September 2009 Archives

Updated story: Jagdish Ramakrishnan is to join O&M as Eugene Cheong's deputy.

Said Cheong, Creative President, Ogilvy & Mather Asia Pacific:  "Juggi is a rare talent, he is one of Asia's most respected creatives; I'm thrilled he's joined our team. Despite the downturn, we remain committed to investing in top talent for the sake of our clients and their business. Juggi's remit is to elevate the standard of our overall creative output, with a special emphasis on Southeast Asia."

Working closely with Eugene Cheong, Juggi joins an impressive line-up of creative talent. His adept ability to seed out the big ideas for big clients, and instill creative innovation across all channels, will add a new dimension toward the overall creative process of the agency. Added Eugene; "Superior creative equals new business: Juggi's successful track record is evidence to this."

As the region's number one agency in terms of creativity, new business and effectiveness, Juggi will play a pivotal role in extending this leadership across these three measures. Juggi will also work closely with Gavin Simpson, newly appointed group executive creative director in Malaysia, Robert Gaxiola who recently joined the Singapore team, Gary Caulfield in Indonesia, Wisit Lumsiricharoenchoke, Nopadol Srikieatikjohn and Korn Tenpintarapriaksa in Thailand and the creative teams in Vietnam and the Philippines.

Said Juggi; I'm excited to join a team of true creative professionals, Ogilvy's depth of knowledge, talent and superiority when it comes to integration is rare, there is no other network like Ogilvy."

Bestads Top 6 Commercials of the week in the world is now ready to view,  reviewed by Malcolm Poynton, creative director, London. His runner up choice in TV is the Thai Life Insurance 'Melody of Life' spot via  O&M Bangkok and his runner up choice in Print is the Comfort Fabric Conditioner 'Bedroom' ad, also via O&M Bangkok.

Gavin Simpson is moving from O&M Hong Kong to take up the role of Group Executive Creative Director of Ogilvy Malaysia. Simpson, who has been ECD of the Hong Kong office since June 2007, will replace Daniel Comar who is moving up to a new role as Regional Executive Creative Director of OgilvyAction. The move is effective January 1st, 2010.

Simpson originally joined Ogilvy & Mather Malaysia back in 1991. After a 3-year stint at Naga DDB, Gavin returned to Ogilvy in 2000 and went on to win Malaysia's first Gold & Silver One Show Pencils. In 2002, Ogilvy Kuala Lumpur was ranked the 10th most Creative Agency in Asia by Campaign Brief Asia, and Gavin was ranked the No.1 local creative in 2002 and 2003. After 3 years with Ogilvy & Mather Malaysia, Gavin had stints at Y&R Malaysia and Leo Burnett Indonesia where he transformed both agencies' creative products. In 2005, Gavin joined Ogilvy & Mather Philippines and led the office to win 4As 'Creative Agency of the Year' in 2006.

Saatchi & Saatchi Malaysia has launched a new regional tvc for Tiger Beer. The spot was directed by Stylewar via Stink. View the spot.

Here's the TV Grand Prix for the recent Spikes Asia Festival. A3 minute Thai Life Insurance story directed by Thanonchai Sorsriwichai for O&M Bangkok. How do you measure the value of life? Toi, a divorced woman with terminal cancer, devotes her life to finding orphaned street children and cares for them. In the final stages of life, her hope is that these societal rejects grow up into worthy and valuable human beings. View the spot.

Tribal DDB in Hong Kong has appointed Tim Cheng as Executive Creative Director to oversee the creative team and clients such as Philips, McDonald's, Tourism Australia and City of Dreams. With twelve years of interactive advertising and online design experience behind him, Tim brings an in depth knowledge of creative strategy, concepting and 360° integration to the agency. A winner of numerous APMA, Adfest, ADMA and AMI awards, Tim has received accolades at Cannes, Webbys and New York Festival, and been a speaker and judge at several awards shows in Australia.

