April 2010 Archives

The last 2010 Chip is up to you

Screen shot 2010-04-30 at 12.38.12 PM.pngchip_shaped.jpgMichael Wolff and the other Chip judges have picked their favourites. Now it's time to choose yours. This year's 50% increase in Chip Shop Awards entries - thanks in part to media partners Bestadsontv.com and Campaign Brief Asia - meant that there was a lot of great work in the running for a Chip. But there's only one last award to decide: 'The People's Favourite'.

Creativeland Asia's juicy mango surprise

Mango.jpgCreativeland Asia launched a new integrated campaign for Frooti called the 'juicy mango surprise project'. The campaign involved a live outdoor stunt, the footage of which has become India's first reality TVC.

The campaign reemphasized the fact that Frooti is made from real juicy mangoes. The idea was to surprise people with a really big mango when they least expected it.
cca2010.jpgAfter a year's hiatus, the Association of Accredited Advertising Agents Singapore (4As) announces that the Creative Circle Awards (CCA) will return this year, to be held back to back with the Singapore Media Awards (SMA) in September. With the economy going into a recession last year, which led to cuts in advertising investments, the 4As advised on the postponement of CCA with intentions to move the show to a different time of the year. This year, the two national industry award shows will be now be held one after the other, with the CCA award show to be held on 2nd September 2010 and SMA award show on 3rd September 2010. 

Weave your way in and out of the traffic jams

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In India nearly 4100 cars are added to the roads every day. Riding a motorbike on clogged roads is often the faster, more sensible way to travel. JWT New Delhi wanted to remind urban youth of this fact in a funky, witty way.

Credits - ECD: Priti Kapur. CD/Art Director: Kunal Gaur. Photographer: Hardesh Dhingra. Production Company: Phoebus Media. 
Akira Kagami.jpgGraham Warsop.jpgNew York Festivals 2010 International Advertising Awards will honor with Lifetime Achievement Awards legendary advertising executives Akira Kagami, Global Executive Creative Director of Dentsu Japan, and Graham Warsop, Founder and Chief Creative Officer of The Jupiter Drawing Room (South Africa) & Partners.  Both executives will be presented with their awards on Saturday, June 12th at the 2010 awards ceremony in Shanghai, China.  The NYF Lifetime Achievement Award recognizes prominent industry leaders whose accomplishments and contributions have advanced the field of advertising and made a lasting impression in the advertising world.
 
Akira Kagami began his career as a strategist in 1971, and later became a copywriter at Dentsu, the world's largest independently-owned ad agency. He now leads Dentsu's global creative operation out of Tokyo and is focusing on strengthening the agency's creative and client work in Asia.
Droga 5 NZ line up.jpgCB EXCLUSIVE: Droga5 is opening its doors in Auckland with former Saatchi & Saatchi NZ ECD Mike O'Sullivan (left) and CEO Andrew 'Rocky' Stone (far left) and Tribal DDB creative strategist Jose Alomajan (centre) as the founding partners.

Droga5's third global office will build on the success of Droga5 Sydney, which has grown from three staff to 45 staff in just over two years after winning major accounts such as VB, Crown, Cascade, V Australia and Telstra.
Bushman.jpgCreativeland Asia, India unveils LMN's latest campaign to shake the summer thirst. The campaign of five spots is a follow up to last year's concept of extreme thirst. This time with Bushmen from Kalahari the driest part of the world. In a hilarious campaign of 5 short 25 seconders. Each of these films have the Bushmen searching for water in their natural habitat. And going to crazy extremes in their quest for water.
MyNavi.jpgIn Japan, economic crisis is affecting employment. Only 61% of college grads will find jobs. JWT Japan's challenge was to grow Japan's No. 2 job site during a time when there were no jobs. While others were making empty promises, MyNavi wanted to do well by being good.

MyNavi gave college grads hope for the future by creating a PR campaign to inspire a vision of where they could be in 10 years.  They found the most inspiring vehicle to deliver their message... music.

Don't talk while he's driving

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The Mudra Group in India has created a dramatic print campaign for the Bangalore Traffic Police to warn of the dangers of using a mobile phone while driving.

Credits - ECD: Joono Simon. Art Director: Vinci Raj. Copywriter: Akhilesh Bagri. Photographer: Malikarjun. Retoucher: Sathish.

Avida: It's just a stone's throw away

AVIDA_BOOKSTORE.jpgAvida is a residential development built around the city's major business and commercial districts. This campaign from BBDO Guerrero/Proximity Manila features the front window displays of establishments around the Avida property, literally showing how they're just "a stone's throw away".

Credits - CCD: David Guerrero. ECDs: Joel Limchoc, Simon Welsh. CD: Brandie Tan. Art Director: Gary Amante. Copywriter: Rey Tiempo. Photographer: Paolo Gripo. Retoucher: Manny Valloces.
Kevin Swanepoel Pic_SM2.jpgFurther to D&AD seeing a massive drop-off in entries from Asia for 2010, The One Show has seen a similar fall with entries to this year's show from Singapore down 52 per cent, Hong Kong down 31 per cent and China down 28 per cent. Entries from Japan were up by 2 per cent.

The fall-out from Asia follows the GFC and the New York-based The One Show's announcement last September that it would ban agencies and individual members of creative teams found guilty of submitting scam ads for up to five years after a 'Tsunami' print ad for WWF in Brazil (pictured bottom) turned out to be a scam and was stripped of its the award.

Neutered pets live longer

beardsml.jpgYou can extend the life of your pet by having them neutered as shown in this poster campaign by NagaDDB/Rapp Malaysia.

Credits - ECD: Ted Lim. CD: Ted Lim. Art Directors: Danny Chin, Chow Kok Keong. Copywriters: Davina Chan, Ted Lim. Photographers: Brandon Wong, Kent Lim (Studio Rom).
Screen shot 2010-04-29 at 7.21.57 AM.pngScreen shot 2010-04-29 at 7.22.47 AM.pngThe Jupiter Drawing Room and TBWA\ Hunt \Lascaris have been named joint Agency of the Decade at South Africa's annual AdReview Awards.
Best Ads Logo copy.jpgANGUS-WARDLAW-lowres.jpgThe Bestads Top 6 Commercials/Print/Outdoor of the week in the world is now ready to view, reviewed by Angus Wardlaw (pictured), the soon-to-be creative director (under ECD Dylan Harrison) of Saatchi & Saatchi New Zealand. Wardlaw, who is still finishing up at CHI, London, picks Honda Impossible Dream II from Wieden + Kennedy, London as his favourite in TV and the emotional 3min WWF 'Monkey' spot from Leo Burnett Sydney as his runner-up.

