November 2012 Archives

Draftfcb China goes gangnam style for Nivea

NM Gangnam Style.jpgDraftfcb China has produced a new twist to the gangnam-style dance craze in a new national television campaign for Nivea.
Supporting Nivea Men Moisturisation Cream, the new TVC is aimed at attracting men to moisturise their skin as the China winter arrives with the potential for frozen-dry faces. The commercial shows action that mimics the now-globally famous gangnam-style dance action, with the twist being "jiang nan style", which means - frozen men's style.


Short Films for AdFest 2013 by the Fabulous Four

ADFEST2013logo.jpgShort Films for AdFest 2013 by the Fabulous Four is a unique category within the New Director Lotus with the aim of promoting the up-and-coming directors in the region. The 4 Directors whose scripts are voted as the juries' favourites, will become what AdFest affectionately calls, the Fabulous Four.

For more information visit here

B.A.D. Night celebrating Thailand's creative works

BAD.jpgOn 7 December 2012  Bangkok Art Directors' Association will hold their annual B.A.D. Night to celebrate Thailand's most creative works.

Bangkok Art Directors' Association was established in 1985 by Thai top creatives aiming to raise the standard of creative people in Thailand. This year's event, apart from being a wild party, will feature an awards ceremony for the best creative works of the year.

On the B.A.D Night, Sompat Trisadikun (pictured), Chief Creative Officer, The Leo Burnett Group Thailand, Chairman of Promo said, "It's networking to develop the creative community and to nurture people".
292853_219485211439991_2038746763_n.jpegAfter thirteen successful and enjoyable years running Flying Fish Sydney, Adam Blaiklock (left) and Paul S Friedmann (right) are moving on.

With over 400 campaigns to their name and a great reputation with agencies, clients and crew, the change is entirely amicable.

Says Friedmann: "We each have exciting plans and projects for the new year and want to thank everyone we have been involved with over the last decade or so.

All enquiries for Flying Fish directors should be directed to: James Moore via email here and Samantha Attenborough via email here.
GRAHAM FINK.jpgAdFest has announced that Graham Fink, Chief Creative Officer of Ogilvy China, will be Grand Jury President at AdFest 2013 overseeing entries from the Asia Pacific and - for the first time - from the Middle East.

"AdFest is a fantastic way to see so much creative work at one time in one place. It's also a great way for me to learn about advertising from different cultures and see the nuances in style and thinking," says Fink, who is one of the most awarded creatives in the world.

"AdFest is a marvelous showcase for the best work in the region. I hope it encourages creatives all over Asia to push themselves to greater heights to get their work accepted. The fact it now includes entries from the Middle East is really exciting. It will be fascinating to see this cacophony of creative thinking."

Based in Shanghai, Fink joined Ogilvy China in July 2011 where he now oversees 17 cities. In June 2012 he picked up Ogilvy Asia's first ever Cannes Grand Prix for Coca Cola 'Hands'. Fink joined Ogilvy China from M&C Saatchi in London where, as Executive Creative Director, he guided the agency during its most successful six-year period.

Entries open for AdFest 2013 Lotus Awards

2013 LOTUS AWARDS.jpgAdFest is now inviting agencies and production companies in Asia and the Pacific including the Middle East to enter the 2013 Lotus Awards.

"As well as welcoming entries from the Middle East, we have made some important changes to our entry criteria. These changes mirror the evolution of the communications landscape and ensure AdFest remains relevant and cutting-edge," says Vinit Suraphongchai, Chairman of the AdFest Working Committee.

The newly formed AdFest Collective has made several improvements to next year's Lotus Awards. Cyber Lotus will now be called Interactive Lotus, reflecting the rise of mobile and other interactive channels, while 360 Lotus is now called Integrated Lotus.
Cannes.jpgJason Williams, executive creative director at Leo Burnett, Melbourne discusses his rewarding experience of being on the Cannes Chimera jury, exclusively for CB

The Bill & Melinda Gates Foundation? There are probably not many Australians who really know what the foundation does. I was one, until I was lucky enough to be selected on the first ever Cannes Chimera Jury.

To see the 2012 Grantee ideas and find out further information about how you can get involved, visit the Cannes Chimera website here.
juggi.jpgJagdish Ramakrishnan is to take up the executive creative director position at the Ogilvy & Mather Beijing.

Ogilvy & Mather Beijing has been ECD-less since Bill Chan left the agency around six months ago and for the past month Ramakrishnan (left), who is deputy regional executive creative director Ogilvy & Mather Asia Pacific, has been based in Beijing overseeing the creative department.

When contacted this morning, Ogilvy & Mather Asia Pacific's chief creative officer Eugene Cheong, who is currently in Beijing, confirmed Ramakrishnan's permanent move to China.
Das Auto.jpgDDB China Group has developed a new TV and print campaign for the new Volkswagen Passat 2013 edition featuring Jiang Wen, acclaimed actor, director and a key protagonist in the "sixth generation" of Chinese cinema that emerged in the 1990s.


The campaign idea aims to exemplify the car's latest mute cabin technology, which works just like noise-canceling headphones, further reinforces its prestigious business sedan status.
Steveback.jpgCB Asia Exclusive - Campaign Brief Asia can reveal that Ogilvy will be transferring Aussie expat Steve Back, currently chief creative officer at Ogilvy Singapore to the newly created role of national chief creative officer of Ogilvy Australia.

Back will be based in Melbourne, starting in the early new year.

Ogilvy & Mather Asia Pacific's chief creative officer Eugene Cheong was tight-lipped on Back's replacement: :We have several candidates for the Singapore role, but it's not finalize yet."

Back joined Ogilvy Singapore from the ECD role at Saatchi & Saatchi Australia in late 2010.

Back is one of Australia's most respected and awarded ECDs and was appointed as executive creative director of Saatchi & Saatchi Sydney in November 2007, replacing David Nobay when he departed to start up Droga5.

D&AD White Pencil Winner's 2012 - Leo Burnett.jpgThe first D&AD White Pencil was awarded last night by an esteemed panel of judges at the Royal Institution in London. For 50 years, D&AD has inspired and celebrated the best in global design and advertising. As businesses and brands respond to changes in consumer behaviour and strive to play an active role in delivering positive social change, creativity has a more critical role than ever. The first new award in D&AD's history was created to reward an idea that has a genuine social impact.

The inaugural White Pencil, which is supported by Unilever, was won by Leo Burnett Chicago, for their project Recipeace, a social movement designed to bring people together over a shared meal. Recipeace's aim was to help to establish September 21 as the UN's global self-sustaining annual day of peace. The Award was collected by Kit Patrick and Alice Hooper from Leo Burnett UK.