When the market goes down the clothes come off. That the concept behind Droga5 New York's new campaign for Puma. In his President's Address at Spikes Asia in Singapore last week David Droga previewed the campaign which you can check out HERE and see the website in action HERE.

Tan Kien Eng, current Managing Director, Leo Burnett Malaysia, has been promoted CEO of Leo Burnett Group Singapore & Malaysia. This is a new post created to enhance synergy between the two country operations. The move is also part of a strategic plan to build Leo Burnett Group Singapore and Malaysia into centres of excellence on digital and retail respectively, while optimizing other services provided by the creative agency, such as classical advertising, CRM, direct marketing, and events and promotions.

Reporting to Jarek Ziebinski, President for Leo Burnett Asia Pacific, Tan Kien Eng will oversee the management and operation of both Malaysia and Singapore offices. Nick Handel, Regional Director of Digital, Leo Burnett Group, and Managing Director of Arc Worldwide Singapore, will focus on boosting growth of the digital business in Asia Pacific. Kurt Viertel, current Managing Director of LB Group Singapore, will return to his home country of Australia, to be closer to his family and pursue other career opportunities.

Campaign Brief Asia's co-publisher Kim Shaw gives his opinion on last week's Spikes Asia Festival.

Spikes Asia has just concluded in Singapore and every delegate would, I think, have to have been left with the positive feeling that the new partnership between the International Advertising Festival (also owners of Cannes Lions, Eurobest, Dubai Lynx) and Haymarket's Media Magazine is off to a very good start. The three days were packed full of good and diverse speaker sessions, highly entertaining evening events and a bucket load of awards.

It was a great first up effort that has put Spikes Asia on the map. I've been to a fair few award festivals over the past 15 or so years and overall I'm giving Spikes Asia a score of 7.5 out of 10.

It would have been higher had there been less awards in that very big bucket.

Here's my opinion for what it's worth. (If you agree, disagree or wish to voice your own opinion as a delegate to Spikes Asia please feel free to comment, hopefully constructively, in the comments section below).

The Spikes Asia Festival ended with the awards presentation held at the historic Victoria Concert Hall in Singapore. After the show delegates had a short stroll down to the after-party held at the Indochine Waterfront bar and restaurant overlooking Boat Quay. The party was sponsored by Yahoo! and it was a very classy way to finish up the three-day Festival. Campaign Brief's camera was there...

JWT has repeated their Network of the Year performance at AdFest in March with the same title at the inaugural Spikes Asia Festival. The Network Of The Year Award is given to the agency network that obtains the highest score for entries in the TV/Cinema, Press, Outdoor, Radio, Media, Cyber, Direct, Promo and Integrated sections. JWT put up a strong performance at the Festival with their Indian, Shanghai and Singapore offices being their star performers. JWT were followed by Ogilvy & Mather and BBDO in second and third positions. Pictured here is JWT regional ECD Tay Guan Hin (3rd left) with some of his team.

Spikes Asia has a total of 69 TV/Cinema, 13 Radio and 63 Digital entries through to the shortlist stage this year. The winners will be announced tonight at the gala awards ceremony.

The second day of the Spikes Asia Festival included packed seminar sessions presented by TBWA's worldwide creative director John Hunt and the Leo Burnett + Contagious presentation hosted by Mark Tutssel, Burnett's chief creative officer. The speakers sessions at Spikes have been excellent and probably the highlight of day two was the BBC Hardtalk interview with Neil French (pictured above right with O&M India's Piyush Pandey and McCann India's Prasoon Joshi). BBC World News presenter, Mishal Husain, conducted the fabulous session with challenging questions about his past, present and future. French did not disappoint and even managed to drop the word "wank" into the interview much to the horror of Husain.

A total of 363 entries have been shortlisted in the Print, Outdoor, Direct & Sales Promotion, Media and Design categories at the Spikes Asia Festival, being held in Singapore this week.

