Nike's scrunched up face, scrunched up shoe

Wednesday 02, May 2012 at 12:12 PM by CB
nikeface.jpgMaking stupid faces on a webcam is pretty close to a natural state of being. It's the first thing kids, old people and idiots do when they sit down at a computer.

Wieden + Kennedy Tokyo and Nike somehow managed to make it even more fun. Nike Free Face lets you contort a 3D version of the apparently-super-flexible Nike Free Run+ sneaker.

VIEW THE IDEA
Credits - Executive Creative Director: Tota Hasegawa. Creative Director: Caleb Jensen. Associate Creative Director: Naoki Ga. Copywriter: Andrew Miller. Technical Director: Toru Terashima. Programmers: Tsuyoshi Tanaka, Masatoshi Fujiyama. Project Manager: Reiko Kawaguchi. Technical Creative Director: Seiichi Saito. Art Director/Designer: Masanori Sakamoto. Interactive Director: Ken Murayama. Markup Engineer: Shogo Yano. CG Director: Toru Hayai. CG Producer: Keisuke Nishina. CG Designer: Hiroshi Takeyama, Takashi Yasuno, Shign Miyahara, Yasuhiro Sato

Tags:

Leave a comment

Copyright © 2013 Campaign Brief

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs
Retrieving latest jobs

Recent Entries

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.