November 2009 Archives

Washington Olivetto is famous in Brazil for creating some of the country's most popular and memorable advertising campaigns, and he's traveling to Asia next year as Grand Jury President at ADFEST 2010. In this interview, Olivetto tells us what he thinks of advertising in Asia:
 
Why did you agree to be Grand Jury President at ADFEST 2010?
Washington Olivetto: Accepting this invitation allows me to analyze and review Asian advertising. Many of the really new and inspiring things in global advertising have sprung up in Asia in the last few years. It is advertising that always surprises us - and very favorably.

In this spot McCann Erickson Malaysia communicate the technical ability of Proton's Lotus Ride & Handling technology in a way that we can all sympathise with. Directed by Brad Hogarth from Passion Pictures Malaysia.

View the spot.

McCann Erickson Bangkok communicate that Vixol removes stains fast in this spot directed by Thanonchai Sornsriwichai.

View the spot.

Jeff Anderson and Isaac Silvergate are the creative team behind the multi-awarded and acclaimed 'Great Schlep' campaign that played a part in getting Obama into office. They've won virtually every advertising award, including a Titanium Lion, D&AD Black Pencil, Grand Clio and 10 Gold One Show Pencils. They currently work at New York hot shop Droga5, but now they're working for you.

Mother New York has created a hand painted advertising event over 21 days to demonstrate the ritual of pouring a glass of Stella Artois. The same wall in New York is used in this big idea.

See the idea here.

Read the journal on creating the idea here.

TBWA\Santiago Mangada Puno along with Tequila Manila was judged as the Agency of the Year in the recently concluded Philippine Advertising Congress held at the Subic Bay, Philippines. The bi-annual event is the biggest congregation of advertising agencies and advertisers in the country. The Agency of the Year honor is given to the agency that tallies the most number of points based on metal count. TBWA\SMP and Tequila Manila won the most number of gold and silver trophies along with a big haul of bronze awards. Second place was BBDO Guerrero/Proximity and Leo Burnett, Ace Saatchi & Saatchi, Campaigns & Grey, JWT, DDB Philippines and DM9 JaymeSyfu also figured well at the awards.

Highlighters are used to bring attention to certain words or sentences or even an event, that you want to remember. Similarly, Post-it notes function in the same way. In short, highlighters function just like a Post-It note as this campaign from McCann Erickson Malaysia shows.

Credits - Client: Sharpie Accent Highlighter. ECD: Hwa, Szu-Hung Lee. CD/Copywriter: Christie Herman. Creative Group Head/ Art Director: Hans Lee. Agency Producer: Jimmy Ong. Photographic Studio: Studio 360. Account Manager: Tony Savarimuth.

Bestads Top 6 Commercials of the week in the world is now ready to view, reviewed by Eric Quennoy, creative director of Wieden + Kennedy, Amsterdam.

Far East DDB Bangkok created this ad to demonstrate the effectiveness of the Handi C hand sanitizer.

Credits - CD: Gongpan Uphathumprungpon. Copywriter: Gongpan Uphathumprungpong, Pitipong Pattarawallakul. Art Director: Suksiri Intarawongchote, Pas Kiranuchitpong. Photo Studio: Remix. Photographer: Anuchai Secharunputong.

The client's brief called for helping their students gain a deeper appreciation of the culinary skills required in French cuisine. The target were 21 to 40 year old Malaysians participating in courses at the institute and whose only prior knowledge of French cuisine was, at best, that 'escargot' translated to 'snail'. McCann Erickson Malaysia dramatised the intricate workings within a French kitchen by using a symbol best associated with French cuisine, the point was made that not just anyone could become a French chef. You have to earn the privilege of going through many levels, as compared to the easier promotion in the cooking of other cuisine.

Credits - ECD: Hwa, Szu-Hung Lee. CD/Copywriter: Christie Herman. Creative Group Head/Art Director: Hans Lee.

Ogilvy Shanghai and Neo@Ogilvy Shanghai has developed a campaign for The North Face with the goal of firmly positioning the pre-eminent outdoor brand in China. The North Face aims to be THE brand that inspires and moves people to go out and explore the world. Targeting Chinese consumers under 35 who are interested in the active, outdoor lifestyle, the campaign capitalized on the brand's red flag icon and its representation of exploration/ The campaign encourages people to explore a new place and plant a red flag using their mobile phone. The challenge was to see how many flags people could plant in 18 days.

