Stonemen invite men to ‘Slip Into Some Afternoon Delight’ with raunchy interactive online video via Arnold Furnace, Sydney

Arnold Furnace, Sydney has created a raunchy online campaign for Stonemen, a small company making high quality underwear primarily for men.

Although the product is men’s underwear it is a no brainer that guys would prefer to see a woman in her smalls than their fellow man.

The spot, “Afternoon Delight”, begins with a woman being stood up by her lover.  Home alone and determined not to let the afternoon go to waste, she decides to put on some music, have a dance, pop the champagne and see where the mood takes her.

VIEW THE RAUNCHY INTERACTIVE VIDEO

“Making a film about a woman who gets naked seemed like a fruitful place to start, and there’s a genuine truth in the fact that women appreciate a man in spunky undies,” said Tom Spicer, joint national creative director, Arnold Furnace.

“The high production values of the film reflect Stonemen’s own obsession with quality.  To print a seamless 360 degrees image on a pair of undies has been a labour of love for us and we wanted to bring the same level of craft to the film.  It’s rare that virals have this aesthetic and adding an interactive element is a genuine marriage between beauty and the kind of fun you like to have with your mates,” said Marc Debnam, director, Stonemen.

“It doesn’t matter whether you’re George Clooney or George Costanza, to know that you have the potential to make a woman whip her clothes off simply by wearing a certain brand of undies is a very powerful and compelling piece of information.  I’ve got Monday through Sunday covered with Stonemen underpants”, said Paul Fenton, joint national creative director, Arnold Furnace.

Creative Director – Paul Fenton and Tom Spicer

Music Licence – Gaga Music