In great news for Asia, McCann Healthcare Worldwide Japan were shortlisted for "A gift of peace from Tohoku", Ogilvy & Mather Shanghai made the shortlist with "Cease Fire" as did Concert 4 Peace created by Andreas, Fajar Hulu and Felicia Hutabarat, Indonesia.
eBay.jpgDraftfcb China has launched a national brand communications campaign to promote eBay Style Xiu, the country's newest mass-fashion lifestyle buying platform.
eBay Style Xiu (, which formally launched this month, is a fully localised buying experience for the Chinese market, which brings eBay's best global inventory to Chinese consumers. The platform makes available 500,000 items via 5,000 brands, delivering Chinese consumers access to the largest online selection of fashion and apparel from around the world in a simple and easy shopping experience.
USE-THIS-Flavio Pantigoso (2).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Flavio Pantigoso, executive creative director at Y&R in Peru.

Gong.jpgThe organizers of the recent Gong 2012 Singapore Creative Circle Awards have apologised for mistakenly omitting a few award winners and wish to acknowledge the following entries:

  • Bronze Award for Best Sound - Singapore Navy Waves - Song Zu (Damian Waddell)
  • Silver Award for Best Original Score - SingTel Mio Moments - Song Zu (Ramesh Sathiah)
  • One Silver and two Bronze Awards for Photography - 3M Post-It-Flags: Sea/Forest/City - Nemesis Pictures (Jeremy Wong)
Coke Hands - Cannes Lions Outdoor Grand Prix 2012-web.jpgThe Coca-Cola Company, a company with a long and distinguished history of promoting creative excellence in its communications and marketing endeavours, is set to be recognised at The Cannes Lions International Festival of Creativity in 2013.

The organisers behind the world's largest and most prestigious global annual awards celebrating creative excellence in brand communications have today named the multinational beverage corporation as the recipient of the 2013 Creative Marketer of the Year Award. Formally known as the Advertiser of the Year Award, this prize is presented to brands that have distinguished themselves by inspiring innovative marketing of their products across multiple platforms and who embrace and encourage creativity in their brand communications produced by their agencies.

TBWA\Shanghai promotes Brian Swords to MD

Brian_Swords.jpgBrian Swords, currently Brand Team Leader at TBWA\Shanghai, has been promoted to Managing Director of the Agency. The new position is effective immediately. Ian Thubron, President of TBWA\Greater China, has been acting Managing Director for the last 12 months, to whom Swords continues to report.
Swords joined TBWA\Shanghai in mid-2011, moving from Managing Director at Cawley Nea\TBWA in Dublin, Ireland. Swords worked with Cawley Nea\TBWA for 18 years. During this time, in addition to his local management responsibilities, he was Global Brand Leader for Pernod Ricard's Jameson whisky brand. During his first 18 months in China, Swords oversaw the agency's flagship McDonald's account.
Commenting on the appointment, Thubron said, "We brought Brian to China confident in his leadership capabilities. In the time he's been with us, he's provided an extremely high level of brand leadership for McDonald's. It's no co-incidence that the level of strategic and creative thinking on the brand has improved exponentially - we've won EFFIEs, we've won creative awards, the business is growing significantly, and we've launched initiatives like the Angry Birds partnership. Brian will continue to work closely on McDonald's and to bring his leadership qualities to bear across the Agency."
coke hands.jpgAfter 25 years focusing on Europe and the EMEA region, the Epica awards went global in 2012; 3.893 entries were received from 648 companies in 62 countries.

Ogilvy & Mather China continues to reel in the trophies with Coca Cola's "Coke Hands" winning the Graphic Design Category, and receiving three silver Epica's in the Drinks. Print Craft and Illustration categories.

DDB DM9Jaymesyfu Philippines also won gold in the Public Interest Interactive Category for their Gabriela Campaign Against Sex Scandal Videos • "Bury The Past Project".

China lead the region with a total of four silver and five bronze wins, followed by India with two silver and three bronze.  Hong Kong, Japan and The Philippines received a silver and bronze each, and Singapore received one bronze.

Silver category winners were:

Lowe Malaysia puts calcium in coffee and tea

Calcium.jpgThis month Lowe Malaysia launches a full campaign for F&N Dairies' new, improved Hi Calcium Sweetened Creamer.

The countrywide, integrated campaign in Malay and English will encompass TVC, online, retail, print and radio.


The campaign propels the message that drinkers can have calcium in their coffee and tea. The TVC illustrates the theme of a strong 'family tower' and a tea-break where mum and dad get their calcium intake, alongside their children's drinks.

Candy as sour as freshly squeezed lemon

SourLemon Candy.jpgBangkok Showcase has created a print ad promoting the sourness of Sour Lemon candy.

Credits - Creative Director: Chokchai Tupanyakanok. Art Director: Sakon Khanawuthikarn. Copywriters: Krittayot Opasstavorn, Supachai Limvutivong. Production House: Safe House Image. Photographer: Srimongkol Phachonkaew. Retoucher: Tochapon Thananatrajdee. Computer Artist: Pattarasak Sitthisroung.
adidas Holiday Campaign 1.jpgadidas has launched its pioneering Holiday Campaign for 2012, enlisting the help of some of the world's finest sporting and cultural icons, to turn social media content into a potentially timeline-changing classic Holiday Tale. At the heart of the campaign is 'The Cautionary Tale of Ebenezer Snoop' online film, offering people the opportunity to follow a digital journey to find and share their own Christmas spirit. As the film closes, viewers are invited to find out if they're an Ebenezer, and if so, the chance to redeem themselves via an innovative Facebook app.


Indonesia GenAsia sml.jpgFaith, family, confidence in their own success and a strong desire to improve the lives of others emerged as the top values amongst 18-35 year olds in Indonesia, in the most comprehensive attitudinal study ever conducted into that demographic.

The findings are part of Y&R's proprietary research tool Generation Asia, unveiled at the official launch of VML Qais Indonesia. Providing Y&R's digital backbone across Asia, digitally-led marketing and research agency VML Qais conducted Generation Asia in partnership with Y&R.

A staggering 91% of Generation Asia in Indonesia hope to one day achieve great things that will improve the lives of others. 85% of 18-35 year olds feel that religion plays a very important part in their lives, and the same percentage are extremely optimistic about their personal future, that one day they will be rich. And 90% believe that while life has changed, family values remain the same.

When two heads are better than one

Chameleon.jpgAt the tip of a chameleon's long tongue there is a muscular structure covered in thick mucus that forms a suction cup. Once the prey sticks to the tip, it is unable to break free and is quickly drawn back into the mouth.

In this print campaign Grey Group India used a two-headed chameleon, with its tongues extended, to creatively exhibit the stickiness of 3Mâs Double-Sided Tape with the message 'Sticky on both sides'.

JWT Shanghai wins Chinese fashion brand Lily

Eric Lee.jpgJWT Shanghai has been tapped to create brand campaigns for Lily, a fast-growing Chinese women's fashion brand with an international presence and aggressive growth plans.