Of the 1,724 entries from 21 countries submitted in these categories, 112 Print, 136 Outdoor, 49 Direct & Sales Promotion, 29 Media and 37 Design entries have made it through to the shortlist. The judging continues in today with the TV/Cinema, Radio and Interactive shortlists being announced later and the Integrated, Print Craft and TV/Cinema Craft shortlists available on Friday.

The good news is that from what Campaign Brief Asia has heard so far the juries have been generous with the handing out of metal. The bad news is that it seems to that not much new work has made the grade with the work on the walls here very familiar from the winner lists at Cannes and other previous shows.

YoungGuns wants YOU (if you're under 30) to create their 2010 Call For Entry Campaign. This is a unique opportunity to create a campaign that will be seen by your peers, current and future employers globally. If you want to show your talent and fast track you career, just go to the YoungGuns site and get thinking.
 
2009 Entry Deadlines
ADVERTISING AWARD:  Entry Deadline is Friday October 16, 2009
DIGITAL AWARD: Entry Deadline is Friday October 16, 2009. All advertising categories for Digital (Viral, Banners, Websites, etc) are in this award
STUDENT AWARD: Entry Deadline is Friday November 6, 2009

Bestads Top 6 Commercials of the week in the world is now ready to view, reviewed by Matt Ryan, hybrid creative at Goodby, Silverstein & Partners in San Francisco.

Mun Tuck Wai, currently Executive Creative Director at BBDO Malaysia, will assume full responsibility as the creative leader of Malaysia's number one creative agency, BBDO/Proximity Malaysia, effective 1 November, 2009. He will succeed Ronald Ng who is moving to BBDO New York to become Executive Vice President and Executive Creative Director.
 
Mun is one of Asia's most respected creatives and the driving force behind many successful campaigns for brands like Hotlink, KFC, MINI, Mars, Fonterra and Pepsi. He has been instrumental in raising the creative standards of the agency over the past three years and continues to contribute to many BBDO/Proximity regional campaigns and pitches. Today, Mun remains as the only Malaysian ECD to win two D&AD Yellow Pencils, an extremely rare accolade, and creatives under his direct leadership have won every major award in the world. Closer to home, his young teams have won the Kancil "Young creative award" twice, a testament to his knack for mentoring great talent.

In light of the recent "scam ad" scandal, and the One Show's tough response, the New York Festivals has also entered the fray with a statement on the issue. Festival President, Michael O'Rourke commented today that "New York Festivals has long been aware of and proactively involved in preventing so-called "scam-ads" - ads that ran without the consent of the client or were lifted from other agencies."

According to O'Rourke: "Our first line of defense is our online judging system. We've found that having judges together in the same room in an isolated resort location can have a chilling effect on diligence.  Its human nature: no one wants to accuse an agency or creative team, especially if the person you're accusing is a friend or associate of someone in the room".

An hilarious spoof from The Oracle Speaks but one wonders if such an incident could occur in the future...

The future of the communications business is being debated, ignited by the new book 'The Chaos Scenario', written by Ad Age's Bob Garfield. It was heavily slated by Goodby Silverstein & Partners, SF creative chairman Jeff Goodby (pictured) who has long suspected Garfield hates advertising.
And then, out of the blue, both were criticised by Ana Andjelic, a young freelance strategist from Barbarian Group, who is doing her Ph.D. on digital branding.

Troy Lim, one of Singapore's hottest young creatives has been promoted to Creative Director at Ogilvy & Mather Singapore. Lim's award-winning work at the agency has gained him the fifth position on Creative Brief Asia's list of Top 20 Hottest Creatives in Asia this year.

"As we start gearing our creative department to create work in multiple channels, we see a huge opportunity for some real integrated thinking. We see Troy as a big part of that evolution here at Ogilvy," comments Robert Gaxiola, Interim Executive Creative Director.

