Mark Ringer’s remedies for Cannes Fatigue
Aussie expat Mark Ringer, executive creative director at TBWA\Hong Kong, is a serial Cannes delegate and former juror. He will be popping in to the Festival for a couple of days this year but before everyone heads there he offers a few remedies for “Cannes Fatigue”.
Cannes Lions; eight days, about 200 speakers, 15 separate awards presentations, production companies’ parties, your network’s stuff, the holding companies’ stuff, your agency obligations, your clients needs, and old friends and acquaintances. And it is wonderful. Until it isn’t.
In fact Cannes is a little bit like having an orgasm while sitting on a durian. Overall it’s pleasurable, but there will be painful moments.
It is ‘Cannes Lions Fatigue’ and I prescribe the following diversions to get you through the week.
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“Oh no, I get to go on holiday and drink for a week and relax on the beach – please help”