Duval Guillaume Modem's 'Red Button' stunt for tv channel TNT gets 10m YouTube hits in a day

Friday 13, April 2012 at 1:03 PM by CB
Screen shot 2012-04-13 at 3.45.04 PM.jpgTo launch the high quality TV channel TNT in Belgium Duval Guillaume Modem placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text "Push to add drama" invited people to use the button. And then they waited...

The video of the stunt has gone viral - big time - with over 10 million YouTube hits in just one day.

VIEW THE IDEA
VIEW THE VIDEO ON YOUTUBE

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