June 2010 Archives

robertkleman.jpgFormer top asian-based creatives Robert Kleman and Liem Nyguen have joined one of the USA's most respected agencies, Crispin Porter + Bogusky Miami.

Kleman (left) joins as creative director and arrives at CP+B from a long stint doing freelance work for BBDO New York as well as a long career with many of the world's most successful agencies. Prior to BBDO, Kleman worked at BBH New York as associate creative director; Euro RSCG Worldwide NY as executive creative director on the Dos Equis and Kraft accounts; and TBWA\Chiat\Day New York as associate creative director on the Absolut Vodka account.

Kleman first made a name for himself during the six years he spent at TBWA\Singapore, where he would eventually rise to creative partner and head up the Sony, BMW and MINI accounts. For his work, Kleman was named the 'Number One Most Awarded Creative in Asia' by Campaign Brief Asia magazine for two years straight in 2005 and 2006.
Best Ads Logo copy.jpgScreen shot 2010-06-30 at 9.52.59 PM.pngThe Bestads Top 6 Commercials/Print/Outdoor/Interactive of the week in the world is now ready to view, reviewed by Graeme Hall (pictured), senior copywriter at Y&R New York, the #2 ranked agency at Cannes last week. Graeme's favourite in TV this week is BIC 'Holy Grail' via BorghiErh/Lowe, Sao Paulo.

Screen shot 2010-05-24 at 6.56.51 PM.pngUpgrade to BestadsPRO to view all archives back to 2003 and download any video @ only $30 per year. Join and have access to our 83,000+ worldwide members directory, the Bestads Rankings and your own YourSpace page (with 500meg of space) to upload your CV and best work.

TEDx Auckland Andy Blood Zombie Attack

Screen shot 2010-06-30 at 4.18.42 PM.pngTBWA\Whybin\Tequila, Auckland executive creative director Andy Blood takes the stage at TEDx Auckland.

Blood is a former ECD of Batey Ads Singapore.

The real LynxJet is in Russia

LynxJet.pngLowe Hunt Sydney's campaign for Unilever's 'LynxJet', one of Campaign Brief Australia's top 30 commercials of the decade, was based around teenage boys' idea of a fantasy airline with gorgeous air hostesses ready to cater to the traveller's every whim. 

Now it looks like a Russian airline is offering the real thing.

CLICK HERE TO VIEW

London International Awards deadline is today

LIA.jpgToday is the last day to enter the London International Awards. If you require a deadline extension you need to act quickly and email: info@liaawards.com (use the subject line: Deadline Extension with your company name and city). 

For all other  information go to the LIA website.  
Mastercard1.jpgMcCann Erickson New Delhi has developed a new MasterCard communication initiative leveraging mass media, complimented by print, OOH, cinema, digital and in-flight activation across all key markets.

Based on the priceless platform, the 'Escape' theme reinforces the opportunity MasterCard provides to its cardholders: travel internationally cashless - anytime, anywhere. With MasterCard being the founding sponsor of the Mumbai Indians, celebrity players Sachin Tendulkar, Harbhajan Singh and Zaheer Khan feature in the commercial.

2010 YoungGuns entries open July 5

YoungGuns.png'Almost everything that is great has been done by youth' - someone important once said, and YoungGuns agrees with.
Entries for 2010 (the 10th year of YoungGuns) open on Monday July 5. Entries close on September 30 with the shortlist announced on November 26. Winners will be announced on December 4.

Winning a YoungGuns Bullet signifies that you have been recognized as the best emerging or young creative talent globally. It also identifies those organizations that support young talent.

CLICK HERE TO ENTER

Apparently, to win a big international creative award in Film you need to have a big budget. One of CB Asia's favourite commercials from this year's Cannes Advertising Festival is this spot from Argentina. It won a Gold Lion.


Didi_Sutisna.pngDidi Sutisna will join Lavender Sydney as head of planning in August. His most recent job was as head of planning at Saatchi & Saatchi Malaysia and before that he worked at Dutch hot shops KesselsKramer and Strawberry Frog.
 
Sutisna joins Lavender because of its philosophy of consumer-centric ideas and solutions.  He's also excited at the prospect of working in an independent shop again in Sydney, one of  the best creative hubs of the world.  "It's not something that they just pay lip service to but it is the mantra of the whole organisation. Internally and externally," he says. "I love that Lavender has a multi-discipline offering. With its design, advertising and digital capabilities the agency not only embraces the 'new world' of communication, but is ideally positioned at the forefront of shaping it."

Founded in 1997 by Will Lavender, the agency has grown to over 90 full time staff working on clients including Westpac, Microsoft, IKEA, News Ltd, BT and Luxottica.
 
 

2010 Cannes Lion winning ads now online

Screen shot 2010-06-30 at 7.08.08 AM.png Got a few hours (or even a few days) to spare? You can now view every 2010 Cannes Lion winning ad online.

In each category you can view the Grand Prix, Gold, Silver and Bronze Lions.

Organic all the way through

Organic_Town_Grandmas_Turkey_sml.jpgIn this Cannes Lions winning print campaign from Leo Burnett Hong Kong the benefits of Organic Town Baby Food are promoted.

Credits - CCO: Eddie Booth. ECD: Connie Lo. Art Director: Timothy Li. Copywriter: Kiu Chan. Photographer: Stephen Cheung. Illustrator: Henry Chan. 

Smooth all the rough situations

Comb.jpgIn this website banner ad Grey Hong Kong created a comb placed on top of a quasi article of a web page telling the "rough situations of current women". Upon clicking, the comb falls down vertically transforming the horizontal copy lines into vertical ones with ease. The ad then immediately directs the viewer to Pantene's home site for further information.

View the Banner

Credits - ECDs: Keith Ho, Alexandre Koch. CD: Keith Ho. Art Director: Helen Sze. Copywriters: Andrea Khou, Jason Luo. Photographer: Gabriel Wong.
Hamish&Tony.gifAs part of an ongoing strategy to enhance the creative reputation and overall business performance of Young & Rubicam, global chief creative officer Tony Granger and global chief executive Hamish McLennan have announced the agency's best performance in the history of Y&R's participation in the Cannes Lions International Advertising Festival 2010.  
 
Just two years into the partnership between Granger and McLennan - who share and drive the agency's "turnaround" vision - Young & Rubicam culminates its week with 49 Lions in total, up from 19 in 2009. Young & Rubicam was named third as Network of the Year (behind BBDO and DDB) as a result of its aggregated performance at the 2010 Cannes Lions. Y&R USA (13 Lions), United Kingdom (seven Lions), Tel Aviv (four Lions), Dubai (four Lions) led the global network as the agency's most awarded offices. George Patterson Y&R Australia also contributed four Lions, with Jakarta, Singapore and Beijing contributing a Gold Lion, Silver Lion and Bronze Lion respectively.

A healthy brain means sharp thinking

chicken essence.jpgGrey Hong Kong created this TVC for Brand's Essence of Chicken which provides essential elements for healthy brains.

View the spot


Credits - ECD & CD: Keith Ho. Art Director: Gloria Fung. Copywriter: Halo Cheng. Agency Producer: John Lo. Director: Rick Tsui. Production Company: Odeon Three Sixty
Zoo Records Intro_SML.jpgLeo Burnett Hong Kong was one of Asia's surprise packets at this year's Cannes Advertising Festival. The agency became Hong Kong's and China's biggest winner ever at the Cannes Lions, winning seven Lions over five different categories.
 
Leo Burnett Hong Kong won Lions in Press, 2 in Design, 2 in Direct and 1 each in the Promotion or Activation category, and Outdoor. The agency won a Gold, 3 Silver and 3 Bronze Lions, plus 5 other Shortlists.

The agency won their Gold Lion in the Direct category for the Hidden Sounds campaign for independent music store Zoo Records. To Campaign Brief Asia this was one of the highlights for Asia at Cannes this year. The integrated campaign saw street art posted around the city. Using the power of a mobile campaign, consumers could shoot the images using their cellphone cameras, enabling a music download and the opportunity to buy independent music on the spot.
 
The campaign also won a Silver Lion in the retail and e-commerce category, a second Silver Lion for poster design, and a Bronze Lion in the Promo and Activations category.
nyf.jpgThe New York Festivals has added Leo Burnett as joint winner of its 2010 Advertising Agency Network of the Year Award.  Originally, the winning entries of Leo Burnett's agencies, Arc Worldwide and Lapiz were overlooked in the final tally because the name Leo Burnett was not included in their brand names.
 
James Smyth CEO, New York Festivals International Advertising Awards: "As the global reach of advertising networks continues to expand, a parent company's brand name is not always included in the names of regional or local ad agencies that are wholly or partly owned by the parent company.  New York Festival's oversight that resulted in the winning work of Arc Worldwide and Lapiz being omitted in the final tally for the Leo Burnett network is regrettable and we apologize for this oversight.  Going forward, our entry forms will request the name of the network affiliation during the entering process to eliminate the possibility of this occurring in the future and to ensure all network winners are included in the final tally."

TIKI can deliver to anywhere

Sniper_-_bestadsontv.jpgPublicis Jakarta went to the jungle to strengthen the message that TIKI is Indonesia's no. 1 delivery service.

