Alchemy pick up NETS and Ben & Jerry's

The Alchemy Partnership recently acquired two new business wins in the form of NETS and Ben & Jerry's. The appointment of the agency by NETS sees the return of Alchemy after a two-year break. The agency, which helped develop the current corporate identity system for NETS four years ago, were re-appointed in January to promote NETS as Singapore's favorite mode of payment, preferred over cash. The campaign was launched above and below-the-line last month.

Ben & Jerry's, a Unilever brand, appointed Alchemy as its "creative agency" in February to handle its below-the-line communications.

Alchemy's Managing Partner, Michael Liew, said, "These two wins are significant in that they signal that Alchemy has come a long way since being founded just seven short years ago. We've established ourselves as the leading home-grown agency here with a roster of heavyweight clients who trust in our strategic and creative ability to compete with the international agencies and to deliver."

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