Geek chants “I will live forever” in pre-Olympics Old Spice spot via Wieden + Kennedy, Portland
July 25 2012, 11:07 am | | No Comments
In the lead-up to the Olympics, Wieden + Kennedy, Portland converts an undernourished, beardless geek into the paragon of manliness in a comical new “I Will Live Forever” spot for Old Spice.
The spot demonstrates how deodorant-doubling-as-motivational-tape not only encourages, but also grows muscles, beards and generally elevates milksops to demigods.