Credits - ECD: Randy Rinaldi. CD: Roy Sagala. Art Directors: Yohannes Chayadi, Ari Bowo, Randy Rinaldi. Copywriters: Dono Yuniarto, Roy Sagala. Retoucher: Rudi Harianto. Photographer: Clarissa+Peddy Photography. Typographer: Yohannes Chayadi. 

Standing out like a sore ... throat

cannes-carnivalRGB1.jpgTo help Dequadin Lozenges stand out in the crowd Ogilvy & Mather Malaysia created this poster campaign using one simple triangle shape, one simple colour and one simple message - we often abuse our throats throughout our lives.

Screen shot 2010-06-27 at 3.17.47 PM.pngScreen shot 2010-06-27 at 3.18.22 PM.png'The Gist' is a day in the life at Cannes 2010. Featuring Ben Stiller & Jeff Goodby, this episode follows 303 creative, Richard Berney throughout the Tuesday & Wednesday.

VIEW THE TUE/WED VIDEO



Featuring David Droga, Spike Jonze, and Yoko Ono, we follow 303 creative Richard Berney throughout the Thursday and Friday of the festival. Seminars can be seen in full at canneslions.com, and Droga's full talk can be viewed here.

VIEW THE FRI/SAT VIDEO



And there's more... view Richard's DAY 1 GIST here.  
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For the fourth year in a row, BBDO Worldwide has picked up Network of the Year at the 57th International Advertising Festival in Cannes, which wrapped last night. BBDO was followed by DDB and Y&R. 

Agency of the Year was awarded to ALMAP/BBDO Sao Paulo, Brazil while Independent Agency of the Year went to Jung Von Matt, Hamburg, Germany. Direct Agency of the Year was Abbott Mead Vickers, London. Interactive Agency of the Year was Crispin Porter + Bogusky. 


Leo Burnett Sydney was the only Australian agency to pick up an agency of the year award winning Media Agency of the Year after scoring the Grand Prix for Canon's 'EOS Photochains'.


The Grand Prix for Good went to Abbott Mead Vickers BBDO London for The Metropolitan Police's Anti-Knife Campaign, 'Choose a different ending'. A YouTube film campaign used Annotation Technology to enable viewers to choose what happened next. Carry a knife? Go to a party? Stab an opponent? After experiencing the consequences of their choices, viewers could 'Choose a Different Ending'. There were 21 films with ten different endings. Seeded online, the campaign appeared unbranded, employing social media, search, in-game posters and blogs.

Worthington's Cannes Diary - part three

Nick Worthington 025.jpgNick Worthington, executive creative director of Colenso BBDO, Auckland, sat on the Titanium & Integrated jury and writes exclusively for Campaign Brief. 

First I have to say the big win has to be Droga5 with the ASB.  We're here fighting over bits of gold plate and you guys take the fucking bank. Nice work, congratulations. The inevitable question arose at the press conference as to the amount of work from America on the shortlist (and winners) with regard to the amount of American based jurors. Truth is if there was some amazing work from Asia, India or anywhere else for that matter, I'd have fought for it but there wasn't. Kind of surprised me that some leftfield work didn't test the jury from China or India. 

 

Screen shot 2010-06-26 at 6.56.07 PM.pngScreen shot 2010-06-26 at 6.56.47 PM.pngCB iPhone video interview in Cannes with David Lubars, chief creative officer of BBDO North America and BBDO global CEO Andrew Robertson.

VIEW THE INTERVIEW
Funeral.jpgThe superb talents of Yasmin Ahmad have been recognised in Cannes with 2 Gold Lions in the Film Craft category. The Gold Lions were awarded to Leo Burnett Singapore's "Funeral" spot for the Singapore Ministry of Community Development, Youth and Sports just a few hours ago at the final Festival awards presentation.

The awards were won in the Copywriting and Direction categories. Yasmin was both the copywriter and the director of the spot. She directed the spot through Singapore production company, Dragonsgate Studio. Yasmin tragically died of a stroke last year.

VIEW THE SPOT.

Asia only had three shortlists in Film Craft and the third spot for Nike, via Wieden+Kennedy Tokyo, picked up a Silver Lion.

Asia gets 2 Silver, 1 Bronze Lion in Film

JWT Bangkok and Ogilvy & Mather Mumbai were the highest awarded agencies from Asia in the Film competition at Cannes this year. The two agencies both picked up a Silver Lion for their work on Muang Thai Life Insurance and Breakthrough Trust Domestic Violence.

canneslions_logo_short_jade.jpgAsia's only Bronze was awarded to Nike Music Store from Wieden + Kennedy Tokyo.

Australia fared much better in the Film Lions picking up five overall - with two Gold, two Silver and one Bronze. Droga5 Sydney won Gold for Foster's VB's 'Regulars' and Leo Burnett Sydney won Gold for WWF's 'Monkey'. Silver went to Meerkats Perth for the HBF campaign 'Working Less' and 'How it used to be'.  Colman Rasic Sydney also won a Silver Lion for MTV Exit Foundation's 'Goodnight, Travel Well'. Saatchi & Saatchi Sydney was awarded a Bronze Lion for Lion Nathan's Toohey's New campaign 'Nana' and 'SMS'.

The Grand Prix went to Wieden + Kennedy Portland for Old Spice's 'The Man your Man Could Smell Like'.


Yoko Ono in discussion with Grey's Tim Mellors

yoko_ono.pngAn icon of popular culture is, once again, the focus of the Annual Grey Music Seminar at the Cannes Lions International Advertising Festival. Yoko Ono joined Grey Worldwide CEO Tim Mellors on stage for a discussion exploring the relationship between music, art and advertising. 

Speaking to Cannes Lions Daily before the seminar, Mellors said he believed Yoko was a pioneer both as an artist and a musician. "I think that the work that Yoko did in the early years, as an art form, could win prizes here," Mellors said. "If you take the 'bed-in' for example, her and John getting in a bed in Toronto and Amsterdam and getting the world's press around them, that's exactly like the stuff I saw at the Media Lions." 

He said that the striking images of John and Yoko -- in white clothes, under white bed linen, contrasting with her famous thick black hair and surrounded by posters daubed in black and white with slogans about love, peace and war -- are still in our consciousness today, because they were simple. "If you think about it, 'Give Peace A Chance', or 'Peace Now', or 'War is Over', these are all slogans that are incredibly simple, and seem very easy." 

One Show Gold.jpgDentsu Tokyo picked up two Gold Lions and a Silver Lion in Design at Cannes this year. Publicis Mumbai, Creative Juice Bangkok and DDB Shanghai were the other Gold Lion winners.

In total Asia won 5 Gold Lions, 7 Silver Lions and 3 Bronze Lions. (See the full list of details below).
canneslions_logo_short_jade.jpgFor the second year in a row Asia's hunt for Titanium and Integrated credibility has turned up empty. Since winning the Grand Prix in the Titanium and Integrated category two years ago with Projector Tokyo's Uniqlo 'Uniqlock' campaign Asia has failed to reach even shortlist stage.

This year 26 entries made the cut with 16 of them from the United States. Asia sent in 51 of the 396 entries into the Titanium and Integrated category including 23 from Japan
CBA Front Cover.jpgA commercial directed by Yasmin Ahmad for the Singapore Ministry of Community Development, Youth & Sports has scored two of Asia's three finalists in the newly introduced Film Craft category at Cannes. The extremely respected and loved Yasmin Ahmad tragically died of a stroke last year, making this "Funeral" spot a sentimental favourite with the Asian delegates in Cannes.

View the spot here.

Asia's third shortlist in Film Craft was for Nike Music Store via production company Taiyo Kikahu Tokyo.


5 days to AdStars deadline. US$20,000 to be won

AdStars.jpgThe entry deadline to the AdStars Festival is June 30th. Entries are absolutely free and open to any agency and production house. The two AdStars Grand Prix prizes also carry a $10,000 cash prize each. Last year Ogilvy & Mather Hong Kong and Colenso BBDO Auckland each picked up the cash so it's definitely worth agencies submitting their best work.

To enter go to the website.

For more information email info@adstarsfestival.org
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Saatchi & Saatchi presents the best new directing talent from around the world at the 20th Saatchi & Saatchi New Directors' Showcase (NDS), continuing its unwavering commitment to creativity worldwide. To celebrate 20 years of the NDS, Saatchi & Saatchi uses cutting edge technology to make the impossible possible as Paul Arden, creative luminary, posthumously presents the Showcase alongside Richard Myers. Both appear on stage as holograms created by Musion and Square Zero.  Paul Arden introduced the first ever New Directors' Showcase back in 1991, when he was Executive Creative Director of Saatchi & Saatchi London.  Sadly he died two years ago.  

 Richard Myers, Saatchi & Saatchi's Creative Director for Global Culture, says: "If a theme emerges from this year's Showcase, it's probably the affirmation that creativity has not become a casualty of recession. There's humour - both off the wall and more conventional.  There's genuine visual exploration and pioneering.  And there's no shortage of real filmmaking craft." 


VIEW THE SHOWCASE HERE

13 Shortlists to Asia in Cannes Film Lions

Cannes_PalaisPic.jpgAsia has a total of 15 entries that made the cut at the Film Lions judging in Cannes. India leads the way again with 5 shortlists - three to Ogilvy & Mather Mumbai and two to CreativeLand India, Mumbai.

Japan had 3 shortlists, Thailand two, and Korea, The Philippines and Hong Kong had one each.

A total of 359 entries made the shortlist.

