Without water you are half the man

Ice Dew.jpgYour body is 50% made up of water which is something BBH Shanghai don't want you to forget.



Just a thought. said:

You're not you when you're hungry.

Yes but quite nice all the same said:

Similar elements but arguably more logic to the ice dew one. Topicality and relevance too. Could probably work on English VO a bit more as it's just a translation anyway.

Just sayin said:

Yes, you're right, same idea. Don't think it was intentional though. I'm sure if they had seen the work from India, they would have started over.

50/50 said:

Probably more coincidence than rip-off. That's what happens when you use incredibly literal first thoughts as your idea.

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