To capture the attention of diners, Ogilvy Malaysia replaced Hard Rock Cafe's memorabilia with authentic-looking pieces of their own. Rather than the usual autographed guitar, they featured never-before-seen 'artefacts' from the infamous hotel stays of rockers. Every piece was faithfully produced to look like an original.

Credits - Client: Hard Rock Hotel Penang. Agency: Ogilvy & Mather Malaysia. Executive Creative Director: Daniel Comar. Copywriter: Andrew Low. Art Director: Yeoh Oon Hoong. Typographer: Jarrod Reginald. Client Service: N Balachandran. Planner: Remona Ahmad.

Monster Radio RX 93.1 in The Philippines is known to play only monster hits, giving you a better selection for last song syndrome.

Credits - Agency: DM9JaymeSyfu, Manila. Chief Creative Officer: Merlee Jayme. ECD: Eugene Demata. CD/Copywriter: Louie Sotto. Art Director: Herbert Hernandez.

Fevicol, established in 1959, completes 50 years in 2009. And that was the brief to Ogilvy & Mather Mumbai for the new Fevicol 'moustache' TVC. The hen-egg, the over-crowded bus, the joint-family - each ad of Fevicol has a legacy of depicting bonding in daily life. This time, the challenge was to show bonding over the last 50 years.

'Moustache' depicts the story of a girl from her childhood to her teenage days to her marriage to her old age and finally her death ...and funnily even her rebirth. The difference being that she lives all her life with a moustache that was stuck to her face during a school play...with Fevicol.

This campaign of three tvcs was created by JWT Bangalore to advertise the innovative features of ING bank in India.

View "The Chase" spot
View "China Shop" spot
View "The Spy" spot

The 'Stuff I Know' Edition

I know that chocolate rocks my world.
I know that when I laugh I feel bloody marvelous.
I know that Thierry Henry cheated in the World Cup Qualifier against Ireland.
But...I didn't know that a pig's willy is shaped like a corkscrew.
You learn something new everyday.
And from now on, you absolutely will too.
www.learnsomethingeveryday.co.uk

Paul Fenton

The Mill has once again teamed up with Grey London and Hungryman to complete the latest Toshiba commercial 'Space Chair'. The world's highest commercial at 98,000 feet above the earth!

Bestads Top 6 Commercials of the week in the world is now ready to view, reviewed by Guillermo Vega, the regional executive creative director of Y&R Latin America.

Dentsu (Tokyo and Osaka) has moved up from 11th position in last year's The Gunn Report to rank 3rd overall in the Most Awarded Advertising Agencies in the World in "traditional media" table. Dentsu's total was 28 points for awards won throughout 2009 on Suntory Boss, Dunlop Tyres, Softbank Mobile, Carré de Chocolat, Secom Home Security, Toyota IQ and Daiwa Securities.

Only Almap BBDO Sao Paulo and DDB London with 31 and 41 points respectively bettered Dentsu's total. Dentsu also figured prominently in the Most Awarded Agencies in the World in Interactive chart, where they ranked in equal 5th position.

More accolades for BBDO Proximity Malaysia with their Chrysler Jeep "Two Worlds" campaign taking out the No.1 print ad in the world in The Gunn Report 2009. The campaign beat formidable competition in Alka Seltzer "Dissolve Your Problems" and Harvey Nichols "Bristol Store Launch". Three other Asian campaigns made The Gunn Report Print Top 10 - Adidas Olympic Launch "Inspire Is Nothing" at No.7 (TBWA China), China Environment Protection Foundation "Shan Shui" at No.8 (JWT Shanghai), and Penguin Books "Page Numbers" at No.9 (Saatchi & Saatchi Malaysia).

No Asian spots made the Top 10 Film category, although Australia was represented with Schweppes Mixers "Burst" from George Patterson Y&R Melbourne ranking equal No.2. The No.1 in the Film category is Saatchi & Saatchi New York's Crest Toothpaste "Smile" campaign - "Bulldozer", "Lice", "Pre-Nup"

In a major coup for AdFest Brazilian advertising star, Washington Olivetto, will be Grand Jury President at next year's festival.

As Creative Director and President of Brazilian agency W/, Olivetto was elected the most awarded creative of the past 20 years by Globo, Brazil's largest TV network, and has twice been elected Advertising Man of the Century by the Latin American Advertising Agencies Association.

One of the most awarded advertising men in the world, Olivetto has won more than 50 Lions in the Cannes Advertising Festival in the Film category alone. In fact, Olivetto is so famous in Brazil, he has had pop songs written about his agency, proving that advertising can have a major influence on popular culture when it is embraced and celebrated by the consumers who view it.