The social side of Cannes 2010

Yanti4.jpgIt's been a busy social week in Cannes so far... apparently. And, sadly, with CB Asia not on the Croisette this year our social coverage side of things is a bit lacking. All's not lost, thanks to TBWA Singapore's Yanti Sannie - who thinks the Cannes Festival is just put on every year as a birthday celebration for her. Yanti (pictured in the middle with what looks like an Ogilvy creative team) emailed most of these photos today.

If you're reading this in Cannes and have a few photos you'd like to see up here then email them on kim@campaignbrief.com





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Worthington's Cannes Diary - part one

DSC01981-01.jpgNick Worthington, executive creative director of Colenso BBDO, Auckland, is sitting on the Titanium & Integrated jury and is writing about his experiences exclusively for Campaign Brief.

There's nothing that quite compares with watching 160 titanium and integrated campaigns back to back, each video is at least 3 minutes long, some more like 5.

Everybody at this level gets it in so far as the key ingredients to what makes a campaign. What's missing in 90% of the entries is a new idea and brilliant craft.

June 30 deadline for London International Awards

LIA.jpgThere is only a week until the entry deadline to the London International Awards. For all information go to the LIA website and if you If you require a deadline extension email: info@liaawards.com (use the subject line: Deadline Extension with your company name and city). 

Cannes Day three & four: Beyond the awards

Paul in Cannes.jpgPaul Yole, head of strategy at The Brand Agency, has been a delegate in Cannes for the past five years. Here's his 'beyond the awards' take on the third day in Cannes...


DAY THREE
After a slow start, things are picking up.

There was a good session with draftfcb this morning, with hardly a wankword to be heard. Having surveyed 2000 people they've worked out that we have an average of 6.5 seconds before people walk away from our ad messages. That's longer than I thought and a hell of a lot less time than I've given some of the speakers this week.
After disqualifying Ogilvy's Mexico's Scrabble campaign new Grand Prix winner in the press category is Almap BBDO, Sao Paulo, for its Brazilian "See what music is made of" print campaign for Billboard magazine. The campaign featured pop music stars as a pixilated picture and each star is made up of small pictured of their influences. Bono, for example, is made up of Bob Dylan, David Bowie, Lou Reed and Mother Teresa.

The Scrabble campaign was kicked out just minutes before the presentation started as it was discovered that it is an old campaign that was entered into Cannes last year. (One of the Scrabble executions is shown on the next page of this story)

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Fuji.jpgIndia was the star of Asia in the Cannes Press Lions competition that finished only a few hours ago at the Festival. Indian agencies, RMG Gurgaon and Taproot Mumbai picked up Asia's only Gold Lions at the ceremony and as a country India added 2 Silver and 2 Bronze Lions to their overall tally of 6 Lions. RMG's Gold was for a Fuji Camera campaign and Taproot's went to their Conqueror Paper work. Silvers went to Leo Burnett Mumbai and Taproot Mumbai with the Bronze Lions awarded to Bates141 Mumbai and Mudra DDB Mumbai.

Outside of India, Asia only managed a further 2 Silvers and 5 Bronzes in a remarkably poor result for a region that has forged it's creative reputation on the back of victories in this category.

The Grand Prix was originally awarded to Ogilvy Mexico for its Scrabble campaign. However, as AdAge reports, this was revoked when it was revealed that the campaign had been entered in the festival before. The new Grand Prix winner, elevated from a Gold Lion, is runner-up Almap BBDO, Sao Paulo, for its Brazilian "Billboard. Music. See What It's Made of" campaign for Billboard magazine. Taproot's Gold Lion winning campaign for Conqueror Paper (below) was one of four campaigns the jury originally considered for the Grand Prix.

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Cannes Beach.jpgWith 19 shortlists out of Asia's total of 20 Japan was always going to dominate the Cyber categories from an Asian perspective.

Japan's actual metal haul at tonight's award ceremony was 1 Gold, 2 Silver and 6 Bronze Lions. Projector Tokyo continued their fantastic winning form picking up the Gold Lion with another regular on the Cannes stage Uniqlo.

Two Grand Prix awards were handed out in Cyber - to VW "Fun Theory" by DDB Stockholm and Chalkbot for Nike from Wieden+Kennedy Portland.

Japan's Lions are detailed (along with links) below:

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Curious Film is celebrating the fact that its director Daryl Ward worked on the two campaigns that have picked up Grand Prix for Australia and New Zealand. Ward directed the Orcon Broadband 'Orcon + Iggy' campaign via Special, Auckland, which won the Grand Prix in Direct. 

Ward, along with Curious Film's Derek Henderson, also created the TV and stills photography for Leo Burnett's Canon's 'EOS Photochains', which won the Cannes Media Lions Grand Prix.  

BENSTILLER_CANNES.PNGBen Stiller, comedian, actor, writer, film director, and producer, brought a packed house down with a running dialogue of barbs, quips and tongue-in-cheek and real observations about the digital state-of-play, in Yahoo!'s seminar featuring Jeff Goodby of Goodby Silverstein & Partners and Elisa Steele, chief marketing officer for Yahoo!, reports the Lions Daily News. In the seminar, Laugh, Connect And Debate, Stiller confessed that when it came to digital, "I'm honestly just beginning to understand it all", although he added that his production company in LA did have a digital arm, and is working on projects, one with Paramount.

The future of advertising is 3D, says Jon Landau

JON-LANDAU.PNG"3D is going to be the future of advertising. 3D is going to be the future of all of our viewing." So said Oscar-winning producer Jon Landau on arriving at the Cannes International Advertising Festival (June 22), reports the Lions Daily News. Advertising, he said, will have to adopt 3D. "With 3D viewing, you retain more information. Imagine that product floating in front of you and being able to grab on to it. People are going to retain that [message]."

But cinema, he added, is also in ever-closer union with advertising. "What we looked to do with Avatar was to use other media to enhance the world and the background of Avatar. Thanks to partnerships with companies like Coke Zero and Panasonic, we were able to use their internet avenues and their campaigns to extend the world of Avatar. I think that's important to do today -- to use advertising to enhance the stories we are telling."

CB iPhone video: Direct Lions press conference

Screen shot 2010-06-23 at 3.16.52 PM.pngThe Cannes Direct Lions press conference announcing the Grand Prix, which went to Orcon Broadband 'Orcon + Iggy' via Special Group, Auckland. The jury also discusses the Gold winning work and trends they spotted worldwide.

VIEW THE PRESS CONFERENCE - PART 1
VIEW THE PRESS CONFERENCE - PART 2 


It goes on a bit but well worth watching if you want the jury's take on what constitutes great Direct in the modern era.
LG2.jpgLG1.jpgIt was a big occasion last night in Cannes when two of Asia's lesser awarded countries walked off with the only Gold Lions awarded to Asia in the Outdoor competition. Y&R Jakarta pulled off a massive coup becoming the first Gold Lion winners ever for their country for their LG Electronics GX200 campaign. Grey Hong Kong picked up the other Gold Lion for 'Umbrella Bags' for the Lotus Charity Society. VIEW VISION.

In terms of total awards Asia's tally was 2 Golds, 15 Silvers and 11 Bronzes.

LG3.jpgLG4.jpgCountry totals in Outdoor were:

Indonesia - 1 Gold; 2 Silver.
Hong Kong - 1 Gold; 1 Bronze.
Singapore - 5 Silver.
India - 2 Silver; 2 Bronze.
Thailand - 2 Silver; 1 Bronze.
The Philippines - 2 Silver; 1 Bronze.
Malaysia - 1 Bronze; 1 Silver.
China - 1 Silver; 2 Bronze
Japan - 2 Bronze.
Korea - 1 Bronze.

All Asian winners are listed below:

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Cannes Outdoor Grand Prix goes to Diesel

Diesel_GrandPrix1.jpgHere's this year's Outdoor Grand Prix winning campaign. The campaign of three was created by Anomaly New York and it shared the award with Andes "Teletransporter" Del Campo/Nazca Saachi & Saatchi Buenos Aires.

1 Silver, 4 Bronze to Asia in Radio Lions

Cannes Beach.jpgThe Radio Lions has seen Leo Burnett Mumbai pick up Asia's only Silver gong. No Gold Lions were won by Asia, although 4 Bronzes were awarded.


Silver Lion
PLEASURE OF MIXING
BAJAJ ELECTRICALS HAND BLENDERS
LEO BURNETT INDIA Mumbai

CB iPhone video interview: Hamish McLennan

Screen shot 2010-06-22 at 6.41.20 PM.pngA quick CB iPhone video interview with Hamish McLennan, worldwide CEO of Young & Rubicam, a network that has rocketed up the creative rankings two years after the luring of Saatchi New York ECD Tony Granger as worldwide chief creative officer.

VIEW THE CB INTERVIEW
Cannes_PalaisPic.jpgCampaign Brief Asia is not telling you anything new here, but when it comes to Cyber no country in Asia can touch Japan. The results of this year's Cyber Lions judging in Cannes confirm this.

Japan as a country accumulated 19 Cyber shortlists. The only other country to register a shortlist was China with one.

What's even more impressive is that nine Japanese companies shared the 19 shortlists, with Wieden+Kennedy Tokyo, Projector Tokyo and IMG SRC Tokyo getting 3 shortlists each.