Lily, a mid-range women's clothing brand, has over 500 retail stores across China, including 40 in Shanghai, as well as outlets in South East Asia, the Middle East and Eastern Europe. JWT will create brand campaigns across print, film, out of home and digital media to help Lily expand its reach and profile in China.

iris appoints Guy Plumbly as Account Director

Guy.Plumbly.jpgiris Singapore has appointed Guy Plumbly as Account Director to head up key accounts and support new business development for the agency's digital offering.
Moving from London, Plumbly draws on seven years of experience from managing a diverse portfolio of global, European and domestic accounts while working at leading UK agencies such as Profero, CHI & Partners and Havas EHS. He was responsible for leading the strategic and creative development of key accounts including the Dove Deodorant (Global), The Times, The Sunday Times and Lexus Europe, amongst others.
"iris has an expanding and diverse portfolio of clients with regional and global presence. With Guy's expertise in multi-market, multi-disciplines rollouts, we are certain that he will be a great asset," said Craig Mapleston, Managing Director, iris Singapore.

BBDO Mumbai puts the umpire in hot water

Umpire.jpgThe cricket umpire is the hero of this BBDO Mumbai spot for appliance maker Racold.


A Spoonful of Sugar

mary-poppins.jpgBy Mark Ashley-Wilson -Digital Director at gho, Sydney and Owner of
In Mary Poppins, just before they start the arduous task of cleaning up the nursery Mary chimed in with this gem "In every job that must be done there is an element of fun. If you find the fun, then, snap, the job's a game."
Wouldn't it be great if all our jobs were games and we just played away our days. Even the most mundane positions would be worth turning up for. Garbage collectors scoring 80 points for slam dunking a rubbish bag, a hospital cleaner earning 50 gold coins for not missing a spot while mopping, an account director getting the CEO's pay for a day for cracking the brief.

Who needs a radio when you drive an Evalia

Nissan.jpgSix prominent musicians - Sunidhi Chauhan, Swanand Kirkire, Anushka Manchanda, Andrea Jeremiah, Shantanu Moitra and Vijay Prakash - create music while they travel together in the Nissan Evalia. TBWA\India unveiled the campaign for the new Nissan Evalia, a seven-seater urban utility vehicle that 'moves like music', today.


ReedCollins-web.jpgReed Collins, the former national chief creative officer of The Campaign Palace in Australia, which morphed into JWT Sydney (Y&R group in Melbourne) back in June, has left to take a well-earned break until early 2013.

Collins told CB he plans to spend the summer in Sydney and is currently enjoying watching the cricket on telly. He spent a few weeks last month in the States - including Chicago - but says he definitely has no plans to return to his old gig as executive creative director at Leo Burnett Chicago.

He says he is considering options in Australia, Asia and the US. Next week he will be judging the international YoungGuns Awards, which are being held in Bondi.

Collins' last campaign at The Palace was the highly praised work for NSW Rural Fire Service, which has high hopes for awards next year.

UM and Ensemble Thailand awarded GED account

ged_logo.jpgUM and Ensemble Thailand have won the new business of Great Eastern Drug Co.,Ltd. (GED) after a competitive pitch. The new business win will see both agencies working with the company to drive business in the region. GED owns a range of pharmaceutical brands including Decolgen, Solmax, Kremil, Nutroplex and more.

The new business win will see UM work to communication strategy, media planning & implementation, while Ensemble will bring to life exciting branded content and activation to consumers.
china_greenpeace.jpgA 'Water for Children' performance art piece created by Saatchi & Saatchi China for Greenpeace was staged at the Shanghai 2nd Advertising Arts Exhibition on November 17, 2012. 

Artists used surreal brush strokes to paint water treatment units onto the bodies of children, in equal proportion to their internal organs, as a metaphor for children's bodies having to process waste water from polluted water sources in some areas of China.

Wang Xiaojun, Chief Media Officer of Greenpeace said: "It is no doubt that drinking no water at all would be fatal to people.  But the terrible thing is that some water can threaten human health.  The rivers and lakes in China are polluted by industrial, agricultural and living wastes, and growing children are even more vulnerable. Only by protecting them can our future be guaranteed."

Screen shot 2012-11-23 at 10.29.46 AM.jpgNot only the Australian ad industry, but many in all parts of the world will be saddened to hear of the passing of the legendary adman and author Bryce Courtenay, who died last night, aged 79, after a long battle with cancer.

In adland, Courtenay is best known for co-creating Louie The Fly for Mortein and founding the Caxton Awards and Seminar in 1973.

Over a advertising career spanning 34 years Courtenay was the Creative Director of McCann Erickson, J. Walter Thompson and George Patterson and was a partner at Harris Robinson Courtenay. While employed at Patts, he wrote The Power of One, and of course, the rest is history.

The social and stage action from the CCA Gongs

Gong2012-394 copy.jpgGong2012-008 copy.jpgGong2012-011 copy.jpgGong2012-010 copy.jpgGong2012-009 copy.jpgThe Singapore CCA Gongs came back with a vengeance last night with the industry gathering at the Grand Copthorne Waterfront Hotel to celebrate over two years of creativity. The results are detailed in today's earlier story. Here are some of the social pics from the awards party and of winners accepting their awards on stage.

Beautiful things make beautiful things

FOREST.jpgA modern day interpretation by Wieden + Kennedy Delhi of the mythological Apsaras as they create Forest Essentials products in their forest factory.


Credits - Director: Paul Minor. Executive Creative Director: V. Sunil. CD/Copywriter: Molona WatiLongchar. Creative Director/AD/Copywriter: Sarah Jane Fotheringham. Executive Producer: Amit Gupta. Executive Producer: Kitisha Gaglani. DoP: Magni Agustsson. Editor: Logan Hefflefinger. Music Director: Mathieu Josso. Account Manager: Neha Puri.
Tourism Victoria_horizontal_vineyard resized.jpgTourism Victoria and Ogilvy & Mather Shanghai have rolled out their first campaign in mainland China to attract Chinese travelers to Melbourne and the state of Victoria.

The new "Open up to More" campaign is part of a wider government-backed initiative by Tourism Victoria, which aims to grow Chinese visitor expenditure at 11 per cent per annum, to deliver more than USD 2 billion in Chinese visitor expenditure by the year 2020.


Created by a cross-discipline team in Shanghai from O&M Advertising, OgilvyOne, Social@Ogilvy and Neo@Ogilvy, the integrated campaign consists of print ads, an online video and a Chinese-language website that showcases interactive 360-degree views of nine tourist hot spots in the city and state.
BreastCancer1.jpgRapid Rescue photo.jpgAfter a break of a couple of years the Singapore 4A's Creative Circle Awards (Gong Show) were presented tonight in front of a big crowd at the Grand Copthorne Waterfront Hotel. Chief Creative Officers, Executive Creative Directors, Client Marketers, Government Agencies and a host of top industry professionals, who were treated to a specially created Gallery showcasing the finalists' work, and a customized performance from Japan to open the awards show.

Excellent entry levels saw a great spread of work entered from most of Singapore's top agencies. The CCA's said this year's awards were dedicated to the clients who inspired and pushed agencies to produce courageous work - "the forgotten heroes who are an integral part of the creative matrix - agency producers, directors, photographers, designers, art directors, copywriters and production companies."