Occasionally Campaign Brief Asia turns the spotlight on a hot director that is currently in the news. Campaign Brief Asia speaks to Suthon Petchsuwan, one of Asia's most-awarded directors, who as well as directing, set up his own commercial production company, Mum Films.

While Mum, as he is know in Thailand, regularly directs work in Thailand including award winners for Soken, Unif Green Tea and Twin Lotus Herbal Toothpaste, in 2005 Petchsuwan signed with TWC for representation in the United States. He's since directed spots for Snapple via Cliff Freeman & Partners, Comcast for Goodby Silverstein & Partners. Mastercard for McCann New York and Super Bowl commercials for CareerBuilder.com and more recently, LG for Young & Rubicam New York.

For the second year in a row a BBDO Group agency has taken out Best in Show Platinum Award at the Digital Media Awards in Beijing. Last year Colenso BBDO, Auckland won with 'Read at Work', and this year's Aim Proximity and Colenso BBDO, Auckland have taken the top honour for Yellow Treehouse digital work. The Digital Media Awards honour the best in digital marketing and communications in the Asia Pacific region, highlighting breakthrough works that demonstrate outstanding creativity and effectiveness across the industry.
 
This year there was over 600 pieces of digital work entered from the Asia Pacific region. BBDO Asia Pacific network had 17 finalists in 11 categories and went on and converted 14 awards including Agency (Network of the Year) for Proximity BBDO Asia Pacific. Highlights were:
 
Platinum Award (Best in show)  and two Golds - AIM Proximity & Colenso BBDO New Zealand  - Yellow Treehouse (Yellow Pages Group)
 
Digital Agency of the Year - Proximity BBDO Asia Pacific.

FULL RESULTS CAN BE FOUND HERE.

To raise people's awareness of the brutality of war, Hong Kong Red Cross via David Communications organized a war photo exhibition. Yet it is ineffective when Hong Kong city folks, have zero war experience and feel indifferent about the issue. The idea involved spreading 150 red-painted old shoes around the floor of the exhibition.

VIEW THE IDEA:
Bloody_Ruins_sml.mov

Mark Tutssel, Chief Creative Officer of Leo Burnett Worldwide has been named the Film & Press Jury President of the 2010 Cannes Lions festival. Tutssel is one of the most awarded creative directors in the industry and as the creative leader of Leo Burnett Worldwide he oversees the work of 96 global offices.

His work has garnered every major creative accolade, including a prestigious Cannes Grand Prix and 45 Cannes Lions. Tutssel's professional success has been rooted in his belief in the power of ideas and ultimately, that creativity has the power to transform human behaviour.

The star of the Chupa Chups 'Life Less Serious' campaign, the unflappable puppet Chuck, is back - this time even cheekier - all in the name of taking life less seriously. BBH Asia Pacific, Chuck's creator and Agency of record for Chupa Chups, has released the second instalment of the global campaign, following the worldwide success of the campaign's launch last year.
 
Two new Chuck films have launched and are set to run across Asia and Europe over the next two months. Alongside the films, a  fully fledged interactive website -  www.chupachuck.com has also launched. Since the campaign rolled out last year, Chuck has reached cult - like status across the world, from Italy to Australia. He has gained over 500,000 friends on a Polish social network profile page, more than 3 million views on YouTube, (including 850,000 user-created parodies of original Chuck TVC's), and massive demand for Chuck's line of plush toys.

The Evian 'Rollerbabies' commercial, created by the agency BETC Euro RSCG, Paris has been recognised by the GUINNESS WORLD RECORDS as 'the most viewed viewed online advertisement which has been watched 45,166,109 times through online websites adverts as of 9 November 2009'. (Incidentally, Campaign Brief Asia dropped in to the Paris agency prior to its launch and was the first ad site in the world to air it.)

Entries to the 2010 AdFest 'Fabulous Four' are now open to all young directors and assistant directors in the Asia Pacific. Every year, AdFest invites four young directors from around the region to create four short films based on a particular theme. This year's theme is 'REFRESH', which is also the theme of next year's AdFest, which takes places in Thailand on 18-20 March 2010. To enter, young directors and assistant directors must submit an original 3-5-minute script for a short film (written in English), which will be judged by the region's most influential and respected producers and creative directors. The directors who write the best scripts will be invited to produce their short films, which will premiere at AdFest.

