A little Sunlight goes a long way

Apetizer.jpgA new print campaign from Lowe Jakarta Indonesia highlighting how a very small amount of Sunlight Dishwashing Liquid goes a long, long way.

Credits - ECD: Din Sumedi. CD: Ferly Novriadi. Senior Art Director: Syarif Hidayat. Senior Copywriter: Bondan ESP. Photographer: Artli Ali. Digital Imaging: Rudy Harianto.


Anonymous said:

How obtuse......might've made a decent (if predictable) ad for some food seasoning...and wow, what a brave client... in these difficult times, they choose not to feature the packshot.....this smells like dirty dishes to me.

Anonymous said:

yeah, this smells like dirty dishes to me also if only i don't see the full story i've read on here http://www.commarts.com/exhibit/sunlight-dishwashing-liquid.html
now, this campaign makes perfect sense to me. good job.

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