The coveted Solitaire Award was presented to JWT Singapore for its entry "Rapid Rescue" for Singapore Red Cross. The Solitaire Award is the "Best of Show" an award chosen by the Heads of Jury and selected from the winners of all the Best of Category awards.


DDB adds four heavyweight creatives in Shanghai

DDB Shanghai Hires.jpgDDB Shanghai has boosted its creative department with four international, multi-skilled senior creative leads.

Albert Lin joins as Head of the Design and Arts, Jing Wu as Senior Art Director, Ying Chang as the Associate Creative Director and Christopher Tsui as the Senior TV Producer. Together they inject fresh creative blood into the agency working across various projects closely in partnership with clients to deliver creative business solutions.  

All four new hires will report directly to Jimmy Lam, Vice Chairman and Chief Creative Officer DDB Group North China.
ARD_STUDIOS_3202_56_138-lpr.jpgAustralia: The Ship Song Project by The Monkeys, Sydney won the top award at last night's Australasian Branded Entertainment Awards at the finale of yesterday's Festival of Branded Entertainment, held at the Museum of Contemporary Art in Sydney.

The work, for Sydney Opera House, also picked up a gold in the "best brand commissioned" category.

MINI India invites you to take magic out of the box

001Mini.jpgIn India, when you think of Rangoli - an ancient folk art form, you instantly think of Diwali celebrations, brilliant colourful patterns, and an insignia that welcomes you inside someone's world. So this Diwali, MINI decided to spread the fun and magic of colours with MINI Rangoli Stencil, and become a part of people's homes.

As Rangoli has a special place in Diwali celebrations, the MINI Rangoli Stencil developed by Liquid Campaign India was the perfect way to connect MINI with Diwali - one of the biggest festivals in India.

Singapore's CCA Gongs awarded tonight

Gong.jpgThe Singapore CCA Gong Show is taking place tonight at the Grand Copthorne Waterfront Hotel. The awards have been absent from the creative landscape in Singapore for over two years so a big crowd is expected to witness some great work from the past few years get awarded.

CB Asia will be providing comprehensive coverage of the awards. Visit the site tonight after 11.30pm Singapore time.

If you are attending the awards and have photos you'd like to see featured along with our other social coverage email the pics to Kim Shaw urgently.

AdFest extends its footprint to the Middle East

ADFEST2013logo.jpgAdFest has announced that from 2013, agencies and production houses in Middle East cities will be eligible to enter the Lotus Awards.

Vinit Suraphongchai, Chairman of the AdFest Working Committee said, "We are delighted to welcome our friends from the Middle East to AdFest next year. With their involvement and the historical, geographical and cultural connections between our regions, our passion for work that reflects a rich, cultural heritage can only grow stronger."
RS Official Homepage.jpgAs part of the 50th anniversary celebrations of the world's greatest rock n' roll band, the first ever official app for The Rolling Stones has launched worldwide today.

The Rolling Stones Official App has been developed and produced by global entertainment company Endemol in partnership with live entertainment promoters Dainty Group and the Rolling Stones.
The Rolling Stones Official App will allow fans across the globe unprecedented interaction with the rock icons. Developed with the personal involvement of Mick Jagger, Keith Richards, Charlie Watts and Ronnie Wood, the app is free to download from today (some countries may take up to 24 hours to come online) and is initially exclusive to iPhone, iPad and iPod Touch.


tony-clewett.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Tony Clewett (left), executive creative director at DraftFCB Auckland.


Lowe Malaysia work with Danone Dumex

DUMEX-01.jpgLowe Malaysia has been awarded shopper marketing projects for Danone Dumex's nutrition business in Malaysia.

The project will leverage Lowe Malaysia's Shopper Engagement Platform creation expertise. Driven by local market insight into the important last mile in-store, Lowe Malaysia initiated the concept of Shopper Engagement Platform creation. This approach will combine the best offline and online understanding of FMCG shopper marketing to connect the shopper with the Dumex brand from before and the moment they enter the store.
_bookcover2ok.jpgFrench advertising blogger and expert Joe La Pompe has launched a new book '100 visual ideas, 1000 great ads' exposing the not-so-secret visual recipes behind successful ads.

La Pompe extracts the 100 most popular visual ideas and recurring subjects from the world of advertising--from symbols and objects to famous personalities from history and literature. He then presents the ten best campaigns from around the world that are based on each of these themes, yet have implemented them in a variety of different ways.

Order the book here.
Dumb Ways To Die album cover.jpgScreen shot 2012-11-19 at 7.39.13 PM.jpgDescribed by Gawker described as "impossibly winsome" and The Sydney Morning Herald as "irksomely catchy", McCann's "Dumb Ways to Die" video for Metro Trains became an instant hit within 24 hours of launch on Friday.

The song reached the top 10 chart of iTunes within 24 hours and by Sunday was ranked number four on the singer/songwriter category on the global iTunes chart. It was also on the front page of Reddit for six hours over the weekend.

By tonight, the three-minute video has gathered almost 11 million views and over 140,000 likes (and just over 3000 dislikes) on YouTube and is number one on the Viral Video Chart, ahead of Rihanna and Psy. It is also generating endless positive chatter on Facebook, Twitter and Tumblr.


Says McCann Executive Creative Director John Mescall: "It's pretty cool to make an ad that's getting more shares than Rihanna. And even cooler that people are actually buying it off iTunes. I might be wrong, but I suspect the last time people paid money to own an ad in this country was when 'C'mon Aussie C'mon' was huge in the late '70s."
Screen shot 2012-11-20 at 1.00.26 PM.jpgAustralia: The chief executive of News Limited, Kim Williams, today announced that the company and its sister organisations have appointed new media agencies to handle its $100m+ business.
The new agency line-up is -
·  News Limited - MediaBrands / UM
·  Foxtel - Group M / MediaCom
·  Twentieth Century Fox - ZenithOptimedia
Says Williams (pictured): "Today's announcement is another important step in the evolution of News Corp's Australian businesses as we redefine the group.

JWT Shanghai office redesign wins design award

_MG_4644.jpgDSC_3266 copy.jpgM Moser's redesign of JWT's office in Shanghai has been recognized by China's Successful Design Awards as 'A workplace that stimulates creativity and is loved by users' - an accolade precisely in keeping with the goal of this and every M Moser workplace project worldwide.

This redesign of JWT's office in Shanghai aimed to do more than simply change how the workspace looked: M Moser's Shanghai design team collaborated closely with JWT to make the office a more inspiring place to work, think, and create.

Stemming from a conceptual vision termed "food for thought", the redesigned office evolved as a distinctly café-like environment that would encourage creative teams to hold their brainstorming sessions there rather than in local eateries.
Song Zu photo.jpgSong Zu's Haydn Walker took out the prestigious APRA Australian Guild of Screen Composer's award for Best Music for an Advertisement at last night's ceremony in Melbourne's Federation Square (Walker is pictured left accepting his award).

His winning track was composed for the Nutrilon 'Hope' TVC for Colman Handoko in Jakarta, directed by Desmond Ng of Lynx Films.

