October 2009 Archives
The judging of the Hong Kong Kam Fan awards has been completed following three days of judging. Like all awards shows worldwide entries to the awards were down around 40% with 745 entries judged in two stages.
This year's judging panel was headed by WOWWOWTANK director Tan Khiang and included Lance Martin (ECD Taxi2, Toronto), Sam Ball (Creative Partner Lean Mean Fighting Machine, London), Ben Walker (CD Wieden & Kennedy, London), Hwee Beng Poh (ECD DraftFCB Shanghai), Iris Lo (creative veteran Hong Kong), Koshi Uchiyama (CD GT Inc. Tokyo), Pinit Chantaprateep (Chief Creative Officer JWT Thailand) and Kim Shaw (Co-Publisher Campaign Brief).
Continue reading The judging of the 25th Kam Fan awards concludes in Hong Kong.
Credits: Creatives - Adrian Miller, James Yap, Ramanjit Singh, Alex Wong, Ian Lee. Agency Producer - Kay Ahmad. Production House - Velocity. Director - Peter Carr.
Euro RSCG, Singapore has won the Grand Prix in the 2009 Cresta Awards Press competition for their client, Nikon. The winning entry cowas their campaign titled "Faces".
The Cresta Awards, launched in 1993 by Creative Standards International, counted the participation of 51 countries in this year's competition. A total of 195 ads, campaigns and interactive entries (approx. 5% of all entries) were chosen by 100 top creatives for finalist honors. The juries for TV/Cinema/Digital; Integrated Campaigns; Press; Poster, Radio, Direct Marketing and Ambient Media were held in 8 cities - Bologna, Budapest, Caracas, Helsinki, Moscow, Mumbai, New York and Tel Aviv. In addition, a separate pre-selection Jury (17 members from 9 countries) was conducted for Interactive entries.
The jury consists of ethnic Chinese creative leaders from Greater China region of various disciplines, such as conventional media advertising, Direct, Interactive and Design. They will be working together to award the best entries from the 4 LongXi Awards groups. This year's jury is lead by Carol Lam - TBWA Shanghai, ECD. Joining Lam are: Michael Dee - DDB China Group, COO, Kevin Lee - O&M Shanghai, ECD, Daming Zheng - CC&E Guangzhou & Shanghai, CCO, Wayne Huang - Han Tang Communications Group, CD, Yoken Wu - Yoken Corporate Identity Co. Ltd, Chief Art Director, Ben Lui - IGOO Communication Hong Kong & Shanghai, CEO, Sam Woo - CCCGP Grand Prix Shanghai Limited, Senior VP, Elvis Chau - JWT Shanghai, Senior CD, Tony Liu - Shanghai AEIOU, Chairman & ECD, Dwayne Koh - Wieden Kennedy Shanghai, CD and Akae Wang - Taiwan David Advertising, ECD.
The LongXi Awards were founded by the four ethnic Chinese creative veterans Jimmy Lam, Tomaz Mok, David Sun and Peter Soh 11 years ago.
Credits: Mike Calaquian (Executive Creative Director), Chan dela Calzada (Associate CD/Copywriter), Sandy Floria (Art Director)
Continue reading Seen+Noted: Rubbish food.
Well known and loved Australian TVC director, Wayne Maule has been tragically killed in Thailand.
Continue reading Top TVC director Wayne Maule killed in Thailand.
Get the Bestads Podcast #56 CLICK HERE
(The world's best and most popular weekly ad podcast, in the iTunes Top Video Podcast Charts in the UK, Canada, Australia, New Zealand, Ireland, Portugal, Greece and Finland - over 15 million downloads to date).
Follow Bestads on Twitter (over 13,000 followers)
Follow Lynchy on Twitter (over 7,000 followers)
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"While we are incredibly disappointed to see Ali leave, we wish him continued success in the future," said GuanHin Tay, JWT Regional ECD based in Singapore. "He has done a tremendous job in raising the profile of the office and was integral to the success of the JWT network."
Continue reading Ali Shabaz leaves JWT Singapore to take a break.
View a PDF of his speech: Caxtons Keynote 230909.pdf
The story begins with 30 boys and girls aged 5 singing the famous song 'Que Sera Sera' at a school concert for their parents. The song is symbolic of the questions children pose to their parents about how their lives will be when they grow up, and the answer from their parents is essentially that the future is unknowable, "Que sera, sera, whatever will be, will be, the future's not ours to see.
