Provide water to those that need it

Wednesday 03, February 2010 at 9:33 AM by CB
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McCann Worldgroup Mumbai has created a print execution to raise awareness of how indiscriminate usage of water deprives others of it, and what can be done to rectify it.

Credits - Regional ECD: Prasoon Joshi. ECD: Ryan Menezes. Copywriter: Lolita D'Souza. Art Directors: Sandip Gaikwad, Milind Palav. Photographer: Saish Kambil.

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2 Comments

Anonymous said:

wasn't this idea of using a transparent sheet done by ogilvy some 2 years back for child adoption or something?

February 3, 2010 12:37 PM
Anonymous said:

Yes it was. It was for homeless children I think, but definately been done before.

February 4, 2010 4:15 PM

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