September 2012 Archives

European-pool.jpgDDB New Zealand copywriter Rory McKechnie was one of the 60 young creatives from around the world attending this week's LIA 'Creative Conversations' in Las Vegas. Here he writes about his experience for Campaign Brief.

I never went past this sign. I wonder it's a result of Prince Harry's shenanigans here the other week. I was a little scared to check it out in case Neil French was taking advantage of the relaxed surrounds. He looks like a man who tans.
Vegas is crazy. The hotel is a city in itself. We have a few drinks with our old mate Toby Talbot, then we have a few more. Security have the nerve to ask to see my passport to which we belligerently start throwing around allusions to power trips and the Gestapo. I smash my beer in the midst of this. It's all class.
Thumbnail image for Elle Bullen James Orr Vegas .jpgLeo Burnett Melbourne creative team Elle Bullen and James Orr (left) were two of the 60 young creatives from around the world attending this week's LIA 'Creative Conversations' in Las Vegas. Here they write about their experience for Campaign Brief.

It's been five epic days in Vegas, and now all there is to do is try to win back some of our money and give the folks from LIA a big high five.

This has been one sensational experience.

Deciding to ditch the traditional award ceremony in favour of an educational event was a great idea.

Anna Fawcett's LIA Diary from Las Vegas

LIA JURY PICTURE 2012.jpgAustralia's Anna Fawcett, executive producer at Filmgraphics Entertainment, Sydney - pictured second from far left - was president of the LIA TV/Cinema/ Online Film Production + Post Production Jury this week in Las Vegas. Here's her report, exclusive to Campaign Brief.

It was a truly rewarding experience being President of the Craft Jury at the London Advertising Awards 2012 in Las Vegas. Mainly due to the team who run it, lead by the owner Barbara Levy, and the people they bought in from around the world to participate.  My jury from UK, South Africa and Russia, all had a ton of experience and I found them to be interesting, intelligent and funny.

Malcolm Poynton's LIA Diary from Las Vegas

LIA_Day One1.jpgMalcolm Poynton, ECD at SapientNitro, London - near left, with LIA president Barbara Levi and The Monkeys' Justin Drape - sat on the prestigious LIA Integrated Jury this week in Las Vegas. Here's his report, exclusive to Campaign Brief Asia.

Landing in Vegas it's impossible not to have scenes of 'Hangover' flash through your mind. Although I was there on a different kind of mission, given the dangerous cocktail of long-lost mates from agency land, anything could happen.
P1050618.jpgP1050655.jpgAs juries deliberated the winners of the London International Awards 2012, 60 junior creatives gathered for the final day of Creative Conversations with advertising legend Neil French, Scott Elias, Faris Yakob, and Jonathon Ker.

Guest speaker Sonal Dabral, National Creative Director - DDB Mudra India (pictured left), opened his session by breaking in to a rendition of his favourite Bollywood song. He kept the audience engaged, sharing his career experiences and offering gems of encouragement.

The day finished with an audience with Phil Growick, author of the book My First Time, Susan Credle - CCO of Leo Burnett Chicago, Ted Royer - ECD Droga5 New York, Tony Calcao, ECD, at CP+B, Boulder, Jeremy Craigen, ECD - DDB UK and Israel Diaz, CCO at Y&R Toronto

Mark Ringer has a new Anthem!

Mark Ringer.jpgStrategic brand design agency Anthem Worldwide has launched its new global positioning,

Marking their new direction Anthem Worldwide has appointed, for the first time, an executive creative director.

Mark Ringer formally the ECD of TBWA Hong Kong, with a remit for Greater China and S.E. Asia, and ranked No. 20 of the Top 100 Creative Leaders in the Asia-Pacific region by Campaign magazine, will be based in London, but with a UK & Europe remit. Ringer (left) resigned from TBWA\Tequila Hong Kong in August this year.

Beyond Europe Ringer will become a key member of Anthem Worldwide's global creative council headed by CCO Lor Gold. This group will ensure that breakthrough creative thinking is rapidly shared around the world and benefits the group's many regional and multi-national clients.

What happened in Vegas

Screen shot 2012-09-28 at 4.06.29 PM.jpgSenior copywriter John Downing, who joined DDB New York from DDB Sydney earlier this year, was one of the 60 young creatives from around the world attending this week's LIA 'Creative Conversations' in Las Vegas. Here he writes about his experience for Campaign Brief Asia.

The London International Awards did something quite different this year. Instead of having an award ceremony, they flew 60 young creatives from around the world to have a chat in Vegas. It's unfortunate if you like walking onstage to thunderous applause, but it was great for us.
Creative Conversations put us in the same room as the likes of Doerte Spengler-Ahrens, Jeremy Craigen and Sonal Dabral. Or in Neil French's case, out on the patio so he could have a smoke.

Ogilvy Public Relations wins 10 Sabre Awards

SABRE 2012 Group photo.jpgOgilvy Public Relations has been recognised for effective communications programs for clients across its expansive Asia Pacific network receiving 5 Gold and 5 Silver SABRE Awards and Consumer Consultancy of the Year in Hong Kong. The Gold Sabre's for IBM Mr. Bao and Kleenex Cottonelle used Weibo and Pinterest underscoring Ogilvy's dominance in digital and social media expertise across Asia Pacific with industry depth ranging from technology to sustainability. In addition, Ogilvy Public Relation's Pulse Communications won Best Campaign in Media Relations for Ford Australia goes Speed Dating.
Steve Elrick pic.jpgSteve Elrick (pictured left) is stepping back from his position of Regional Executive Creative Director of BBH Asia Pacific.

After 15 years in the role he is handing over individual responsibilities to the 3 ECD's of the offices in Shanghai, Mumbai and Singapore in a staged transition that will complete in February 2013.

Charles Wigley, Chairman BBH Asia said: "Steve has been with us for 15 years and has made a huge contribution to the business in that time. He has been instrumental in helping build BBH across the region and has been a great partner to myself and the office CEO's. He leaves us though with three very talented people in Russell Barrett, Johnny Tan and Scott McClelland heading up the creative departments in Mumbai, Shanghai and Singapore respectively. This team are brilliantly poised to take BBH into it's next phase of creative growth. Steve will retain his connections with us in the longer term acting as a consultant and adviser on key projects and clients. In the meantime I'd like to personally thank Steve on behalf of everyone in BBH in Asia for all he's done here. He's bled the brand, worked relentlessly and now deserves a well earned break. We wish him all the very best. "

DSC_0140.jpgDSC_0576.JPGLondon International Awards has flown in 60 young creatives from around the world to participate in the very first Creative Conversations series, a three-day program of talks, held in Las Vegas, aimed at giving "Young Guns" the opportunity to interact with industry leaders, in the midst of judging for awards.

The program includes lectures from Bob Garfield, and jury members Sonal Dabral and Doerte Spengler-Ahrens (left) as well as intimate seminar-style Q&A sessions with other industry greats such as Neil French, Faris Yakob, Scott Elias, and Jonathan Ker. After two days of this intimate program it's clearly a huge success and is set to be an important initiative that sets LIA apart from other award international shows.


Ogilvy & Mather Asia Pacific wins five IPA Awards

Paul Heath.jpgOgilvy & Mather Asia Pacific has won five IPA Effectiveness Awards in 2012 for work from India, China, Singapore, Hong Kong and Taiwan.

O&M is the only agency in Asia to win any awards in this global competition and the colour of the metal will be revealed at the awards ceremony on 29 October at the Hilton Park Lane, London.

"Winning five awards for our Asia Pacific work is an unprecedented achievement as the IPAs are recognised as the most rigorous awards globally," said Paul Heath (pictured), Chairman Ogilvy & Mather Asia Pacific. "It builds on our history of being the first agency from Asia to win an IPA Award in 2008 for Motorola. My congratulations to the client and agency teams for producing great work that works."

The accolades go to a range of work including growing chocolate consumption for Cadbury Dairy Milk from Mumbai, India; quadrupling market share in China for Dove; turning anti-smoking into pro-quitting for the Singapore Health Promotion Board; developing the Shangri-La - it's in our nature approach that dramatically increased room nights; and making Ta Chong Bank famous which drove increased sales and profitability.


iris hits the gym with the adidas adipure 360

Adidas.jpgThis latest campaign from iris for adidas brings to life the benefits of the first range of trainers engineered specifically for those who work out with the equipment and sessions offered in the gym environment.

Titled 'Born for the gym', the campaign targets active gym goers who hit the gym at least two to three times a week. To create awareness and encourage trial for the adidas adipure 360 with this group, iris created a unique, interactive experience through a series of on-ground activations in gyms and adidas stores across the region. The new trainer is designed to be lightweight, yet allow for an adequate amount of flexibility to give the wearer unrestricted movements and exceptional agility, ideal for the exercise routines at the gym.

Lowe China appoints Tanner Tan as CFO/COO

Tanner.jpgLowe China has appointed Tanner Tan as CFO/COO to oversee all the financial and operational affairs in China. Tan joined Lowe China in 2011 as Finance Director.

Kitty Lun, Chairman and CEO of Lowe China said: "I am delighted to announce this well-deserved promotion. Tanner plays a pivotal role in our leadership team and is key to guiding the company's direction. In a short time he has gained respect from staff and clients alike. His contributions range from a thorough overhaul of the financial aspects of the business through to operational reviews, driving major commercial negotiations and improvements to our agency operations."

Tan said: "I have worked with Kitty and the leadership team for one year and it's great to be part of a winning team. This is the team that will drive the company forwards to new heights and I'm truly excited about delivering the next phase of success into 2013."

JWT Bangalore pushes Nike Parallel Journeys

Nike.jpgJWT Bangalore has launched the "Parallel Journeys" campaign for Nike celebrating the millions of young cricket athletes in India who relentlessly pursue perfection in the sport, no matter where they are or on what field they play. "Parallel Journeys" features a roster of the sport's best athletes, parallels the journey of hard work, training and dedication young cricketers take to achieve success, just as India's elite athletes do. The ad is a part of Nike's Bleed Blue campaign, a multi-media initiative that brings to life the pursuit of greatness in the many parallel worlds of India's cricket crazy bloodline that Bleed Blue!

