, each featuring a different representation of intense heat.
 
The first utilizes heat-seeking missiles that are attracted to the bottle of chilli sauce wherever it goes, implying that the sauce is irresistible. The second sends the cursor reeling back with an explosion triggered by each mouse-over. The third banner sparks off flames and sets the cursor aflame whenever it strikes the bottle, reflecting the nature of chilli fans who love to 'play with fire'.
 
See Missiles.
See Blast.
See Sparks.

Credits - Executive Creative Director: David Sin. Copywriter: Charlene Ong. Art Director: Jonathan Lim. Designer: Jonathan Lim. Flash Designer: Lukman Hussein & Janice Hoh

DDB Singapore blocks the sun

sunstopper_Before.jpgOn July 22, 2009 this century's longest and most dramatic solar eclipse plunged large swathes of India, China and Japan in total darkness. DDB Singapore's idea was to claim this eclipse on behalf of our clients Johnson & Johnson for their Neutrogena Ultra Sheer sun block.

The agency built a digital campaign around the thought: For 6 minutes and 39 seconds (the duration of the eclipse) the moon will protect you from the sun, but for the remaining 500,000 minutes you need Neutrogena Ultra Sheer sun block. They used two blogs, 21 viral videos, twitter, facebook, flashmobs and a variety of sampling events to drive traffic to a website, sunstopper.sg

A playdate in the Sandbox

Picture 433.pngBy Mike Newman

Last week saw Google's first Creative Sandbox event outside the US, held in Sydney's Carriageworks.

Robert Wong, Google's New York based Executive Creative Director, explained his job was like that of any agency CD, and to prove it he set the evening up with a slogan:

"The best thing you can do tonight is to make friends with a geek".

Girls in the dark for Ford Fiesta

23708_PIC.jpgJWT Shanghai has created a recruitment video for the Ford Fiesta "Bold and Stylish Blog". The blog invites 20 people to express their bold and stylish DNA with a Ford Fiesta and sharing it with everyone.

See the idea.

Credits - Executive Creative Director: Yang Yeo. Creative Director: Elvis Chau, Raymond Chin, Rojana Chuasakul. Copywriter: Ada Hu, Margin Ma. Art Director: David Mo, Sandra Shen, Nan Lu. Agency Producer: Fiona Zhong. Production Company: Xiang Shang Pictures. Director: LI Hai Long.


More on the scam debate from Campaign India

CampaignIndia139.jpgThere's a very good article on scam ads that caught Campaign Brief's eye today in the latest issue of Campaign India (August 14th). The article "Have scam ads been eradicated from awards?" is written by Arun Sudhaman, previously working with Media Magazine in Hong Kong, but now transferred to Haymarket's flagship London ad mag Campaign.

The article looks at why scam ads were down at this year's Cannes Advertising Festival and in the story Philip Thomas (Cannes CEO) and David Lubars (Cannes Press & Film jury head) are quoted along with Neil French, John Merrifield and Calvin Soh from our region.

Cannes believes scam is becoming a thing of the past as they make concerted efforts to weed it out. Others are doubtful with the general belief being scam was down in Cannes this year as agencies had less money to invest in it due to the current global economic crisis. It's probably true that juries felt they had to be more politically responsible with their decisions this year.

As Sudhaman explains though, despite the so-called hard line taken by Cannes this year, it's a difficult position for the festival organisers (and other awards shows) who financially benefit from scam ad entries. Despite the hard talk on clamping down on scam it's a hollow threat from Cannes CEO Philip Thomas. If the festival was serious on the clamp down then proper punitive actions would be in place with agencies like FP7 Qatar (exposed at the Dubai Lynx) and TBWA Paris and Epoch Films (with Lions revoked in 2008) barred from entry for the next two years.

Here's a few quotes from the story:

Picture 393.pngThere's nothing better than a good ambient idea. Actually, the only thing better is when it's a campaign.

Here's a New Zealand campaign that got a belly laugh around the Campaign Brief office.

OK, they didn't actually hang one of their staff members over the balcony, they had to use a stunt man. But the stuff.co.nz team know they won't be so lucky in the future and they are all up for the challenge.

Picture 414.pngThe second punishment meted out in Stuff.co.nz's consequences campaign also showed what happens when the staff don't break the stories first. Don't spare the tomatoes.

