Seen+Noted: Do you fit the role?

Navy Uniform DM_sml.jpgSaatchi & Saatchi Singapore created a direct mail piece that when opened shows off a crisp, white Naval Officer's jacket, complete with medals and decorations.
Credits - Client: Republic of Singapore Navy. Executive Creative Director: Richard Copping . Art Director: Bel Ong, Eddie Wong. Copywriter: Ranadip De, Andrew Petch. Designer: Bel Ong, Clifton Koh. Photographer: Teo Chai Guan (Teo Studio)

7 Comments

Anonymous said:

cool DM, did it get anything at Cannes?

Anonymous said:

Better idea from adidas for a Euro Cup campaign two years ago.

Anonymous said:

'Fit' the role?

Aaaaargh.....wat a terrible pun.

Anonymous said:

Pun? Are you joking? There's nothing wrong with this as a DM piece. It would have been effective and I can't think of a headline that works any better.

Nice job.

Anonymous said:

"I can't think of a headline that works any better."

8.09am You sound like the guy who wrote the headline....and guess what...I believe you.

Anonymous said:

I don't work at Saatchi 9.38. I just like the DM piece and I think it would be effective.

My belief is that Saatchi Singapore should create more work like this for Navy rather than pro bono print ads for Thailand SPCA.

Edward834 said:

Looks nice, but no thank you...

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