The full list of Asian finalists is below:
NorthFace_sml.jpgOgilvy Shanghai has picked up a Silver Lion at the Promo Lions in Cannes with their The North Face 'Red Flag' campaign for the sports clothing retailer. The Silver Lion was the biggest highlight for the Asian region which failed to win Gold. Five other agencies from Asia also won Bronze Lions - Leo Burnett Shanghai, O&M Kolkata, Leo Burnett Hong Kong, Beacon Tokyo and Dentsu Tokyo.

A total of 55 Lions were handed out last night including 8 Gold and 20 Silver. The Grand Prix went to TBWA\Chiat Day Los Angeles for their Gatorade "Replay" campaign.
HiddenSounds.jpgSmash.jpgLeo Burnett Hong Kong and Hakuhodo Tokyo were Asia's only Gold Lion winners in the Direct Lions held a few hours ago in Cannes.

Burnett's were awarded for their Hidden Sound campaign for Zoo Records. The campaign took 14 indie bands and embedded their songs into 14 different QR codes that were posted as animals around the city of Hong Kong.

Hakuhodo Tokyo's Gold Lion was for "Smash" a guitar that is designed by K's Japan to be destroyed. Hakuhodo built a campaign around this guitar designed to be destroyed including rock events where rock bands had to smash SMASH during their performance.

View the idea here.

Both "Hidden Sounds" and "Smash" also picked up Silver Lions in addition to their Gold Lions.


Schofield's Cannes Diary - part two

Chris Schofield-small.jpgChris Schofield, creative director of DraftFCB, Auckland, is sitting on the Radio jury and writes exclusively for Campaign Brief. Here Chris wraps up the things he's learnt in Cannes... 

Top 100 things I've been up to in Cannes, narrowed down to 17.

Cannes Day Two: Beyond the awards

Paul in Cannes.jpgPaul Yole, head of strategy at The Brand Agency, has been a delegate in Cannes for the past five years. Here's his 'beyond the awards' take on the second day in Cannes...

I think I could make money here teaching presentation skills but there was some decent content today.

Talking of content, I put the Wankometer into action and counted that C word 51 times - yes 51 - during the first presentation. And I lost count of how many times they said, "the online space". God help us.

Guy's Cannes Diary - part two & three

Guy Roberts.jpegGuy Roberts, creative director of TBWA\Whybin\Tequila, Auckland, is sitting on the Cannes Promo & Activation jury and writes exclusively for Campaign Brief. Here's his final two days of reports from the judging room...

Audio: Any Coldplay song.

The brief: We were asked to make a shortlist from a long list of entries. The solution: In a  world first, we made the world's biggest, the world's smallest, the world's deepest shortlist. To get there we didn't just write any old list. we made a song, a toy, we wrote it on a fly and had buzz around the auditorium.
India has the Lion's share of Asia's tally at the shortlist stage of the Press competition in Cannes. Their total of 23 shortlists leads all other countries with Thailand also picking up 14 shortlists. As a region Asia has 55 finalists in the main Press competition, plus 9 other shortlists in the newly introduced Craft category. India picked up 6 of the 9 Craft shortlists. Mudra DDB Mumbai were the best agency performers with 8 shortlists in the main Press categories and 2 shortlists in the Craft categories.

PressJury.jpgExcluding Craft the country totals were:

India 23
Thailand 14
Singapore 8
China 5
Hong Kong 3
Vietnam 2
Japan 1


McCann welcomes home Carol Lam

Carol Lam.jpgCarol Lam has returned to McCann Worldgroup as Chief Creative Officer/ Managing Director of McCann Erickson Shanghai. The dual-role position is a new addition to the agency's leadership team. Until recently Lam had been with TBWA Shanghai.

"Our vision in China has always been simple and clear - to create the best and only the best work to help our clients build brand and sales" says TH Peng, CEO of McCann Worldgroup Greater China. "And 'best talents' has always been one of our most critical success factors - they create the best work and they attract high caliber talents. Six months into 2010 we have already seen a lot of great work from the Shanghai team - new business wins like Abbott and the launch of a series of L'Oreal and Maybelline integrated campaigns, to mention a few." 
The Cannes Outdoor jury has shortlisted 419 entries this year and almost a quarter of them are from Asia. In total 90 Asian entries made the cut with Singapore scoring the highest as a country with 15 shortlists. China ranks second at this shortlist stage followed by India.

OutdoorJury.jpgThe totals for Asia are as follows:

Singapore 15
China 13
India 12
Thailand 10
Malaysia 8
Indonesia 8
The Philippines 8
Japan 7
Hong Kong 5
Korea 3

This year there were 3822 entries from 65 countries, a decrease of -15% compared with last year. The Outdoor Lions trophies will be presented during the Media, Outdoor and Radio Lions awards ceremony, which will take place in Cannes on Tuesday evening 22 June.

Following is a complete list of Asia's 90 finalists.

Ajmera joins Grey Mumbai as Senior CD, Art

Goral Ajmera.jpgGrey Mumbai's creative team is further strengthened with the addition of Goral Ajmera who joins as Senior Creative Director - Art.
 
Ajmera started her career with Enterprise Nexus and has over ten years working with the best in the industry from Leo Burnett to O&M and JWT. Her client profile includes prominent brands like Sunsilk, Dove, MTDC, Ponds, Femina, Thomas Cook, Whisper and Lux. At home, Ajmera has bagged 5 Abby Silvers and 5 Abby Bronzes for the above mentioned brands. For a poster campaign designed for Deccan Odyssey, Goral won kudos from none other than advertising legend Neil French who was quoted as saying the campaign "puts faith back in Indian advertising".

AdFest jury to gather in Tokyo in July

AdFest.jpgThe long-awaited AdFest 2010 Lotus Awards judging will take place from 20-24th July in Tokyo thanks to the Japan Advertising Federation's (JAF) generous support of the festival. AdFest has been struck with bad luck this year having first postponed the March festival before the decision was made to cancel this year's three-day festival in light of the uncertain political climate in Thailand. Original plans to judge AdFest in Tokyo were subsequently abandoned when the demonstrations in Thailand affected travel documents with the Japanese Embassy in Bangkok.

All winners and finalists will be announced and showcased via www.adfest.com in the week commencing Friday 30 July.

Yoko Ono, Ben Stiller and Paula Abdul in Cannes

KimRoger&Marcus.jpgCannes has always been a place for stars. Perhaps not in the same number as the few weeks before the advertising festival starts but over recent years networks have been trying to outdo each other with their star-pulling ability.

Last year it was Roger Daltry on stage for Y&R and Spike Lee was there for another company... and, of course our personal favourite, who can forget the appearance of Roger Moore at the special Campaign Brief lunch at La Colombe d'Dor (And look... another perfect chance to roll out this much used photo above!).

This year Yahoo is bring Ben Stiller to Cannes, Digitas is flying in Paula Abdul and Grey Worldwide is hosting Yoko Ono.... CB still hasn't decided who we will invite to lunch!

Here's a quick interview from last year with Spike. And the fabulous Roger Daltry on stage....

Cannes: Beyond the awards

PaulYole_Cannes.jpgPaul Yole, head of strategy at The Brand Agency, has been a delegate in Cannes for the past five years. Here's his 'beyond the awards' take on the first day in Cannes...

Bloody hell it's actually cold here. I blame Kim Shaw. The first year he decides not to come to Cannes is the first year I have to wear a tee shirt under my cool new Paul Smith night club shirt.

It's not a good look.
Promo Jury.jpg













16 Asian entries have made the cut at the shortlist stage of the Promo & Activation Lions at the Cannes International Advertising Festival. The category saw 149 entries shortlisted, with Lions to be revealed Monday night at the Promo & Activation Lions ceremony. The shortlisted work was shared fairly evenly around the region with Japan leading the way again with four shortlists. Hong Kong scored three and India and China had two each (Pictured above is the Promo jury).

Direct Jury.jpg15 Asian entries have made the cut at the shortlist stage of the Cannes Direct Lions. Japan and India lead the way with 6 and 4 shortlists respectively. Hakuhodo Tokyo is the leading agency from the region with 5 of Japan's total. The only other agencies to have multiple shortlists are McCann-Erickson Mumbai (2) and Leo Burnett Hong Kong.

Agencies with single shortlists are: Bates141 Mumbai, Grey Mumbai, Dentsu Tokyo, DDB Singapore, O&M Shanghai and O&M Taiwan (Picture: The Direct Jury). In all, 164 entries made the cut, with metal to be awarded Monday night at the Direct Lions ceremony.

DigiPost host cream of Shanghai at World Expo

Digipost_China_01.JPGThe cream of Shanghai advertising and film production turned out to attend Digipost's reception at the World Expo in Shanghai, including a special guest appearance by legendary Hong Kong Film Director, John Woo. The networking event was held in the 2,000-square-metre New Zealand Pavillion, themed "Cities of Nature: Living between Land and Sky."

"We were honoured to have such a great turn-out," says Digipost GM Stephen Douglas. "It's not often you get such a mix of the Shanghai advertising industry in one place."

Expo 2010 is the biggest in world history. During the six months the event will be open - 1 May to 31 October 2010 - it is expected to draw 70 million visitors.

Nobby's Cannes Diary - part three

nobby-CANNES.jpgDavid 'Nobby' Nobay, creative chairman of Droga5, Sydney, is representing Australia on the Direct jury. He's just finished day three of judging and writes exclusively for Campaign Brief...