Bestads Top 6 of the Week now ready to view

Best Ads Logo copy.jpgBestads Top 6 Commercials of the week in the world is now ready to view, reviewed by Andrew Simon, SVP, Creative Director, DDB Canada: http://tr.im/fopw . Good news for Asia - Simon chose Lowe Bangkok's Surf "Bee" execution as the best print ad of the week.

Get the Bestads Podcast CLICK HERE
(The world's best and most popular weekly ad podcast, in the iTunes Top Video Podcast Charts in the UK, Canada, Australia, New Zealand, Ireland, Portugal, Greece and Finland).

Creatives get behind Art Directors Club of China

ADC_Of_China_Logo.jpgTen leading creatives in China have endorsed the newly set up Art Directors Club of China and have been appointed as global ambassadors of the ADC. The ADC is also attracting the interest and support of the international advertising community. Chuck Porter, co-Chairman of Crispin, Porter + Bogusky has been appointed as honorary ambassador and Katie Kempner, vice president and director of agency communications, Crispin Porter + Bogusky has been appointed as ambassador.

The new ambassadors are:
 
  •   Carol Lam; TBWA Shanghai, executive creative director
  •   Chien Hwang, TBWA Beijing, executive creative director
  •   Chuck Porter, Crispin Porter + Bogusky, co-chairman (Honorary Ambassador)
  •   Dirk Eschenbacher, Tribal DDB, Asia-Pacific executive creative director
  •   Edmund Choe, Saatchi & Saatchi, executive creative director Greater China
  •   Fan Ng, Saatchi & Saatchi, executive creative director
  •   Jason Zhao, Cheil Worldwide China, executive creative director Greater China
  •   Jennifer Tan, Nitro Shanghai, CEO/executive creative director
  •   Katie Kempner, Crispin Porter + Bogusky, vice president and director of agency communications
  •   Kelly Pon, BBH Shanghai, associate creative director
  •   Nils Andersson, Enfatico, global creative director
  •   Yang Yeo, JWT Shanghai, chief creative officer

TBWA Hong Kong disrupt their website

TBWA.jpgTBWA Hong Kong has just launched their new website with the age-old challenge  - how does a communication company communicate B2B informatively, but creatively? And in TBWA's case 'disruptively'?

Check out the result at www.tbwa.com.hk . (Make sure you click and flick the elements so you 'disrupt' the website design.)

AWARD School graduation in Singapore

topstudentsSelwyn Low Wei Siong Shivram Gopinath andjuggi.jpgAWARD School Singapore held their graduation this week with a function at the Artery Bar. Hosted by AWARD Committee member, Jagdish Ramakrishnan (pictured center), the evening allowed the finest creatives, students and media to view an exhibition of students' top work. The top AWARD School student in Singapore went to Shivram Gopinath (in picture to right), who will now go forward for international judging against students across Australasia. These winners will be announced in the coming weeks. Second place went to Selwyn Low Wei Siong (pictured left) while Brendan Graham placed third.

Seen+Noted: Kung food fighting

Crab-1.jpgAriel fights it out with regular food stains in this four-execution print campaign from Saatchi & Saatchi Guangzhou.
Credits - Executive Creative Director: Ng Fan. Creative Director: Wendy Chan. Writer: Au Kin Cheong. Art Directors: Ng Fan, Wendy Chan, Liu Zhong Quing, Ye Zhi Guang.

Seen+Noted: Soft Surf

SurfInsects2.jpgLowe Bangkok has released new print work for Surf with Fabric Conditioner that demonstrates how soft it makes your clothes.
Credits - Creative Directors: Dominic Stallard & Clinton Manson. Copywriters: Showtika Somjid, Clinton Manson. Art Directors: Chanwichit Khuyngern, Dominic Stallard, Scott Hitchcock. Photographers: Anuchai Secharunputong, Nok Pipattungkul. Photographic Studio: Remix Studio, Bangkok. Producers: Nuch Lertviwatchai, Monrudee Aniwat, Saronyod Kittikunwong.

