This is your Singapore via BBH Asia Pacific

Monday 29, March 2010 at 11:41 AM by CB
Singapore.jpgBBH Asia Pacific has launched a new destination brand campaign for the Singapore Tourism Board (STB) - 'YourSingapore' - which invites visitors to personalise their Singapore experience.
 
YourSingapore is a brand idea built on the unique truth of Singapore - that its breadth and depth of attractions is so accessible and user-friendly, that visitors are able to personalise their trip according to what they like, when they like it.

The site - www.yoursingapore.com -  just like the destination, allows you to make Singapore your own personalised experience.

View the spot

Singaporeprint.jpgSing Logo.jpg










The campaign encompasses television commercials, print and digital OOH advertisements, and a dynamic, 'living' logo, which captures an ever-changing embodiment of the idea.

Credits - CDs: Steve Elrick, Shawn Loo, Noel Yeo. Copywriter: Douglas Hamilton. Art Director: Adrian Chan. Print - Copy: Elena Fletcher. Designer: Evonne Ng. Producer: Michelle Tan. Production company: Mecanique Generale, Thomas Koh, Cactus Studio. TV - Producer: Kristin Armstrong. Post Production: The Mill. Logo - Design:T omaz Goh, Edward Ng. Commissioned Illustrator for "Playful" Thematic Logo: Soh Ee Shaun. Producer: Amy Wong. Production Company: The Mill.



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