Before you ask, that long thing in my mouth yesterday was a Sheesha (sp?) pipe, after a rather long spell of judging at this year's Dubai Lynx. I don't put just anything in my mouth, contrary to popular rumour.

Singapore CCA deadline approaches

The deadline for the submission of entries to the Singapore Creative Circle Awards 2010 has been extended. The revised deadlines are as follows: Online submissions will now be open until 25 June 2010, 11.59pm. As for material submissions, all supporting materials need to delivered to the 4As office by 30 June 2010, 5pm.This will be the final deadline.

Stuff for a lazy Sunday afternoon...

As any delegate that attended the Asia Spikes Festival in Singapore last year will tell you the highlight of the festival wasn't the work, the parties or the sterile atmosphere of Suntec City. The highlight was definitely Sir Ken Robinson's brilliant presentation during the DDB sponsored session. CB Asia has just been made aware that Sir Ken returned to the Ted Conference in May this year. Enjoy his encore presentation below.

Grant's Cannes Diary - part one & two

Grant-Rutherford in Cannes.jpgGrant Rutherford, executive creative director of DDB Melbourne, is sitting on this year's Radio jury. He's just finished day one of judging and writes exclusively for Campaign Brief... 

To make this update more interesting dear reader I suggest you cusp a hand to your ear and read aloud in your best Don LaFontaine voice-over, voice. And bear with me.

Nobby's Cannes Diary - part two

Nobby Dubai.jpgDavid 'Nobby' Nobay, creative chairman of Droga5, Sydney, is sitting on the Direct jury. He's just finished day two of judging and writes exclusively for Campaign Brief in Cannes this year. Other jurors will be contributing exclusively to the CB Asia Blog over the next week, so make sure you check in regularly...

Advertising Gods be praised! The inky clouds over the Croisette have parted and the famous azure skies are blue again. I can almost hear the communal roar of cheer from my industry brethren back home. Almost.

Better still, the bad brand karma of yesterday has reversed, and I find myself let off early from class by our Chairman Pablo thanks to my group's "unfeasibly brisk judging". Of course, I'd happily take credit for all this, but I suspect it has more to do with this morning's rather woefully shite category "Direct Ambient", which apparently means anything not flat. As in, not an envelope. Although, if said envelope is 8ft long and left in a Buenos Aires park, that's fine too.

The cooling bus shelter

Rediffusion Y&R Kolkata devised an idea of placing an air-cooler in a city bus stop to show the cooling effect of Nycil Prickly Heat Powder. The creative team behind the idea is: Rohan Ghose and Siddhartha Sankar Roy.

Nycil.jpg

Thierry_Halbroth.jpgThierry Halbroth has been promoted to ECD of the Cathay Pacific Central Team (CXCT) at McCann Erickson. Thierry has been with the team for over four years, first as senior creative director and then as joint ECD with Sylvester Song, who resigned in early June to take up a career as a director. He takes over as sole ECD with immediate effect.

In announcing the promotion, Vince Viola, Executive VP and Managing Director of CXCT, said, "There simply is no better creative leader to take us forward with Cathay Pacific. Thierry is known for his belief in creative integration and our recent 'Meet the Team' global campaign is a great example of this. What began as an online initiative gained such power and recognition that we built it into a fully integrated campaign and took it across multiple channels - from online to print to outdoor to television. That's just the sort of across-the-line integration we're looking for.

Getty Images launches new App for iPad

getty.jpg
Getty Images is launching its iPad app, which is available now as a free download from Apple's App store
The new app is all about maximising creativity as it lets you search images, save to a lightbox and share over 24 million images. As well the same search capabilities as the Getty Images website, users can shake the iPad to see random search results; compare up to four images side by side; scroll through thousands of images in seconds; and add voice recordings to lightboxes and play full screen slideshows of lightbox contents. 

Suicide in Hong Kong on air

Greenpeace.jpgCars pump over 3,000 tons of carbon dioxide every day. This is accelerating global warming and gradually suffocating our planet and us. To help turn the tide, Greenpeace wanted to persuade Hong Kong's 380,000 drivers to stop polluting by launching a campaign via Grey Hong Kong for a Car Free Day.

View the idea here.

Credits - Creative Directors: Keith Ho / Brian Ma / Alfred Wong. Art Directors: Brian Ma / Leo Yeung. Copywriters: Alfred Wong / Gyver Lee. Agency Producers: John Lo / Oldfield Lam / Wong Ying Ying. Producer: Nanette A. Baleros. Director: Rick Tsui

Someone will pay for wet Wednesday

ST FP.jpgIt's been raining cats and dogs in Singapore over the last two days and the country is experiencing flash floods. Singapore has had more rain in the last two days than they've had over a whole month in June. 100mm of rain in 3 hours, 60% more than the average rainfall.

On Wednesday, Singapore's most famous shopping district, Orchard Road, was completely flooded for the first time in history.

BBH thought it a good time to get a topical ad out for client - NTUC Income, Singapore's largest insurer. The ad has sent Singapore into a twitter frenzy, with bloggers, journalists and even academics getting into a debate about the ads. 

Nobby's Cannes Diary - part one

NOBBY-in-CANNES-2010.jpgDavid 'Nobby' Nobay, creative chairman of Droga5, Sydney, is sitting on the Direct jury. He's just finished day one of judging and writes exclusively for Campaign Brief in Cannes this year. Other jurors will be contributing exclusively to the CB Asia Blog over the next 10 days, so make sure you check in regularly over the next 10 days to follow this year's festival...

Sporadic internet access, lashing rain, dodgy shower, the worse floods in 200 years and narky waiters (nothing new there).

Don't get me wrong; I'm not deluded enough to think that anyone left behind in Oz gives a toss about my woes since landing in Nice. But hey, couldn't resist. Spare a thought for my old mate Lachie McPherson (Mojo Auckland) who's judging Cyber. He went for a number two while waiting for an entry to load, and returned from his bowel adventures to discover said entry still loading. Makes watching paint dry a bit special. Pray your entry's not too flash, as they say in R2D2 land.

Go deeper in Scuba Diver magazine

Predator_of_the_Deep.jpgSparkfury Creative, Singapore has created a print campaign to highlight the in-depth information about the world's oceans that readers can get from reading Scuba Diver magazine.

Credits - Creative Director: Perry Goh. Copywriter: Joseph Seah. Art Director: Perry Goh, Leo Apinan.

Guy's Cannes Diary - part one

Guy Roberts.jpegGuy Roberts, creative director of TBWA\Whybin\Tequila, Auckland, is sitting on the Promo jury at the Cannes Lions this year. He's just finished day one of judging and writes exclusively for Campaign Brief. Other jurors will be contributing exclusively to the CB Asia Blog over the next 10 days, so make sure you check in to follow the festival...

Well I'm sitting here after a long day in a dark room judging, a few 1664's under the belt and jetlag poking me in the ribs, trying to fulfill my duties as foreign correspondent.

Lachie's Cannes Diary - part one

CANNES-STORM.jpgLachlan-McPherson-pic.jpgLachie McPherson, executive creative director of Publicis Mojo Auckland, is sitting on the Cyber jury at the Cannes Lions this year. He's just finished day one of judging and writes exclusively for Campaign Brief. Other jurors will be contributing exclusively to the CB Asia Blog over the next 10 days, so make sure you check in to follow the festival...

Computers off! A storm cuts cyber judging short.

Pully Chau joins Draftfcb China as Chairman/CEO

Pully Chau -headshot.jpgDraftfcb has officially announced the appointment of Pully Chau as chairman and CEO, Draftfcb Greater China.
 
"Pully will lead the Greater China region in building a world-class, performance-driven organization committed to creating brilliant ideas that truly matter to consumers and help change their behavior", said Laurence Boschetto, president and CEO of Draftfcb.
 
Chau has worked in the advertising industry for more than 26 years, most recently as CEO of Saatchi & Saatchi Great Wall, China where over the past 10 years she tripled the agency's revenue and for the last two years helped to successfully develop its digital and integrated marketing capabilities.  She also helped Saatchi & Saatchi Great Wall, China to win their first Cannes bronze and silver Lions and first gold Asia Pacific Effie award.
 
Pully previously worked for Ogilvy & Mather, Bozell, BBDO and D'Arcy where she was managing director for Hong Kong and Southern China and regional director for the Procter & Gamble business in Asia Pacific.

Pringles mix with tradition

Pringles_RiceCake_261x338W_R2.jpgGrey Hong Kong introduce a new flavor of Pringles chips with rice ingredient as the main draw.
New rice chips are used to replace rice in a few popular rice food items, thus create interesting visual impact.

Credits - Executive Creative Director: Keith Ho. Creative Directors: Helen Sze, Andrea Khou. Art Directors: Helen Sze, Gabriel Wong, Alvin Sin. Copywriters: Andrea Khou, Jason Luo. Photographer: Kent Luk
awardannual.pngThe Australasian Writers and Art Directors Association (AWARD) today announces the release of its AWARD annual; the Compendium of Master PR Photography.