Call for entries to the AME Awards

The AME Awards for Advertising & Marketing Effectiveness announced the Call For Entries for the 2010 competition. Now in its 16th year, the AME Awards honor work that successfully demonstrates groundbreaking solutions to challenging marketing problems.  This year's AME competition will offer a redefined category lineup to feature the new array of tools in use by advertisers and marketers.  In addition, the 2010 competition will introduce regional competitions to allow the preliminary competitions to take place within specific regions. 

Cheil Worldwide sponsor Spikes student academy

Spikes Asia has teamed up with Cheil Worldwide to form a dedicated Academy for 15 students from across Asia. Launching this year, The Spikes Academy, sponsored exclusively by Cheil Worldwide will be a permanent addition to the festival offering a unique educational programme during the 3-day event.  

Guided by their own tutor, Noor Azhar Mohamed, lecturer in Creative Media Design at Singapore Polytechnic, the students will benefit from the various festival activities, which include seminars, screenings, exhibitions and workshops. And to further enhance their learning experience, the students will also enjoy their own unique master-classes and tutorials given by top international industry figures. The Academy's activities will culminate in a graduation ceremony.

Seen+Noted: Forever love

HouseOfLove.jpgTo emphasize the positioning and key attribute of Dentiste, the night time toothpaste JEH United, Bangkok created this spot that tells of a grand movie style 'morning love story'. The spot was directed by Phenomena Bangkok's Thanonchai Sornsrivichai.
View the spot here.
Credits - Creative Director: Jureeporn Thaidamrong. Copywriter: Jureeporn Thaidamrong, Suwit Ekudompong. Art Director: Komsan Wattanavanitchakorn. Director: Thanonchai Sornsrivichai.

Today is the final deadline for LIA

Today is your final chance to enter the London International Awards. Agencies only have today to register online with LIA and then all material for judging must reach the LIA offices by August 21st. For entry kits see www.liaawards.com

Ad Industry comedy/drama to launch on TV

Sumo_30s.jpgPicture 400.pngPicture 404.pngA new six-part tv comedy/drama on the advertising industry is about to launch on The Comedy Channel on Foxtel in Australia.

:30 Seconds, is created and written by Three Drunk Monkeys Sydney executive creative directors Justin Drape and Scott Nowell and Prodigy Films director Tim Bullock. It will premiere on The Comedy Channel on Monday 7th September. The series - which has the odd mention of Campaign Brief magazine was produced by Andrew Denton's production company, Zapruder's Other Films, exclusively for Foxtel. The production company is behind the highly successful Advertising panel show The Gruen Transfer, which is currently being sold to networks around the world.

Three Drunk Monkeys, Sydney is promoting the premiere with a multi-layered campaign.The campaign consists of online, print and outdoor executions, as well as 90-second, 60-second and 30-second TV spots, which will air online and on Foxtel. The spots are "vox pop" style clips starring some of the show's cast in character, showing viewers what to expect from :30 Seconds.

An 18-minute Behind the Scenes video, featuring interviews with the cast, writers, director and executive director Andrew Denton, will also air on Foxtel and online.

VIEW THE BARBARA SPOT
VIEW THE MARION SPOT
VIEW THE McBANEY SPOT
VIEW THE SUMO SPOT
VIEW THE BROOKER SPOT
VIEW THE MARTIN SPOT
DIRECTORS ISSUE SPREAD2.jpgDIRECTORS ISSUE SPREAD1.jpgLooking for a new director to help you to that next Cannes Lion? Or just looking for a certain style that will capture the mood of your next script? Then go no further than Campaign Brief Asia's annual A-Z of TVC Directors. This section is part of the latest edition (#47) of Campaign Brief Asia.

Download the 46 page section here:
CB ASIA DIRECTORS SECTION 09.pdf

This comprehensive listing of TVC Directors for the South-east Asian region is designed to introduce creatives and agency producers to different directing options. Agency Producers and Creatives make sure you keep this PDF download on your desktop for future reference over the next 12 months.

Seen+Noted: Unfair match

Unfair_Match1_Page_1.jpgJWT Jakarta get into the ring to highlight child abuse in this poster campaign for KPAI Against Child Abuse.
Credits - Executive Creative Director: Ivan Hady Wibowo. Copywriter: Morian Madjid. Art Director: Adam Pamungkas. Producer: Gina Virginia, Dimas Fajar. hotographer: Peddy Suryadinata. Retoucher: Kin (EyeCandi Singapore).