Get the new Bestads App for only US$1.99, which gives you the Top 6 Ads* of the Week direct to your iPhone, iPad or iPod Touch.
*TV + Web Film + Print + Outdoor + Interactive Ads of the Week (going back 6 weeks) + best Radio  + weekly judges' comments (going back 16 weeks).
Daniela.jpegFlorianGroehn.jpgInternational photographers Daniela Federici, Garry Owens, Jeremy Hudson, and Florian Groehn have signed to Asia-Pacific stills production company, Look.

"Look's strong international and local production record and our extensive marketing and producing work in Asia for 18 years is something that has enabled us to consistently attract major photographers," says Look founder and EP Guy Venables, who recently stepped back in to daily management of Look after focussing on starting a new international director's venture in Asia called Nomad International. Venables is Sydney based but works between Australia and Asia.

GarryOwens.jpegJeremyHudson.jpg"We have been sending photographers to Asia regularly for years. Recently I created formal tie-ups with local producers and production companies so we are able to produce stills and TVC shoots anywhere in Asia with ease. The signing of these top four photographers creates a solid line up in Look which already manages some of Australia and NZ's leading international photographers. This week we added staff in our Sydney and Melbourne offices as well, so all in all there is quite a buzz at Look with so much new energy about," says Venables.

Dubai Lynx: Santosh Padhi's report

Santosh.jpgA few weeks ago Santosh Padhi, Chief Creative Officer/Co-Founder, Taproot India, spent five days in Dubai as Asia's representative on the Dubai Lynx judging panel. Here is Padhi's report on the judging and winners...

This year, at the Dubai Lynx, there was a little more pressure on the juries compared to other award shows; especially after last year's "incident". Organisers, Terry Savage and Philips Thomas, both addressed us and gave us a brief description about last year. And in the end, left it to us whichever way we wanted to go about it.

We were a team of seven, jury chairman included. And responsible for the outcome of TV, radio, print, TV craft and print craft. Post that I migrated to another team which was the integrated jury. Where again, we were a team of seven comprising jurors from the media, direct and digital categories as well.

Lim and Loke chair the Crowbar Awards 2010

crowbar2010.jpgCrowbar Awards 2010 is now open for entries.

This year marks the 10th year in its running, with Troy Lim, Creative Director and Jon Loke, Head of Art of Ogilvy & Mather Advertising Singapore chairing the Crowbar Awards 2010. Organised by the Association of Accredited Advertising Agents Singapore, the Crowbar Awards is a platform for students to showcase their best work and gain a foothold into the creative industry.

Open house call to Singaporeans

OpenHomesTwitter.jpgIn the wake of the volcanic ash cloud Changi Airport Group and Tribal DDB Singapore recently rolled out a nationwide social media initiative to rally Singaporeans to open their homes to passengers in need of accommodation, as a result of the volcanic ash cloud that caused flight disruptions to Europe.

"We created an online platform to gather residents who were willing to participate in this initiative, and provided an opportunity to connect and help affected passengers stranded on the island. This was a time-sensitive exercise and social media is the fastest tool of choice," said Jeff Cheong, Executive Creative Director of Tribal DDB Singapore.

John Bailey joins RedWorks Singapore as ECD

John Bailey_sml.jpgRedWorks Singapore has appointed John Bailey as Executive Creative Director, a newly created role. Effective immediately, Bailey will report to Dean Cloke, Managing Director, RedWorks Singapore.

Part of Bailey's remit is to manage the creative department of RedWorks, ensuring a consistently high level of creative output. He will also help to drive creative excellence across all disciplines within the agency.

Dean Cloke, Managing Director, RedWorks Singapore, told CB Asia: "John is a great team player and sensitive to the quality of the work across communication disciplines. He is able to balance the need for creativity and innovation that delivers pure common sense, hence fitting into the RedWorks business model of no nonsense creative solutions. Having a high level creative product will set RedWorks apart from other companies competing in the same space."

You're never too small to think big

Guitar.jpgIn this TVC from BBDO Guerrero/Proximity Philippines a small boy turns 20 pesos into something great.

View the spot
 
Credits - CCO: David Guerrero. ECDs: Joel Limchoc, Simon Welsh. Copywriter: Algy Sharman. Art Director: Al Brown. Director: Joel Limchoc. Producers: Jing Abellera, Ino Magno. Production Company: Revolver. 

Hair hockey

HairHockey.jpgLeo Burnett Manila placed branded hockey tables strategically in malls, near salons and at college dorms.

The surface of the tables was made to look like strands of hair where Rejoice-branded pucks would smoothly slide across.

Credits - ECD: Raoul Panes. CD: Alvin Tecson. Copywriter: Alvin Tecson. Art Director: Mela Advincula. Producers: Gello Jamias, Marissa Abayari.

Really sour sweets

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Ogilvy & Mather Mumbai have created this powerful new campaign for really sour marbels. The ads demonstrate just how sour the sweets are.

Credits - National CDs:  Abhijit Avasthi, Rajiv Rao. CD: Abhijit Avasthi. Art Director: Sachin Kamble. Copywriter: Abhijit Avasthi.

D&AD.Hex.Yellow.RGB.jpgDespite a tougher stance on scam advertising and the lingering effects of the GFC, total entries to D&AD in 2010 were only down by 3.6 per cent on 2009. This follows last year's 20 per cent drop in entries, after a record 25,000 pieces of work were entered in 2008, the show's best year yet.

However, in some parts of Asia there was a significant drop-off in entries with Singapore down 33 per cent on 2010 entry levels, Malaysia down 45 per cent, Thailand 39 per cent down, China 46 per cent down and Hong Kong down by 22 per cent on 2009 entry levels.