Michael Qwah and Ed Cheong have joined Euro RSCG Singapore as Senior Art Director and Senior Copywriter respectively. In their new positions, the award-winning creatives will be tasked with helping drive the agency's integrated creative output across traditional and new media channels.

Nick Barham has been promoted to co-executive creative director of W+K Shanghai effective immediately. Barham previously served as the director of W+K Shanghai Planning and is the first planning director in W+K history to be promoted to a co-executive creative director position. Barham will join Co-Executive Creative Director Nick Cohen and Managing Director Kel Hook to complete the management team for W+K Shanghai. Barham joined W+K Shanghai in 2007 to work on Nike's communications leading up to the Olympic Games.  As the agency has grown, he has worked across all of their clients, helping them to develop a diverse body of work, including a rock road trip for Converse that took two Beijing bands across China.

The Asia Pacific Advertising Festival (ADFEST) has announced that next year's festival will take place on 18-20 March 2010 in Pattaya, Thailand. The theme is 'Refresh' - celebrating ADFEST's unique status as the only festival in the world where creative professionals can exchange ideas and admire award-winning campaigns in a tropical, relaxing location that is perfectly suited to networking, gathering ideas and recharging.

Jamal Hamidi has joined Tribal DDB Hong Kong as Associate Creative Director and Head of Digital Copy. His role will see him work for a range of clients including McDonalds, Philips, Tourism Australian and City of Dreams and he will report directly to Tim Cheng, Executive Creative Director at Tribal DDB Hong Kong.

Previously Hamidi was a Senior Writer at Clemenger BBDO Wellington, where he worked across the agency's client roster on digital, above-the-line and integrated campaigns. He has also held senior creative positions at Euro RSCG, The Campaign Palace and BWM in Sydney, and at RMG:Connect, Digitas and Them in London. His work has been recognised at international festivals such as Cannes, D&AD, AdFest and the Webbys. As well as various award shows in Australia, including ADMA, AIMIA, APMA, AMI.

There are a few beautiful pics from Wayne Maule's memorial on Phuket. The Thailand-based Australian director died in a motorcycle accident late last month. Ingrid Truelove, a close friend of Wayne's, sent in these photographs. "It was a truely beautiful day, with blessings and divine chantings from the Monks at the crematorium, a gorgeous afternoon spent in the sun at Taste on Surin Beach, and ending at sunset scattering flowers and Wayne's ashes over the waves," said Truelove.

The YoungGuns jury are gathering in Sydney in the next few days to judge the best young and emerging creative talent from the around the world. The 2009 jury chairman is Tony Granger (left), global chief creative officer Y&R and it includes other global and local jury members such as Amir Kassaei, DDB; Ravi Deshpande, Contract India; Miss Lisa Fedyszyn, Colenso BBDO; Eric Kallman and Craig Allen, Wieden & Kennedy; Dave Bowman, Saatchi & Saatchi; Andy DiLallo, Leo Burnett and Justin Baird, Google. There is also a online digital jury including Nick Law, RGA;  Seb Royce, Glue; Fabio Custer, Cutwater and Adam Good, Clemenger Group.

The shortlist will be announced on Monday November 23.

For the announcement of the 2009 Winners & Finalists, YoungGuns are holding one of their Sydney party award nights. It goes without saying that YoungGuns parties tend to be an event not to be missed, not just for the work but for the party itself.

Some reckon the best part of the AWARD night last night in Sydney was the video that played during the awards presentation, which was created by DDB Sydney and Fin Design & Effects with photos supplied by Campaign Brief.

The CB Camera was in full swing at last night's AWARD Awards, held at the Overseas Passenger Terminal in The Rocks. Here are the first 30 pics and we'll upload more on the weekend.

VIEW MORE PICS

Two creative directors from China and Singapore plus six Japanese jurors have been selected to sit on the 2010 D&AD juries. Dirk Eschenbacher, ECD and MD of Tribal DDB Asia Pacific and Carol Lam ECD at TBWA Shanghai will represent China. Benjy Choo, art director at Kilo Studio and Victor Ng, ECD at Euro RSCG, will represent Singapore and Mark Dytham (Klein Dythan Architecture), Masayoshi Kodaira (Flame Inc), Hiroki Nakamura (Dentsu Tokyo), Satoshi Takamatsu (Ground Tokyo), Koichiro Tanaka (Projector) and Toshiya Fukuda (777 Interactive) will represent Japan.

Full Jury information can be viewed here.

