Leagas Delaney Shanghai's jackpot printer

Brother.jpgBrother is one of Japan's most famous brands. They needed to engage the public with their printer's most important details--fast and high quality printing.

Leagas Delaney Shanghai collaborated with a team of technicians to invent The Jackpot Printer, a 3-meter tall slot machine, part product demonstration and part promotion.

Just like a slot machine, strike the same combination and you'll win big. People simply pushed the button and witnessed Brother's super fast and superior printing quality. Plus, those who got lucky walked away with a great prize.

The Jackpot Printer was launched in retail shops and was later launched as a live digital event.


Marc said:

The only interesting printer demonstration ever created.

mike up north said:


Machines Everywhere said:

But does it give you a hug?

Johnny said:

Impressive! cool execution!

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