Bestads Top 6 of the Week reviewed by Joji Jacob, group ECD, DDB Group Singapore

Screen shot 2012-04-12 at 8.10.25 AM.jpgBEST TV
The guys that made Nike Free Run +3 spot make it look so effortless. Beautiful casting, directing, acting and music. It's not just a TV spot, it's a little story.
Runner-up: When a sports network is not just on first name basis with sportsmen but intimate enough to share their flu bug, you know you've got a great sports network. The ESPN: Handshakes spot is brilliantly made with great timing.
Screen shot 2012-04-12 at 8.10.58 AM.jpgBEST PRINT
The Lego campaign's spreading across the social networks like every good idea does. It ticks all the boxes of great print work. It's beautifully shot, it draws you in, it makes you think, it rewards you. I'll hazard a guess that it's metal magnet at Cannes this year.
Runner-up: And I laughed hard when I saw the UPP: Without consent ad. Nothing like a boy joke to brighten up a midweek afternoon.


Screen shot 2012-04-12 at 8.11.29 AM.jpgBEST OUTDOOR
There's only one that stood out for me. The McDonald's reflective billboard is simple, inexpensive, relevant to the right people at the right time. Job done.







Screen shot 2012-04-12 at 8.11.49 AM.jpgBEST INTERACTIVE
I loved the simplicity of the Orbit Chewing Gum: Spotlight Series. It's the first time I've let an app access my Facebook page. And I didn't regret it. A nifty little app that tells me useless but fun (sort of like chewing gum) facts based on my facebook statistics and generates a customised Orbit pack.
Runner-up: I'm not even remotely interested in shipping, but I spent 17 minutes on the We Are Maersk site. Based on your location, the site presents little films that tell you how Maersk impacts your life. It's a site that feels... well, human.


Screen shot 2012-04-12 at 8.09.42 AM.jpgThis week's guest judge is Joji Jacob, Group Executive Creative Director at DDB Group Singapore.

Joji Jacob runs the one of the country's largest and most integrated creative departments. Since he took over the creative helm in late 2009, the agency has gone on to become Singapore's most awarded at every award show worth its name two years running.

Joji has made digital an integral part of what the agency does. In both 2010 and 2011, DDB won more awards in digital award categories than most other 'digital' agencies in Singapore.

The agency was voted Agency of the Year at both the Creative Circle Awards 2010 and emerged Creative Agency of the Year at Marketing Awards.

Joji was named Singapore's most influential Creative Director in 2010. He returned from Cannes 2011 with a gold, three silver and four bronze Lions. Most recently, DDB Group Singapore was named Creative Agency of the Year at the Campaign Awards and Joji was named South East Asia's Person of the Year.

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