The 'So Many Cool Things, So Little Time' Edition
More interesting articles to enjoy from the digital universe. The big talking point this week was around whether digital agencies are ready to lead. The last article from this week's flames is an article suggesting that they are... let the comments begin.

Ogilvy & Mather Thailand was the star of the show from an Asian perspective at the AWARD Award presentation held last night at the striking Overseas Passenger Terminal in Sydney. Ogilvy Bangkok scored 7 Silver and 4 Bronze Pencils to be the second most awarded agency on the night. The agency's 7 Silver Pencils were all for their work on Verasu Retail Co. Ltd. and the 4 Bronze Pencils were for their Anylock print campaign. They were beaten to the Agency of the Year title by Publicis Mojo Sydney.

In total Asia picked up 17 Silvers and 22 Bronze awards.

Bestads Top 6 Commercials of the week in the world is now ready to view, reviewed by Tay Guan Hin, JWT's Asia regional executive creative director. Guan Hin's second choice in TV is the latest Subaru 'Crowd Rider' from Leo Burnett, Sydney, his first choice in Print is Life Yoga from Leo Burnett Hong Kong, second choice in Print is the James Boags Draught 'Swim' ad and favourite in Outdoor is the VicRoads CityGT campaign out of JWT Melbourne.

BWM Sydney chairman Rob Belgiovane attended the China International Advertising Festival last week. In this 3 minute video he gives Ad Age his impression of the new wild west of advertising.

Northwest China is one of the driest regions in the world and drinking water comes predominantly from the small amount of rainwater collected in water cellars. The Grey Hong Kong aim, was to raise awareness on this problem and encourage the people in Hong Kong to help by donating to build water cellars.

Credits - Client: The Lotus Light Charity Society (Hong Kong). Creative Director: Keith Ho, Ray Lam, Keith Lo. Copywriter: Joshua Wong, Keith Lo, Tony Chan. Art Director: Ciff Luk, Ray Lam.

Leo Burnett Hong Kong walked off with the top award at this year's HK4A's Kam Fan Awards on Friday night at the gala awards presentation. The agency picked up the Grand Kam Fan for a beautifully art-directed print campaign of three executions titled "Sweat" for Life Yoga.

The campaign promotes the fact that hot yoga can burn fat more effectively through heavy sweating, so as to draw more beauty-conscious people to practice hot yoga. It was also the Print Kam Fan.

There were only two other Kam Fan awards handed out - the Interactive/Direct went to McCann Worldgroup for Jet Li's One Foundation and the Media Kam Fan also went to McCann for the Coca-Cola 'Whistling' campaign. A total of 10 Gold, 22 Silver and 50 Bronze Kam Fan Awards were also presented.

Leo Burnett's triumph as the Grand Kam Fan winner ended McCann Worldgroup's three year in a row hold on winning this 'Grand Prix' award.

EXCLUSIVE - Saatchi & Saatchi is planning to merge both their Singapore and Malaysian agencies together to create one single operation. The move is driven by "large new business wins which will be announced in the new year" according to Saatchi & Saatchi regional ECD Andy Greenaway.

He told Campaign Brief Asia the network would retain both offices in each market but the businesses would run as a single entity. As such Malaysian ECD Adrian Miller (pictured far left) will now take on ECD duties across Malaysia and Singapore and current Singapore ECD Richard Copping (pictured left) will move into a regional Head of Art role as well as a seat on the management board. Dean Taylor continues in his role as CEO across both markets.

The perfect new advertising medium for Asia?

This poster was four years in the making for Wieden+Kennedy London. Nike and Arsenal this week unveiled 'The Spirit of Highbury' - the world's biggest team picture. The permanently fixed structure is housed at The Emirates stadium, and features every Arsenal player and manager to have appeared at Highbury, the Club's home of 93 years.

Grey Hong Kong chose an internationally recognised painting and exhibited it in gallaries across Hong Kong to target affluent people to make donations to Amnesty International over World Refuge Month. Post-it-Note messages were placed next to the paintings.

Credits - Agency: Grey Hong Kong. ECD: Keith Ho. Creative Director: Keith Ho, Ray Lam, Keith Lo. Writer: Joshua Wong, Tony Chan, Keith Lo. Art Director: Ciff Luk, Michelle Woo, Ray Lam.

Saatchi and Saatchi Singapore have hired Theo Tan and Tan Giap How from BBDO Malaysia.