Axis.jpgIndia is one of the fastest growing economies in the world today and as a result Indians are transforming from being restrained conservative individuals, into discerning consumers.

TBWA launches McDonald's 'China Youth' push

B&W Burger.jpgTBWA\Shanghai has launched the 'China Youth' campaign for McDonald's China which is tailor-made to build long-term relationships with young adult fans of McDonald's.
The campaign positions McDonald's as an inspiring partner in a young adults' life, encouraging youth to innovate and experiment. To do this, TBWA\Shanghai crafted four unique stories, tied to the idea of "experimental spirit" for each of McDonald's four product offerings.
To connect with young Chinese adults, McDonald's introduced new menu items that share the same bold, experimental spirit: the first ever 'Black & White' burger combo and three other offers: Black Sesame/Fruity Flavored Bubble Tea; 20-piece McNuggets with three kinds of new sauces; and Chips-Ahoy McFlurry.
The campaign is based on the insight that many young Chinese have great ambitions but sometimes, for a myriad of reasons, they stop short of actually doing what they want to do. The 'China Youth' campaign aims to encourage youth to innovate and experiment on their ideas.

Beacon Japan dining dangerously on a shirt

shirt.jpgIn this outdoor campaign Beacon/Leo Burnett Tokyo took the one thing that is both easy to wash when it's dirty and has a connection to food, a primary cause of stains...the plate. By making real plates in the shape of clothes with problematic food, the suggestion is that no matter how you dine you no longer have to fear ruining your clothes.
ALIVE.jpgAlive Is Awesome personifies incredible bathing experiences that make you quiver with freshness and life. Explore Cinthol's new philosophy by catching all the action on The Alive is Awesome Bathing Project.


Ogilvy & Mather China's handcrafted journey

VW.jpgVolkswagen takes you on a journey where Phaeton is handcrafted in this interactive site via Ogilvy & Mather China.

Philiplee.jpgbarbarafu.jpgJWT Hong Kong has appointed Philip Lee (pictured left) and promoted Barbara Fu (right) to new roles as Co-Executive Creative Directors.

Lee rejoins JWT from McCann Worldgroup Hong Kong, where he served as Group Creative Director. Prior to that role, he worked with JWT Hong Kong, Bates Hong Kong, Ogilvy and Mather, and Euro RSCG.
Choosing a winner from this week's TV category was easy. My vote goes to Rainforest Alliance's Follow the Frog. Although the style is familiar, the script is hilarious and the direction is tight. Any good film should be watchable many times over and the gags in this one keep it fresh. A disillusioned conservationist accidentally starting a forest fire and wiping out an entire species is priceless. Web films are usually long and dull but I wish I had this one on my reel.

Tied for the second spot are Heineken and Midttrafik. The former is a good part two to what was done last year and the latter puts a smile on your face. All in all, a nice collection this week.
Anna Fawcett_ Guan Hin.jpgTay Guan Hin is the Regional ECD, SE Asia and Lux Global ECD based out of JWT Singapore. He has spent the past 3 days on the London International Award's Integrated jury which is judging this week at the Encore Hotel in Las Vegas. Here Guan (pictured right in Las Vegas with Anna Fawcett from Filmgraphics) gives his thoughts on his experiences.

One of the best things about judging is the opportunity to view every agency's creativity. Work that they deemed proud enough to submit.

This year, there were over 200 integrated campaigns. Compared to the usual "stuck in a dark room for hours sitting in office chairs", we were comfortably sitting on sofas in a room with wall to ceiling windows. They arranged the sofas in a semi circle, much like a living room. This created such a conducive environment that when it came to debating the work, it felt like we were a bunch of friends talking, as opposed to fighting to get our points across.
AKQA Rei Inamoto 02.jpgAKQA announces Rei Inamoto (left) to lead the New York office. In this new role, Inamoto will oversee all departments, including creative, technology, strategy and client services. The new responsibilities are in addition to Inamoto's role as chief creative officer, where he oversees AKQA's creative vision and output in the U.S. and Asia.

Says Ajaz Ahmed, CEO of AKQA: "We're proud to have Rei lead the New York team as AKQA experiences continued growth and momentum. Rei has proved his capability of stimulating healthy change and progress, while preserving the enduring core values of our company. We appreciate Rei's commitment to the work, our clients and industry leadership."
My First Time.jpgFrom some of the top advertising people all over the world come their own stories, in their own words, about the first work they ever did.

My First Time is a book from one of the US industry's leading networkers, Phil Growick.

Growick has banded together a list of contributors are a who's who of the elite of the advertising world across five continents. The book has some quite stunning and revealing stories and the reaction to the book can be best described as phenomenal.

Within months of putting the first group together, three more books are underway ( the second, an all-woman version - My First Time W) lifts the lid on a host of controversial issues facing women in advertising. Advertising schools around the world have already labelled the book 'inspirational' , 'motivational' and 'groundbreaking' as an early reviewer from within the account side of advertising comments:

My First Time is available from all good bookstores including Amazon and for download on Amazon Kindle and iPad.
Picdjones 2.jpgAs part of a rebranding operation aiming to underline a simpler and more transparent corporate structure and a unified culture, Havas has renamed the Euro RSCG Worldwide network and its agencies as Havas Worldwide.

According to a statement from Havas: In a context where digital has broken down the borders between creative and media and within the different communication disciplines, technology is in the process of transforming business models in many sectors and especially in the industry. Our industry doesn't make it easy for clients who struggle daily to deal with a multitude of networks, hundreds of brands and many different cultures. They're looking for agency partners who are truly integrated and work seamlessly across media, creative and digital.

Therefore the main focus by Havas is to deliver the most integrated offer that drives greater effectiveness, consistency and value for its clients.

Says David Jones (above), Global CEO Havas: "A decade ago, we set ourselves apart by being the first major communication holding company placing digital at the core of all our creative agencies. We're once again pioneers through the integration of creative, media and digital aiming to maximise collaboration and offer our clients a powerful combination of creative excellence, scale agility and innovation. We are the only communications group with a unibrand structure and approach which makes life easier for our clients."

Day three at the LIA judging in Las Vegas

Craigen_Goldman.jpgFollowing two days of judging for the London International Awards the Integrated jury has awarded statues. Judging finished a day earlier than expected so the panel has a day to relax around the cabana poolside at the Encore Hotel in Las Vegas.

At the end of the long day in the judging rooms jurors were entertained by LIA over dinner at Michael Mina in the Bellagio Hotel.

Tomorrow judging continues for the Non-Traditional, Print, Poster, Billboard and the TV Production Craft juries and two new juries - Digital and Radio - get together for the first time.

Also delegates to the newly introduced 'Creative Conversations' program start to arrive. LIA's Creative Conversations targets Young Creatives from around the globe. The event will take place at the Encore/Wynn Resort here in Las Vegas over the next few days.

Hear what juror Malcolm Poynton had to say about the Creative Conversations program.

Go.jpgThe GO Communications Group has acquired one of Cambodia's leading Public Relations and Events agencies Active Event Management.

The Phnom Penh based agency's clients include Beeline, Ford, Coca Cola, LG, Colgate Palmolive, Manulife, Aeon Micro Finance, BAT, Dumex, Phnom Penh Security.

Cambodia's Minister of Information, H.E. Khieu Kanharith said, "GO Communications is a giant in the Public Relations industry and we are delighted that they have chosen to come to Cambodia and partner with Active Events. Their level of expertise and operations is amongst the best in the region. I am confident that their vision to be a leading PR group in the region will prove a successful venture".
SILK AIR 1.jpgJWT Singapore's new campaign for SilkAir repositions the carrier as a service-oriented alternative for both business travelers and vacationing passengers utilizing its newly-expanded network of destinations.

The new campaign leverages the company's strong in-flight service with story lines that underscore how SilkAir makes customers feel at home in the air. Print visuals focus on experiences that make the journey more pleasurable - such as cookies, a warm drink, and extra personal touches - instead of the destination itself.

The airline's past "Explorers" campaigns focused largely on outbound travelers from Singapore who were seeking a different type of holiday in undiscovered Asia - places like Lombok in Indonesia or Danang in Vietnam. SilkAir, which has expanded its flight offerings to China, India, Vietnam and Australia to cater to business travelers, now aims to appeal to a wider group that includes business travelers and passengers originating in its destination markets. SilkAir added new services this year to Darwin, Wuhan and Hanoi, in addition to new routes to Pekanbaru and Bandung, in Indonesia, Kolkata in India, Koh Samui in Thailand and Changsha, China in 2011.
Gavin_Berlinsmall.jpgRedWorks has appointed Gavin Hall as Regional Vice President, RedWorks Digital Services, based in Singapore.

In this new role, Hall will expand the digital delivery capabilities of RedWorks across the region, including specialist and production operations in Bangalore, Ho Chi Minh and Beijing.

"RedWorks has evolved considerably over the last three years and we are pleased to have Gavin on board to be part of our growth," said Michael Burgess, Regional President, RedWorks Asia. "His extensive management, mobile, online project and product management experience will further add to our service offerings and strong leadership team, and create additional value for our clients."
LIA judging 1.jpgDay two of the London International Awards judging sees the Integrated jury and the Non-Traditional, Print, Poster, Billboard jury continue their duties at the Encore Hotel in Las Vegas.

The Integrated panel, led by DDB Worldwide's Amir Kassaei, is expected to start awarding Statues this afternoon, whilst the Non-Traditional, Print, Poster, Billboard jury, led by O&M Singapore CCO Steve Back, still have three more days to reach that target.

Kicking off today is the TV Production/Post Production jury, headed by Filmgraphics Executive Producer Anna Fawcett, and assembling tomorrow is the Digital and Radio Juries lead by Dominic Goldman (BBH London) and Ralph van Dijk (Eardrum Sydney). 


Call_for_Entry_pic.jpgThe Call for Entries to The Work 2012 is out and it's FREE to enter.

