New York based director Noah Conopask joins The Sweet Shop for global representation

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noah.jpgThe Sweet Shop has announced the addition of Noah Conopask to their global roster. The self-taught, New York based director combines more than a decade’s worth of experience in photography, motion graphics, and design, to create highly visceral pieces that have been recognised by the Academy of Television Arts and Sciences, Best Ads on TV, Screen Magazine, and BDA for their power and emotional impact.

By carefully grounding extraordinary ideas and images in reality-based settings, Conopask has cultivated a style he describes as “subtle sci-fi”. Through the combination of delicately executed visual effects and thoughtful directorial realism, Conopask has been able to craft unique and memorable worlds populated with identifiably human characters. The result is a body of work that boasts a bold, visual style with an earnest, evocative core.

Says Conopask: “Simply put: They get it. They get me. Their roster and track record are exceptional. I love their global reach; their ability to go weird places, do weird things. They have a great worldwide team and I am excited to be a part of it.”

Before joining The Sweet Shop, Conopask lived and worked in both Los Angeles and Chicago, creating everything from music videos to interactive content before settling down in New York to focus on his commercial work.

Says Wilf Sweetland, managing director/executive producer of The Sweet Shop Australia: “Noah’s work consists of absolutely stunning visual imagery. In terms of his storytelling, he strikes just the right balance of humanity and VFX while not taking things too seriously. That’s what it’s all about.”

Says Paul Prince, The Sweet Shop’s CEO/founding partner: “Noah is a contemporary visualist in the true sense of the term. I’m honored that he has chosen our group to manage his global career. Watch this space.”

Conopask’s signing is indicative of The Sweet Shop’s continued commitment to expanding talent and developing directors who have a strong voice with skills spread across the industry.