Continue reading Seen+Noted: Thai Life sings Que Sera Sera.
Continue reading Seen+Noted: Survive Mumbai.
The 'Making Moolah Edition'
While the physical world sees the rather subdued entry of Windows 7 for those brave early installers, the digi-world seems to still be vexed by the old question of making money. We have advice for Rupert M and his attempts to monetise his 'expensive-to-produce-but-easy-to-find-online' content and the extra-ordinary offer of $500,000 for Twitter to place a single 24 hour banner ad on it's site - now that's making moolah!
Continue reading Friday Digital Flames.
"Clarence and Minzie make a great team and with Thomas Yang leaving, it made sense to promote them at the same time," said Ali Shabaz, JWT Singapore Executive Creative Director. "They have already picked up a slew of awards and bagged some great new clients so we expect amazing things from them in the future."
Continue reading Chiew and Liyu move up at JWT Singapore.
Get the Bestads Podcast #55 CLICK HERE
(The world's best and most popular weekly ad podcast, in the iTunes Top Video Podcast Charts in the UK, Canada, Australia, New Zealand, Ireland, Portugal, Greece and Finland - over 15 million downloads to date).
Follow Bestads on Twitter (over 13,000 followers)
Follow Lynchy on Twitter (over 7,000 followers)
Follow Campaign Brief on Twitter
Follow Campaign Brief Asia on Twitter
Google has today been named the new principal sponsor of AWARD School Australia and New Zealand, a 16-week course which teaches copywriters and art directors how to create big advertising ideas. The partnership is founded on Google's belief in creativity and innovation, and the importance this plays in creating effective and unique ways to connect with people.
Continue reading Google and AWARD School in partnership.
"We are thrilled that Jonathan chose Film Construction as his new home. We have admired his work over the past couple of years and Jono and Warwick are a great addition to our team," says Peter Hewitt, Executive Producer.
Continue reading Jonathan Nyquist joins Film Construction.
One of the features of Nikon's COOLPIX S1000pj camera is that it can project photos on to a wall. GT Tokyo's Naoki Ito and Hideyuki Tanaka are behind the idea.
The
D&AD Awards 2010 has launched, which recognise the best work in
advertising and design from around the world with their legendary
Yellow and Black Pencils. Most of the Jury Foreman have now been
announced (see list bellow) and juries will be announced from early
November.
"It's always difficult to choose a
Pencil. It's equally difficult choosing the Foremen. But we've done
it,' said D&AD President Paul Brazier. "These foremen are more than
qualified to do this job. They are specialists in their chosen field
and will be tough enough to make sure that work gets judged with the
utmost integrity."
Continue reading D&AD Awards 2010 now open for entries.
View his talk here.
Continue reading The Book of Conversations.
Background.
Two Ogilvy agencies head the finalist list for Asia at this year's London International Awards. O&M Bangkok has the most finalists with 9, closely followed by O&M Mumbai with 8. Dentsu Inc. Tokyo and BBDO/Proximity Malaysia were the next best performers with 6 finalists each.
In terms of country performance Japan leads the way at LIA with a total of 27 finalists. India is next best with 12 finalists, followed by Malaysia (11), Thailand (10), China (10), Singapore (9), Hong Kong (3) and The Philippines (3). Australia was a strong performer from the Asia-Pacific region with an impressive 42 finalists. New Zealand scored 12.

In terms of country performance Japan leads the way at LIA with a total of 27 finalists. India is next best with 12 finalists, followed by Malaysia (11), Thailand (10), China (10), Singapore (9), Hong Kong (3) and The Philippines (3). Australia was a strong performer from the Asia-Pacific region with an impressive 42 finalists. New Zealand scored 12.
The "Can't Live Without It" Edition
Earlier this year Lance Armstrong was hoping to sneak into the country to do his first come back race, The Tour Down Under but failed miserably. Lance is a prolific tweeter (@lancearmstrong) and was brought undone by a clever journo who worked out he must have been on a plane on his way, because he stopped tweeting for more than a few hours.