Now in its 11th year of publication, The Work is a 400+ page, hard cover publication that features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief Asia, The Work is recognised as the only true permanent record of creativity for the entire region. Included with the annual are 2 DVDs with all the accepted TV, Film, Integrated, and Radio acceptances. Acceptances in The Work 2012 continue to contribute points to The Campaign Brief Asia Creative Rankings.

Download the PDF Entry Kit with all the details here: The Work 2012 CALL FOR ENTRY.pdf  
Download the entry forms in Word format: The Work 2012 WORD ENTRY FORMS.doc

There are two things that differentiate The Work 2012 from traditional award shows. Firstly, The Work is selective - to qualify for entry into the annual an ad or campaign must have already passed the test and been a finalist or winner at a recognised national or international awards show. Secondly, as entries are FREE, there are no wasted entry fees - only accepted work incurs the acceptance fee.
LIA_Day One1.jpgThe judging of the London International Awards begins tomorrow at the 5 star Encore hotel in Las Vegas. Over the next week Campaign Brief will report from Las Vegas on the the progress of the 9 juries that will sit and deliberate over the next week.

Tonight the early arrivals into Las Vegas were treated to a special welcome dinner at one of Encore's finest restaurants, Botero.

LIA_Day One2.jpgLIA_Day One3.jpg

Screen shot 2012-09-22 at 6.26.48 AM.jpgScreen shot 2012-09-22 at 6.26.28 AM.jpgHeineken, via Wieden+Kennedy Amsterdam, has launched a blockbuster new TV and digital campaign, in anticipation of the release of the 23rd James Bond adventure, Skyfall,  which sees Daniel Craig bring his explosive portrayal of James Bond to a Heineken ad for the very first time. Challenging consumers to defy his enemies and 'Crack the Case', viewers will be taken on an epic train journey alongside stunning Bond newcomer Bérénice Marlohe.

Michael Conrad .jpgNew York Festivals International Advertising Awards, now in its 56th year of honoring the World's Best Advertising, announced their partnership with the Berlin School of Creative Leadership to offer an exclusive scholarship for New York Festivals Executive and Grand Jury Members, the 'Helga and Michael Conrad (left) Scholarship for New York Festivals Jury Members'.

Says Michael O'Rourke, president International Awards Group: "The industry of creative communications evolves at such a rapid pace, requiring the need to continue to learn and adapt. Berlin School's 'Helga and Michael Conrad Scholarship for New York Festivals Jury Members' speaks volumes in terms of its dedication to improving the industry standard and establishing stronger creative leadership as a result. We're honored to be part of this initiative, and share this excellent opportunity with our executive and grand jury members."
For more information on the Helga and Michael Conrad Scholarship, click here.
The Work 2011_Cover_lowres.jpgCampaign Brief's annual 416 page hardback publication - The Work 2011 - is out now. Make sure you order your copy now to ensure you receive it as soon as possible. Complete with two DVD's this is a valuable record of creativity from throughout the Asia-Pacific region and is a must for every creative and every agency creative department.

On the cover of this edition is 2011's most awarded ad in the world - JWT Shanghai's "Heaven and Hell" for Samsonite luggage.

This year just over 400 ads and campaigns from 148 agencies were accepted into The Work 2011.


Prior to The Work 02 there was no permanent record of the very best advertising created in our region. Sure there were award show annuals that recorded individual winners, but very often with all award shows great work gets overlooked and doesn't make it through. That's why the idea of an annual that gathers the winners and finalists from all the important shows has been so successful.

Yen returns to Y&R China to lead Gap account

SherryYen.jpgSherry Yen has joined Y&R China as Business Director looking after the prestigious Gap business.

Yen has extensive experience across many categories, especially fashion, for Levi's and Tiffany, and for numerous FMCG brands from the stables of Unilever, Colgate-Palmolive, Coca-Cola and Nestle, and L'Oreal skincare. Her CV also boasts the likes of Diageo, Heineken, Club Med, Sanofi-Aventis, SmithKline Beecham, Boehringer Ingelheim, Wyeth, Philips Acer PC, LG. MasterCard and UPS.

She is no stranger to Y&R, thanks to previous stints with the network in Taiwan and Shanghai, having also worked at other leading multinational agencies including JWT, O&M, Publicis, McCann Erickson and Lowe.

"We are delighted to welcome Sherry back to Y&R. With 20 years' experience in Greater China, encompassing so many great brands, she is undoubtedly a major asset to our team in Shanghai," commented Charles Sampson, CEO Y&R Greater China.

Yen replaces Amy Luca, who joins George Patterson Y&R Sydney as Business Director.

"Amy has done a wonderful job during her two years in China, especially on the iconic and award-winning 'Let's GAP together' campaign. We thank her for her invaluable contribution and wish her the very best on her exciting move to Y&R Sydney. She leaves safe in the knowledge that Gap is now in Sherry's very capable hands," Sampson added.
PeaceOneDay UberStrike Artwork.jpgOgilvy & Mather Shanghai and Beijing-based 3D social games developer Cmune yesterday announced "One Day Ceasefire," a new online social gaming campaign to raise awareness for Peace Day, a day that calls for global ceasefires and non-violence so that aid organizations may carry out life-saving work.

During the 24-hour run which began yesterday at 9 AM Beijing time, this pro bono campaign will reach millions of online gamers worldwide through UberStrike, the most popular first-person shooter (FPS) and 3D game on Facebook, created by Cmune.

Visit Cmune's UberStrike Facebook page

NTUC FLOODNew .jpgBBH Asia Pacific's winning paper in the Warc Prize for Asian Strategy (see below story) reveals the strategic success behind the marketing of NTUC Income - going back to the DNA of the brand, and its co-operative roots  - the compelling and engaging points of difference vs. its competitors.

BBH launched the NTUC Income 'Made Different' re-branding campaign in 2009 resulting in work that has been consistently entertaining, provocative and different for the category. Effectiveness followed with key brand metrics and revenue growth improving significantly.

BBH's award winning campaigns for NTUC Income include the Orchard Road flash flood tactical ads where clever media buys highlighted NTUC Income's commitment to covering damaged cars alongside actual flood reports to the hijacking of public debate on gambling in Singapore with 'jackpot' machines stationed at bus stops to jolt the public out of their apathy toward saving.

Out of the 32 shortlisted entries, BBH offices from the region were shortlisted for five papers. Two of which were highly commended - BBH India for Nihar Naturals Hair Oil and BBH China for Launching the Lynx Effect in China.

warc logo.jpgA case study on the repositioning of Singapore's NTUC Income has won the 2012 Warc Prize for Asian Strategy, the cash prize for the most insightful marketing strategy in the region.
The entry, titled 'Modernising Singapore's Oldest Insurance Brand' and submitted by Adil Ismeer of BBH Asia Pacific, took home the $5,000 prize at an event held in Singapore on Thursday night.
Warc, the marketing intelligence service, gives the $5,000 Prize to the region's best strategy case study, plus a $2,000 prize to the best example of low-budget strategy. The prize is judged by a panel of senior clients and agency-side marketing directors.

Further analysis on the Prize entries, plus notes from the judging, can be viewed here on the Prize website.

In safe hands with Office Depot Bubble Wrap

Office Depot1.jpgCreative Juice Bangkok has created a new print campaign for Office Depot's Bubble Cushion Wrap. The campaign shows the protection it gives to your valuables when you move.

Credits - Chief Creative Office : Thirasak Tanapatanakul. Executive Creative Director : Prangthip Seelos. Art Director : Pitha Udomkanjananan / Thirasak Tanapatanakul. Photographer : Anuchai Secharunpotong / Nok Pipattungkul. Retouch : Anuchai Secharunputong / Chanchay Aussawanuchit. Photography Studio : Remix Studio Bangkok

Stuff yourself with food

Actil_Indian Food.jpgThe insight behind re-establishing Actal's position as the solution for indigestion woes is Hong Kongers' love for food. The series of print ads from Grey Singapore aim to demonstrate that Actal is the expert at eliminating post-meal stuffed sensations like gastric pains, heartburns and stomachaches. This is shown by stuffed toys "overstuffing" themselves.

Spikes Asia through the CB Asia camera

P1050339 copy.jpgSpikes Asia has put on a great show over the past three days in Singapore. 1800 delegates attended the extensive seminar and forum programs and enjoyed the evening's parties and awards presentations. Here is some of the action captured by the CB Asia camera.

P1050343 copy.jpgP1050341 copy.jpgP1050335 copy.jpgP1050340 copy.jpg

Favourite: The Hornbach spot is solid. The horror theme works and repeatedly coming back to the house kept the intrigue going for me. I wasn't sure where it was all going, and I like that in a spot. A little mystery goes a long way. Direction, casting and music all came together to make this memorable, and the reveal at the end to fix the crack with happy music was great. I'd like to see what else falls out of that dude. Glass or asbestos would be nice.

Runner-up: Astral. Maybe I'm naive, but I figured the guy just got beat up. He did, but it was the doors doing the beating. I'm pretty sure we've all had a door shut in our face, or at least heard "no" a million times. I think the casting is great and the door montage was funny. I think there was too much talking in the beginning but the payoff was nice.
mm_board.jpgThumbnail image for Screen shot 2011-09-16 at 9.54.19 AM.jpgThere is quite a bit of controversy over the results of the Agency of the Year Award at Spikes Asia this year with George Patterson Y&R Melbourne claiming it was the most awarded Australian agency at Tuesday night's awards presentation. GPY&R took out a total of 11 awards of which included seven Gold - the most Gold ever awarded to an Australian agency, they claim.

The second most awards on the night went to DDB Sydney with seven awards as well as the 'Agency of the Year' title.

In an agency PR release it states: It is interesting to note that the prestigious 'Agency of the Year' Award, won by DDB Sydney, does not take into consideration several categories that GPY&R won including Mobile, Direct and Promotion & Activation.