Seen+Noted: Bone flyover

Bone_Flyover1.jpgSaatchi & Saatchi Mumbai used a giant bone to demonstrate the strength that Novartis can give your bones. The giant bone was fabricated and placed around a pillar of a major flyover in Mumbai.
Credits - Creative Director: Juju Basu, Hanoz Mogrelia. Writer: Amit S Acharekar. Art Director: Sandeep Poyekar. Production Manager: Anand Siva.

Bollywood of the 80s returns for MTR

MTR-_Rava_Idli.jpgThis MTR Idli Mix spot is from Ogilvy & Mather Bangalore is a take on the Indian television serials based on Indian epics that ran in the 80s. Hugely popular, they featured severe hamming, bad computer graphics, cheesy sets and foolish plot jumps. Much like Bollywood today. The spot was directed by Ayappa K.M. via Footcandles Films. View the spot here.
Credits - Executive Creative Director: Amit Akali, Malavika Mehra. Creative Director: Anil Thomas. Copywriter: Senthil. Art Director: Sumit Basu. Agency Producer: Anand Menon, Amarjeet Phukan.

The larger and more social YoungGuns

Picture 399.pngYoungGuns has launched for 2009 with a brand new, content rich website and a number of new initiatives that will further help young talent build their profile and fast track their career.

The two big initiatives are:
The YoungGuns Social Network: this is designed so that you can expand your creative network by showcasing, sharing and linking your portfolio or reel. It interconnects with Facebook and provides a personalized link to share. If you want to get your portfolio or reel out to the right people in the right environment, this is it.

AWARD School graduation in Malaysia

AWARD kl.jpgAWARD School Malaysia celebrated the next generation of creative talent at the Graduation
in Kuala Lumpur last week with the graduation held at Telawi Street Bistro. Hosted by AWARD School leaders Ted Lim and Tony Savarimuthu and The 4A's, the evening allowed the finest creatives, students and media to view an exhibition of students' best work.

The top AWARD School student in Kuala Lumpur went to Alvin Pak who will now go forward for international judging against students across Asia and Australasia. These winners will be announced in the coming weeks. Second place went to Chong Chwan Shen and Krishna Kumar placed third. The judging panel responsible for selection of the top students and the 'work on the wall' included: Ted Lim - Naga DDB and Adrian Miller - Saatchi & Saatchi
Malaysia.

The Glue Society joins Revolver

gary-freedman.jpgKNEEBONE.jpgIn a major coup, internationally regarded and multi award-winning creative collective, The Glue Society have moved from @radical.media to join Revolver.

Headed by New York-based Gary Freedman (far left) and Sydney-based Jonathan Kneebone (left), The Glue Society comprising film directors, designers, artists, and a body of work ranging from art based projects exhibited in some of the most prominent spaces in the world, to broadcast entertainment, to TV commercials, The Glue Society directs work that crosses all boundaries and has seen them take home accolades from every major award show across the globe, not least of which, a Grand Prix and Titanium award at Cannes.

Bestads Top 6 of the Week now ready to view

Best Ads Logo copy.jpg Bestads Top 6 Commercials of the week in the world is now ready to view, reviewed by awarded Sydney-based creative director, Andrew Fraser: http://tr.im/fopw. There are several Asian ads in the Top 6 Print and Top 6 Outdoor.

Get the Bestads Podcast CLICK HERE
(The world's best and most popular weekly ad podcast, in the iTunes Top 20 Video Podcast Charts in the UK, Canada, Australia, New Zealand, Ireland, Portugal, Greece and Finland).

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Pierre Vermeir takes creative mantle at Keen

Pierre Vermier - Keen.jpgThe Bangkok-based brand strategy and integrated communications agency, Keen, has appointed internationally renowned designer, Pierre Vermeir, as Creative Director.  Bringing with him 30 years of industry experience, Vermeir will oversee the agency's creative output across all accounts. The announcement comes in the wake of substantial new business wins from around the globe.

