"Once upon a Vespa" launches in India
In preparation for its launch in India, Vespa is leaving no stone unturned in its attempt to make Indians aware of the brand's legend. Vespa has taken a first-of-its-kind heritage education initiative through a digital campaign that not only educates consumers about its rich heritage and culture but does so in a fun and involving manner that's contemporary yet classic. This online experience also creates a desire to own this iconic brandConceptualized and designed by OgilvyOne Worldwide in partnership with Meridian Communications, "Once Upon A Vespa" takes users on an interactive journey of the brand's rich heritage, peppy attitude and love for the open road.
"With a brand like Vespa we had to create an extremely immersive story
around its iconic lineage and interesting anecdotes, which is what Once
Upon A Vespa is all about" says Prasanna Kulkarni, Senior Creative
Director, OgilvyOne Worldwide.The "Once Upon A Vespa" contest primarily focuses on the brand's origins, its impact in the world of two wheelers and its influence on popular culture. Lucky winners stand to win a trip to Italy, Vespa scooters & other prizes if they successfully complete all the stages of the contest.
This contest is open via www.onceuponavespa.com and the brand's Facebook Timeline www.facebook.com/vespaindia.
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