The controversy has come about due to the quite unique (but clearly explained) counting method employed by Spikes Asia to decide their major awards. Network of the Year is given to the agency network that obtains the highest score for entries in the Film, Print, Outdoor, Radio, Digital, Direct, Promo & Activation, Media, Design, Film Craft, Print & Poster Craft, Integrated, Mobile and PR categories. However Agency of the Year is given to the agency that obtains the highest score for entries in the Film, Print, Outdoor, Radio, Print & Poster Craft and Film Craft sections only, irrespective of whether these have been entered by the agency or another party.

Spikes Asia: Radio Grand Prix to JWT Singapore

Spikes logo 2012.jpgJWT Singapore's "Radio Prank" for Lux scooped the Grand Prix in the Radio category at Spikes Asia on Tuesday night.

"Radio Prank" also won one of only two Gold Spikes handed out in the category. McCann Worldgroup Malaysia was the other agency to win Gold for their "Breast Cancer Awareness" campaign of 6 spots.


Download the Radio winners: Radio Winners Spikes Asia 2012.xls
DDB_LST_3440.jpgOne of the highlights of Spikes Asia is the annual DDB lunch at the China Club in Singapore.

This year's special guest was Lyn Heward, Creative Director for Cirque du Soleil who spoke to guests about the behind the scenes of the show demonstrating how her learnings and experience can also be applied to our industry and our business.

Cirque du Soleil is considered one of the most innovative and creative companies in the world and Heward has managed that creative fire during much of the company's history.

She has guided its designers, performers, and technicians into the breathtakingly original artistic and commercially juggernaut it is today.
RUSSELL-HOWCROFT-CANNES-thumb-300x400-79227.jpgY&R Global CEO David Sable today announced a new structure for the Y&R Group in Australia and New Zealand, which goes into effect with Russel Howcroft's announced departure from the group to take up senior role at TEN as reported by CB.
Says Sabel: "The strength of our network is seen in our client relationships, our Cannes wins, agency of the year and recent EFFIE honors. And just last night the agency won seven Gold awards at Spikes Asia.
"We are delighted that Russel will remain non-executive chairman of Y&R Group. And it goes without saying, of course, that we are excited about his next chapter and wish him the very best.
"In the past few years, we have focused on making each of our local offices leaders in their markets, and the group's unity of purpose has resulted in great, effective work that is recognized globally. We have strong people in place everywhere, and plan a seamless transition.
David Droga color.jpgThe Art Directors Club, the first global creative collective of its kind and longest standing organisation championing the visual arts, recently announced David Droga, founder and creative chairman of Droga 5, one of the 2012 inductees into its prestigious ADC Hall of Fame.
The new group of laureates, representing advertising, design, filmmaking, illustration, photography and education, will be inducted at a creative black-tie benefit gala held for the first time during Advertising Week in New York--on the evening of Friday, October 5, 2012.
black pencil.jpgLast night D&AD staged a huge party and awards ceremony in London to celebrate its 50th Birthday.

At the event, the top ranked agencies, studios and people of the last 50 years of D&AD were recognised with a one-off Award.

D&AD delved into its archive of design and advertising to uncover the businesses and people that have collected the most Pencils. The winning names were revealed and honoured with eight special awards: Most Awarded Ad Agency, Design Studio, Production Company, Brand, Art Director, Copywriter, Designer and Director. The winners in each category are listed below in alphabetical order.
creative sandbox.jpgAKQA has collaborated with Google to develop Creative Sandbox, an open platform to surface and celebrate excellence in digital creativity to inspire more experiences and advertisements that consumers love.

By spotlighting truly breakthrough achievements in digital media, marketing and advertising, Creative Sandbox can help people re-imagine the possibilities of what can be done with technology and creativity.
Thumbnail image for Screen shot 2011-09-21 at 12.54.40 PM.jpgClemenger BBDO, Melbourne took out the prestigious Creative Effectiveness Grand Prix at Spikes Asia with its already multi-awarded NAB 'Break Up' campaign.

Apart from the Grand Prix, only three Spikes were awarded on the night - BBDO India for Gillette Mach 3 'Shavesutra', BWM Sydney won a Spike for Selleys '3 in 1' and Grey Melbourne won a Spike for TAC 'The Ripple Effect'.
Thumbnail image for Screen shot 2012-04-18 at 12.32.16 PM.jpgAustralian agencies dominated the Direct category at Spikes Asia, led by JWT Melbourne, which won the Grand Prix for the Melbourne Writers' Festival 'Wi-Fiction' campaign.

The same campaign won two Yellow Pencils at D&AD back in April.

Of the six Gold Spikes awarded on the night, four went to Australian agencies. DDB Group Melbourne won two Gold Spikes for Parkinsons Victoria 'A message from Jennifer'; GPY&R Melbourne scored Gold for Defence Force Recruiting 'Mobile Medic'; and Whybin\TBWA Sydney won Gold for MJ Bale 'Grazed on Greatnesss'.

Other two Gold winners were BBDO Guerrero Manila for the Pepsi 'Bottle Light', Cheil Worldwide Korea for Emart 'Sunny Sale'.

Download the Direct winners: Direct Winners - Spikes Asia 2012.xls
Screen shot 2012-09-17 at 1.07.08 PM.jpgHost Sydney together with its creative arm The Jamboree has taken out the prestigious Branded Content & Entertainment Grand Prix at Spikes Asia for its Air New Zealand 'Kiwi Sceptics' campaign.

The only Gold awarded on the night went to Colenso BBDO and Finch Sydney/Auckland, Auckland for the Pedigree Adoption Drive 'Donation Glasses'  campaign.

Download the winners: Branded Content & Entertainment Winners Spikes Asia 2012.xls

Spikes Asia: Download the winners lists

Spikes logo 2012.jpgFor a first hand look at all the winners from other categories from tonight's Spikes Asia Festival held tonight in Singapore download the results below (other category winners at Spikes Asia can be downloaded from the stories below):

Branded Content: Branded Content & Entertainment Winners Spikes Asia 2012.xls
Creative Effectiveness: Creative Effectiveness Winners Spikes Asia 2012.xls
Design: Design Winners Spikes Asia 2012.xls
Direct: Direct Winners - Spikes Asia 2012.xls
Film Craft: Film Craft Winners Spikes Asia 2012.xls
Integrated: Integrated Winners Spikes Asia 2012.xls
Media: Media Winners Spikes Asia 2012.xls
Mobile: Mobile Winners Spikes Asia 2012.xls
PR: PR Winners Spikes Asia 2012.xls
Promo & Activation: Promo & Activation Winners Spikes Asia 2012.xls
Radio: Radio Winners Spikes Asia 2012.xls
Special Winners: SPECIAL AWARDS.docx

bbdo-logo_bigger.jpgBBDO has narrowly outpointed 2010 and 2011 winner, DDB, to win Network of the Year at the Spikes Asia Festival that concluded in Singapore tonight.

Agency of the Year was DDB Sydney with Party Tokyo taking out Independent Agency of the Year.

In other Special awards handed out Mindshare Mumbai was named Media Agency of the Year, The Spikes Palm went to Exit Films Melbourne and the Advertiser of the year was P&G.

Honda.jpgDentsu Tokyo picked up this year's Digital Grand Prix at Spikes Asia for their already highly-awarded Honda Internavi "Connecting Lifelines" campaign.

Dentsu also won one of the four Gold Spikes handed out on the night.

Download the Digital Winners: Digital Winners Spikes Asia 2012.xls
Camera.jpgCheil Worldwide Korea's Samsung Camera 'What does your mind see' spot was won the prestigious Film Grand Prix at this year's Spikes Asia Festival.

Jury President, DDB Worldwide's Chief Creative Officer, said the winner was the most moving and inspirational idea he had seen for a long time and it is something that he will remember for a long time.

In total 10 Golds and 18 Silver Spikes were awarded from the 68 shortlisted finalists.

Download the Film Winners: Film Winners Spikes Asia 2012.xls
44348_bikers.jpegDDB Sydney's Park Assist Technology campaign for VW has taken out the Grand Prix in the Print category at Spikes Asia.

Only 4 Gold Spikes were awarded in traditionally one of Asia's strongest categories. Clemenger BBDO Melbourne (Carlton Mid), Ogilvy Shanghai (Coke Hands), JWT Shanghai (Maxam), and DDB Singapore (Life Cycle) were the Gold Spike winners.

Download the Print Winners: Print Winners Spikes Asia 2012.xls
Outdoor Grand Prix_coke.jpgIt comes as no surprise that Ogilvy & Mather Shanghai's Coca-Cola "Coke Hands" poster has done well at Spikes Asia. The poster which won the Outdoor Grand Prix at Cannes has repeated that effort here and has also added the Print & Poster Craft Grand Prix to the trophy cabinet.

In total "Coke Hands" won the Grand Prix and a Gold in Outdoor, the Print & Poster Craft Grand Prix and a Gold in the Print category.

10 Gold Spikes were also awarded in Outdoor. Only two Golds were awarded in Print & Poster Craft.

Download the Outdoor winners: Outdoor Winners Spikes Asia 2012.xls

Download the Print & Poster Craft winners: Print & Poster Craft Winners Spikes Asia 2012.xls
IMG_2048.jpgGlobal media agency, MEC today announced the appointment of Rafis Kadir (left) as the head of mobile for Global Solutions. Global Solutions is the agency's international media arm, based in Singapore.
The appointment is effective immediately and Kadir will report to Ben Poole, head of interaction, Asia Pacific.
Previously Kadir was a director in Global Solutions, and prior to that he ran MEC's Singapore digital operation for 4 years. Matt Drury has since taken over the Singapore digital role.
Kadir's' role will comprise developing the agency's mobile offer, up-skilling staff, and creating world class integrated mobile solutions for key international clients.
Says Poole: "We are already touching mobile in many areas of what we do today, from integrated mobile strategies, to implementation across display, search and content creation. Last week's SMA mobile award win for Mercedes Benz is testament to Rafis' ability in mobile. We look forward to many more successful campaigns for our clients in the most exciting mobile region in the world."
guinness.jpgWith this year's Arthur's Day celebrations around the corner, Guinness Singapore has today launched "Paint the Town Black", a campaign via Tribal London and Ogilvy Singapore aimed at engaging fans online and on ground by combining social media and traditional out-of-home media to celebrate Arthur's Day to be held at The MAX Pavilion, Singapore EXPO on 28th September.
Through the creation of an innovative Facebook application, Guinness fans will be able to participate in the real-time painting of a massive Arthur's Day outdoor site hosted at CityLink Mall, which links One Raffles Link to City Hall and Esplanade MRT Station.