"Theo and How are passionate, hungry guys with a great work ethic. They like big ideas that work across all media, which will strengthen our integrated offering. They are totally on board with the new way we are working at Saatchi and will be a great addition to our creative department," said Richard Copping, ECD at Saatchi & Saatchi Singapore.

They are set to start mid November.

The Call for Entries to the 2009 Asia Interactive Awards has been extended to November 13th 2009. Act fast and get more details here.

AMV BBDO London, Knucklehead and The Mill have collaborated on 'World', the epic and eagerly anticipated new spot for Guinness directed by Johnny Green. The ad made its debut in HD on Sky Sports 2 last night.

Bestads Top 6 Commercials of the week in the world is now ready to view, reviewed by Jonathan Kneebone, writer/director at The Glue Society, the independent creative collective he co-founded over 11 years ago with Gary Freedman. The Glue Society now features 10 writers, designers and directors working out of offices in Sydney and New York.

This week Iris Lo takes up her newly appointed position as ECD for Draftfcb Hong Kong and ECD for Draftfcb R Hong Kong /China.

"We are delighted to have lured Iris back to agency life" said Simone Tam, managing director, Draftfcb Hong Kong, "with Iris' experience gained in both Hong Kong and China since the early 90's, she will play an extremely valuable role to our Hong Kong operation where we have business in both Hong Kong and China."

Lo is one of the most respected creative leaders in the advertising industry. She has spent her career with some of the top international agencies including Synergie Advertising, O&M, JWT, Bates. Her last post prior joining Draftfcb was Managing Partner at Wieden & Kennedy Shanghai.

Ad punters will enjoy this one: The Mill has collaborated with WCRS London and director Ringan Ledwidge on Weetabix's new spot 'Steeplechase', which premieres during the X Factor on ITV1 in the UK this Saturday.

VIEW THE SPOT

Nicholas Kosasih, Ratna Puspita & Shirley Christie from Ogilvy Indonesia have been named the YoungGuns September Professional YoungGuns of the Month for their Fuji 'Feet' Campaign.

See more here.

EXCLUSIVE: Eleven countries from Asia and Oceana, including Australia, China, Hong Kong, India, Japan, Malaysia, New Zealand, Philippines, Singapore and Thailand won 25% of all the Statues awarded at the 24th London International Awards. Collectively, these countries won 18 Gold, 50 Silver and 43 Bronze Statues bringing the total number of Statues, including the Grand LIAs, to 113.

Gold winners from Asia were: BBDO Proximity Malaysia (3 Golds for their already highly-awarded Jeep campaign), Dentsu Inc Tokyo (2 Golds in Digital), JWT Shanghai (Shan Shui), JWT Beijing (Nokia 'Bruce Lee'), Dentsu Inc Kansai (Newspaper to New Paper), GT Inc Tokyo (Sagami Condoms 'Love Distance') and O&M Bangkok (Anylock print campaign).

AdAge reports that after 22 years, Cliff Freeman (left) the agency chief behind the landmark Little Caesars' "Pizza Pizza" and Outpost.com campaigns - amongst many others - is shutting down his legendary New York agency, Cliff Freeman & Partners. According to AgencySpy, 2009 wasn't too kind to CF&P, which reacquired MDC's 20% stake earlier this year but lost clients like Snapple and Bonefish Grill as well as CEO Clayton Ruebensaall III after just five months. In a statement to AdAge, Cliff Freeman's most notable current client, Baskin-Robbins, said it is "aware that Cliff Freeman & Partners has closed its doors. We have a search under way for a new agency partner."

Mike O'Sullivan, ECD of Saatchi & Saatchi New Zealand, candidly answers five questions about the state of the industry put by the Andy Awards as part of their electthejury.com promotion.

VIEW THE INTERVIEW

DDB Hong Kong hosted a very cool party in Hong Kong on Friday night to coincide with the Hong Kong 4As judging. As soon as the 4A's judges speaker session finished it was straight to the DDB party. Guests filled up the Philia Lounge in Central and the free flowing Svedka Vodka kept the creative debauchery going into the early morning. It was a great night. Well done DDB!

The latest campaign for Carlton Dry, 'Dry Dreams' - a Cannes Lion contender for sure - has just gone to air. It features an attempt at breaking the land speed record for rubber chicken racing, showjumping on an elephant and skeet shooting with a real tank (complete with live ammunition).
VIEW THE 'ROCKET CAR' SPOT
VIEW THE 'SKEET SHOOTING' SPOT
VIEW THE 'SHOW JUMPING' SPOT