Lim was previously the Group Head of Copy and the creative lead on multiple accounts such as SoyJoy, Health Promotion Board, GE Money, Panadol and Prudential. Having worked in Ogilvy for almost four years, he has also worked on accounts such as Dove, DBS, Coca-Cola and Ben & Jerry's. At Ogilvy, the FHM campaign he worked on with his team won two Gold Lions at Cannes (achieving third position in the Cannes agency rankings) and three Gold Pencils at One Show. It was also among the world's most awarded print campaigns of 2007, as ranked by the Gunn Report. The 2008 follow-up to the FHM campaign also picked up Gold at Cannes and two Silvers at the Clios.

In his new role, Lim will work closely with the creative department to develop multi-channel work for clients. This move will enhance Ogilvy's 360-degree brand stewardship offering. Prior to joining Ogilvy Singapore, Lim worked at BBDO and Saatchi & Saatchi.

BBH Asia Pacific has launched a regional integrated campaign for Levi's®, featuring a selection of China's growing breed of underground artistes. The 'Modern Originals' campaign launches in China this week and is set to run in ten markets across the region by the first week of October. Central to the campaign are the musician Sulumi and illustrator Yan Wei, who themselves are for known for  their  modern, original interpretations.

Here's a bit of fun for the weekend.

UPDATED STORY: The Star Online has reported today that this year's Kancil Awards has attracted double the amount of agencies submitting work to the award show despite the boycott of two of Malaysia's leading agencies (see story below). 50 agencies have apparently entered work this year, but despite this the 4A organisers have admitted that overall entry numbers would be down (As is the case with every award show in the world this year - Ed). "Last year there were about 1,000 entries for the event and this year there may be a slight drop due to the unfavourable economic climate and the absence of scam ads,''  said 4A's president to the Star Online. Read the Star's full story here.

September 3rd - Two of Malaysian advertising's shining stars have decided to boycott the local award show this year. Both Saatchi & Saatchi and BBDO/Proximity will not enter the 2009 Kancil Awards, whose entry deadline is tomorrow. Both agencies are questioning this year's jury selection process which has changed from last year's merit-based jury.

BBDO/Proximity chief creative officer Ronald Ng, is quoted in The Star Online saying his agency "is not comfortable with the direction of the Kancil Awards this year in terms of the change from the previous merit-based system of jury selection to the current system." In the past few years, Kancil judges were chosen from the best performing agencies at prestigious regional and international creative award shows, namely AdFest, Spikes Asian Advertising Awards, Cannes Lions, Clio, One Show and D&AD.

This year 48 judges will judge the expected 1000 pieces of work.

The Kodak AWARD New Director winner is Dael Oates from Prodigy Films Sydney. And the Kodak AWARD New Director - Student or Current Graduate winner is David Rusanow from the Victorian Collage of The Arts, Melbourne.

Held last night at The Water Bar, Blue Sydney, the sell-out event screened the work of all three finalists for each category in the presence of over 200 people, including the AWARD Award judges.

UPDATED STORY: Entry figures for the inaugural Spikes Asia Festival to be held in Singapore next week appear to be at an encouraging level. A total of 2,685 entries from 21 countries will be competing at the festival.

Entries have been submitted in 11 categories: TV/Cinema (310 entries), Print (576), Outdoor (615), Direct & Sales Promotion (151), Media (230), Radio (62), Design (152), Digital (272), Integrated (54), TV/Cinema Craft (53) and Print Craft (210), and will be judged by top international and regional industry leaders.

The top country participating is China with 382 entries, followed by Singapore with 369, Japan on 335 entries and India with 321. Interestingly all countries entered more into the more expensive Cannes Lions Festival this year. China's entries to Cannes this year numbered 438, Singapore 458, Japan 747 and India 982.

The winners will be announced and honoured during the Spikes Asia Awards Ceremony that will be held during the evening of Friday 18 September at the Victoria Concert Hall and that will be followed by the After Party at IndoChine Waterfront. Other awards to be revealed during the Awards Ceremony are Agency of the Year, Media Agency of the Year and Network of the Year. The Times of India Group will be honoured with the 2009 Advertiser of the Year.