To participate, fans will have to first "like" the Guinness Singapore Facebook page on their computer or tablet and access the "Paint the Town Black" application. After selecting a space on the artwork canvas between today and tomorrow from 11.30am to 8.00pm to "paint", a synchronised "spider-plotter" device will paint on the huge canvas in real-time using a water-based spray paint.

AWARD_Press release imageweb.jpgIn these fiscally responsible times, it's clear that when it comes to entering awards, the key decision makers are no longer the Creatives. There's another far more influential gatekeeper, a true fate-maker in the Award process.

That's right, for the first time ever, the AWARD Call for Entries is targeting the people who matter most, the players with their hands on the purse strings, the people with 'the final say' - the heads of finance.
Over the coming months, AWARD will be providing these fine men and women with irrefutable scientific evidence that entering AWARD is crucial to their financial well-being, agency longevity and general physical hygiene.
Tom Doctoroff.jpgJWT Worldwide chairman and CEO Bob Jeffrey announced today a leadership restructure to reflect Asia's growing global importance, and underscore JWT's commitment to the region's diverse markets.

JWT's North Asia area director and Greater China CEO Tom Doctoroff (left) and JWT India CEO Colvyn Harris will succeed Michael Maedel in the restructured region. Doctoroff will take on the role of CEO, JWT Asia Pacific (APAC), at the end of this year. In this role, he will oversee Northeast and Southeast Asia, as well as Pakistan, Australia and New Zealand.

Spikes Asia 2012: Final shortlists released

Screen Shot 2012-09-18 at 9.40.00 AM.pngThe final shortlists for Spikes Asia have been released with winners announced at the gala awards show tonight at the Grand Theatre at the Marina Bay Sands Hotel.

Over the last few days, 75 jury members have convened in Singapore to judge the best in creative brand communications from the Asia Pacific region. In the last of the categories to be announced, the juries have shortlisted as follows:

Film: 68
Film Craft: 55
Print & Poster Craft: 72
Integrated: 16
Branded Content & Entertainment: 31
Creative Effectiveness: 5

View Branded Content shortlist: Branded Content & Entertainment Shortlist.xls
View Creative Effectiveness shortlist: Creative Effectiveness Shortlist.xls
View Digital shortlist: Digital_Shortlist.xlsx
View Film shortlist: Film Shortlist.xls
View Film Craft shortlist: Film Craft Shortlist.xls
View Integrated shortlist: Integrated Shortlist.xls
View Mobile shortlist: Mobile Shortlist.xls.txt
View Print & Poster Craft shortlist: Print & Poster Craft Shortlist.xls

NOAH-REGAN-web.jpgCB Asia Exclusive - UPDATED - Further to the exclusive CB story on Saturday, Campaign Brief can reveal that Noah Regan, who has been creative director and partner of The Monkeys, Sydney since October 2008, has taken the creative director role at BBH Singapore.

Regan will report to ECD Scott McClelland, who joined BBH Singapore in March this year and regional ECD Steve Elrick.

Said Scott McClelland, ECD, BBH Asia Pacific: "We're very happy to have Noah join us at BBH. I'm a big fan of the Monkeys and he's done an amazing job there. He brings with him great thinking, fantastic craft skills, new ways of working and dashing good looks"

Said Regan: "I can't wait to get to BBH in Singapore and experience all the new adventures and opportunities that Asia offers. Bring on the heat I say."

Regan's most notable work over the last four years include the Sydney Opera House 'The Ship Song Project' , the BBC Knowledge 'Honk if you're human' campaign and 'Saving is the new spending' for UBank, which have been widely recognised at award shows both here and internationally.
Screen shot 2012-09-17 at 12.44.17 PM.jpgScreen shot 2012-09-17 at 12.38.54 PM.jpgANZ has launched the second phase of its global advertising campaign, via Whybin\TBWA, Melbourne, once again starring Simon Baker playing his TV character Patrick Jayne from The Mentalist.


James Mok Draftfcb-web.jpgDraftfcb's group executive creative director for Australia and New Zealand James Mok is adding Asia Pacific creative responsibilities to his current duties, effective immediately. For that aspect of his job, he will report to the region's Chief Operating Officer Jonathan Allard.
"James Mok is a world-class creative leader and we are happy that the whole region will now benefit from his experience," said Allard. "We have designed this new regional role specifically for him. He will retain his creative leadership of the Australia and New Zealand agencies and in addition help elevate our creative product throughout APAC."
Since he joined the agency in 2005, Mok has been Draftfcb's most senior creative in New Zealand. For the past two years the agency has been ranked the world's number one for effectiveness in the WARC World EFFIE Index in the Government and Non-Profit category. Draftfcb in New Zealand has also grown to become one of the country's top three full- service agencies.  During that time it has been awarded at Cannes, One Show, Clios, Spikes, Andy's, AWARD, Caples and has won New Zealand Agency of the Year twice.
Screen Shot 2012-09-16 at 1.47.36 PM.pngLong queues at registration desks greeted delegates on the first day the Spikes Asia Festival which kicked off today in Singapore.

1800 delegates are registered this year and today's program of 11 seminars. Today opened with a special Cannes Lions International Festival of Creativity highlights screening, showing the best of the seminar content and Grand Prix winners from this year's event. Further content throughout the day included seminars from the likes of The Economist, JWT + Filmworks China Entertainment Marketing, eYeka and Unilever, Leo Burnett, Grey Group, Draftfcb, Cheil Worldwide, CAAAA, and textappeal whilst the Festival's new stream of content, The Forum, focuses on today's theme 'The Creative Future of Media', with sessions given by ADK, Yahoo! and Omnicom. Tonight delegates will have a chance to mingle with fellow attendees at the Spikes Asia Networking Reception, sponsored by Facebook and held at their Singapore offices.

Eight shortlists have been announced:
View Design shortlist: Design Shortlist SA2012.pdf
View Direct shortlist: Direct Shortlist SA2012.pdf
View Media shortlist: Media Shortlist SA2012.pdf
View Outdoor shortlist: Outdoor Shortlist SA2012.pdf
View PR shortlist: PR Shortlist SA2012.pdf
View Print shortlist: Print Shortlist SA2012.pdf
View Promo & Activation shortlist: Promo and Activation SA2012.pdf
View Radio shortlist: Radio Shortlist SA2012.pdf

NOAH-REGAN-web.jpgCB Asia Exclusive - Noah Regan, who has been creative director and partner of The Monkeys, Sydney since October 2008, has departed the agency and will next week be heading for a CD role in the Singapore office of a major network.

When contacted this morning by CB, Regan could not reveal the agency yet but assured us it would be very soon.

Regan's most notable work over the last four years include the Sydney Opera House 'The Ship Song Project' , the BBC Knowledge 'Honk if you're human' campaign and 'Saving is the new spending' for UBank, which have been widely recognised at award shows both here and internationally.
Tiger Mother.jpgKymechow Communications has launched a new viral campaign for Hong Kong based The Edge learning center, designed to tell Hong Kong parents what NOT to do to drive their children to academic success.

The series of clips features a Tiger Mother 'from hell' who suggests very dubious methods by which to get your child to study harder on his or her way to Ivy League glory. The whole point is that, while some of the tactics might resonate with successful young Asian adults, they really represent an approach which is contrary to The Edge philosophy.


Latest edition of Campaign Brief Asia out now

CB ASIA 54 cover.jpgDon't miss your copy of the latest issue of Campaign Brief Asia. The 76 page magazine is full of great articles including major stories featuring:

  • Ogilvy & Mather Malaysia.
  • David Droga interview.
  • Full Asia in Cannes coverage featuring winners and stories from David Guerrero and Josy Paul.
  • McCann Erickson Jakarta.
  • R/GA's Bob Greenberg
  • Commentary on Digital Marketing and Innovation
  • Ogilvy & Mather Bangkok
  • Top TVC directors profiles
  • Plus, lot's more news.

The magazine is currently available on order by contacting Basheer Books in Singapore - Tel: (65) 6336 0810. The Other Book Store in Malaysia - Tel: (60) 377105405. SBD Subscription Services in India - Tel: 91-11-28714138.

Subscribers will receive their magazines in the mail over the next two weeks.

Screen shot 2012-09-13 at 12.07.07 PM.jpgIt seems a couple of very keen students from a Melbourne college have created a rather comprehensive campaign just to get the attention of New York based Aussie expat David Droga, the biggest creative name in world advertising.

It's called Come Home Droga.

Here is their cause in an adshel: They want their message heard by the one man the whole world listens to - David Droga.

Why? They want him to speak at their University to inspire the next generation of daydreamers.

NoahConopask.jpgThe Sweet Shop has added Noah Conopask to their global roster.  The self-taught, New York based director combines more than a decade's worth of experience in photography, motion graphics, and design, to create highly visceral pieces that have been recognized by the Academy of Television Arts and Sciences, Best Ads on TV, Screen Magazine, and BDA for their power and emotional impact.

By carefully grounding extraordinary ideas and images in reality-based settings, Conopask (left) has cultivated a style he describes as "subtle sci-fi".  Through the combination of delicately executed visual effects and thoughtful directorial realism, Conopask has been able to craft unique and memorable worlds populated with identifiably human characters. The result is a body of work that boasts a bold, visual style with an earnest, evocative core.

"Simply put: They get it. They get me," says Conopask of his decision to sign with The Sweet Shop.  "Their roster and track record are exceptional. I love their global reach; their ability to go weird places, do weird things. They have a great worldwide team and I am excited to be a part of it."
Clear.jpgSingapore creative hot shop Arcade has created an online social 3D game 'Escape Dirt City' to launch CLEAR new Men's Deep Cleanse shampoo in the global market.

