Leagas Delaney Shanghai's jackpot printer

Brother.jpgBrother is one of Japan's most famous brands. They needed to engage the public with their printer's most important details--fast and high quality printing.

Leagas Delaney Shanghai collaborated with a team of technicians to invent The Jackpot Printer, a 3-meter tall slot machine, part product demonstration and part promotion.

VIEW THE IDEA
Just like a slot machine, strike the same combination and you'll win big. People simply pushed the button and witnessed Brother's super fast and superior printing quality. Plus, those who got lucky walked away with a great prize.

The Jackpot Printer was launched in retail shops and was later launched as a live digital event.

4 Comments

Marc said:

The only interesting printer demonstration ever created.


mike up north said:

Jackpot!!!

Machines Everywhere said:

But does it give you a hug?

Johnny said:

Impressive! cool execution!

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.