Everything is around the corner

house_to_banksml.jpgIn this poster campaign for BWW,  Naga DDB/Rapp Malaysia shows that you can get from home to anywhere faster in a BMW 335i coupe.

Credits - ECD: Ted Lim. CD: Ted Lim. Art Director: Wong Shu Kor. Copywriters: Ted Lin, Grenville Francis. Photographer: Studio Rom.
D&AD Logo .jpgJapan has performed extremely well at D&AD this year, receiving five Nominations and 20 In Book, ranking the country first in Asia and fifth in the world - well ahead of China in 10th spot with one Nomination and 10 In Book, followed by Singapore with one Nomination and 7 In Book.

The rest of Asia had a very disappointing year (entries are down drastically from south-east Asia), no doubt because of the GFC, but some observers will believe it's because of the tough anti-scam policy of D&AD this year. India only had four In Book, while Hong Kong and Malaysia only scored a single In Book each.

Ng quits Euro RSCG Singapore

Victor Ng.jpgChief Creative Officer for Euro RSCG Singapore & Southeast Asia Victor Ng has resigned after two years at the agencyʼs creative helm. He will be taking a break to pursue other creative interests.

"My decision to leave Euro RSCG was a tough one, but I leave with a deep sense of satisfaction and pride. In two years weʼve become relevant, recognized and ranked -- not just creatively, but as a bona-fide Agency of the Year. Our SEA offices have taken huge steps forward and Iʼm sure Euro will continue to be successful with its strong leadership. Iʼm going to take some time away and open myself to new creative pursuits and a new beginning. Sometimes you have to step out of the picture to see the bigger picture," Ng said.

He added, "As I take stock of my journey, Iʼm excited about the road ahead. There have been many highs and lows, people and places that Iʼm truly grateful for."

Kelleher's 'The Ride' makes AICP's global top 10

Screen shot 2010-04-23 at 2.24.12 PM.pngNEW YORK - Curious' Lance Kelleher has just learned that America's AICP has nominated 'The Ride' in its ranking of the world's top ten commercials.

Every year, the Association of Independent Commercial Producers hosts The Show and Next Awards for commercial innovation, which are a bit like the Golden Globes for commercials, voted by the toughest crowd to make an impression on in the business.

Best job in the world wins AME Grand Prix

403986grand1.jpgNEW YORK - The International AME Awards for Advertising & Marketing Effectiveness announced the 2010 award winners today.  The International AME GrandJury® awarded one Grand Trophy, three AME Platinum Trophies, as well as nine Gold International AME Awards, sixteen Silver Awards, and eighteen Bronze Awards.  Twenty-seven entries received AME Finalist Certificates.

CumminsNitro, Brisbane (now SapientNitro, Brisbane) was awarded the prestigious International AME Grand Trophy for their entry "Best Job in the World" for Tourism Queensland - Islands of the Great Barrier Reef, winning in the Tourism category. The winning campaign launched the brand Islands of the Great Barrier Reef across eight international markets, and recruited people online to apply for the "Best Job in the World".  The results of this ground breaking campaign included Global media coverage valued at over $368 million (US) from a budget of $1.2 million (US).  In addition, the site received 34,684 one minute video job applications from 197 countries, and reached a global audience of approximately 3 billion.
Teach India
, a campaign for the Times of India from JWT Mumbai was Asia's only Gold winner. Leo Burnett Thailand and BBDO Guerrero Manila also won Silver.
Logo_2010.gifClio has just released their finalists list for their 2010 awards. Singapore again leads the pack with 12 shortlists and, as with D&AD, the star performer seems to be the Ben & Jerry's print work created by O&M Singapore. The campaign has 5 shortlists over the Print and Poster categories.

In terms of totals Thailand and Japan have 8 shortlists each. All eight of Thailand's shortlists came from O&M Bangkok. They were followed by India and The Philippines with 4 each and China with 3 shortlists and Indonesia 2.

See the full list here.

Read Santosh Padhi's report from Clio.

Plastic bags cause choking

Sea Birds.jpgOgilvy & Mather Mumbai make magazine readers aware of the dangers of plastic bags to animals. As the reader opens a double page spread garbage (a polythene strip) is pulled from the victim's mouth thus rescuing it from choking.

Credits - National CD: Rajiv Rao, Abhijit Avasthi. CDs: Rajiv Rao, Kiran Antony. Art Director: Sachin Kamble. Copywriter: Jigi Dalal

The greatest ad campaign ever

Screen shot 2010-04-23 at 5.51.49 PM.pngThis spot made us think of Andy Greenaway and his quest to make the Printosaurus extinct.

VIEW THE VIDEO

The Work 09: Available from these outlets

Thumbnail image for TW09 Cover 4 Web.jpgThe Work 09 is now available. Order your copy today. The 400+ page hardback book features the best 395 ads and campaigns from 2009 from Australia, New Zealand and Asia. Included with The Work 09 are two high quality DVDs containing all TV, TV Craft, Integrated and Radio acceptances.

The Work 09 is available for purchase from the following outlets:

Hong Kong
Basheer Design Books
1/F Flat A, Island Building
439-441 Hennesy Road
Causeway Bay, Hong Kong
Tel: (852) 2126 7533
Email: basheer@netvigator.com

Coke fuelled illusion

Screen shot 2010-04-22 at 12.22.43 PM.pngA demonstration involving Coca Cola shows off an impressive new retail product installation. 

The 'Dreamoc', created by a company called RealFiction, sees augmented reality and holographic illusions fused to form a 3D vision of beauty. 

It's viewable from 200 degrees and is being touted as the next big thing for product demonstrations.

Give your old books a new beginning

Book.jpgIn this TVC DDB Singapore raises awareness of the annual Singapore Book Exchange where old books can be exchanged for a new read.

View the spot

Credits - Director : Francis Tan. CCO: Neil Johnson. ECD: Joji Jacob. Creative Director: Thomas Yang. Senior Copywriter: Vinod Savio. Art Director: Sham Nasaar. Agency Producer: Daphne Ng. Illustrator: Cheayear Chin. Account Managers: Rowena Bhagchandani, Vivien Foo.

Youth can and will move the world

Youth.jpgIn this campaign to promote awareness of the World's first Youth Olympic Games, McCann Erickson Singapore demonstrates the power of youth.