This is two years in a row that Haydn has picked up an APRA AGSC gong. In 2011 he won for Best TV Theme for the children's television series Scariacs. The APRA AGSC Awards are judged by a panel of leading Australian and International screen composers.

GO Communications man up with MaxMan.TV

Ahmad Izmir_Peter De Kretser.jpgMalaysian-based public relations agency, GO Communications, has been appointed by IZI Media to promote their new MaxMan.TV IPTV channel. GO Communications was selected following a multi-agency pitch to represent the newest IPTV channel in Malaysia, which is also the only one in the country offering programming targeted exclusively at a male demographic.

Under the terms of the agreement, the two companies will work collaboratively to promote MaxMan.TV, with activities to include not only media relations, but awareness and reputation building through strategic campaigns, stunts and activities.

"We look forward to working with GO as they've earned quite a reputation for building brands," said Ahmad Izmir, Chief Executive Officer for IZI Media.

Y&R beat incumbent Publicis in BMW Asia review

BMW_Lito-German.jpgBMW Asia has appointed Y&R as its new creative agency, effective January 2013. The decision came after a routine contractual review was performed, which in turn led to the short-listing of both Y&R and BMW's existing agency, Publicis Worldwide for the final round.

"Both global agencies faired extremely well throughout the pitch process, and we were very impressed by the creative concepts that each agency came up with," said Lito German (left), Marketing Director of BMW Asia. "It was a very tough choice, but in the end, we decided in favour of Y&R because their capabilities were deemed more suited to the changing needs of both BMW and Performance Motors Ltd."

"We would like to take this opportunity to thank Publicis Worldwide for the fantastic work they have done for us over the past three years. They have contributed significantly to countless award-winning campaigns that eventually helped BMW extend its premium segment leader position in several key markets, and even achieve overall market leadership in Singapore. Moving forward, we wish the team at Publicis Worldwide all the best," concluded German.

Asian 50s: Youth orientation in 12 Asian cities

Asian 50s.jpgTo support marketing strategy planning in the global market place, Hakuhodo Japan has conducted its Global HABIT survey of sei-katsu-sha each year since 2000. Undertaken in 34 major cities in Asia, Europe and the United States, the survey polls middle and high-income earners. This year, Hakuhodo analyzed data from the most recent Global HABIT survey (conducted in 2011) from a variety of perspectives to create a series of 10 reports containing hints for Japanese companies competing in the global marketplace.

In this 5th report in the series, Hakuhodo presents findings from analysis of youth orientation among those in their 50s in 12 Asian cities, including Tokyo, the largest city in the world's fastest aging nation. (The 12 cities surveyed: Hong Kong, Taipei, Seoul, Singapore, Kuala Lumpur, Bangkok, Metro Manila, Jakarta, Ho Chi Minh City, Delhi, Beijing, Tokyo.)

Tiger Beer launches 3-dimensional billboard

Tiger Beer.jpgSingapore's internationally acclaimed Tiger Beer has installed an innovative 3-sided billboard located at 42 Keppel Road, along the AYE, showcasing a 3D optical illusion creative which underpins the brew's standing as the freshest one in town.

The creative, by DDB Singapore, reflects an image of an ice box filled with Tiger Beer bottles which "stand out" from the billboard and presents a simple yet fresh take of how Tiger Beer should be best enjoyed - chilled and ice cold.
Hanley King SMG.jpgStarcom MediaVest Group (SMG) has appointed Hanley King as Global Network Clients (GNC) Lead for Asia-Pacific to spearhead and drive further growth and expansion for its GNC across the region.

Based in Singapore, King will work closely with SMG's global and regional leadership which includes Bill Tucker, President of Global Client Operations and John Sheehy, President of Global Operations, as well as Bertilla Teo, CEO Greater China, Jeffrey Seah, Country Chair, South East Asia, John Sintras, CEO Australia, Malli CR, CEO India plus the network's other existing GNC account leads.

Previously Regional President for Central and Eastern Europe for Universal McCann until 2010, King has over 10 years experience in IPG and has done stints as Chief Operating Officer, McCann Worldgroup and as Managing Director, Universal McCann in Prague, Czech Republic.
Hong Kong.jpgDDB Guoan Beijing, part of DDB China Group, launched T-Mall's Double Eleven's Crazy Shopping Festival during Singles' Day on Nov. 11, "11.11" 2012.


The challenge was to beat the previous year's sales records and ensure the appeal of the campaign touched the mass consumers beyond Tier 1 and 2 cities. The campaign proved it was possible to change the behaviour of Chinese consumers to embrace Singles' Day as an enjoyable shopping festival, rather than just as another fun-themed holiday. More importantly, it allowed T-Mall to own the day as a 'Tianmao Day' pilgrimage-shopping day of the year that drives the whole nation to shop online.

Singles' Day taps into immense future market potential. Research estimates that the number of online shoppers in China rose to 187 million in 2011, representing an annual increase of 39 million shoppers. This accounts for roughly 36.5 per cent of total internet users in the country for 2011.
Hair.jpgDDB Group Hong Kong has developed an integrated campaign for Manulife encouraging the working population of Hong Kong to pay more attention to their Mandatory Provident Fund (MPF) accounts in line with the Employee Choice Arrangement (ECA) that came into effect on 1 November 2012.
Entitled 'Talk to the experts', the campaign aims to strengthen Manulife's position as the acknowledged expert in the MPF category and a trusted partner in retirement planning. With more than 75 years of experience in managing pension funds in Hong Kong, Manulife is currently the second largest MPF service provider.
Screen shot 2012-11-19 at 10.21.26 AM.jpgTony Granger, Global Chief Creative Officer of Y&R has announced that GPY&R Melbourne ECD Ben Coulson has been promoted to Chief Creative Officer of Y&R Australia/New Zealand, a new position.

Coulson has ECD of GPY&R Melbourne for four years and has just been named in the top 5 creative directors in the world in the 2012 Cannes Report. Under his creative leadership, the agency has become one of the region and world's most respected agencies. Just this past year, GPY&R Melbourne was the most-awarded Australian agency at Cannes. GPY&R Melbourne's Mobile Medic campaign, done in collaboration with VML Kansas City on behalf of the Australian Defence Force, was awarded four Gold Lions, one Silver and a Bronze in the Titanium/Integrated category.

Scarecrow Delhi bags Kohinoor Speciality Foods

Raghu&Manish.jpgKohinoor Speciality Foods has appointed Scarecrow Communications Delhi as its creative agency for its brand and product communication. The agency was selected after an exacting process and will provide 360 degree solutions to Kohinoor Speciality Foods.

Kohinoor Specialty Foods India (KSF), is a 85:15 joint venture between McCormick USA, a global leader in manufacturing, marketing & distribution of spices, seasonings, specialty foods & flavors (NYSE: MKC), and Kohinoor Foods, India's most trusted and preferred Basmati Rice company.

