Intel's first human digital billboard flash mob

Intel.jpgIntel's lightweight laptop Ultrabook has transformed LA's everyday locations into a "pop-up theater". 60 Ultrabooks were choreographed to create the world's first human digital billboard. These Ultrabooks were pre-programmed, and via wi-fi, the master computer controlled in real-time the images and the timing they appear on the screens.


While carried out as a flash mob, each situation and image on the screen were precisely calculated and directed to fit each location. 14 locations and 3 cameras were used.

The idea was created by Party Tokyo with film production by Aoi Advertising Promotion Tokyo.

intelall.jpgDespite the extremely low budget, the team has succeeded in 'making the atmosphere inspiring' as 'Intel inspires the world'.

View all films at

Agency: Party - Tokyo
Client: Intel
Creative Director: Masashi Kawamura
Creative Director: Hiroki Nakamura
Creative Director: Morihiko Harano
Technical Director: Hiroki Nakamura
Technical Director: Qanta Shimizu
Technical Director: Nobuaki Arikata
Art Director: Masashi Kawamura
Art Director: Ryo Roy Tsukiji
Designer: Junya Hosokawa
Designer: Shinichi Hirata
Designer: Miho Ishizuka
Animation: Junichi Arakawa
Hardware System Designer: Kenshiro Nakashima
Film Director: Hiroki Ono
Camera: Yasu Tanida
Edit: Taichi Okada
Music: Yuichiro Oku
Producer: Shota Hatama
Producer: Tetsuko Shinohara
Producer: Hiroki Shirota
Web Production: Birdman
Film Production: Aoi Advertising Promotion Inc.
Film Production Service: Clip Pictures, Inc.

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