Nike: Game on world
July 24 2012, 6:00 pm | | 1 Comment
Sport is the ultimate game, and athletes are the ultimate players. Nike’s new training platform helps you track and measure your workouts so you can 1-up yourself, your friends, the world. So, the world is now your playground. The more you run, jump, dodge, play, and score, the better you get.
Game on world. Agency: Wieden + Kennedy, Portland.
1 Comment
Funny, I remember seeing Nike ‘Tag’ years and years ago and just being blown away by it. It was so fresh and charming. This just seems utterly try-hard in comparison and so typical of the kind of ads we seem to be churning out nowadays.