Now into its 31st year, the Compendium has established itself as the best PR photography handbook of all time and a must have for all. Its detailed commentary on some of the world's greatest exhibitions make it essential reading for anyone wishing to promote themselves in the fickle world of advertising. Brimming with tips, tidbits and tripods as well as never before published quotes from industry experts, the Compendium of Master PR Photography will not look out of place on most very good-looking bookshelves.
Best Ads Logo copy.jpgtony-granger-young-rubicam-3.jpgThe Bestads Top 6 Commercials/Print/Outdoor/Interactive of the week in the world is now ready to view, reviewed by Tony Granger (pictured), the worldwide chief creative officer of Young & Rubicam. Tony's favourite in TV this week was Dodge Challenger 'Freedom' via Wieden + Kennedy, Portland. And Oktobor Auckland's Shihad 'Sleepwalker' website is Tony's pick of the top 6 Interactive.

Screen shot 2010-05-24 at 6.56.51 PM.pngUpgrade to BestadsPRO to view all archives back to 2003 and download any video @ only $30 per year. Join and have access to our 82,000+ members directory, the Bestads Rankings and your own YourSpace page (with 500meg of space) to upload your CV and best work.

Obrigado, Pelé

Screen shot 2010-06-16 at 3.02.26 PM.pngWhile all of Brazil cheers on its heroes at the World Cup, Young & Rubicam Brazil wondered what it would be like if they could fulfill the dream of Pelé, the greatest player ever. What is Pelé's dream? Scoring his final goal for Brazil. Exclusively for the internet, the agency created the short film "1284",  for Vivo, the leader in Brazilian mobile telecommunication and official national team sponsor. The film is one tribute from Vivo to Pelé. It brings the King Pelé back on the field playing against the arch-rival Argentina. It is a masterpiece produced by Fernando Meirelles, the Brazilian oscar nominated film-maker ("City of God" and 'Blindness').

Hong Kong industry goes offbrief

Hong Kong creatives challenged themselves to a night of mind-boggling fun last Friday with offbrief's first ever advertising quiz hosted by Publicis at the Philia Lounge. DJ Beau Toxx's euphonic mix kept people on the dance floor and free shooters and Hitachino Nest Beer for the first 100 people kept the fun going all night. Here are some photos from the night. Offbrief is a regular industry gathering each sponsored by a different agency in Hong Kong.

OffBrief4.jpgOffBrief1.jpg


Five mega winners at Tomorrow Awards Q1

Screen shot 2010-06-16 at 2.31.18 PM.pngTomorrow Awards, the global advertising awards show dedicated to discovering, showcasing and awarding advertising creativity that pushes new boundaries, today unveiled its winners for the Spring Quarter of 2010.

The five winners are:
eco:Drive// Fiat // AKQA
Killzone 2 Webgame // Killzone 2 // Agency Republic
Real Racing GTI // Volkswagen // AKQA
SOUR 'Hibi No Neiro' (Tone of everyday) // Zealot Co.,Ltd / Neutral Nine Records // Hal & Masashi & Magico & Masayoshi
YouTube Symphony Orchestra // YouTube // Google Creative Lab

View the judges talking about their trophy picks and the winners.

CreativeRankingsHeading.jpgFormer BBDO Proximity ECD Ronald Ng and his former agency colleague Kevin Le share the top position in the latest Campaign Brief Asia Creative Rankings, released two weeks ago.

It was a formidable performance by the entire BBDO Proximity Malaysia creative department with five others joining Ng and Le in the top 12 on this year's list - Eric Hor (at No3), Mun Tuck Wai (No4), Gary Lim (No5), Willeon Leong (equal No6) and Hans Lee (No12). All experienced huge rises in Ranking positions with Ng jumping up from No84 last year and Gary Lim and Willeon Leong rising up over 210 places on their positions last year.

Their high ranking is largely based on the hugely awarded Chrysler Jeep "Two Worlds" print campaign that has picked up Gold awards at just about every award show in the world over the past two years. The campaign was easily the most awarded print campaign of 2009 and ranked No1 in The Gunn Report 2009.
JonathonTeoSmall.JPGBridget Taylor-web.jpgBBDO/Proximity has lured Australian expat Jonathan Teo (far left) to their Singapore agency in the role of executive creative director. Teo is currently ECD at Y&R Shanghai. The move reunites Teo with BBDO/Proximity chief creative officer Danny Searle with whom he worked at The Campaign Palace, Sydney in the 90s. Teo fills the ECD role vacated by Jagdish Ramakrishnan back in September last year.

The game should never end

Corporate_copy.jpgPublicis India, Gurgaon has released two print ads that plays games with Adam Condoms.

Credits - Emmanuel Upputuru (National Creative Director), Rohit Bagga (Art Director), Shikha Sud (Copywriter), Raylin Valles (Art Director)

Creativeland promotes Anu Joseph to ECD

Anu Joseph_sml.jpgCreativeland Asia, Mumbai has promoted Anu Joseph to Executive Creative Director at the agency. Joseph has been working in the capacity of Creative Director since Creativeland's inception in 2007.

Commenting on this, Sajan Raj Kurup, Founder & Creative Chairman, Creativeland Asia said: "Vikram (Gaikwad - Partner & ECD) and I are extremely pleased and take great pride in announcing this news. Anu and I have been working together for over 8 years. It is beautiful to watch him grow".

Joseph said: "It's been a great journey for me at Creativeland from day one. The culture here is something that I've thrived in. The approach to brands, to leadership and to people is refreshingly different. The effort has been to drive the spirit of entrepreneurship, leadership and ownership in each and every person, and I think we have been successful in doing that. I'm enjoying every bit of extra responsibility that is coming my way."
The three day New York Festivals presentations, held in Shanghai, are over with Young & Rubicam awarded the Agency Network of the Year Award and Proctor & Gamble was named Advertiser of the Year. Other major awards were won by Jung von Matt, Hamburg - Agency of the Year Award and Mortierbrigade, Brussels - Boutique Agency of the Year.

Agencies from Asia picked up a total of 8 Gold, 6 Silver and 31 Bronze medals.

Young & Rubicam won the title of Agency Network of the Year receiving a total of nine Gold World Medals, thirteen Silver medals, a UNDPI Silver Award, fifteen Bronze medals, fifty three Finalist Certificates and a UNDPI Finalist Award from all of Young & Rubicam's worldwide offices.

"We're thrilled to receive this prestigious award that recognizes creative achievement," said Tony Granger, Global Chief Creative Officer of Young & Rubicam. "We have been bolstering our creative firepower around the world, and we are seeing our work get stronger and more impressive across our global network" 

Jung von Matt, Hamburg was awarded the Agency of the Year Award for their stellar work. The Hamburg agency received ten Gold World Medals, seven Silver, ten Bronze, and nineteen Finalist Certificates. The Boutique Agency of the Year is based on high scoring entries and is selected from companies that are not affiliated with any agency networks and have less than 75 employees.  Mortierbrigade of Brussels, Belgium was awarded Boutique Agency of the Year Award, the agency received three Gold World Medals, three Bronze, and three Finalist Certificates.

Far East DDB calls on rhino power


Far East DDB Bangkok show how the choice for a battery can be made simple in this TVC.


Looking to share a great apartment in Cannes?

Screen shot 2010-06-10 at 5.08.00 PM.pngRoom available in 4 bedroom apartment in Cannes, approximately 150m from the Palais. Very central location. Sharing with 3 other guys, each room has its own ensuite. Available for 8 nights (Sat 19 - Sat 26 inclusive). A$1465.

Contact Diane at BWM:  dianec@bwm.com.au
VIEW THE PDF:
CANNES-The Boutique Apartment.pdf
Statue_onbase.jpgThe entry deadline for The London International Awards has been extended until Wednesday, June 30th. To enter go to the LIA website. Judging will take place in Las Vegas in September with Marcello Serpa and David Nobay confirmed as two of the jury presidents.

The London International Awards are counted in the annual Campaign Brief Asia Creative Rankings.

Sony sells jeans off the wall in Tokyo

JEANS.jpgHakuhodo Kettle Tokyo created the Sony Wall Sale using a new form of recycling by regenerating giant advertising tarps that used to cover the Sony building into exclusive pairs of jeans and selling them at the place of origin - Sony Building's wall.

The thinking behind the campaign is that vegetables at a farm taste better, wines at a winery taste better, sushi at a fishing port tastes better - all are "farm fresh". So the aim was to promote a better understanding of the recycling concept by selling the jeans at where the ads were run.

VIEW THE VIDEO

Credits - CD: Kentaro Kimura, Art Director: Ken Funaki. Copywriter: Koichiro Iizuka. Designer: Norihisa Yamaguchi. Producer: Kei Mizuta, Shingo Kato. Planners: Kazuaki Hashida, Ryuichiro Takase, Yusuke Shimizu.


Picture 7.pngAs we have said before this is one award show you should definitely enter! The deadline for entry to the AdStars 2010 Busan International Advertising Festival to be held in Korea from August 26-28 has been extended to June 30th. Entry is absolutely free and open to any agency in the world. A great panel of judges from around the world and the region will judge AdStars. As a bonus US$20,000 in cash is awarded to the major winners, with both Grand Prix winners picking up US$10,000 each. Enter free via the AdStars website. Last year O&M Hong Kong and Colenso BBDO Auckland both picked up $10,000 each. O&M Hong Kong won for Matchbox Cars and Colenso BBDO won for Alzheimers.

Read our previous story on AdStars and last year's report, then enter your best work as you literally have nothing to lose!

The long story on simple chores

LONG STORY_JOURNEY.jpgSufferers of osteoporosis have a lot to contend with on a daily basis. BBDO Guerrero/Proximity Philippines has created this press campaign of long stories for Anlene, which helps prevents osteoporosis by providing adults with essential bone nutrients.