View the spot

Credits - ECD: Farrokh Madon. Art Directors: Goh Wee Kim, Ang Sheng Jin. Copywriter: Parixit Bhattacharya. Agency Producer: Charmaine Wong. Director: Desmond Tan. Production Company: Salt Films. Post Production: Black Magic. Music & Sound Production: The Gunnery.

Timid steaks

Beef.jpgJWT Chennai created these series of print ads to promote the Steak and Grill Festival at a restaurant at the Radisson Hotel which predominantly featured beef, pork and lamb steaks.

Credits - ECD: Senthil Kumar. Senior Art Director: Gerald Anith. Post Production: Sivakumar Chinnasamy. Illustrator: Pravin Arasu. Account Manager: Priya Bharath.
LFS_PR1_RT13F_600x420.jpgRe-launching as Lightfarm Studios Ltd, Engineered founder Denny Monk is joined by business partners Simon McCormack and Mat Blamires, adding substantial experience and creative talent to an already successful team.

McCormack has spent the last six years in London, working as head of art and creative director with some of the world's leading CGI / retouching studios, and will be working alongside Monk. Whilst Blamires, recognised as one of New Zealand's top advertising photographers, will be shifting focus to a business development role. CGI Artist Grant Warwick also becomes a permanent member of the team, adding his outstanding 3D modeling skills and infectious enthusiasm for new creative challenges.
Pure Creativity.jpgTBWA\Santiago Mangada Puno won five of the eight Gold Awards handed out at the recent Kidlat Awards, held in Boracay, The Philippines. Four of the agency's Golds were for it's already highly-awarded Boysen Paint 'Flower Power' print campaign (see two from the campaign below).

BBDO Guerrero and ACE Saatchi & Saatchi also performed very well with 24 and 12 metals respectively. BBDO Guerrero failed to score any Gold but ACE Saatchi & Saatchi picked up two. See the awards charts below.

First set of D&AD Awards results announced

Thumbnail image for D&AD.Hex.Yellow.RGB.jpgWith over 30% of judging complete, 154 entries have been selected to go into the D&AD Annual - representing the best creative work of the year. Of these, 32 have been nominated for a D&AD Pencil.  The winners will be announced at the D&AD Awards Ceremony & Dinner on 3 June at The Roundhouse, London. Reports put the overall total number of entries to D&AD as only down 4% on last year's numbers.

So far, Asia has 2 Nominations and 12 entries In Book - mainly in Design and Craft

AdFest is called off for a second time

The on-again-off-again Asia Pacific AdFest is... off again. Just two weeks after announcing the new dates the organizers of AdFest have come to the conclusion that due to the continuing current situation in Thailand, the 3-day festival scheduled for 27-29 of May in Pattaya, Thailand has been canceled and the Lotus Awards judging will be held at a new location, to be confirmed in the near future.

"It was a very hard decision, but due to the unpredictability of the political rallying in Thailand, we are obligated to place the utmost importance on the safety of our AdFest guests and delegates," said Vinit Suraphongchai, Chairman of the ADFEST Working Committee.
500x_screencap_2010-04-19_at_5.37.09_pm.jpg.jpgOnline publisher Allure Media's gadget website, Gizmodo, has created massive buzz around the yet-to-be released new iPhone4G by controversially leaking photos of Apple's latest venture after a prototype was left behind in a bar. The story has drawn significant readership to the technology website.

Gizmodo reported an unlucky Apple engineer had left the new model - disguised as a regular iPhone 3Gs - in a pub (pictured left) near Apple's California headquarters. http://www.gizmodo.com.au/2010/04/how-apple-lost-the-next-iphone
Best Ads Logo copy.jpgSarahB.pngThe Bestads Top 6 Commercials/Print/Outdoor of the week in the world is now ready to view, reviewed by Sarah Barclay (pictured), an ECD at JWT New York.

Get the new Bestads App for only US$1.99, which gives you the Top 6 Ads* of the Week direct to your iPhone, iPad or iPod Touch.
*TV/Web Film/Print/Outdoor Ads of the Week (going back 6 weeks) + best Radio and Interactive + weekly judges' comments (going back 16 weeks).
Ben&Jerrys_Hugs.jpgTough new qualification criteria at One Show has not deterred agencies from entering judging by the finalist list that was announced today. India bagged the largest haul from the Asian region with 21 finalists. Singapore followed closely with 19. Australia scored 18 finalists and The Philippines and New Zealand picked up 7 each.

The star for India was Leo Burnett Mumbai with 7 finalists, most of them for their P&G 'Stainbroidery Ink' campaign for Tide (see below).

O&M Singapore was the star of Asia and Singapore with their 12 finalists - all for their Unilever Ben & Jerry's Ice Cream print campaign (left). See other executions and credits here.

Sponsor a child's education

Ehsaas_DhobiGhat.jpgEducation is the only way out for these children as this Ehsaas print campaign from JWT India shows.

Credits - ECD: Tista Sen. CDs: Ch. Shyamsunder Goud, Abhay Arekar. Art Director: Ch. Shyamsunder Goud. Copywriter: Ch. Shyamsunder Goud. Illustrator: Vijay Nanaware. Photographer: Shantonobho Das. 

Scam: Will tough new rules alter Asia's attitude

ScamStoryVisual.jpgOne story in the last issue of Campaign Brief Asia has been causing lots of comment over the past 8 weeks. Repeated requests for magazines and pdf copies has lead up to post the whole story as a PDF file (see below).

The story covers the current position Awards shows and festivals are taking towards the issue of Scam advertising. With award shows cracking down on scam ads - all because of a half page ad for WWF created by DDB Brazil - which when eventually exposed, caused an uproar around the advertising world.

One Show, who were the show embarrassed by the WWF ad and were the first to act have introduced tough penalties for scammers that some ECDs believe will lead to a 50% drop in entries this year. Other shows have introduced their own penalties targeting scam.

