Hakuhodo Tokyo create music on two wheels

Groove.jpgHakuhodo Tokyo launch a bicycle sharing service by creating a new bicycle accessory - the turntable rider - which converts a bicycle into a musical instrument.

The two wheels become jog wheels. The handbrakes become sound pads. Mix and scratch at will. Mixing two youth cultu4res: DJing and BMX, with interactive technology, Turntable Rider transforms the Cogoo Bicycle into a vehcice of communication to urban youth leveraging the fun of bicycle sharing.

VIEW THE IDEA
Credits - Creative Director/Copywriter: Kenta Ikoma. Art Director/Designer: Junpei Fujita. PR Planner Kazuaki Matsui. Producer: Yuma Kimura. Director: Yusuke Tanaka. Cinematographer: Yusuke Oka. Lighting Director: Jun Sakai. Assistant Directors: Yuki Mondo, Taichi Hirao. Designer: Naofumi Yonetsuka. Sound Designer: Dj Baku. Music Producer: Hiroki Sakaida. Production Managers: Koya Aoyagi, Ryohei Kaku, Tomohiro Oguchi. BMX Coordinator: Hiroshi Uehara. BMX Riders: Kotaro Tanaka, Yuki Ito, Kaoru Maruya, Miyuki Desaki. Interactive Designer: Toshiyuki Sugai. Offline Editor: Ryan Mcguire. Online Editor: Yasuyuki Tomura. Sound Mixer: Masayuki Oodaira. Photographic Producer: Hisako Sudo.

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