The game uses Google Maps Street View to turn your city into a Dirt City. Players have to escape their city by fighting the dirt, grime and pollution that manifests itself as dark, evil monsters. Your weapons are the active ingredients in new CLEAR Men's Deep Cleanse. The key ingredient is activated charcoal that draws the dirt, grime and pollution of city living out of the scalp for healthy dandruff-free hair.
spot.jpgIris Worldwide, Singapore has created an online campaign for Heineken and have sent a man from Inner Mongolia and challenged him to make the 5187km journey back home, with no money, just Heineken.

A facebook application called 'The Heineken Passport' has been launched with branded content episodes where viewers can share the journey of the man as he makes his way from Inner Mongolia to the party to end all parties in Bangkok using nothing but Heineken.

The episodes are live now:

Eric Yeo joins Lowe Thailand as CCO

Eric Yeo.jpgFollowing just a year in the Philippines as ECD at Ogilvy Eric Yeo has resigned to join Lowe Thailand as Chief Creative Officer.

Yeo (left) replaces Kitty Chaiyaporn who resigned from Lowe some time ago.

Before moving to The Philippines Yeo was head a long-serving CD at Ogilvy Singapore.

BBDO-SG-HGW_Origami_Lobster.jpgBBDO Singapore has used origami to promote SingTel Digital Media in this new print campaign.

Creative Director: Primus Nair
Art Director: Andrea Limjoco/Geraldine Tan/Christie Way
Copywriter: Primus Nair/Douglas Goh
Digital Imaging: Egg Productions
Photographer: Bernard Wee / Egg Productions
Additional credits:-
Agency Artbuyer : Katherine Lian
Account Service: David Tay/Claire Cho
FlipboardJapan.jpgDentsu Inc., Dentsu Digital Holdings Inc., cyber communications inc., ASATSU-DK Inc., and ADK Digital Communications Inc have joined forces to become business partners of Flipboard  representing its social magazine for iPad, iPhone and Android in Japan.

The aim of the partnership is to support Flipboard in cultivating relationships with media companies and assist in marketing the social magazine.

Flipboard is a free app for iPad, iPhone and Android that presents images, stories and links from various online social media as well as RSS feeds from news websites and blogs in a magazine-like layout.

Spikes Asia entries up 33% to all-time high

SpikesTable.jpgA record number of Spikes Asia entries have been submitted this year totalling 4,860 from 23 countries.

With an overall 33% increase versus last year, the categories which have shown the highest increase are PR, Design, Mobile, Film Craft, Direct and Promo & Activation.

Interestingly, considering this is an Asian Festival, Australia is the top country for entries (703 entries), followed by India (694), Japan (594), Singapore (524), China (448) and Thailand (411).

"This extraordinary growth in the number of entries this year is not only testament to the importance of Spikes Asia to the creative community in Asia Pacific, but is also an endorsement of the great work being produced in the region which will ultimately reverberate around the world," says Terry Savage, Co-Chairman of Spikes Asia. "We await with great anticipation the juries' decision, which no doubt will provide inspiration and insight, taking creativity in brand communications to another level."

British Airways serves tea to the Royal couple

BA Royals FINAL.jpgThe Duke and Duchess of Cambridge are in Singapore for three days as part of their Diamond Jubilee tour around Southeast Asia and the South Pacific.

This print advertisement, created by BBH Asia Pacific, offers a twist on the much-loved English tradition of a 'cuppa'.

A British Airways cabin staffer offers up the favourite local choice of tea - 'teh tarik' - complete with plastic bag and straws - but on a silver plate fit for royalty.

The print advertisement ran in today's issue of the Straits Times and in today and tomorrow's issue of the Today newspaper.

Almost all great contenders here. Cats as evil criminal masterminds. Men in panto dog costumes, and pure house porn. Someone's been enjoying themselves. If we run the pure entertainment filter over these, which seems the only fair way, the spot we'd most like to watch again immediately has to be the winner, which this week is Queer Lisboa's gay cliche ad for their film festival. It's almost unfair as the script clearly wrote itself for this project, but it's just brilliantly done. We suspect this might be the best film at the festival, but who cares if it gets finely toned waxed and tanned bums on seats.

Runner up is awarded to VW, which is a great script, and could have been a really funny product demo, but it just doesn't feel like the edit quite does it justice. Blame the director. Unless he did in fact cut a viral version with the beloved VW key fob being cleaned off at the close.

Grey Group hires chief digital creative officer

Canon Wu.jpgCanon Wu has joined as chief digital creative officer for Grey Group China's operations covering Beijing, Shanghai and Guangzhou. She will be based in Shanghai

Wu (pictured) was most recently the Chief Creative at Can Create in McCann Erickson Worldwide, where she built a highly creative digital team to manage several of the world's biggest brands such as Puma, L'Oreal Paris, Maybelline, Coca-Cola and General Motors. Her digital work for Puma was the fourth most recalled campaign across all categories that won a Gold award at ROI Festival in China, a Silver and a Bronze in the Asian Marketing Effectiveness Awards and AME Awards, New York, respectively. Under her stewardship, Can Create has won numerous awards: The Mobius Advertising Awards, Times International Chinese Advertising Awards, The Diamond Awards and China Effie Awards, to name a few.

Brian Hallett to bring a Lustre to Singapore

Brian Hallett.jpgCreative content producer Lustre Pictures has opened a new office in Singapore with Brian Hallett at the helm to spearhead Lustre's drive into the Asian production market.

Hallett (left) has been based in Singapore for the past two years and will utilise his extensive agency experience in Australia, the Asia-Pacific and USA to drive Lustre Pictures' new business development in the dynamic Asian region.

"The team at Lustre Pictures is extremely passionate and dedicated to positioning itself as a competitive creative force in the Asian market," said Hallett. "The opening of an office in Singapore will enable more opportunities for face to face with international clients in the region, including key markets India and China."

Hallett, who has worked as a principal, creative director and senior writer for ad agencies including JWT, DDB, Leo Burnett and AdPartners is delighted to team up with Lustre Pictures' directors including Anton Beebe, Richie Ellis and Tony Pepe.
Catnapped1.jpgCatnapped2.jpgWhat happened to all the milkmen?

There can only be one explanation. The cats with thumbs are back lead by Bertrum Thumbcat in this Cravendale spot from Wieden + Kennedy London.



2011 art project A.jpg12 art and design students will create a live art installation during the Spikes Asia Festival of Creativity that will reflect the inspirational thoughts of six of the industry's most senior creative leaders, provoking thought and discussion about the roots of creativity during the three-day event.

The JWT Asia Pacific project, titled "The Wall of Inspiration", will unfold over the course of the festival on the wall of the Young Spikes Integrated Competition booth. Young Spikes pits teams of up-and-coming advertising executives under the age of 28 in a 24-hour challenge to create a live campaign for a real client. JWT Asia Pacific sponsors Young Spikes as part of its mandate to mentor and support young creative talent across the industry.

Hollywood comes to China for summit

Hollywood in China.jpgOver 230 delegates from 100 companies in China attended the inaugural Hollywood in China Summit, a closed-door conference with Hollywood studios hosted by Filmworks China, JWT Shanghai and GroupM China in Shanghai last week.

This invitation-only summit provided Chinese marketing directors with a sneak peak at some of the most promising commercial upcoming Hollywood movies, and a rare opportunity to talk directly with Hollywood executives about marketing opportunities linked to future blockbusters, including Transformers 4, Avatar 2, Fast & Furious 6, Turbo and the Hobbit Trilogy. Some of the footage shared with the audience in China marked the first time it has been seen outside the studios, worldwide.

Cheil supports Spikes creative academy

Spikes logo 2012.jpgSpikes Asia and Cheil Worldwide are once again teaming up to form the Spikes Asia Creative Academy. Aimed at inspiring young creative talent, the Academy's three-day programme is tailored to the needs of its students and includes tutorials and master-classes from top industry figures as well as participation in the Spikes Asia seminar and forum programme, giving them exceptional first-hand insight into the creative advertising and communications industry of which they will be a part of in the future. The Academy's activities will culminate in a graduation ceremony.
happydent logo.jpgPerfetti Van Melle has appointed BBH Asia Pacific to a project for its gum brand Happydent, in Indonesia. BBH will devise a nationwide integrated campaign for the Happydent chewing gum, specifically Happydent White. BBH Asia Pacific is currently agency of record for Perfetti Van Melle's brands Chupa Chups (globally) and Mentos (regionally).

Said John Hadfield, CEO, BBH Asia Pacific: "We're doing some great work with Perfetti and this Happydent project provides another opportunity. It's now up to us to deliver"

"Happydent is the biggest chewing gum brand in Indonesia and is set for even greater things. We are excited to be working alongside BBH on this campaign," said Christian Bathe, Marketing Director, Perfetti Van Melle.

Ogilvy PR partners with World Economic Forum

OgilvyPR Logo.jpgThe World Economic Forum (the Forum) has selected Ogilvy Public Relations/Beijing as its PR partner for its Annual Meeting of the New Champions (AMNC) in Tianjin, China this year, marking the sixth year that the agency has been appointed to serve the prestigious global business gathering in Asia.

The three-day event, under the theme "Creating the Future Economy," opens on September 11 and joins together leaders from government, business, academia, civil society and the media to debate and discuss issues of significant importance to the world.
Thumbnail image for Screen shot 2010-10-09 at 10.15.32 AM.pngCalls for entries for the 2012 YoungGuns International Awards are now open.

To be eligible for a YoungGuns Professional Award (Advertising, Digital, Design, Media, PR), you or one of your team must have been born after November 25, 1981. Teams are eligible as long as one person is born after November 25, 1981.

Key Dates 2012
Entry Deadline (Professional Award) - Friday October 19
Entry Deadline (Student Award) - Friday November 9
Shortlists Announced - Monday December 3 to Friday December 7
Winners & Finalists Announced - Monday December 10


Exhausting posters

47385_Exhaustion_1 .jpgDraft FCB Hong Kong created pop-up posters that both demonstrate activity and the fatigue it can bring on.