Here's a few quotes from One Show and the Asian-based ECDs quoted in our story (download the full story below):

Kevin Swanepoel, president, The One Club: "There is no risk of banning if the work was legit and was for a real client. Certainly entering real work is not 'too-hard'. You either had a brief from a client, created the work and it was approved to run or you did not. If you didn't, don't enter it. It is really easy to produce wonderfully creative ads without the restrictions of solving a specific problem from a client or be approved by a client. The One Show has always been seen as the fairest award show, during judging there is no discussion and the jury vote by anonymous ballot. The area where we can improve is to eliminating scam ads and by establishing these new rules we hope to do this."

The lighter side of the Iceland volcano

Maybe this might help.


Gerry Graf to depart Saatchi & Saatchi New York

Picture 1151.pngCreativity reports that Saatchi & Saatchi CCO Gerry Graf has quit the agency to start his own agency venture mid year, when his contract expires. It's a huge blow for Saatchi's creative profile, which has been without a worldwide creative director since the abrupt departure of Australian Bob Isherwood, reported exclusively by CB in November 2008. Graf joined Saatchi in 2008 from TBWA Chiat Day New York, where he engineered that shop's award-winning creative for Skittles, Starburst, Combos and more.
UPDATE: AdAge has confirmed that Con Williamson, the chief creative officer of Havas-owned Euro RSCG New York, is exiting to fill the role that Graf will be vacating. 

Travel restrictions play havoc with D&AD

olympia.jpgD&AD Judging started today despite most of the international judges not being able to fly to London due to the volcanic ash cloud spreading across Europe. Judging takes place from 19-22 April and D&AD have been monitoring the situation closely since flight restrictions first came into place last Thursday. Judging is going ahead as planned and D&AD has instigated a two-pronged contingency plan.

"First, wherever possible, we are setting up remote voting to enable judges unable to travel to London to cast their votes," said CEO Tim O'Kennedy.

Shots: is it really 20 years ago today?

Picture 1149.pngShots, one of the worlds' leading creative resources, celebrates 20 years of global creativity this month with a special celebratory DVD and magazine.

This benchmark issue, shots 121, features the best of the best of shots magazine and looks back over the campaigns, events and people that have shaped the business from 1990 to today.

Asian creatives to make the cover are Piyush Pandey and Jureeporn Thaidumrong. And former Asian-based creatives David Droga (as one of the fab four), Andy Fackrell, and Craig Davis are also featured on the cover.

Saatchi's Asia confirms Matchett appointment

Bruce.jpgFollowing on from our exclusive story on Friday announcing the appointment of Bruce Matchett to replace Adrian Miller in the creative leadership role of Saatchi & Saatchi Singapore and Malaysia, here is the official word from Saatchi's.

Matchett will move to Asia at the beginning of June and be based in Singapore. Miller resigned from the position mid-March.

"It's a wonderful hire for us," says Andy Greenaway, Saatchi's regional creative director. "Bruce has all the attributes we need for the job: talent, hunger, a passion for innovation, tremendous mentoring skills and vast experience. These two markets have made huge strides creatively over the last couple of years. I believe Bruce will take us to the next level."
Because of the Iceland volcano that has shut down airports throughout Europe, no Asia-based creatives have been able to make it to London to participate in the D&AD Awards judging, which starts today. D&AD wants to know if any Asian creatives happen to be stuck by chance in London. If you are a top (non-UK) creative who is in London this week, you just might fill a judging slot. Call Maeve at D&AD first thing Monday on: 07743 894 082

The top 20 five second films

Also worth a look at is the top 20 Five Second Videos Presented by UPROXX.com and 5secondfilms.com. Very clever and very funny. The rules are simple: 2 seconds of beginning titles, 5 seconds of film, 1 second of end titles.

Proud Papa celebrates with McDonald's

Well worth a watch is this new McDonald's spot from Leo Burnett Chicago.


Andy Greenaway is the Man from Zork

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Saatchi & Saatchi Regional ECD Andy Greenaway is behind the Man from Zork, an amusing satirical web comic strip. It's funny and worth visiting as you can see from this one above.

Greenaway explains it like this: "They've been watching us for a while. Little yellow men from the planet Zork. They like us. Really like us. But they're also afraid of us. At our best, humanity is caring, intelligent, responsible and ingenious. At our worst, we're destructive, violent, mindless and paranoid. The men from Zork want to help us. So they've decided to live amongst us. To learn our ways and hopefully lead us to a higher plane of understanding and love (that said, we could fuck it all up before they arrive)."

New book to guide advertising careers

jacket-151.pngSimon Veksner, senior copywriter at Bartle Bogle Hegarty in London, is set to release a new book titled 'How To Make It As An Advertising Creative'.

This book is aimed at anyone who is considering becoming an advertising creative, studying to become one, or would like to become a better one.

Veksner explained to Campaign Brief: "There's nothing in there about what makes a good ad, or how to write a good ad. Instead, it's all about what you need to know to be a successful creative, above and beyond being good at writing ads. So it's not about craft, it's about guile. It's about how to get the best out of directors, how to find the right partner, and how to sell more of your ideas to your CD."


Veskner used to also write one of the UK's top advertising blogs, "Scamp".
Picture 1139.pngEXCLUSIVE: Ogilvy Sydney executive creative director Bruce Matchett has been lured back to Asia, to the ECD gig at Saatchi & Saatchi Singapore + Malaysia. His appointment completes a series of creative changes started in November last year.

Matchett replaces Adrian Miller, who resigned from the post a month ago. In November last year Saatchi & Saatchi merged both their Singapore and Malaysian agencies together to create one single operation.

Matchett re-joined Ogilvy in mid 2007 from JWT India, where he had been since 2005, recruited from Ogilvy Sydney.

From Ogilvy's perspective, the move is part of the ongoing evolution of Ogilvy Sydney's management, and marks the end of a three-year plan to build and consolidate its creative offering.  
 
"We brought Bruce back from India as part of a concerted effort to build Ogilvy Sydney into a leading creative force in the Australian market," says CEO Stuart O'Brien.
 
"He's worked hard to help us to achieve this goal.  Now we appreciate that it's time for him to move on to his next challenge. We wish him all the very best, and remain great mates. On a personal level, I have particularly appreciated his total support in the transition and evolution of this agency over the past few years.  He's been a driving force behind building our creative ranks."

