Bestads Top 6 of the Week reviewed by Joanna Pena-Bickley, ECD, Ryan Partnership, Wilton

TV.jpgBEST TV
Winner: Playboy: Barber. I thought the idea that somethings never change was a nice touch. However, what made the ad memorable was how it dramatized a true insight about the types of excuses men make when explaining why they read Playboy. Brilliant.
Print.jpgBEST PRINT
Winner: Aides: Expulsions. This was one of the most effective uses of print I have seen this year. It is simple and dramatic. No matter your opinion on the subject matter it is a powerful message that requires and action.




outdoor.jpgBEST OUTDOOR
Winner: The Smith Family: Winter Appeal. So often the use of technology overshadows or complicates the statement you are trying to make. This is an example of how to marry the right technology to the right space and message to evoke a profound emotion.


BEST Interactive.jpgINTERACTIVE
Winner: Nike: My time is now. As a football fan this one captured me from the opening scene. The choice of music, and high production value invites interaction with the video in a way that manner that puts you at the center of the action. This is a beautifully designed piece that lets the typography invite you to interact instead of the typical interface buttons. This simple method begs you to explore and find each of the easter eggs in the story. This is by far the best use of the new YouTube interface for a brand page that I have seen recently.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.