"This is a critical hire for us as Pierre will be a key player in Keen's ambitious global plans and he brings with him a branding expertise that is unparalleled in Asia.  Pierre will complement Keen's world class management team, to create a differentiated global branding and communications offering in the tourism sector," said David Keen, CEO.
Rajiv.jpgAbhijit.jpgOgilvy & Mather India has promoted Abhijit Avasthi and Rajiv Rao to jointly take the position of National Creative Directors. According to a press statement this is a move that the Ogilvy India Board has made in order to ensure that they are ahead of the game in these changing times.

"The responsibility given to these two gentlemen is to ensure that Brand Ogilvy shines creatively in all Disciplines of our business to deliver even more dramatic brand-building for all our clients. In addition they will obviously be responsible for grooming the abundant talent that we have in our organisation.  They will work closely with all other Creative Directors to ensure that the famous Ogilvy battery of Creative Directors becomes stronger and better," details the announcement.

DDB hosts Sir Ken Robinson at Spikes Asia

Robinson_Ken.jpg

DDB Group Asia Pacific has secured Sir Ken Robinson, an internationally recognised leader in the development of creativity and innovation, for Spikes Asia, on  September 18th in Singapore. Sir Robinson, scheduled to speak at 11:00am, will present "Beyond the Creatives: Managing all your talent". He will draw on his extensive work with creative organisations and people across the world, describing the real nature of creative intelligence and the many forms that creative ability can take. He will address vital questions like, how are you creative? Why do so many adults think they're not creative? Most children are buzzing with ideas, so what happens to them as they grow up? Can creativity be developed? If so, how?

 

New addition to The Sweet Shop's global roster

Picture 385.pngThe Sweet Shop has strengthened its contribution to the Australasian market with an exciting addition to its roster, European director SEGA.
SEGA has signed on for global representation and joins other newcomers Mr Hide (Japan) and Paul Goldman (UK) as part of the international new wave from The Sweet Shop.
Says George Mackenzie, managing director at The Sweet Shop Sydney: "From the beginning The Sweet Shop has always offered Australasian Agencies a high level directorial talent. In order to grow that pool of talent, they have spent the last six years investing in infrastructure and have created a truly global production model. Sega is part of that plan, he is a top notch international director keen to get is teeth into projects from a region that is producing some of the best scripts the world."
Before moving over to commercial direction, SEGA worked as an art director. His commercials fuse technical complexities with strong narration. Throughout his career he has worked on commercials for brands including Chrysler, Orange, Metro and Seat.
Click here to view his work.

10 minutes with Birger Linke

birger linke.jpgCampaign Brief Asia sits down with a prominent creative talent from our region and gets to know them better. This week in this regular "10 Minutes With" column is Birger Linke - Executive Creative Director at TBWA Vietnam.


What did you do before getting into advertising?
I started off in packaging, designing for Becks Beer, Boss and Milka Chocolates (the latter work still shows up here and there).

How (or why) did you first get into advertising as a career?
My majors in high school were maths and arts. It must have been the combination that made me apply for graphic design studies.

Gary Caulfield drives (no, 6 irons) a Land Rover

Hole In One 012.jpgWhat do they say about golf? A bad day on the course is better than a good day in the office. Well here's a story about a good day on the course.

O&M Indonesia ECD Gary Caulfield played in a corporate golf day a few weeks ago and had rather an exciting day out on the course. It was a Singapore Airlines PPS Members Golf Tournament and Gary planned to make a big day of it with a few friends. No anyone who has played golf with Gary will realise that Gary has zero chance of winning any golf tournament - he, more often than not, is in the running for the novelty NAGA award (Not A Golfer's Arsehole) rather than for any of the top prizes.

But that all changed when Gary scored a hole-in-one on the last hole at the PPS Members day - the prize being a US$90,000 Land Rover, handed over to him by the General Manager of Singapore Airlines. The funniest part is that the insurance company, covering the prize, wanted to investigate if Gary was a golf professional - they would only have to look at the rest of his card to determine that!
 

Seen+Noted: Dog laxative

Foxi.jpgKennel1 wanted to show the efficiency of their dog laxative so Publicis India created this print campaign.
Credits - Executive Creative Director: Emmanuel Upputuru. Creative Director: Anindya banerjee. Creative Group Head/Art Director: Jagit Singh, Raylin Valles. Copywriter: Emmanuel Upputuru. Digital Imaging: Anand

The man who walked around the world

JohnnieWalker.jpgRobert Carlisle, the Scottish actor  who starred in The Full Monty and Trainspotting amongst others, goes on a long walk in this epic commercial for Johnnie Walker through BBH London. The spot was filmed in Perthshire Scotland and Director Jamie Rafn has Carlisle walking and telling the Johnnie Walker story for five minutes in this one shot take. View the spot HERE.