Barrett quits Bates141 to join BBH India

Bates 141 executive creative director, Russell Barrett is leaving the agency to join BBH India. Indian ad industry website afaqs! reports Barrett will join the agency's Mumbai office on April 22 and will report to Priti Nair, managing partner, BBH. He will head the eight brand partners at the agency.

Subhash Kamath, managing director at BBH - and himself the former agency head of Bates141 India - is quoted by afaqs saying: "We have been consistently building our team over the last one year. With the exciting brands that are aligning with us, a senior level appointment was necessary. Russell (Barrett) fits the brief perfectly. He has had terrific experience across categories and his personality and thinking fits the agency culture." Read more on afaqs!.

CIS Visual Effects Group acquires Postmodern

Screen shot 2010-04-16 at 3.28.35 PM.pngCIS Visual Effects Group announced today that it has acquired the assets of Postmodern Sydney. CIS, based in Hollywood (USA) and Vancouver, Canada, is an award-winning brand in the international visual effects industry.

Postmodern, established in 2001, is a fast growing design and visual effects business servicing high-end feature, commercial and television clients in Australia and throughout Asia. Recent projects for Postmodern include VFX for the Proyas/Summit Entertainment feature, "Knowing," and the Spierig Brothers/Lionsgate feature "Daybreakers". Recent commercial projects include McDonald's "McHappy Day" for DDB Sydney and Macquarie Bank's "Out of the Box" for Leo Burnett.

Creativeland Asia amongst the world's best

Sajan Raj Kurup.jpgCreativeland Asia has been rated amongst 'The World's Leading Independent Agencies 2010' by 'thenetworkone group' and becomes the only Indian creative house to be seen on this elite platform.

The publication features articles by owners and leaders of leading independent agencies in traditional markets like UK, USA, Germany, Switzerland, Scandinavia and The Netherlands. However, for the first time, these are matched and even outnumbered by agencies from newer and emerging markets including China, India, Russia, Poland, South Africa, Mexico and Brazil.

Sajan Raj Kurup (pictured), Founder & Creative Chairman, Creativeland Asia says, "It is great to be acknowledged as one of the leading creative shops of the world. And to be a part of the list of world's most progressive thinkers. Creativeland Asia is delighted."

The work is showcased at a specially created website.

The only good fly is a dead fly

Fly FIRE.jpgFly OLD_LADY.jpgPublicis India Gurgaon have created these posters to increase awareness of an electric insect killer.

Credits - ECD: Emmanuel Upputuru. CD: Anindya Banerjee. Group CD: Sudhir Das. Assoc. Art Director: Sunny Johnny. Photographer: Ajit Singh Padam. Illustrators: Sanjay Kumar, Harish Nair, Nawn Nandakumar, Manoj Saha. Digital Creatives: Nishan Singh, Atul Kapoor. 

New York Festivals merges two advertising awards

New York Festivals.jpgNew York Festivals has announced the merger of the Innovative Advertising Awards with their flagship competition, New York Festivals International Advertising Awards.  The merger, initiated after analysis of client feedback, combines the similar categories of the two competitions, while adding new categories to the International Advertising Awards competition roster.  This merger allows winners of both award shows to be honored together at the 2010 International Advertising Awards Ceremony in Shanghai, China on June 10th -12th.

For more information visit the website.
Santosh_Padhi.jpgThis year's Clio Awards judging was held in San Diego and Asia's representative on the Print, Poster, Direct, Billboard, Innovative Media and Integrated jury was Santosh Padhi, Chief Creative Officer/Co-Founder, Taproot India Mumbai. Here is Padhi's report on the judging...

San Diego is a great place, ideal for creative stimulation. I woke up refreshed every morning, up and ready to go. Though I wish the judging was not under an artificial ceiling but under God's own open umbrella. Unfortunately, there are rules everywhere and for everybody. The first few minutes of the briefing really scared me as it sounded too complicated and felt like you have to focus too much on the process rather than the actual work. But as we went ahead those worries were left behind and eventually it turned out to be one of the best sessions I had ever judged.

Spikes Asia reduces delegate registration fees

SpikesAsia.gifThe organisers of Spikes Asia have fired a significant shot over the bow of the upcoming AdFest Festival by reducing their prices for delegates to attend the Singapore-based Festival.

The full delegate early bird price is S$599 (Singapore dollars quoted). This price is available until 1 August, after which it rises to S$699. The discount goes even further for younger delegates as Spikes Asia tries to increase attendances and encourage a more diverse audience. Young Spikes (under 28 years) pay S$399. Young Marketers (under 30 years) pay S$399 and Students even less at only S$199.

The prices are no doubt aimed at attracting more Singapore-based delegates to the Festival.

Communications Council Festival confirmed

Freedman-Anthony.jpgAs hinted earlier by CB, The Communications Council has announced it will hold a festival celebrating the creativity and achievements of the advertising industry in early 2011.

Details of the festival are still being finalised and will include the AWARD Awards, the Kodak AWARD New Director of the Year, APG Battle of Big Thinking and a range of exciting additional events yet to be announced.

"The new Communications Council is excited to establish a major industry event focused on celebrating our industry's creativity and flair," says Anthony Freedman (left), chairman of the Communications Council. "Through the bundling of our already successful events, combined with the introduction of new ideas, the Festival will aim to appeal to a wider audience in Australia and the broader Asia Pacific Region."

Unsafe drinking water kills 8 million a year

Screen shot 2010-04-15 at 3.37.42 PM.pngCheck out this amazing outdoor water concept for Solidarite, from BDDP & Fils, Paris. Surely a Gold Cannes Outdoor Lions contender, if not the Grand Prix.
Vodafone.jpgOgilvy India maintained its top ranking at Goafest 2010, held last week in Goa, India. For the second year in a row Ogilvy won the most number of awards with their Vodafone Zoozoos campaign (left) winning the Integrated Grand Prix as well as the Film Craft category, (Nirvana Films). The agency won a total of 43 awards, which included one of only two Grand Prix awarded, three gold, nine silver and 30 bronze trophies.