Credits - Group Creative Director: Timothy Chan, Ming Chan. Executive Creative Director: Iris Lo. Art Director: Chiu Wai Hung, Mio Pang, Jeff Lai, Ming Chan. Copywriter: Jann Yu, Timothy Chan. Illustrator: Joe Wan

Dentsu inc Tokyo film the sun, using the sun

Panasonic.jpgThe annular solar eclipse crossed Japanese archipelago for the first time in hundreds of years.This remarkable event saw Dentsu Inc Tokyo create a live broadcasted for Panasonic - using only the solar energy, from the closet place to the sun, the summit of Mt. Fuji, the symbol of Japan.

Creative Director: Reietsu Hashimoto, Daima Kawamura. Copywriter: Reietsu Hashimoto. Art Director: Yu-ki Sakurai. Agency Producer: Yoshikazu Nagashima

Massage away the pricking pains

47382_Osim Pricking Head 00723.jpgThis is an idea about empathy. Draft FCB Hong Kong wanted to simulate how people feel when they are suffer from headache. These posters show how much pain the head is suffering and promote the OSIM uCrown as the solution.

Credits - Executive Creative Director: Iris Lo. Group Creative Director: Timothy Chan, Ming Chan. Copywriters: Jann Yu, Timothy Chan. Art Director: Chiu Wai Hung, Jeff Lai, Ming Chan.

Lux creates world's first liquid soap painting

Lux.jpgLux is now made with fine fragrances. Fragrances evoke feelings and emotions.

JWT Singapore believed art is the most powerful way to express feelings so commissioned famous Spanish artist, Gabriel Moreno to create the world's first liquid soap painting at the global launch event in front of a live audience.

In this co-creation titled 'BEWITCH' he makes the magical mood of Lux come alive on a giant canvas. A select crowd of international celebrities, the worldwide press and Unilever marketing directors get to experience this inspired multi sensorial piece of Lux art.

singaporeMediaAwards2012.jpgIn a record breaking year which saw a fifty percent increase in the number of entries, the SMA 2012 organizers were overwhelmed by a turn out of 450 guests, including senior executives of media owners, media agencies and clients, at the awards show and dinner held last Wednesday.

The Grand Prix on the night was presented to OMD Singapore for it's entry "I need a snooze" for Ikano. The "Grand Prix du jury" is the 'Best of Show' ... an award bestowed by the jury that is selected from the winners of all the 15 award categories and celebrates an outstanding campaign exceeding clear high standard on all accounts.
ADFEST COLLECTIVE_1.jpgAdFest has announced the formation of the AdFest Collective, a group of senior peers from the creative advertising and production industries in Asia Pacific, which will help advise on the development of AdFest for the future.
The group will draw its strength from invited individuals in the creative industry each year. It will join Vinit Suraphongchai, Chairman of the Working Committee and Jimmy Lam, President of AdFest and use the combined expertise and experience of each year's participants to innovate content and steer the vision and strategic direction for AdFest.

Getty Images announces recipients of 2012 grants

Screen Shot 2012-09-07 at 8.36.56 AM.pngFour photojournalists that have been selected to each receive a grant of AU$20,000, as well as collaborative editorial support from Getty Images, to pursue their documentary photography projects. In addition, a grant of $20,000 has been presented in partnership with the Chris Hondros Fund, in remembrance of Getty Images' photojournalist Chris Hondros, who was tragically killed last year in Libya. The grant provided to the Fund will go towards raising awareness and educating the public about photojournalism, as well as providing direct support in the form of fellowships and awards.
The winning photojournalists and corresponding projects are:
Bharat Choudhary from India for The Silence of Others
Kosuke Okahara from Tokyo, Japan for Fragments/Fukushima
Paolo Marchetti from Rome, Italy for FEVER - The Awakening of European Fascism
Sebastian Liste, born in Spain but living in Brazil for The Brazilian Far West
Screen Shot 2012-09-06 at 10.33.31 PM.pngOrganisers of a global communications challenge to find innovative new ways to tell the story of overseas aid said today they had been overwhelmed by the quality of creative ideas submitted.

The Cannes Lions International Festival of Creativity and the Bill & Melinda Gates Foundation, who together launched the Aid is Working. Tell the World challenge in February 2012, received over 900 applications from 85 countries. The highest number of entries came from the USA, China, UK, India, Canada, South Africa, Romania, Australia, Brazil, Kenya and Nigeria. The creative communications community contributed more than 30% of the entries; other participants included leading international development organisations and academic institutions.

"The response to this first communications challenge has been overwhelming in terms of the creativity and the vision of the entries it's prompted," said Philip Thomas, Cannes Lions CEO. "The participation from the creative communications industry has exceeded our expectations, testament to the spirit of our community to put to good use the power of creativity to solve a global problem."
Mark_Collis-thumb-400x219-29205.jpgAustralia: Ex-Telstra's Mark Collis has joined Insurance Australia Group's NRMA Insurance, SGIC and SGIO in the role of head of brands.

Collis left Telstra in November after only 18 months in his role as director of creativity and brand content.

Before Telstra, Collis was ECD at Ogilvy and Mather, Tokyo, where he had been since January 2008, returning to Sydney at the end of October 2009.

Component Music ties in with PixelBox HK

Component.jpgComponent Music artists James Banbury and Pete Davis have partnered with post-production company PixelBox for original music composition for television commercials in the Asia-Pacific region. Both Banbury and Davis are British nationals, with Banbury based in Hong Kong and Davis stationed in Sweden.

"As I'm based in Stockholm it allows Component to work almost 24 hours a day if the deadline requires, and gives us quick access to the UK for meetings and projects such as the recent Quality Solicitors campaign with Team Saatchi," said Davis.

Warc release shortlist for Asian strategy prize

CharlesWigley.jpgA total of 32 case studies have been shortlisted for the 2012 Warc Prize for Asian Strategy, the cash prize for the most insightful marketing strategy in the region. Warc, the marketing intelligence service, give the $5,000 prize to the region's best strategy case study, plus a $2,000 prize to best example of low-budget strategy.

Shortlisted entries came from eight different markets around Asia, and from a mix of major networks and local independents. For the second year running, India supplied the largest number of shortlisted entries (9), though Singapore (7) and China (6) were close behind.

The shortlist of 32 has been drawn from the 160 entries submitted in June. The Prize, now in its second year, saw a 20% rise in entries in 2012.

The judging panel, made up of senior client-side marketers and agency-side strategy experts, is currently deciding which entries will be awarded Highly Commended status and which will take home the cash prizes. Their picks will be announced at an event in Singapore on 20th September.

McCann encourages Singapore to think ageless

Ageless in Singapore 1.jpgMcCann Singapore has launched a new campaign for client, Ageless in Singapore, to encourage Singaporean's to think twice about the way they perceive their senior citizens.

Singapore's population is rapidly changing - over 900,000 baby boomers will be at, or older than, 65 by 2030. People are living longer and having smaller families. These shifts will impact upon every facet of society. 

To prepare for this changing world, the new Ageless in Singapore festival is promoting the adoption of a new mindset, 'ageless' to build an age-friendly society, where people are not hampered from fulfilling their aspirations by their own and others' prejudices about age.

Said Alfred Wee, creative director, McCann Singapore, "We wanted to people to think about how their perceptions sometimes cloud reality, so we created a dissonance in the images - the two men have old bodies, but youthful faces. Not all older people feel old."

Fast replacement insurance from Allianz

47235_TV Thieves_72dpi_rgb.jpgNew series of print ads created by Grey Group Indonesia for Allianz Indonesia. The campaign highlights the ease of claims for homeowners under the Allianz Rumahku Plus home insurance coverage, guaranteeing faster and easier claims than any other insurance company.

Credits - Executive Creative Director: Randy Rinaldi. Creative Group Head: Nicholas Kosasih. Art Director: Ogi Prayoga, Berry Dawanas, Nicholas Kosasih. Copywriter: Andika Pandjaitan, Randy Rinaldi. Photographer: Handri Karya. Chief Creative Officer: Ali Shabaz. Digital Imaging Artist: Heru Suryoko. Agency Producer: Iman Soesanto. Account Supervisor: Mia Yahya, Elrasdiny Ibrahim. Advertiser's Supervisor: Retna T. Sigit

A poster that drives away Dengue mosquitoes

DENGUE POSTER_closeup.jpgThis poster from Y&R Philippines reminds people of the tips to prevent dengue fever. What's unique about the poster is that it also is an outdoor material that literally protects them against the illness once the poster is put up. The poster has been printed with Citronella - a substance that repels mosquitoes.

Credits - Art Director: Sandy Salurio. Copywriter: Badong Abesamis. Print Producer: Ariel Bautista.

VML Qais wins Combiphar Indonesian business

Combiphar logo.jpgVML Qais has been appointed digital and social media Agency of Record for pharmaceutical giant Combiphar, following a three-way pitch. A key player in the pharmaceutical industry, Combiphar is a leading integrated health care company, focusing on trading, manufacturing  and distribution in the Indonesian market. A brand that Indonesians have known and trusted for 40 years, its portfolio comprises Ethical (prescription products) and OTC (over the counter) Consumer Health products.
GAP_StoneWu.jpgGap China's iconic 'Let's GAP Together' campaign has unveiled two of its most thought-provoking pairings yet: social networkers Biz Stone and Daniel Wu; and two ordinary girls symbolising the fusion, and the future, of Chinese and American culture. Classic American fashion brand, Gap stands for encouragement, freedom and passion.

First launched in 2010 upon the brand's entry into China, the 'Let's GAP together' campaign was created by Y&R China to celebrate the fusion of Chinese and American culture, inviting well-known pioneers in the field of performing arts, photography, art, music, and other figures to be involved in the campaign. The campaign has been enthusiastically received from cities across China, having been photographed by American fashion industry legend Annie Leibovitz.

Lux creates magic in the shower

8ce90.pngIn ladies' shower rooms across spas, clubs and gyms JWT Singapore has sampled bottles of Lux Magic Spell.

The walls and floors of all these shower rooms were covered with stickers made using special hydrochromic ink. Upon contact with water, the white ink disappeared to magically reveal beautiful trails of orchids. Users get to experience this inspired multi sensorial piece of Lux art.