Based in Sparks, Maryland, McCormick & Company, is a global leader in manufacturing, marketing and distribution of Spices, Seasonings, Specialty Foods & Flavors. With $3.3 billion annual sales, the company manufactures, markets & distributes spices, seasoning mixes, condiments and other flavorful products to the entire food industry - retail outlets, food manufacturers and foodservice businesses. The company's key sales, distribution and production facilities are located in North America and Europe. Furthermore, the company has facilities in Mexico, Central America, Australia, China, Singapore, Thailand and South Africa.
AIA TV shot.jpgAIA Hong Kong has launched a new TVC and print advertising campaign aimed at provoking and raising public awareness on protection gap issues in medical coverage in Hong Kong.
The campaign, created by TBWA\Hong Kong, was filmed in Capetown South Africa using a safari theme as an analogy to highlight the dangers of complacency when selecting critical Illness coverage. The two spots emphasize that although consumers feel protected, life is unpredictable and anything can happen but with the right protection, potentially big problems become much smaller.

Circus Main.jpgHear It.jpgStandard Chartered Hong Kong is partnering with the Hong Kong Youth Arts Foundation to host their annual Standard Chartered Arts in the Park Mardi Gras at Victoria Park this weekend.

The largest community arts event in Hong Kong brings the talents of thousands of young people working together with local artists to create giant puppets, dramatic costumes as well as dance performances and art exhibits all in the name of promoting the Hong Kong art scene.
Ann May Chua BBDO.jpgBBDO/Proximity Singapore has created a new role in the agency, naming Ann May Chua as Activation Producer. Chua moves into the role through an internal transfer, after two years in account management. She brings with her over six years of previous experience in photography, post-production, audio-production, and film-production, most recently producing the highly-acclaimed surprise 2NE1 K-Pop concert for Singtel.

"We don't live in a world of just print ads and TVCs anymore.  BBDO has always done great work for our clients, and we are happy to evolve with the times by getting involved in the activation and experiential space.  I am thankful for this opportunity and very excited to create more great work in collaboration with our clients", said Chua (pictured left).

Jean-Paul Burge, SEA President and CEO Singapore, BBDO, said of the appointment, "We are constantly adding to our scope and skill-set and have been developing a number of projects in the activation space throughout 2012. Ann May has been a fabulous suit for us to date and has raised her hand to lead the charge in this space, we're delighted to have someone internal with her experience who can develop and grow this part of our business".
Draftfcb Executive Chairman Howard Draft and Mr Li Dongsheng, president of the Chinese Advertising Association.jpgDraftfcb Executive Chairman Howard Draft (left) has been honoured by the ROI Festival in China with a lifetime achievement award, presented by Li Dongsheng (right), President of the Chinese Advertising Association.
"What this festival celebrates, Return on Investment, is near and dear to my heart, as well as to the marketers and agencies that make up our industry. I've built my career on a foundation of ROI and creativity," said Draft. "This makes the recognition all the more special and I'd like to thank the Festival for this honor."
Throughout his career, Draft has earned honors from his peers both within the advertising industry and the business community, being named one of the "50 Business Leaders Who Matter" by Business 2.0 and listed among "The 50 Who Matter Now" by CNN Money.
RS Ryuji Casual.jpgBeacon/Leo Burnett Tokyo has promoted Ryuji Mitsuishi (left) to the role of Digital Business and Strategy Director, a key move by the agency as it realigns its approach to further drive growth through digital.
Nicolas Menat, President and Representative Director, Beacon/Leo Burnett Tokyo said," Ryuji's promotion forms a crucial part of the agency's ambition to ramp up our business growth through digital. Reporting directly to me, Ryuji's mission is to make sure that all the key digital experts work better together to create a digital competency that runs through the agency. And to make sure that digital is fully integrated into our strategic approach for all our brands, at every stage of the process, as digital still is too often considered as a tactic while its space needs to be at the core of any strategy of consumer engagement."

In his new role, Mitsuishi will benefit from the support of a newly-created 'Digital Operating Team' consisting of creative, digital producers, department of design, procurement and digital media which will regroup around him.
Screen shot 2012-11-16 at 8.27.40 AM.jpgFollowing the lasting mark their captivating spot 'The Long Wait' made on public consciousness last Christmas, Dougal Wilson and adam&eveDDB, London return to usher in the festive season by giving us the gift of another enchanting film for John Lewis.

Michael Canning-NEW-web.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Michael Canning (left), executive creative director at Leo Burnett New York.

_MG_0230_sml.jpgShooting Gallery Asia, Singapore's leading production hub, recently celebrated its 25th anniversary with a party at Drinks Culture Singapore. More then 400 guests attended and were treated to a fun filled night with drinks and food.

Founded in 1987 with clear vision and values, Shooting Gallery Asia runs a tight ship with undivided attention, unrivalled zealousness and utmost commitment.

Their offices include three studios, a fully equipped workshop, two camera rooms, a grip room, prop and wardrobe stores and their true riches, their in-house creatives. Under the umbrella of Shooting Gallery Asia, they are a one-stop shop, providing television commercial production, photography services, digital imaging, content development and production design in six countries of the world.


IAA Breakfast Forum Panel.jpgThat was the prevailing sentiment of a high-powered and provocative International Advertising Association Australian Chapter quarterly breakfast forum this morning at L'Aqua in Sydney's Cockle Bay Wharf.

The panel of: Optus Head of Brand Nathan Rosenberg, M&C Saatchi Managing Director David Whittle, Australian Association of National
 Advertisers Acting CEO Alina Bain, McDonald's Australia Director of Corporate Communications Ron Christianson and ZenithOptimedia Chief Innovation Officer Aaron Michie, dissected "The Rise of the Brand Bully" in a discussion moderated by AdNews Editor-in-Chief Paul McIntyre.
Screen shot 2012-11-14 at 10.51.39 AM.jpgGlobal social media agency We Are Social has been selected as A-List agency partner in Australia in a new international program launched today by social platform Tumblr.
The program has been designed to help brands work with the right partners to get the most out of the Tumblr platform, by equipping participating agencies with the right advice, resources, and tools to give their clients the ultimate Tumblr experience.
Screen shot 2012-11-15 at 11.47.34 AM.jpgThe Global Awards, which awards the world's best healthcare advertising, will honor the 2012 Global Award winners at awards ceremonies in New York City and Sydney. Both celebrations will be held on Thursday, December 6, 2012.

"The Global Awards is truly international in scope and this year's competition showed the United States receiving 56 Finalist nominations this year followed by Australia's robust showing of 38 Finalists, it's obvious that there's genius creative work on both sides of the globe. Hosting Galas in both New York and Sydney allows for an international celebration of Global Award winners," said Michael Demetriades, Global Awards Executive Director.

Brotherly love made by Leo Burnett Taiwan

Ron Mac House.jpgRonald McDonalds House of Charities provides a home near the hospital for sick children travelling from faraway provinces. Leo Burnett Taiwan tells a story of how a little brother copes with his sick sister's constant travelling for treatment.

Screen shot 2012-11-15 at 8.37.13 AM.jpgB-Reel Commercials, with offices in Stockholm, London, Los Angeles and New York City, has joined with EP Susan Walker and The Colony for representation/ facilitation in Australia, New Zealand and Asia.

