Seen+Noted: It's like being there
This is Saatchi & Saatchi Singapore's new print work for client ESPN. The poster shows that with ESPN it's like being at the game.Credits - Executive Creative Director: Richard Copping. Creative Director: Andrew Petch. Art Director: Richard Copping, Eddie Wong. Copywriter: Andrew Petch. Photographer: Sebastian Tan (Shooting Gallery). Digital Imaging: Kendrick Wong, Deedee Ferninandus (Quay Digital)
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Shouldn't that be "not being there"?
cryptic idea but funny when you get it. shame you can't see the people.
Art direction looks just like the multiple award winning HBO Voyeur campaign out of BBDO NY 3 years ago.