Mahableshwarkar joins Bates141 India

Sagar.jpgBates141 India has lured Sagar Mahableshwarkar to take up the National Creative Director role. He leaves Rediffusion Y&R where he was Chief Creative Officer. Mahableshwarkar spent 16 years of his career at Ogilvy & Mather and moved to Rediffusion Y&R in 2007. He originally teamed with Ramanuj Shastry to jointly run Rediffusion's creative department. While at Ogilvy, he worked with Sonal Dabral, who is currently chairman and regional creative director at Bates 141.

Burn your shadow for nuclear peace


Peace Shadow.jpgThe world can now unite with people burning their own shadows as a voice against nuclear weapons on this site from Hakuhodo Japan.

View the site

Best Ads Logo copy.jpgAlan Russell photo-NEW.jpgThe Bestads Top 6 TV, Print, Outdoor + Interactive of the week in the world is now ready to view, reviewed by Alan Russell (pictured), former ECD of DDB Canada, now an independent creative director/writer, based in Vancouver. Alan's #1 choice in TV is the Nike 'Tiger and Earl' spot via Wieden & Kennedy, Portand.

Get the new Bestads App for only US$1.99, which gives you the Top 6 Ads* of the Week direct to your iPhone, iPad or iPod Touch.
*TV/Web Film/Print/Outdoor/Interactive Ads of the Week (going back 7 weeks) + best Radio of gthe month + weekly judges' comments (going back 16 weeks). While you're at it, get The Campaign Brief Asia iPhone App for only $1.99.

BBDO Vietnam's David Smail gets Cannes bursary

One of the three Cannes Creative Leaders Programme bursaries, awarded to professionals working in the industry based in one of the 151 countries that have never previously won a Cannes Gold Lion, has been granted to David Smail, Executive Creative Director, BBDO in Ho Chi Minh City, Vietnam.

Nike's 'Tiger and Earl': anyone learnt anything?

Picture 1092.pngOK, the Masters has just finished - an event he didn't win but he won back a lot of fans - and after many requests to have this on the blog, here it is.

The late Earl Woods asks his son Tiger a few questions before Tiger's return to golf in this thought-provoking web film and TVC, sent to us from Wieden & Kennedy, Portland.

VIEW THE SPOT

Lowe Vietnam's Love Potion

Love Potion.jpgThe Close-Up brand is about bringing people together in order to get closer.

Lowe Vietnam developed a website for Close-Up toothpaste called "Fresh City" on which people could create avatars and meet each other in a virtual world.

View the spot


Stay away from bad breath

chlormint1-wife.jpgMcCann Erickson New Delhi have created this print campaign for Chlormint breath freshener.

Credits - Regional ECD: Prasoon Joshi. CCO: Ashish Chakravarty. CDs: Rohit Devgun, Kapil Batra. Art Directors: Basheet Shadani, Ritrup Biswas. Copywriter: Gautam Ved. Illustrator & Designer: Nasheet Shandani.

International Andy Awards: Gold to JWT Shanghai

andy 2010 - 2-low.jpgPicture 1069.pngThe 2010 International ANDY Awards, one of the most prestigious global advertising awards shows that redefined the rules this year through a first-time crowd-sourced jury and future-driven category offerings, announces its winners tonight for most outstanding creative work. The GRANDY, the ANDY's top honor as Best in Show, has been awarded to TBWA\Chiat\Day Los Angeles in 'Earned Media', a brand new category, for its buzzworthy, integrated campaign 'Replay' for Gatorade.

Only 21 Gold awards will be handed out tonight and Asia has one of them: Gold for China Environment Protection Foundation via JWT Shanghai. Australia scored two Golds: one for Queensland Tourism 'Best Job in the World' via CumminsNitro, Brisbane in the Branded Content - Travel & Leisure category; and Gold for Boag's 'Pure Waters' TVC via Publicis Mojo, Sydney.

Nine from Asia on final two Cannes Lions Juries

Terry Savage.jpgThe 57th Cannes International Advertising Festival have announced the members of the final two Cannes Lions juries for Cyber and Design including 9 representatives from the Asian region: China - Du Hong, Chief Operating Officer, Sina Technologies. India - Prasanna Kulkarni, Senior Creative Director, Digital Services, OgilvyOne Worldwide; Elsie Nanji, Managing Partner, Red Lion. Japan - Yuki Kishi, Creative Director, Dentsu; Katsuhiko Suzuki, Creative Director, Hakuhodo. Korea - Joung-Rack Lee, Head of Creative Division, Cheil Worldwide. Malaysia - Mun Tuck Wai, Executive Creative Director, BBDO Proximity Malaysia. Singapore - David Brown, Executive Creative Director, XM Asia Pacific; Roy Poh, Creative Director, Beautiful.
New York Festivals International Advertising Awards will honor this year's award winners at a gala awards ceremony in Shanghai, China.  NYF's three day series of events takes place from Thursday, June 10 to Saturday, June 12.  The event will include prominent keynote speakers, interactive speaking sessions, a Print & Design winner's gallery, TVC screenings, Lifetime Achievement Award presentations, and the announcement of the 2010 NYF Advertising Award winners.

In addition to honoring the 2010 winners, NYF will also award the 2010 Agency of the Year, Advertiser of the Year, Boutique Agency of the Year, and Best New Agency of the Year.
Best Ads Logo copy.jpgSteve Red.jpgThe Bestads Top 6 Commercials/Print/Outdoor of the week in the world is now ready to view, reviewed by Steve Red (pictured), president and chief creative officer of Red Tettemer, Philadelphia.

Get the new Bestads App for only US$1.99, which gives you the Top 6 Ads* of the Week direct to your iPhone, iPad or iPod Touch.
*TV/Web Film/Print/Outdoor Ads of the Week (going back 6 weeks) + best Radio and Interactive + weekly judges' comments (going back 16 weeks).

Publicis Mumbai lets nature take its course

Shark_1.jpgAccident_1.jpgPublicis India, Mumbai have created a light-hearted outdoor campaign to promote the effect of this natural laxative.

Credits - ECD: Emmanuel Upputuru. CDs: Vivek Nayyar, Vinay Kumari. Art Dirtector: Siddesh Telang. Copywriter: Tejas Ravindranath. Illustrator: Vivek V. Khandgaonkar.