B=Reel's commercial arm boasts a traditional TVC company with some outstanding directors including Fillip Tellander and Anders Hallberg.

Isobar APAC appoints Regional Program Director

IDrew-Pic.jpgsobar APAC Singapore has appointed Drew Murdoch as Regional Program Director. He will report to Chris Ryan, International Client Director for Isobar APAC Singapore. Murdoch will provide senior-level expertise in the delivery of programmes, campaigns and sophisticated UX projects across all digital channels. He will work alongside Ryan on Isobar's growing regional and global business, but will primarily focus on managing large scale web projects for Kellogg. Isobar was awarded the regional Kellogg's digital business in August 2011.
"As you would expect, clients like Kellogg have extremely high standards of delivery. Managing multiple projects of varying complexity across multiple markets and languages requires very strong operational experience, high levels of technical knowledge, and great people skills to ensure we deliver the best work, on time, and on budget. Drew has the track record to match, and we are very excited to have him onboard," said Ryan.

ADK's "Stand for Japan" wins Co-Creation Award

Japan.jpgADK Japan's "Stand for Japan" campaign has received the Co-Creation Award for the most excellent project.

The Co-Creation Awards was created in 2010 when Co Creation Association was founded, and is fast becoming a recognised international event, marking its 3rd anniversary.. The Co-Creation Awards, presented by Co Creation Association, recognizes projects which embody excellent products and services as well as innovative marketing strategies created in a collaborated manner, regardless of profit-making or not. They aim to praise their achievements and promote further innovation (ie. collaborated value creation).


Out of 16 projects in the short list, 2012 Co-Creation Awards chose "Stand for Japan" for the best use of co-creation in the Not For Profit Marketing category. ADK-eYeka is the only advertising agency awarded this year.

Cheil Worldwide appointed by Deutsche Bahn

Deutsche Bahn.jpgCheil Worldwide has been appointed by Deutsche Bahn, Germany's national rail operator. The scope is about strategy, creative concept, execution and long-term strategy in these fields. Cheil will be advising Deutsche Bahn on mobile marketing and complex digital projects as for instance management of portal site ( to engage consumers online. Deutsche Bahn is No. 1 in local public transport and rail freight in Europe. Its 27,000 trains carry 7.3 million passengers every day.

"This is the victory of the whole agency and our spirit of Tuhon, the relentless drive to succeed, is alive in Germany." said Volker Selle, COO of Cheil Germany. "One of our strongest characteristics is definitely our Korean background, meaning that we actively focus on and incorporate huge enthusiasm for technology and the constant will to improve into all of our processes. We aim to help Deutsche Bahn rise above the communications clutter creatively in order to reach their digital audience."
Screen shot 2012-11-14 at 9.45.20 AM.jpgScreen shot 2012-11-14 at 9.45.35 AM.jpgThe Communications Council in Australia has confirmed its first two keynote speakers for Circus Festival of Commercial Creativity 2013: Vice President, Global Advertising Strategy and Content Excellence from The Coca-Cola Company Jonathan Mildenhall (far left) and Head of Consumer Marketing Facebook Rebecca Van Dyk (above).

Sweet surprises from Ogilvy Mumbai for ICICI

ICICI.jpgSavings accounts in India normally don't offer anything exciting or extra.

In this TVC from Ogilvy Mumbai, India's leading ICICI Bank launched a savings program giving its customers unexpected rewards on their savings account transactions.


Dentsu Tokyo creates a 3D catalogue for Honda

Honda.jpgA two-dimensional catalogue was not enough to express all the details of the new Honda N-One.

The alternative created by Dentsu Tokyo was 'the most realistic catalogue' showing all the details of design in a 3D model of it. 

Fork 1 low res.jpgQi-Integrated Singapore use forks to help feed the hungry in this print campaign for the Yong-en Care Centre.

Credits - Creative Directors: Maxx Koh, Perry Goh. Art Directors: Perry Goh, Trevor Lim. Copywriter: Maxx Koh. Retoucher: Chew Peng, Stardust Imaging. Photographer: Wei Ming, Stardust Imaging.

Fork 2 low res.jpgFork 3 low res.jpg

Screen shot 2012-11-13 at 7.56.26 AM.jpgNew York Festivals International Advertising Awards has announced its Call for Entries for the 2013 competition. Based on feedback from the 2012 Executive Jury, NYF totally restructured the International Advertising Awards competitions and categories to reflect the current work being produced globally.

The International Advertising Awards competition receives entries from 70 countries and recognizes work in all media in the following competitions: Avant-Garde, Branded Entertainment, Creative Marketing Effectiveness, Design, Digital, Direct & Collateral, Film, Integrated, Outdoor, Print, Public & Media Relations, Public Service, Radio and Student.
Whitey.jpgPortland-based director Rob "Whitey" McConnaughy has joined The Sweet Shop's roster of global talent. McConnaughy comes with an impressive resume of original, forward thinking content that combines skills across multiple genres. His work, both on television and the web, has garnered worldwide attention for its clever concepts and skillful execution.
A storyteller at his core, McConnaughy's strength lies in his ability to communicate fully developed comedic ideas with a masterful efficiency. By coupling a clean, intimate style with dynamic on-screen performances McConnaughy has been able to create pieces that are regularly hailed as instant classics upon release. From his newest viral stunt with rock n roll legends ZZ Top to his famous Nike "Hyperdunks" campaign featuring Kobe Bryant jumping over a speeding Aston Martin was a viral sensation that remains one of the strongest examples of breakthrough web marketing.
Shanghai City Of Inspiration.jpgFor the very first time the Shanghai City Information Office has selected a foreign director to helm its locally and globally aired Promotional Film.

Australian Film Director Franco Marinelli, with over twenty years experience working on global corporate projects, was chosen from an international talent pool to create a unique and distinctive image for the city.

The 5-minute film titled 'Shanghai City of Inspiration' was launched in Houston and Chicago and is currently screening on giant public screens in Beijing, Guangzhou and Shanghai. The film is also available for download from the official Shanghai City Information office website.


A fire free celebration from Ogilvy Bangalore

Safe Diwali.jpgBeyond Carlton is a group that was formed to bring together those affected by the Carlton Towers fire tragedy that took place in Bangalore on February 23, 2010. Initially, it comprised of people who had lost a near and dear one in the fire as well as survivors of the accident.

In this print ad from Ogilvy Bangalore, Beyond Carlton wishes everyone a natural and fire-safe Diwali.

Credits - National Creative Director: Rajiv Rao. National Creative Director: Abhijit Avasthi. Executive Creative Director: Joono Simon. Creative Director: Shamik Sen Gupta. Art Director: Vinciraj. Copywriter: Sraman Majumdar. Account Director: Deepika Tiwari. Account Manager: Sneha Ramachandran.

Hong Kong Kam Fan Awards set for November 30

kflogo2012.jpgThe HK4As Kam Fan Awards (formerly known as the HK4As Creative Awards), have been organized by the HK4As every year since 1984 to recognize the best works in the market, and is highly regarded as the "Grand Prix" accolade of the industry.