Credits - CCO: David Guerrero. ECDs: Joel Limchoc, Simon Welsh. CD: Brandie Tan. Art Directors: Dennis Nierra, Peepo David, Copywriter: Meggy De Guzman. Photographers: Paolo Gripo. Karel Sevilla, Leo Dino. Print Production Producer: Al Salvador.  

Not where's Wally, Where's Lim?

SGT_LIM.jpgFinding Sgt Lim was the Singapore Navy's own 'Where's Wally' in their endeavours to recruit 500 students. Saatchi & Saatchi Singapore created 50 meter billboards and placed them in high traffic locations. Participants had to scour the billboards for Sgt Lim who was hidden amongst an ocean of decoys.


They then had to capture the image on their camera phone and Bluetooth/SMS the coordinates to the Command Centre on the Navy Website all for a chance to win amazing prizes.

View the video

Credits - ECD: Richard Copping. Art Directors: Eddie Wong, Michael Qwah. Copywriters: Jay Tamati, Adrian Yeap. Agency Producers: Ali Loveday, May Chua. Account Managers: David Tay, Marvin Miranda.
Rocky.jpgLondon International Awards is pleased to announce Rocky Morton of MJZ USA as the 2010 Jury President for Television/Cinema/Online Film Technique. Rocky will preside over a jury made up of world-renowned Directors, Effects Artists, Animators, Cinematographers and Editors invited by LIA to uphold their standards in recognising the world's best work.

"Moving image is a pivotal part of the whole communication process. When it is done well, it makes a good story great. So who better to head this jury than Rocky Morton," explained Barbara Levy, President of LIA. "When you think of Rocky Morton, you think of all the remarkable work he has directed in cinema and advertising. He is an icon who broke the mould with his creativity. I am honoured that Rocky has accepted the invitation to chair the 25th Annual Technique jury."

See through and get the real truth

Abortion.jpgMonday People Bangkok, part of the Y&R network in Asia, has created two print ads for Prachachat Newspaper entitled "abortion" and "sexual harassment" depicting the paper's ability to break through the facade to get to the truth.




Balancing act from Dentsu Tokyo

Balance.jpgTop Thailand-based director Suthon Petchsuwan has directed this Suntory spot for Dentsu Tokyo.

View the spot

Credits - Director: Suthon Petchsuwan. Production Company: Mum Films. Producer: Krystal.

Roger Federer fronts for Mercedes China

Master.jpgMercedes Benz ML and Roger Federer are masters of all surfaces says BBDO China in this spot directed by Sng Tong Beng through Window Productions.

View the spot


MRM Bangkok push LG's lollipop line

Lollipop.jpgMRM Worldwide Bangkok has launched a digital campaign for LG for its candy coloured 'Lollipop' mobile line.

Directed at the teenage market in Korea, LG has signed popular bands to generate buzz for its new 'Lollipop' line.

The Lollipop model has an LED mobile cover, which can be pre-set with animated lighting. Lollipop is launching progressively across Asia, most recently in China. Thailand is getting its share with a campaign developed by digital agency MRM Worldwide titled 'Lollipop Love Story'.

Chris Kyme to MC New York Festivals sessions

Chris Kyme.jpgThe New York Festivals is hosting a series of interactive speaking sessions and key note speeches by some of advertising's most influential and creative minds during the 2010 International Advertising Awards Ceremony to be held this week from June 10 -12 in Shanghai, China. These interactive educational sessions allow attendees to explore emerging trends and discuss the current state of creativity with industry leaders from around the globe. Attendees will be encouraged to interact with the speakers through the use of various digital communications platforms.

Advertising creative Chris Kyme (above) will act as MC/moderator: "The panel discussions offer a unique chance to delve into the minds of industry leaders across Asia. To engage them on topics which are of great significance to the future of our industry, not just as rehearsed presentations, but in live conversation as one-off, vibrant mini-events," said Kyme.

adidas takes us on 'The Quest' for the World Cup

Screen shot 2010-06-09 at 9.04.58 PM.pngThe adidas World Cup trailer film, via 180 Amsterdam (180TBWA), announces the Match-Up experience on Facebook.com/adidasfootball. The trailer is designed to lead you to the Facebook page where the viewer will be faced with the ultimate player experience where every one of our 32 hero players representing their country will be matched up against each other. The digital experience is all about letting you decide who takes home the trophy.

VIEW THE SPOT

Two footballers walk into a bar...

Screen shot 2010-06-09 at 3.37.20 PM.pngFor all you Star Wars fans. Adidas Originals, via Sid Lee, Canada, has put together an all star cast including David Beckham, Snoop Dogg, Noel Galagher, Franz Beckenbauer and Daft Punk in the Star Wars Cantina.

VIEW THE SPOT

Saved by the sauce

Ark.jpgCondiment advertising often focuses on making great food taste even better. Cholula recognizes that more often than not, most of us are only capable of average fare. What we need is a sauce that rescues our average cooking, and takes it to new gastronomic heights - a sauce that adds more value than regular sauces do. These ads from JWT Singapore turn "rescuing food" into a visual pun.


Represent your country in Chuck's Cup

ChuckCupimage.jpgCelebrity and cult figure of Chupa Chups fame - the unflappable puppet Chuck - has launched his own 'Cup' challenge, going live this week across the globe. The Chuck's Cup 2010 website is conceived and created by BBH Asia Pacific -  Chuck creators and global Agency of Record for Chupa Chups.
 
This digital initiative is the latest instalment of the 'Life Less Serious' brand campaign, which has seen a series of television commercials run across Asia and Europe since 2008.
 
True to Chuck's laissez-faire philosophy of a 'Life Less Serious' - participating in Chuck's Cup is effortless. Upon entering the site, one can start scoring points for a country of choice by simply remaining logged on; with no further activity required.  The site also allows visitors to increase their country's chances of winning by recruiting friends to join in via social media channels such as Twitter and Facebook.
Maxis.jpgMaxis2.jpgMaxis is much more than just the main broadcast sponsor of the 2010 FIFA World Cup in Malaysia. They have also developed a range of new product and services to let fans experience the tournament live on mobile and broadband. Allowing fans to watch every match, celebrate every goal, and live every moment.
Maxis is set to make the whole World Cup experience feel bigger than never before.

To celebrate Maxis' continued commitment to the game of football, both for this world cup, and beyond, Ogilvy & Mather Malaysia has developed a new campaign using the heroes that mean the most to Malaysian fans.
chip_shaped.jpgDon't miss any of the action! If you can't make the Chip Shop Awards at Last Days of Decadence in London this Thursday 9th June you can watch the politically incorrect event as it happens live online. Spread the word to creative colleagues and friends, get yourself a bag of chips and settle down to watch the show.

From 8.30pm (GMT) on 9th June (5.30am Sydney time) go to www.chipshopawards.com to see the founder of The Chip Shop Awards introduce the show and watch the comedian entertain the crowds. After a few laughs, and beers, the 'Chips' and 'Vinegars' will be announced and the finalists will find out if they have won the award they have been dreaming about.

If you are tweeting please use the #chipshopawards
Good luck to all our finalists and enjoy the show.

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Softer on the snails

Snail.jpgTo demonstrate the soft cushioning abilities of New Balance Abzorb technology, JWT Singapore designed clean, simple posters with a visual that runners could relate to by featuring little creatures they encounter daily. The challenge was to incorporate them into the design and demonstrate the product benefit at the same time.

Statue_onbase.jpgThe entry deadline for The London International Awards is Monday June 14th. To enter go to the LIA website. Judging will take place in Las Vegas in September with Marcello Serpa and David Nobay confirmed as two of the jury presidents.

Very considerate robbers

Thieves.jpgEven after the ever-increasing incidences of crime and terrorism, people were just not interested in the home security category. These JWT Mumbai tvcs tackle this without raising defensive emotional barriers with the serious message "Trouble doesn't come announced" and makes it intrusive with the tongue in cheek humour.

View the home spot
View the museum spot
View the nuclear spot

Credits - ECD: Tista Sen. Senior CDs: Nandita Chalam, Dipesh Kowarkar. Copywriter: Dhaval Ramtirthkar. Producer: Anand Menon. Agency Producer: Anupama Ahluwalia. Production Company: Footcandles Film. Director: Ayyappa.
Wego.jpgD&AD.Hex.Yellow.RGB-thumb-100x115-16398-thumb-200x230-20989.jpgAustralia and South African agencies took home their nation's first Black Pencils when Sapient Nitro (Brisbane) and TBWA\Hunt Lascaris (Johannesburg) were awarded at the D&AD Awards Ceremony in London. The Black Pencil is awarded annually to groundbreaking, work in advertising and design.

From the Asia Pacific region Ogilvy & Mather Taiwan won a Yellow Pencil in the Branding category for the Wego 'Love Motel' film.

Silver Nominations went to Ogilvy & Mather Singapore in press advertising for Ben & Jerry's Ice cream (below). Dentsu Japan scored two - for Tokyo Copywriter's Club in the Book Design category and in Digital Advertising for UNIQLO Clothing. Silver Nominations also went to Tugboat Japan in Environmental Design for Coco Cola Japan Georgia Max Coffee and Iyamadesign Japan for Kamoi Kakoshi in the same category. MR_DESIGN Japan also picked up a Silver in Graphic Design for their Nico Products poster campaign.
BuddyHolly.jpg
Spike Jonze was presented with the D&AD President's Award in London tonight (3 June) at the D&AD Awards Ceremony 2010. The D&AD President selects the recipient each year in recognition of an outstanding contribution to creativity.  Past recipients include Sir Alan Parker, Jonathan Ive, and Sir John Hegarty.

