Hakuhodo Tokyo create music on two wheels
Hakuhodo Tokyo launch a bicycle sharing service by creating a new bicycle accessory - the turntable rider - which converts a bicycle into a musical instrument.The two wheels become jog wheels. The handbrakes become sound pads. Mix and scratch at will. Mixing two youth cultu4res: DJing and BMX, with interactive technology, Turntable Rider transforms the Cogoo Bicycle into a vehcice of communication to urban youth leveraging the fun of bicycle sharing.
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Credits - Creative Director/Copywriter: Kenta Ikoma. Art
Director/Designer: Junpei Fujita. PR Planner Kazuaki Matsui. Producer:
Yuma Kimura. Director: Yusuke Tanaka. Cinematographer: Yusuke Oka.
Lighting Director: Jun Sakai. Assistant Directors: Yuki Mondo, Taichi
Hirao. Designer: Naofumi Yonetsuka. Sound Designer: Dj Baku. Music
Producer: Hiroki Sakaida. Production Managers: Koya Aoyagi, Ryohei Kaku,
Tomohiro Oguchi. BMX Coordinator: Hiroshi Uehara. BMX Riders: Kotaro
Tanaka, Yuki Ito, Kaoru Maruya, Miyuki Desaki. Interactive Designer:
Toshiyuki Sugai. Offline Editor: Ryan Mcguire. Online Editor: Yasuyuki
Tomura. Sound Mixer: Masayuki Oodaira. Photographic Producer: Hisako
Sudo.
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