Bestads Top 6 of the Week reviewed by Ali Shabaz, CCO, Grey Group, Sing, Thai + Indo

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Choosing a winner from this week’s TV category was easy. My vote goes to Rainforest Alliance’s Follow the Frog. Although the style is familiar, the script is hilarious and the direction is tight. Any good film should be watchable many times over and the gags in this one keep it fresh. A disillusioned conservationist accidentally starting a forest fire and wiping out an entire species is priceless. Web films are usually long and dull but I wish I had this one on my reel.

Tied for the second spot are Heineken and Midttrafik. The former is a good part two to what was done last year and the latter puts a smile on your face. All in all, a nice collection this week.

The winner in Press goes to Bubble Wrap. A simple idea, neatly executed. Kudos to the art director and photographer for not over cooking it. The rest of the work is quite ordinary. But if I have to pick a runner-up it’s Volkswagen – at least it stands out by being funny.

OUTDOOR.jpgBEST OUTDOOR 

Casa do Zezinho is a worthy winner in theOutdoor category. Let’s face it, it’s tough getting people to part with their money these days, even if it’s for a worthy cause. This idea makes you feel guilty, but in the right way. No pictures of starving children but a disarming plea that cuts through. What’s perfect is how easy they made it for someone to actually contribute without having to scan codes and fill in forms online. Well done team! 

The runner-up goes to Harley Davidson for its art direction and the fact that I have a weakness for Harleys.

Judging Interactive is probably the hardest thing to do these days. There’s just so much out there that’s great. But since I’m judging based on how interactive the idea is, the winner this week is Sony Xperia for turning Tweets into songs. It’s easy to experience and it’s a bit of silly fun, which means it will get passed around. 

My pick for second best is Heineken Passport. A strong idea with a lot of viral potential. I wish they had shown me more of how this dude got from Mongolia to Shanghai dishing out beer. It’s a bit too abrupt at the moment.