Duval Guillaume Modem's 'Red Button' stunt for tv channel TNT gets 10m YouTube hits in a day

Screen shot 2012-04-13 at 3.45.04 PM.jpgTo launch the high quality TV channel TNT in Belgium Duval Guillaume Modem placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text "Push to add drama" invited people to use the button. And then they waited...

The video of the stunt has gone viral - big time - with over 10 million YouTube hits in just one day.

VIEW THE IDEA
VIEW THE VIDEO ON YOUTUBE

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.