Top creatives talk about Apps and Cutting Edge’s Make Me Appy competition – entries close Aug 31
With only two weeks to go until the Make Me Appy competition closes, Cutting Edge chatted to a selection of top ECDs and CDs about Apps, ideas and inspiration.
Just some of the interviewees include Jay Gelardi, Digital CD, The Monkeys; Andy Flemming, CD, M&C Saatchi; Nev Fordyce, IX Design Lead, BMF; and Ralphie Barnett, ECD, Sapient Nitro.
Nic Harman, Cutting Edge marketing director, said the video was all about providing a little ‘deadline looming’ motivation.
“We’ve been impressed by the significant response so far. However, we know how busy everyone is, so we thought we could provide a little last minute stimulus,” said Harman.
‘Make Me Appy’ invites members of the Australia wide advertising, production, design and marketing communities to submit their best app idea.
The winning submission will then be produced by Cutting Edge’s Digital Team, up to the value of $20,000. The prize includes design and development, right through to getting the App launched on App store. Entries will be judged by Dave Bullard, EditorIn-Chief of Macworld Australia, and will be assessed on their creativity, originality, commercial viability and adherence to budget. Entries will remain the property of the entrant.
Proving to be a major hit across Australia, talk of the comp has permeated across most creative departments, and it has also engaged a wider audience of budding App inventors.
The closing date for entries is 31st August, 2012.
For more info, visit: cuttingedge.com.au/makemeappy
Like it on facebook: facebook.com/MakeMeAppy
10 Comments
Some heavy hitters weighing in right there… nice work boys!
It’s a great idea.
Kudos for Cutting Edge for setting this up.
And as the vid says, what an amazing thing to have in your book.
Clause 26. The Entrant acknowledges that the source code rights (including copyright and patent rights) in the Winning APP vest in Cutting Edge. To the extent necessary to give effect to this paragraph, the Entrant assigns the source code rights (including copyright and patent rights) in the Winning APP to Cutting Edge.
Good luck with that fellas…for $20K on CE rates it had better be a simple App.
#Just Sayin’
Standard clause dude.
Cutting Edge make it, so any proprietary coding they use is, and should be, theirs.
However, another clause reads:
Subject to third party rights, Cutting Edge grants the Entrant a non-exclusive, non-transferrable, global licence to sell the Winning APP through the online Apple itunes store.
So basically, they own it – but they give it to you to sell.
And if it makes money – that money is yours.
Not a bad deal.
OK great…can’t wait to see UI/UX, Wire-framing, WBS, Development, UAT and PM & Submitted all wrapped into $20K
It’s a fantastic comp, apps cost a fortune to develop and if you can get it developed without spending a cent and then sell it to earn yourself some cash… it’s a win win.
I was just about to bust a move and spell out my App notion (been cooking it up for some time now) and then I read: “…a non-exclusive, non-transferrable, global licence to sell the Winning APP through the online Apple itunes store.”
Does non-exclusive mean ‘not just for you’ and does this also mean they own the intellectual copyright? Let’s say the App goes gangbusters and someone wants to buy the whole business built around it, it’s theirs to sell?
I guess as very few of us have the cash or the resources to actually make our little app happen, if you manage to get one made and make some good money in the first place – does it really matter?
Yes, it does.
An idea worth making is worth making whether you absorb the cost in future income or begin with an immediate profit. The judge is likely to select the App based on what he perceives as its likely viability according to criteria which is sure to include originality and marketability. Cutting Edge is offering to risk their costs to get your idea done but they are also retaining ownership so they get: Ownership, Promotional rights (including the winners name etc) and they also get to read up on a bunch of ideas (obviously they’re not proposing to steal them but conceptual osmosis is inevitable). The only thing they don’t get is income from the idea.
Many App successes made/make nothing at first. The real value is in the sale and eventual conversion to ad revenues or simply to kill competition. Eg: DrawSomething. Also, on the web: YouTube.
There are many App production companies hungry for great ideas, just as there are many film production companies hungry for award winning ad ideas (which they will often produce at cost or for nothing).
The real question is this: Is the creative getting his/her idea made and making cash from iTunes or is Cutting Edge getting a great idea to market for the cost of producing it alone. Both.
The real prize would be: You win, it’s your idea, your app and you own it, end of story. CE just makes it happen. CE gets kudos, not ownership.
Hi Curious,
Thanks for your comments and thoughts on our Make Me Appy competition.
You posed a couple of good questions that are worth clarifying….
Let me start by assuring you that the motivation behind this competition was simply to celebrate great ideas and to help someone get an idea made. We live in the creative world and we know how many people have app ideas filling their heads, and we wanted to provide an outlet. It’s what we do as a business, and it’s what we wanted to do with this comp.
So, we tried to skew it in favour of the entrant as best we could.
While Cutting Edge will retain ownership of the source code in the App, this is normal practice for App developers, as it allows fractions of code to be reused from job to job. Generally, if you engage a developer to develop and App for you, you will obtain a licence to source code rather than ownership.
However, the winner will receive all royalties from sales of the App, and Cutting Edge does not intend to sell the App in any other way. If you choose to build a company around the App and assign the right to receive royalties to the company, there is no reason that the company, and the right to receive the royalties from sales of the App, could not be sold. So the ‘real value’ in apps as you describe is something the winner could take advantage of.
Hopefully that addresses your major concerns.
And I hope you can see it’s not about us getting an idea to market; it’s about getting the winner’s idea to market, boosting their digital creds and hopefully making them some cash.
Nic Harman
Marketing Director
Cutting Edge