The bond of music

Threebond.jpgThreeBond is a high performance bond for industrial use. It's very strong - it's used in the manufacture of an automobile and a cell-phone, and it supports the development of advanced technology today. In this spot I&S BBDO Tokyo had the job of raising the recognition of ThreeBond to general consumers. The spot was directed by Nicholas Hester via Kirameki Inc, Tokyo.
View the spot.

AWARD Hall of Fame honours Neil French

neil-french.jpgAsia's advertising guru Neil French became even more of a legend when he was inducted into the AWARD Hall of Fame in Sydney last night.

There were eleven inductees into the AWARD Hall Of Fame, which was sponsored by Adstream. In addition to Neil French Jack Vaughan, Lionel Hunt, John Bevins, David Denneen, Bob Isherwood, Allan Johnston, Ron Mather, Alan Morris, Kim Thorp, and Gordon Trembath were all honoured.

VIEW THE VIDEO: Enjoy Lynchy's special wobbly cam, audience-view, wide screen extravaganza, only possible with a Sony Cybershot camera...

Top director: David Denneen

denneen1.jpgEvery fortnight Campaign Brief Asia turns the spotlight on a hot director that is currently in the news. We speak to David Denneen, widely acknowledged as one of Australia's top commercials directors, who has also built up the successful production company, Filmgraphics. Last night (Thursday, August 6) Denneen was inducted into AWARD's Hall of Fame.

He's worked with some of the world's most famous talent including Michael Jordan, Ken Griffey Jr., Shane Warne, Michael J Fox, Brooke Shields, Naomi Watts, Patrick Rafter, Richard Gere, Jackie Chan, Sir Bob Geldolf and Dustin Hoffman. In 2001 Deeneen was among the inaugural recipients of the Australian Screen Directors Association (ASDA) accreditation alongside George Miller, Peter Weir, Gillian Armstrong, Bruce Beresford, Ray Lawrence, Phil Noyce and Fred Schepisi. The accreditation for cinematographers, acknowledges the creation of a body of work of a consistently high standard. His peers voted him as Director of the Decade for the 80s and again for the 90s. Over the years he has won every major award in Australia and internationally at festivals, including D&AD, Mobius, Cannes, Kodak Gongs, and the New York Advertising Festival. In 1977 Denneen was animator, co-director and co-designer on the Academy Award-winning short Leisure (1977) and in 2006 he directed his first feature film, Restraint, a psychological thriller.

Seen+Noted: It's like being there

ESPN Wave.jpgThis is Saatchi & Saatchi Singapore's new print work for client ESPN. The poster shows that with ESPN it's like being at the game.
Credits - Executive Creative Director: Richard Copping. Creative Director: Andrew Petch. Art Director: Richard Copping, Eddie Wong. Copywriter: Andrew Petch. Photographer: Sebastian Tan (Shooting Gallery). Digital Imaging: Kendrick Wong, Deedee Ferninandus (Quay Digital)

Seen+Noted: Do you fit the role?

Navy Uniform DM_sml.jpgSaatchi & Saatchi Singapore created a direct mail piece that when opened shows off a crisp, white Naval Officer's jacket, complete with medals and decorations.
Credits - Client: Republic of Singapore Navy. Executive Creative Director: Richard Copping . Art Director: Bel Ong, Eddie Wong. Copywriter: Ranadip De, Andrew Petch. Designer: Bel Ong, Clifton Koh. Photographer: Teo Chai Guan (Teo Studio)

New Campaign Brief Asia out this week

CBA Front Cover.jpgLook out for the new bumper 88 page edition of Campaign Brief Asia - In the mail this week. The issue is dedicated to Yasmin Ahmad who tragically died last weekend. Yasmin, the ECD at Leo Burnett Malaysia and an acclaimed movie director, is featured on the front cover of the issue - this is the first time Campaign Brief Asia has ever featured a person on our cover. In the issue is:

1. A tribute to Yasmin.
2. CB's annual Top Directors profiles.
3. Extensive Cannes commentary including interviews with Eugene Cheong, Agnello Dias and David Guerrero.
4. Interview with Craig Davis on his return to Advertising
5. Rowan Chanen at M&C Saatchi
6. A profile on McCann Worldgroup in Hong Kong
7. Joji Jacob at DDB Singapore

Plus 16 pages of hot Seen+Noted new print campaigns.