"While we are in the midst of difficult times, now more than ever Awards matter. Not only do they provide inspiration and showcase the best creative work out there, but also bestow important recognition to the people and the agencies involved in the work," said Philip Thomas, CEO of Cannes Lions and joint organisers with Haymarket of Spikes Asia.

For more information on Spikes Asia 2009 or to register to attend, please visit www.spikes.asia  

Victor Ng has been promoted to the newly created position of Chief Creative Officer, Euro RSCG South East Asia. The appointment is effective immediately, and Ng will continue to be based in Singapore, the network's SE Asia hub. In this role, Ng will have full creative responsibility for the markets in SE Asia, including Singapore, Malaysia, Thailand, Indonesia, Vietnam and the Philippines. In addition, he will continue his creative leadership role at the Singapore office as its Chief Creative Officer.

Specifically, Ng will be tasked with overseeing creative output, creative profile and creative talent across SE Asia; and he will continue to serve as the SE Asia member on Euro RSCG's prestigious Creative Council - where he helps shape the regional creative direction.

"I am excited about the great upside to our creative ambitions in the sub-region. The challenge is to continue to build on the creative and business success of Euro RSCG Singapore, and to set an integrated creative foundation for our offices in South East Asia," said Ng.

Following a recent trip to the region, and months of research, by managing director Nick Payne and his team, The Works Music and Sound has successfully begun providing both original and copyright music to advertising agencies and production companies in Shanghai and Beijing. The Works Music and Sound is a leading creative music and sound design agency based in the heart of Londonʼs West End, specializing in the creation of sound tracks, sound design and audio post production alongside music searches, licensing and the acquisition of rights for brands.

"The business model had to be carefully worked out" said Payne, "We had an idea of how we might be able to offer the talent we have in the UK to the Chinese market, but it had to be discussed in depth with prospective clients to develop a way of executing projects both efficiently and cost effectively."

Not only are scam ads the target of a crack down by the New York One Show but the one-off, media paid but the agency entries will also be targeted. This will have a massive impact on entries from Asia.

Faced with the embarrassing fall out of DDB Brazil's "Tsunami 9/11" scam ad for the WWF (read here and here) the One Club (who run the One Show) has issued a statement and declared penalties for agencies and creatives involved in scam ad entries. These penalties involve a ban on future entries to One Show for a period of 5 years. But it is the second part of the One Club's statement that will have a widespread impact on Asia's metal performance at the awards show.

To be fair, very few entries from Asia run without a client approval of some kind. They are always signed off by a client or, at the very least, the owner of a store that retails that product. However, The One Club statement also targets ads that are created expressly for award show entry and the creators of these entries face 3 year bans.

It is this part of the One Club statement that will be of most interest to agencies in Asia.

An agency or regional office of an agency network that enters an ad that has run once, on late night TV, or has only run because the agency produced a single ad and paid to run it themselves*, will be banned from entering The One Show for 3 years.

* The One Club reserves the right to review 'late-night, ran-once' and launch versions, at The One Club's discretion. If it is determined that the ad was created expressly for award show entry, the penalty will hold.   

Spikes Asia has announced that a special tribute will be made to Yasmin Ahmad, who tragically passed away in July at the age of 51 after suffering a stroke. Yasmin will be remembered and celebrated through a tribute that will be made in a fitting environment among her peers and friends during the Awards Ceremony on Friday 18 September.

Spikes Asia has also introduced a new client award this year with the first Advertiser of the Year award to be presented to The Times of India Group in honour of its Lead India campaign, an initiative to seek out the next generation of leaders for India.

For details on Spikes Asia go to their website - www.spikes.asia

Laurel Wentz from AdAge reports that, after initially lying about it, DDB Brasil now admits it created a video version of the WWF print ad 'Tsunami', which has caused a scandal this week.

