In a world of your own

Tuesday 02, February 2010 at 1:52 PM by CB
Your own world_Paris.jpgWhen you read a great novel, you're in a world of your own as these three ads show. The Penguin Books campaign, created by DDB Hong Kong, is a followup to their previous campaign that showed people alone in busy Hong Kong locations. This time the commission to the photographer was to go further abroad.

Advertiser: Penguin Books Ltd. Executive Creative Director: Jeffry Gamble. Creative Director: Paul Chan / O' Poon. Writer: Paul Chan / Jay Lee. Art Director: O' Poon / Fei Leung. Photographer: Steve Wong. Retoucher: Bon Leun.

Your own world_Tokyo.jpgYour own world_london.jpg



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1 Comments

Anonymous said:

A good follow-up campaign but I prefer the ones shot in Hong Kong as they held more local appeal.

February 3, 2010 6:44 AM

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