Spikes Asia finalise juries

Dave_droga.jpgSpikes Asia has finalised the members of their Design, Craft and Integrated juries. The Integrated jury is made up of members of the other five juries, including three of the jury presidents, and will be chaired by David Droga, who also leads the TV/Cinema, Print, Outdoor and Radio Jury.

"The calibre of the juries is outstanding; the best in the business and all award-winning authorities in their line of work. We are honoured that they will be taking part in Spikes Asia, which, with the introduction this year of the Design category, is an all encompassing showcase and celebration Asia's great work," said Philip Thomas, Festival CEO.

Craig Davis to head AWARD panel

CraigDavis.jpgThe Judging panel for this year's AWARD Awards will be headed by Chairman Of Judges Craig Davis. A total of 77 judges from Asia, New Zealand and Australia have been appointed for the role of selecting the finalists and winners from the AWARD Call for Entry 2009. Davis is Co-Chairman and Chief Creative Officer Publicis Mojo.

Judges are spread over 9 panels, each having its own individual Chairman. Judging will take place in Sydney from September 7th until September 17th. AWARD finalists will be released in October, and the winners will be heralded at the AWARD Awards Presentation Evening on Thursday November 12th at The Overseas Passenger Terminal, Sydney.

Judges, AWARD Members and extended industry will celebrate together at the KODAK AWARD New Director of The Year & AWARD Judges cocktail party on Wednesday September 9th, at BLUE Sydney Hotel.

This year's judges from Asia are: Eugene Cheong (O&M Singapore), Sompat Trisadikun (Leo Burnett Bangkok), Senthil Kumar (JWT Chennai), Richard Copping (Saatchi &Saatchi Singapore) and Tan Kieng Eng (Leo Burnett / Arc Kuala Lumpur).

Corbis 'Creatives Behind the Lens' winners

A Praying Mantis (Medium).jpg







The winning works in the Corbis 'Creatives Behind the Lens' competition in Asia have been released. Winning images are showcase HERE, and will be featured in exhibitions in Shanghai, Hong Kong and Kuala Lumpur in August and September. Winners works will also be published in a Creatives Behind the Lens book.

Regional Winners of the competition include:

Seen+Noted: You eat what you touch

LIFEBUOY DOG JPG.jpgThe importance of washing your hands is demonstrated very visually in this print campaign for Lifebuoy Handwash from Lowe Indonesia.
Credits - Client: PT Unilever Indonesia. Agency: Lowe Indonesia. Creative Directors: Din Sumedi, Firman Halim. Writer: Anton Jaya. Art Director: Andruya Andrus. Digital Imaging: Magic Cube. Photograpy: Jeremy Wong. Photographic Studio: Nemesis Pictures
The Work09 CALL FOR .jpgThe Work09 CALL SPREAD.jpgThe Call for Entries to The Work 09 has been extended to FRIDAY AUGUST 7th, 2009. Please act on this deadline quickly. Judging for The Work 09 takes place between August 11-14 so there is no time for any further extensions.

Now in its 8th year of publication, The Work is a 400 page, hard cover publication (including DVD) that features the very best advertising of the year from Australia, New Zealand and Asia. The Work is recognised as the only true permanent record of creativity from the entire region. There are two things that differentiate The Work 09 apart from traditional award shows. Firstly, The Work is selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show. Secondly, there is no wasted entry fees - only accepted work incurs an acceptance fee.

Entry deadline is FRIDAY, AUGUST 7th 2009.

Download the PDF Entry Kit with all the details:
The Work09 CALL FOR ENTRY KIT.pdf

Spikes Asia release Festival programme

The Spikes Asia has released their list of Festival programmes and speakers. In addition to David Droga, the likes of Piyush Pandey, Tham Khai Meng, Chris Thomas and Rodney Fitch will be speaking. See the Festival Programme for all details.
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About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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