See the video version of the ad, which DDB Brazil initially denied any knowledge of, even though it was an official entry at Cannes this year. Ouch.

The ad is still featured on Adsoftheworld and was submitted by 'Roberto' to www.bestadsontv.com, but was rejected.Click on thumbnail below, taken from the Bestads admin site.

Patrick Tom is joining TBWA\Vietnam as Executive Creative Director. Tom is arriving from TBWA\Hong Kong where he served as group Creative Director, digital Creative Director and Head of Art. Prior to joining TBWA, he was with Eight Partnership as ECD.

Tom has spent the last seven years in Asia and over a decade in the U.S. holding senior creative posts at Saatchi & Saatchi, Publicis and FCB. He replaces Birger Linke who has filled the role for the past two years.

Tom's client experience spans major global brands such as adidas, Standard Chartered Bank, Virgin Atlantic Airways, Nokia, Starbucks, Mead Johnson, Cathay Pacific Airways and Toshiba as well as regional & local brands like Shangri-La Hotels, Hong Kong Tourism Board, Watsons Water and China Light & Power. His work has been recognised internationally at Cannes, One Show, AdFest, New York Festivals, Epica, Long Xi Awards, Spikes, Creativity, Communication Arts and Hong Kong Kam Fan Awards.

Two versions of the D&AD Annual will be published over the coming months, containing the best creative work of the year. Members will receive their limited edition book from D&AD from 22 September and for the first time an edition will be published by TASCHEN that goes on general sale in early 2010.

The Annual showcases 748 entries selected by juries made up of the world's leading experts in advertising & design.  This year's work comes from 38 countries and includes 54 Yellow Pencil and 4 Black Pencil winners, entries awarded for setting new standards in creativity.

Bestads Top 6 Commercials of the week in the world is now ready to view, reviewed by Andy Greenaway, executive creative director Asia Pacific, Saatchi & Saatchi: http://tr.im/fopw

Two Asian ads made this week's Top 6 Outdoor: Unitech 'Chicken Coup' via JWT New Delhi and Johnny Andrean 'Pony Train Handle' via Fortune Indonesia.

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Campaign Brief Asia sits down with a prominent creative talent from our region and gets to know them better. This week in this regular "10 Minutes With" column is Santosh Padhi, Co-founder and Co Executive Creative Director of Taproot India.


What did you do before getting into advertising?
I did my B.F.A. (Bachelor of Fine Art) from Sir J.J. Institute of Applied Art, Mumbai.

How did you first get into advertising as a career?
When I was still in Art college, I went to Mudra Communications (DDB affiliated) which was close to my college, for their professional guidance in my final year. That's where I was spotted, thanks to Lata Vasudevan (a then writer at Mudra) who recommended me to higher creative authority. Soon after, I was there as a trainee visualizer.

The KODAK AWARD New Director of the Year finalists are all Sydney based directors this year:

Nick Ball, @radical Media, Sydney
Dael Oates, Prodigy Films Sydney
Jack Wung, Windows Productions Sydney

The KODAK AWARD New Director - Student or Current Graduate finalists are:

Leo Woodhead, Thick as Thieves, Auckland
Qing Xie, Red Water Red, Melbourne
David Rusanow, Victorian Collage of The Arts, Melbourne

World Wildlife Fund today issued the following statement in response to a 'scam ad' created by DDB Brazil which was posted on several Internet sites including Adsoftheworld that has been inaccurately linked to the organization and contains messages and images related to the events of 9-11.

"WWF strongly condemns this offensive and tasteless ad and did not authorize its production or publication. It is our understanding that it was a concept offered by an outside advertising agency seeking our business in Brazil. The concept was summarily rejected by WWF and should never have seen the light of day. It is an unauthorized use of our logo and we are aggressively pursuing action to have it removed from websites where it is being currently featured. We strongly condemn the messages and the images portrayed in this ad. On behalf of WWF, here in the US and around the world, we can promise you this ad does not in any way reflect the thoughts and feelings of the people of our organization."