Well as of next year, Lance will be safe as airlines start offering internet services on long-haul flights. There's also an interesting article on the stoush brewing between Rupert Murdoch amongst others and the big search engines. He's saying it's time to pay up for using his content. Sounds like fighting talk!
Lufthansa to Introduce Internet Service by 2010
Lufthansa has announced plans to reintroduce internet service on a number of long-distance flights by the first half of 2010.
Pepsi goes down with AMP on failed iPhone app
When it comes to dating, the difference between sucess and failure often comes down to delivery. And as PepsiCo. learned this week, even a good bit of self-deprecation can't fix a poorly executed pick up line.
Twitter users undermine attempt to gag UK media
Bloggers and Twitter users thwarted a legal attempt Tuesday to stop Britain's media from reporting the questions posed by a lawmaker in a parliamentary debate, spotlighting the power of new media to influence public policy.
Continue reading Friday Digital Flames.
The
Cannes Lions International Advertising Festival has released their
anti-scam policy, but unlike The One Show, individuals will pay the
penalty, not the agency. This is the statement from Cannes chairman
Terry Savage and CEO Philip Thomas:
Following
detailed consultation and discussion with industry leaders, the Cannes
Lions International Advertising Festival wishes to make clear its
policy on entries into its Festivals which breach the rules.
Continue reading There's always more with Hotlink.
"Given her broad experiences in operations, finance, sales and marketing, Ingrid brings a real depth to this role," said Kim Snyder, President Entertainment Imaging and Vice President Eastman Kodak Company. "I am very pleased to have such a proven, successful leader appointed to this key position."
Ogilvy & Mather Malaysia Creative Group Head Donevan Chew is to join M&C Saatchi as Associate Creative Director. The move is efffective from early November.
Spearheaded by the International Advertising Association, the advertising and media industry around the world has collaborated in an international campaign to raise awareness of the issue and the meeting.
Continue reading Advertising world joins to create 'Hopenhagen'.
Colenso BBDO, Auckland leads the agency pack of 117 agencies in Asia,
Australia and NZ accepted into The
Work 09 annual, which is by far the most comprehensive record of
advertising in the region, now in the 8th year of publication. Colenso
BBDO, CB's NZ Agency of the Year, scored 18 acceptances, followed by Ogilvy & Mather Thailand and
DDB New Zealand with 11 each, with
Ogilvy & Mather, Mumbai and Clemenger BBDO Melbourne sharing 4th
spot, with 10 acceptances each.
A
fantastic little book, written by American ad creative Howard Ibach,
for all admen and women - the essential brief for the briefers, which is available on amazon right now.
"Step-by-step, chapter by chapter, illustration by illustration (yes,
there are pictures, too), Howard not only builds his case for how
absolutely indispensable an inspired creative brief is but then
proceeds to teach you exactly how to do it: simply, clearly and
logically.
Making generous use of productive exercises, memorable examples,
fascinating case histories, plus the words and deeds of some of the
smartest and most insightful people in the field.
Continue reading How to write an inspired creative brief.
Commenting on this appointment, Bobby Pawar, Chief Creative Officer- Mudra Group said, "KB is just the right person to lead the young creative team at Mudra West. He really thinks through-the-line and will be a great partner for me to work with."
Adding to this, Arijit Ray, EVP, Mudra West said, "With KB coming in, we have the creative leadership in place. His well rounded experience makes him the ideal person to provide the right creative mentoring and direction to Mudra West's brands."
Continue reading KB Vinod to lead creative at Mudra West.
Collis was previously ECD at Leo Burnett Sydney and known for campaigns such as 'Pommies' for Bundaberg and 'Inner Child' for McDonalds, as well as the award winning original 'Earth Hour' campaign for WWF. He joined O&M Japan in March 2008.
The Spanish commercials director SEGA - Sergio Garcia - got his start in advertising as a designer and then, art director. His break as a director came with a group of promos for a television channel called Cuatro, where the client gave him total freedom to interpret and visualize the concepts. Describing his first few years as a crash course in directing, he has since worked across Europe for brands including Chrysler, Orange, Metro and Seat.
Continue reading Top director: SEGA.
Yang will work on key accounts at DDB Singapore and will report directly to Joji Jacob, ECD DDB/RAPP Singapore.
"We're really kicked that Thomas Yang is joining us. He is probably the best art-based creative leader in Singapore. He'll help us in our integration drive and to create and lead work that gives our clients an unfair advantage in the market.," said Jacob.
