BMF responds to video content growth forming in-house video-specific production unit

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bmf2.jpgOver the past year BMF has created well over 50 video content pieces, for web and social media across a range of brands.

To meet this growing demand, the agency has set up an in-house video-specific production unit; reporting to Sue Hind (far left), head of TV & art buying. 

The new team, led by content producer, Whitney Hawthorn (centre), will include multi-skilled “Preditors” (Producer-Director-Editors) – a role with its roots in TV magazine/reportage programming.

Says ECD Dylan Taylor (above): “The simple fact is ‘real time’ marketing is here. Snacking on video content, rather than just reading it is becoming more and more ubiquitous. The agency has been producing great content for the web for many years, but we have reached a tipping point where bringing a full production team in house makes sense.  While we’ll continue to work with our external production partners on our bigger productions, there is an overwhelming opportunity and demand for speed and cost efficiency in video production.

 

Having a team sitting right in the creative department will help us deliver content in a streamlined way. It’s fantastic to have someone with Whitney’s talent to work with.  She has a great pragmatic, can-do attitude, coupled with an eye for what makes a compelling viewing – this made her natural choice to lead the team.”

 

Says Hawthorn:  “This is a great opportunity. BMF is now simply formalising a structure and process that has been in place for a while. BMF has always been an agency that’s evolved to ensue that it delivers the best to our clients and I’m really excited to lead a part of that. My team is already busy and I see demand growing in the future for engaging, cost-effective qualitycontent”.