Jonze has been awarded 6 D&AD Yellow Pencils since 1995 for his TV commercials and music videos.  Known for his feature film collaborations with writer Charlie Kaufmann,' he recently directed and co-adapted 'Where the Wild Things Are'. He is also credited as a co-creator of MTV's Jackass and is currently the creative director of VBS.tv. He is part owner of skateboard company Girl Skateboards with riders and co-founded Directors Label with Chris Cunningham and Michel Gondry.

Hakuhodo Tokyo show how to smash a guitar

Smash.jpgHakuhodo Tokyo designed this promotional video, SMASH, for a small Japanese guitar company. They built a campaign around a guitar designed to be destroyed including rock events where rock bands had to smash SMASH during their performance.

View the idea


Say cheeeese.....

Radio.jpgThese radio spots were created by Cheil Worldwide New Delhi to promote Samsung's WB5000 digital camera which features a dramatic 24X zoom.

Play the smile spot
Play the cheese spot
Play the hold spot

Credits - National Creative Director: Prathap Suthan. Copywriter: Sameer Kochure. Art Director: Umesh Rawool. Producer: Sundeep Sharma. Music & Sound Production: Ragghavendra Bhattacharya, Aman Khan.

Shine with Pantene

Sunflower.jpgGrey Group Vietnam have created this outdoor poster for Pantene.

Credits - ECD: Aditya Upadhyaya. Assoc. CD: Rajib Gupta. Art Director & Copywriter: Rajib Gupta. Professional Image Co: Banana. Executive Producer: Chamlong Intarach. Photographer: Dusit Phongkraphan, Otto. Arnuphap Wimonchayanurak, Day. Retoucher: Tran Nguyen Anh Tuan. 

The fire extinguisher that cuts through

Imperial_Ashtray.jpgLeo Burnett Arc Worldwide Thailand have created this print campaign for Imperial Fire Extinguishers that cuts through to demonstrate how effective they are.

Credits - CDs: Keeratie Chaimoungkalo, Sompat Trisadikun. Copywriters: Adulwit Chawala, Santi Tubtimtong. Chanwit Nimcharoen. Art Directors: Sompat Trisadikun, Piti Pongrakananon, Nateepat Jaturonrasmi. 

This Indian salt is a killer

Salt1.jpgSalt2.jpgSalt3.jpgTaproot India Mumbai have created this print campaign for Shudh Salt, the one that kills the bitter, the heat and the sour.

Credits - CCOs: Agnello Dias, Santosh Padhi. Creative Directors: Santosh Padhi, Agnello Dias. Copywriters: Santosh Padhi, Chintan Ruparel. Art Directors: Santosh Padhi, Pranav Bhide. Illustrator: Pranav Bhide.

BBH Asia Pacific creates reality TV series

Can you serve.jpgBBH Asia Pacific has co-created a reality TV series 'Can You Serve?' that puts Singapore's service sector in the spotlight to showcase the professionalism, skill, grace, craft and pride that characterises the service industry.

View it here:
Can You Serve Trailer.WMV 
EmilyRyan_lo.jpgLongtail strategy director Emily Ryan's regular look at trends and developments in the digital space.

The iPad. It's first orders have finally reached the hands of happy customers, including our Managing Director, Carlo. This week I have explored how tourism, publishing, entertainment and apparel have been quick to integrate iPads into their business and marketing approach. Along the way I've included some take-aways to consider for your own brand and business.

Why should you be at least open-minded to the iPad?
Just look at the drop in sales of netbooks in April when the iPad launched and the slump ever since it was first announced. This gives us an idea of the potential of people to replace their laptops.
Screen shot 2010-06-03 at 7.05.53 AM.pngMore than 24,000 entries from 90 countries will be competing for at the Cannes Lions Festival this year, an increase overall of 7% versus last year. This is the 4th highest level of entries ever.

"Cannes Lions reflects the communications industry, and these results tell a fascinating story," says Philip Thomas, Festival CEO. "Firstly, of course, they suggest that the industry as a whole is recovering from the distress of 2009 (entries to the Festival were down 20% last year) and indeed they show recovery coming not only from places you would expect like Latin America or India, but also countries like Sweden, Turkey, the UK, France and the USA, all of which have picked up considerably. The figures also show different categories showing differing levels of growth. While some traditional sections are down year-on-year, there are significant increases in Media and Cyber as well as in the newer Cannes Lions sections - especially PR and Promo & Activation which have grown by 32% and 43% respectively."

Press dropped 4.5% on last year to 4821 entries - in 2006 Press entries numbered 7387. Film dropped 7.5% on 2009 figures to 3191 entries - back in 2004 Film entries numbered 5082. Outdoor fell the most this year, down 15% on last year to 3822 entries - in 2006 there were 5282 entries into the Outdoor category.

Best Ads Logo copy.jpgDavid-GUERRERO.jpgThe Bestads Top 6 Commercials/Print/Outdoor/Interactive of the week in the world is now ready to view, reviewed by David Guerrero (pictured), chairman of BBDO Guerrero/Proximity, Philippines. David's favourite in TV this week was Sony '3D TV' via Anomaly UK with runner-up Dulux 'Walls' via Euro RSCG, London. In Print, David goes for Conqueror Paper via Taproot India, Mumbai followed by LG Mobile Data Backup 'Class' via Grey, Kuala Lumpur.

Screen shot 2010-05-24 at 6.56.51 PM.pngUpgrade to BestadsPRO to view all archives back to 2003 and download any video @ only $30 per year. Join and have access to our 80,000+ members directory, the Bestads Rankings and your own YourSpace page (with 500meg of space) to upload your CV and best work.
Screen shot 2010-06-02 at 9.02.42 PM.pngThe Bees Awards - The first international social media award competition for communications and marketing professionals. One-fifth of the planet's population is active on social media platforms. The Bees Awards will showcase how companies make the best use of new communication tools. This prestigious event will be held in San Francisco on November 9, 2010.
WaterAid.jpgYouTube and Cannes Lions International Advertising Festival have announced the winners of their viral ad competition to promote WaterAid. The winning team becomes 'Team YouTube', the 40th team to compete in this year's Young Lions Film Competition in Cannes. Unfortunately the winners never came from Asia but no one will argue against the fact that the winning films are not deserving. Andrew Dobbie (25) who works at JWT Manchester, United Kingdom, and Rachel Wolak (28) who works at Crispin Porter + Bogusky in Colorado, USA, are the winners.

View Andrew Dobbie's winning entry
View Rachel Wolak's winning entry

WaterAid, which works to bring safe water and sanitation to some of the world's poorest communities, was revealed as the 2010 competition's charity partner and unveiled a brief on 15 May for young creatives across the world to create a short ad of up to one minute and upload it onto YouTube to promote their 'Don't Let it Drop' campaign. The ads aimed to get viewers to sign WaterAid's petition demanding that world leaders do not let water and sanitation drop from the international agenda when they meet to review the progress of the Millennium Development Goals in September.
Screen shot 2010-05-22 at 12.09.51 AM.pngIf you can't make it to the Roundhouse in London to join D&AD for the celebration, and you like early morning starts, see the action unfold live online here, with the ceremony webcast.

You'll be able to view and link through to the winning pieces of work as they are announced, and get involved by tweeting and viewing others' comments on this year's Pencil recipients.

To watch the Ceremony live, you'll need to register online. If you've already registered with D&AD then you simply need to log-in at 20:45 (GMT) on Thursday 3 June 2010 (3.45am Friday 4 June, Singapore/Hong Kong time).

Publicis brings joy to Singapore for BMW

BMW.jpgPublicis Singapore wanted to create an event where BMW fans could actively experience the brand and it's core foundation of Joy. So they created Asia's first ever 3D interactive building projection at Suntec City, Singapore. Over two nights they brought joy to life in a uniquely BMW way, using the most innovative technology to highlight BMW's brand purpose and new product range.  

The second stage of the campaign was to capture the excitement of the event and use social media to spread the idea. Rather than starting a monologue with people and creating a brand TV commercial, the agency wanted to create dialogue; between BMW and consumers, and peer to peer. BMW knew that letting people see the genuine reactions of the crowd at the event, lends authenticity to the BMW brand and is proof that BMW believes in creating Joy rather than just telling people they believe in it.
CreativeRankingsHeading-1.jpgTake a look at the improved share that Japan has earned over the past three years of the Campaign Brief Asia Creative Rankings! As a country Japan has taken great strides forward, whilst Asia's traditional bastions of creativity Singapore and Thailand have each year steadily slipped backwards over the past three years.

The "Asia's Most Creative Countries" chart in the latest Campaign Brief Asia Creative Rankings was only introduced three years ago but each year it proves to be one of the most interesting features of the Rankings. To compile the chart we add together the totals of every agency in each country to calculate a percentage total of Asia's performance at all the award shows.

What's very clear from this chart is that the once lofty creative reputation of both Singapore and Thailand has been eroded and over the next few years they will both be fighting to maintain their top 3 ranking from the emerging markets of India and Mainland China.
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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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