The voodoo that you do, costs artists

Kiss-Voodoo.jpgThis outdoor campaign from Publicis India, Mumbai strives to inform people that online piracy has grave repercussions on the very artists they love. Actual dolls were created and then photographed. The voodoo pins in the shape of download cursors were actually pressed onto the posters equating online piracy to voodoo torture.

Credits - Nat. CD: Emmanuel Upputuru. CDs: Vivek Nayyar, Vinay Kumari. Art Director: Siddesh Telang. Copywriter: Tejas Ravindranath. Photographer: Aditya Bobhate. Doll Artists: Madhukar Bonkar, Danica D'souza.

McCann Erickson India creates scratch card for DJ

dj.jpgMcCann Erickson India has created a business card that replicates a scratch console to instantly draw attention to the client DJ's profession as well as deliver the idea of practically scratching the disk. The card generated a lot of hype and has been nominated in several award shows.

Credits - ECD: Prasoon Joshi. CDs: Ashish Chakravarty, Rashmi Yadav. Airt Director: Nasheet Shadani. Copywriter: Deepak Nagar. Photographer: Amit Dey. System Correction: Kuldeep Soni.

New York Festivals launches newyorkfestivals.tv

DotTV.jpgNew York Festivals has launched a brand new website called newyorkfestivals.tv

Newyorkfestivals.tv serves to spotlight NYF award winning work and creates an international creative community through sharing personal experiences, creative insight, and strategic ideas.

The recently launched site features Agency Profiles, Guest Bloggers, a Commercial Archive, 2009 Winners Showcase, the GrandJury Showcase, an International News section, and interviews with industry luminaries such as Mark Tutssel, Joe Sedelmaier, Susan Credle, Neil French, Dennis Ryan and more.

New dates for Adfest 2010: 27th - 29th May

Picture 1043.pngADFEST 2010 will now take place on 27th - 29th May at the Pattaya Exhibition & Conference Hall in Thailand. As has previously reported by CB, the festival was originally scheduled to take place on 18th - 20th March, but was postponed due to the uncertain political climate in Thailand at the time.

Truth in Advertising - Part two

Something for your Easter Monday (see the original "Truth in Advertising" clip here).


Tribal DDB India helps to save trees

Idea.jpgIdea Cellular, one of India's leading telecom operators, has launched a public service campaign, entitled 'Use Mobile Save Paper'. The objective behind the campaign was to motivate people to use mobile phones in order to reduce paper consumption. Idea wanted to extend that same thought to the digital space.

Idea partnered with Tribal DDB India to create an online communication that would interact, inform and create awareness about the campaign.

Killer bad breath

Bad Breath.jpgOgilvy & Mather Indonesia show that bad breath can kill in this TVC.

View the spot

Credits - ECD: Gary Caulfield. CDs: Yuwono Widodo, Ernesto Farre, Joseph Dean. Art Director: Sandru Emil. Copywriter: Lydia Tarigan. Director: Dimas Djayadiningrat. Producer: Edwin Setiawan. Post Production: VHQ Jakarta. Agency Producer: Sindu Anawati. Editor: Aghi Narottama. 

Can New Yorkers solve the Underground Puzzle?

JLimage1low-res.jpgJohannes Leonardo, New York - co-owned by Aussie expat Leo Premutico - has launched Underground Puzzle  - a 40-piece puzzle that comes together to reveal a branded image that would never be allowed to appear in traditional advertising.

Each piece of the puzzle is printed on one of 40 unique posters found in New York City subway stations throughout downtown Manhattan and Brooklyn, including a photographic instruction icon and the hash tag: #Undergroundpuzzle - where instructions, clues and updates will be available on the Twitter stream throughout the campaign.

2010 HK4As EFFIE Awards - Entries closing soon

effie.jpgDon't miss the opportunity to join the EFFIE winners this year. The deadline for entries is April 9 and there's a $2,000 late charge for each entry submitted past the deadline. There are only 10 days to go!

Get recognition for your strategy, bravery and results -- amidst a tough economic climate. Ask your clients and associates to enter your best cases to the 2010 HK4As EFFIE Awards. Let's celebrate the most effective marketing communications cases produced between 1 January 2009 and 31 March 2010.

Download the EFFIE entry kit 

Winning EFFIE campaigns will be awarded on May 11, 2010 at the JW Marriott Hotel.
Troy Lim, Creative Director and Jon Loke, Head of Art of Ogilvy & Mather Advertising Singapore will take the helm of Crowbar Awards 2010.

Lim made his mark within 2 years of his career when he picked up his first award as the "Best New English Copywriter (Gold)" at the Creative Circle Awards. Subsequently he went on to win numerous international advertising awards at Cannes Lions, The One Show, and the Clios. Recently, he was ranked by Media Magazine as one of the top 5 Creative talents in Asia and number 5 in the Campaign Brief Asia Creative Rankings. He was also part of the D&AD Jury for Press Advertising in 2009.


Picture 1031.pngPicture 1032.pngWell it didn't take the Kiwis long to hijack the Tourism Australia 'There's nothing like Australia' campaign, with 'Nothing Like Australia' on Facebook, Twitter and Flickr all now controlled by Tourism New Zealand. Whoever is in charge of Tourism Australia's social media campaign will surely be shitting themselves right now.

See the background to the Tourism Australia campaign.
flf_challenge_webpage_01.jpgThere's a hot new (free to enter) award for the creative world: The 2010 Framepool/LBB Online/Fireflies Challenge and entries are now open. In this cutting-edge competition, up and coming and established filmmakers vie for the approval of a prominent jury - and all to raise awareness for the fight against Leukaemia.
 
The 2010 Framepool/LBBOnline/Fireflies Challenge is a new global award for Directors and their teams: Contestants are asked to craft a spot/short film on the topic "courage". The works will be judged by a jury of advertising industry super stars, including Jake Scott (RSA), Kim Gehrig (Academy), Olivier Altmann (Publicis), Ringan Ledwidge (Rattling Stick), Andy Gulliman (Saatchi & Saatchi), Stefan Sonnenfeld (Company 3), Sandy Watson (The Fireflies), Piyush Pandey (Ogilvy) and many more. The call for entries starts now and the entry deadline is May 20, 2010. The winners will be honoured on The Courage Beach on June 23, during the week of the Cannes Lions Festival.
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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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