Continue reading Yang to join DDB Singapore as Associate CD.
Aussie expats Samira Ansari and Georgina Hofmann, now at JWT New York, were creative directors on the project, under JWT ECD Paul Bichler.
Says Ansari: "The site's uploaded to bestads with all the credits. It's getting a lot of press and tweets globally. We're excited."
BBDO Guerrero/Proximity, Philippines today released a campaign to heighten awareness of the Tropical Storm Ketsana/Ondoy appeal that is being undertaken by the Philippine Red Cross. There will be two further spots and a press component.
To mobilise public opinion for human rights, it takes some effort to be heard. With its new film 'Insomnia',
created by agency Rapp, Paris and directed by Jeremy Halkin, Amnesty
International invites everyone to take part in events organized for the
Amnesty nights (October 22 to 25). The more people get involved, the
more noise they'll make... and the less leaders of certain countries
will be able to sleep with a clear conscience.
Simon Handford and Sandy Chan with take up the joint ECD role at Ogilvy & Mather Hong Kong, replacing Gavin Simpson who is relocating with Ogilvy to Malaysia. In December the duo will leave M&C Saatchi Hong Kong, where they have been working as joint MDs and ECDs, and their roles will be taken up by regional CEO Chris Jaques and newly appointed regional ECD Rowan Chanen.
Given the GFC could this be the beginning of a smart new trend for clients? To celebrate RSPCA Awareness Week 2009 (Oct 1 - 8) the RSPCA in Australia has released a digitally re-mastered version of their most loved commercial - Animal Walk, which has started appearing on TV screens.
Created
21 years ago by Leonardi & Curtis, Melbourne, Animal Walk won MADC
Commercial of the Year in 1988. It was the first brand ad of its kind
in Australia and remains one of the most recognised commercials ever
made in this country. The production not only introduced Australians to
their favourite little bandaged wombat but it was actually responsible
for coining the RSPCAs slogan: For all creatures great and small. The
wombat went on to become the RSPCAs mascot.
Continue reading RSPCA 'Animal Walk' digitally remastered.
New York Festivals 2010 International Advertising Awards has officially announced its Call for Entries.
For 53 years, the Awards has honored work in all media from around the
world: television, cinema, print, outdoor, interactive, design, mixed
media, collateral, radio and student advertising.
New
York Festivals online judging system ensures that each entry receives
the proper amount of time and attention, in an environment that is free
from outside distractions and unsolicited opinions. The online judging
system is the first line of defense against scam ads. Judges are
allowed to flag a suspected scam ad simply by checking a box when
viewing an entry online. NYF jury members are encouraged to write
confidential comments online to support their suspicions, once entries
are flagged, an investigation into the allegations will commence.
Continue reading New York Festivals 2010 Awards Call for Entries.
AdAge reports that Toyota Motor Sales USA and agency Saatchi &
Saatchi Los Angeles, engaged in a bizarre, online "terror marketing
campaign" that frightened and harassed thousands of consumers via
e-mails, according to a lawsuit filed Sept. 28 in Los Angeles.
Continue reading London International Awards judging gets underway in Las Vegas.
AWARD
celebrates a total of 284 finalists this year, with DDB New Zealand
heading the agency pack with 17 finalists, followed by O&M Bangkok
with 14 and Colenso BBDO, Auckland with 12.
70 Judges, headed by Craig
Davis, regional ECD of Publicis Mojo (pictured) gave up their time over
an intense two-week period to determine the most outstanding creative
work across Australasia.
Australian finalist
numbers are down by 9 compared to 2008, with a total of 172 finalists.
New Zealand has a total of 56, down by 20 from last year and Asia
counts 56 finalists this year, 35 less than the previous year. The
overall finalist number dropped by 66 compared to 2008.
Continue reading O&M Bangkok heads Asian AWARD Finalists.
"For me, it's important to be creative in more ways than just simply making ads. I wanted to find a place that embraces and encourages creative ideas that are bigger than a tv spot or a print ad. TBWA Hakuhodo is that kind of agency," said Kazoo. "I'm hoping to do great things with our current clients while inspiring the whole industry."
Continue reading Kazoo Sato joins TBWA Hakuhodo.