This week's winner has to be the effort from Clemenger BBDO Melbourne for Carlton Draught. A wonderfully clever spot that's genuinely amusing - in no small part down to the immaculate precision of the spoof - from the ludicrously cheese-y 80's soundtrack (from the 80's BMX 'classic' Rad), to the various Hollywood homages they transition through seamlessly. It's easy to spoof something, but it's very difficult to do it well, as Hollywood itself continues to prove on a yearly basis. But it's hats off to a lovely spot.

Runner up I'm slightly loathe to choose, such was the quality of the winner. But we'll go with M&C Saatchi Berlin's spot for Oxfam Germany. The point is slightly laboured, but it makes its point well in the end - and can anyone really feel sorry for a banker in 2012?
Lenovo-ThinkPad-driver.jpgLenovo, the world's second largest PC maker, has appointed Saatchi & Saatchi Singapore to be their Brand AOR for the APLA region (Asia Pacific and Latin America). The appointment was made following a competitive pitch process with agencies making presentations to Lenovo's regional marketing team.
Amy Wong of Lenovo APLA Branding & Advertising commented, "Following the presentations made by several agencies, we believed that Saatchi & Saatchi Singapore was the best agency partner to help further establish Lenovo's brand equity in this geographically wide and strategically important region."
Celevel Ranoco-Butler, General Manager of Saatchi & Saatchi Singapore said, "we are honoured that Lenovo have decided to appoint us as Brand AOR for the region. Lenovo is a brand that has a strong track record of success, and we are looking forward to even greater future success together."
banner.jpgThe 2012 Epica Awards are now open for entries till Monday, October 1st, 2012 and full results will be announced on the Epica website at the end of November.

The annual ceremony and creative conference will be held at the Cankarjev Dom Culture & Congress Centre in Ljubljana on January 25th, 2013. The event will be hosted by Slovenia's MM magazine and a full programme of international speakers will be announced in December.

Please visit the Epica website for more information on the awards or contact Epica via email here.

Sonal Narain joins iris Singapore planning team

Sonal Narain has left Ogilvy & Mather to join iris Singapore in the Senior Planning Director role.
Narain joins iris with a distinguished career across agencies such as Publicis, JWT and McCann in India, Malaysia and Singapore. She moves to iris after four years at Ogilvy & Mather where she led the planning initiative on projects for major clients such as Health Promotion Board Singapore (HPB), MILO, Kimberly Clark and The Economist.
Her impressive portfolio includes high profile campaigns for the HPB such as "I Quit", an anti-smoking initiative, "Last Man Standing", a binge drinking campaign, "Be Positive", a campaign against the society's stigma against HIV as well as the noteworthy "The Emobot", all of which have been recognized at effectiveness awards such as The Effies and the Asian Marketing Effectiveness Awards (AMEs).
Screen shot 2012-09-03 at 11.14.50 AM.jpgUPDATE Australia: The Carlton Draught 'Beer Chase' spot, via Clemenger BBDO Melbourne - is closing in on 2 million views on YouTube in only five days - with the spot set to air on TV in Australia from this Friday night during the AFL and NRL footy finals.

It may be the kiss of death, but some industry observers, including CB, reckon this one - like the Carlton 'Big Ad' in 2006 - could be a Cannes Grand Prix contender, even with a full 10 months to go before the big event in the South of France.

Sexy Little Numbers book cover FINAL (1).jpgDimitri Maex.jpgDimitri Maex (left), Managing Director of OgilvyOne New York, the digital direct arm of Ogilvy & Mather, demystifies data analytics in his new book SEXY LITTLE NUMBERS: How to Grow Your Business Using the Data You Already Have. Written for the general reader, Maex explains which data is the best to watch, how to extract the storyline it reveals and where companies can find untapped profits.
"Before the digital age, it was fairly simple to target customers using direct mail and traditional customer relationship management (CRM) techniques. Today, with every customer move transparent, the huge quantity of data that is now easily available gives companies an unprecedented window into how customers engage with brands - and more importantly - where that can lead to revenue," said Maex.
Call_for_Entry_pic.jpgThe Call for Entries to The Work 2012 is out and it's FREE to enter.

Now in its 11th year of publication, The Work is a 400+ page, hard cover publication that features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief Asia, The Work is recognised as the only true permanent record of creativity for the entire region. Included with the annual are 2 DVDs with all the accepted TV, Film, Integrated, and Radio acceptances. Acceptances in The Work 2012 continue to contribute points to The Campaign Brief Asia Creative Rankings.

Download the PDF Entry Kit with all the details here: The Work 2012 CALL FOR ENTRY.pdf  
Download the entry forms in Word format: The Work 2012 WORD ENTRY FORMS.doc

There are two things that differentiate The Work 2012 from traditional award shows. Firstly, The Work is selective - to qualify for entry into the annual an ad or campaign must have already passed the test and been a finalist or winner at a recognised national or international awards show. Secondly, as entries are FREE, there are no wasted entry fees - only accepted work incurs the acceptance fee.
Screen Shot 2012-09-04 at 11.47.40 AM.pngLowe Malaysia has created the country's first web TV series using viewer participation for its inspiration. "Spin TV" is a 10 part series for Spritzer's new flavoured mineral water product Tinge.
Aimed at fortifying the brand's market position with Malaysian teens, the campaign capitalizes on the new positioning Tinge: the water with an unexpected twist.
Spin TV focuses on the life of teenager Richard Tan and his bizarre and funny life full of twists and turns. Each week Spin TV encourages viewers to inspire the directors to script and shoot 'what happens next' in Richard's life, and win prizes.

Impressionist view of the streets of Singapore

Impressionist Windows.jpgSpecially created, textured glass panes were installed in windows in malls, restaurants and public spaces to promote Vue Privee Gallery.

The idea created by JWT Singapore was to transform ordinary views of Singapore to organic, beautiful impressionist paintings. Mundane details, objects and colours distorted to mimic swirling paint strokes and transient light effects reminiscent of impressionist art.

Credits - Executive Creative Director: Juhi Kalia. Assoc Creative Director: Karen Muck. Art Director: Aurelien Bigot. Agency Producer: Gerri Hamill
Kash Sree.jpgThis year Campaign Brief Asia couldn't make the AdStars Advertising Festival which concluded recently in Busan, South Korea. As already reported the two $10,000 cash Grand Prix prizes went to BBDO Guerrero Manila and Hakuhodo Kettle Tokyo for Pepsico 'Bottle Light" and Google Chrome "Hatsune Miku" but what other work really stood out? Campaign Brief asked a few of the judges to pick their favourite three pieces of work.

Kash Sree
Chief Creative Officer/Partner SS+K

AdStars is still a work in progress. The scale and ambition of the show were admirable. Though it's still struggling with what it wants to be and why it wants to be. It'll get there though. You can feel that.

It was great to meet some nice people and get to exchange ideas and view on the business and how they approach it. I felt I left the show a little bit better as an ad person because of what I'd learned from these conversations.

My favorite campaigns were the S-Oil "here' Balloon. The Samsung mind's eye work and the Pepsi Phillipines' bottle light project.

DDB China launches Tiguan online journey

Tiguan.jpgDDB China Group has developed a digital journey for Volkswagen's Tiguan that aims to increase customer interaction and to enable them to experience the advanced functions of the new Tiguan 2012 Edition. As part of an integrated campaign linked to the TVC program 'Tiguan Tour' , DDB China Group has launched an online interactive game called named 'Tiguan, live the journey beyond',

Experience the journey in the new Tiguan

The game recreates the TV journey by allowing users to check-in to actual physical locations through their SNS accounts (Weibo, Renren, Jiepang) to collect miles. Each mile collected will contribute to their symbolic journey to a new city, moving their own customizable Tiguan forward in the game. In each new city they enjoy the rich landscapes of various destinations in China via videos and images can play games to collect actual prizes, which include adventure gears, USBs and car accessories.
Screen shot 2012-09-02 at 8.05.20 PM.jpgScamp creative director Simon Veksner has never had anything against the ethos behind scam. It's just the lying he didn't like.

But recently, he's noticed a few pieces of evidence which suggest that creatives' excess creative energy is starting to be put to better use.

Mobius_statuette.jpgThe 2012 Mobius Awards for advertising has opened its 2012 Call for Entries with expanded competition opportunities for commercial photographers and a new category, Branded Content/Entertainment, for general entrants.

Mobius Awards, now in its 42nd year, presents First Place statuettes and Second Place certificates in each medium, plus Student and Spec work certificates. First Place winners compete for the Mobius Grand Prix-Best of Show in the various mediums. Entries in 2011 came from 29 countries.

Entries must have been created, produced, published, marketed, launched, screened or aired or reintroduced from October 1, 2011, through October 1, 2012. Deadline is October 1, 2012. Awards are announced in January 2013.
This year Mobius is expanding the Photography category, with UK image expert and author Lewis Blackwell overseeing the photography judging panels. Blackwell, chief creative officer of Evolve Image, formerly was international creative director for Getty Images. Entries are invited from commercial photographers and their agents or representatives and student photographers.
Call_for_Entry_pic.jpgThe Call for Entries to The Work 2012 is out and it's FREE to enter.

Now in its 11th year of publication, The Work is a 400+ page, hard cover publication that features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief Asia, The Work is recognised as the only true permanent record of creativity for the entire region. Included with the annual are 2 DVDs with all the accepted TV, Film, Integrated, and Radio acceptances. Acceptances in The Work 2012 continue to contribute points to The Campaign Brief Asia Creative Rankings.

Download the PDF Entry Kit with all the details here: The Work 2012 CALL FOR ENTRY.pdf  
Download the entry forms in Word format: The Work 2012 WORD ENTRY FORMS.doc

There are two things that differentiate The Work 2012 from traditional award shows. Firstly, The Work is selective - to qualify for entry into the annual an ad or campaign must have already passed the test and been a finalist or winner at a recognised national or international awards show. Secondly, as entries are FREE, there are no wasted entry fees - only accepted work incurs the acceptance fee.
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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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