WWF in the US also used Twitter to condemn the ad.

However, the ad is not new. It was approved by WWF Brazil according to DDB Brazil - and ran once in a small local paper. It later won a Merit Award at The One Show in May this year without attracting any controversy.

UPDATE: The controversy picked up by AdAge
UPDATE: See the video version of the ad, which DDB Brazil denies any knowledge of.

The Ad Stars 2009 Busan International Advertising Festival proved to be a lot of fun. As a first time visitor to the Festival, Campaign Brief Asia didn't really know what to expect. The first thing you notice on arrival at the airport is the flash of cameras and film crews as each overseas delegate is welcomed and whisked away, movie star style, in a black BMW 7 Series limo. This same level of hospitality continued throughout the entire four days. The Festival is very well run and funded and is extremely well staffed.

And when it comes to atmosphere, networking, partying all night and meeting new and old friends the Ad Stars Festival is right up there with the best of them.

Get there next year if you can!

Click the link below for more photos from the CB Asia camera.

A campaign of three viral films for Matchbox toy cars and a tvc for Alzhimers have taken out the two top awards at the Ad Stars 2009 Busan International Advertising Festival. Part of the Grand Prix prize is US$10,000 cash to each of the winners.

O&M Hong Kong's Matchbox campaign featured footage of high speed action with a child creating the sound effects of the racing cars. Campaign Brief Asia can only source one of the spots from the campaign which you can view here:
Matchbox_Cars.mpg

Colenso BBDO Auckland's Alzheimer's New Zealand spot won the PSA Grand Prix. It shows a woman exiting her car to post some mail, but when she turns around her car is not there causing her confusion, anxiety and frustration - the symptoms of Alzheimers.

There's a lot to like about Ad Stars. The Ad Stars 2009 Busan International Advertising Festival has just concluded after a three day festival headquartered at the Haeundae Grand Hotel in the Korean resort city of Busan. Already internationally-acclaimed for the Busan International Film Festival, now in it's 14th year, the city of Busan is determined to promote it's creative reputation and is heavily investing in the future of the AdStars Festival.

This was only the second year of Ad Stars and already you can see that the Festival has a lot of potential for the future. Certainly, as the news and understanding of the Festival spreads outside of Korea, Japan and China the number and quality of entries to the creative competition will skyrocket.

Ad Stars has aims to grow into a major world-wide advertising festival and, apart by being very well organised by a very professional organising committee headed by Chairperson Mrs Eui Ja Lee (pictured left), they have four major advantages over other Asian-based festivals like AdFest and Spikes Asia:

Firstly, There is no cost to enter. Entries to Ad Stars are free. This is due to the financial support of the city of Busan and a host of sponsors that would leave any festival world-wide green with envy. Campaign Brief Asia believes this offers a unique opportunity to CD's with limited award submission budgets to test their campaigns with the Ad Stars jury before entering work into the bigger and expensive international shows. 

Karma Lakeland is an Indian residential project which only has Villas in sprawling green gardens as opposed to all other properties available in the Gurgaon area which are all high rise and with really small living areas. To highlight this fact JWT New Delhi created this outdoor execution.
Credits - Executive Creative Director: Anuja Chauhan. Creative Director: Anupama Ramaswamy, Simran Sahni. Art Director: Anupama Ramaswamy. Copywriter: Simran Sahni. Designer: Manoranjan Mukherjee.

BBDO Guerrero /Proximity Philippines has been named as Philippine 4As Agency of the Year for the second year running. The award comes after similar back-to-back wins in the IMMAP Digital Awards earlier last week. The agency also concurrently holds the Campaign Brief Asia Agency of the Year (Philippines) title. A position it has held for four years in a row.
 
The agency was judged across a number of key criteria: Creative, Management, Market Performance and Industry Leadership.  With some of the most respected judges from both the client and the Philippine industry communities the award is one of the most sought-after in the business.