Kam Fan literally means 'Golden Sail' and is the Grand Prix of the Hong Kong Advertising Awards.

This year Kam Fans will be awarded for Print, Outdoors, Design, Film and Radio, Cyber, Crafts, Media and Integrated categories. The Grand Kam Fan of the Show will be chosen from the above categories of Kam Fan winners and all winners will be announced at the Awards Presentation Gala evening on Friday November 30.

Mentos presents the 'M-Levels' for students

press1.jpgThe exam period is an extremely intense and stressful period for Singaporean students.

This is a perfect time for Mentos, to celebrate fresh thinking in Singapore and put the fun back into studying.

Together with creative agency BBH Asia Pacific, Mentos are launching a fresh take on exams, with the world's freshest and most-outside-the-box exam ever. Launched to promote Mentos' new flavour variant, "Mintensity" which has 4 increasing levels of mint intensity, the exam will test students lateral thinking skills to the limit - and the freshness of their right brains.
Screen shot 2012-11-11 at 6.23.09 PM.jpgAustralia: Naked Communications has snared globally recognised creative Simon Veksner as head of ideas across its Sydney, Melbourne and Auckland offices. 

The appointment is the result of a four-month international search for the perfect person to complement and further develop Naked's unique business. Veksner fill the role left vacant after the departure of Paul Swann to The Works, Sydney back in September.
The Work 2011_Cover_lowres.jpgCampaign Brief's annual 416 page hardback publication - The Work 2011 - is out now. Make sure you order your copy now to ensure you receive it as soon as possible. Complete with two DVD's this is a valuable record of creativity from throughout the Asia-Pacific region and is a must for every creative and every agency creative department.

On the cover of this edition is 2011's most awarded ad in the world - JWT Shanghai's "Heaven and Hell" for Samsonite luggage.

This year just over 400 ads and campaigns from 148 agencies were accepted into The Work 2011.


Prior to The Work 02 there was no permanent record of the very best advertising created in our region. Sure there were award show annuals that recorded individual winners, but very often with all award shows great work gets overlooked and doesn't make it through. That's why the idea of an annual that gathers the winners and finalists from all the important shows has been so successful.
AdamCleaver-web.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Adam Cleaver (left), executive creative director at Collective London.

Teddy1.jpgTeddy_2.jpgBBH China has launched a nationwide television campaign for Alpenliebe chocolate filled toffee candy featuring a kind and lovable teddy bear targeting young women in China.

The campaign, with special focus on key cities across China features the newly packaged Alpenliebe chocolate filled toffee candy.


Alpenliebe is the flagship brand of Perfetti Van Melle and one of the largest candy brands in China.

Central to the campaign is a television commercial featuring a teddy bear on a mission to replenish his owners empty jar of Alpenliebe chocolate filled toffee candy. He braves the busy city streets and alley ways and gets home just in time to assume his place on a bedroom shelf.
Coke1.jpgCoke2.jpgMcCann/MRM Philippines, the advertising and digital operating units of McCann WorldGroup, have been awarded the Platinum award for Coca- Cola at this year's Digital Asia Festival.


This is the second consecutive year McCann WorldGroup has been awarded Platinum or 'Best of Show' at Digital Asia Festival for Coca-Cola. In total the network collected Platinum, 2 Gold, Bronze and a shortlist.

McCann WorldGroup Philippines secured the Platinum for their highly emotional initiative for Coca-Cola Philippines titled 'Overseas Foreign Worker's Project', which saw three very deserving Filipino migrant workers travelling home for a surprise reunion with their families during the Christmas festivities. There are approximately 11 million Filipinos working overseas and many have not returned home in a very long time due to financial pressures.

MINI India sinks your teeth into adrenaline

Hallowen_final_ad.jpgThrough the "BLOODY. MINI." print ad by Liquid Campaign New Delhi, MINI invited readers to hit the road with 184bhp of raw power and quench their thirst for adrenaline rush.

MINI is widely acknowledged as the 'speed demon', thanks to its adrenaline inducing go-kart drive and horsepower packed engine. That's why Halloween was the perfect opportunity to highlight its devilishly fast racing pedigree in a fun way.

As Halloween is fast becoming a part of most Indian metros, the MINI Halloween communication was an excellent way to reach out to the MINI's target audience. The readers could get a feel that MINI is no ordinary car, but in fact a likeminded friend who shares their passions. What's more, the print ad was followed up on the MINI India Facebook påage with a "HANGOVER" post that greeted over 300,000 Mini fans (fans of MINI on its India Facebook page), the day after they had had a blast on Halloween.
dunmall_richard.jpgNaked Communications today announced the appointment of Richard Dunmall as Global CEO. Based in New York, Dunmall will be responsible for leading the global network, reporting to Matthew Melhuish, Group CEO of Sydney-based parent company Enero, and working in partnership with Naked chairman and co-founder, Jon Wilkins.

The 36 year old digital media "veteran", was most recently global advertising sales chief at Microsoft. Prior to that, Dunmall was responsible for Microsoft's Asia Pacific and Latin American advertising sales. He has also worked in the mobile ad technology space. Prior to Microsoft, Dunmall served as senior vice president and managing director Europe, Middle East Africa (EMEA) of a Quantive-owned Atlas and Drivepm, and he was also CEO of media agency MindShare Interaction. Dunmall, a native of the UK but with extensive global experience across EMEA, Asia Pacific, Latin America and North America, will take up his responsibilities immediately.
neville-brody.jpgAt an official ceremony on 2nd December, Neville Brody will take over the annual D&AD presidency from Rosie Arnold. Arnold will step down to an honourary position on the D&AD Board of Trustees. Brody's deputy president will be leading digital creative Laura Jordan-Bambach.

The D&AD presidency is one of the most prestigious positions in the creative industry and is a high-profile platform to advocate for change in design and advertising. Brody will use his term to lobby for more support for the education of young creatives, while Jordan-Bambach, who runs the 9,000 strong She Says network, will take the baton from Arnold to champion the role of women in the industry.

UM China wins media partner of Claire's Stores

Cary Huang.JPG.jpgUM China have been appointed media partner of Claire's Stores, a leading specialty retailer of fashion accessories and jewelry for young women, teens, tweens. The business win coincides with the brand's expansion in the region with Claire's soon opening their largest APAC flagship store in Shanghai.

"Teamwork was a core contributing element of this new business win. In the past months, we integrated all resources on traditional and digital media planning for the launch campaign of Claire's and this demonstrated our ability to provide strategically led, results-driven media options. We are very honored that Claire's chose us as one of the partners and look forward to working with the brand as they continue to grow in the region." said Cary Huang, Managing Director of UM China.
Thumbnail image for Mark_Collis-thumb-400x219-29205.jpgThe Labor Party in Australia has recruited former Ogilvy & Mather Tokyo executive creative director Mark Collis. Collis, previously was chief executive of Sydney ad agency Murphy & Friends, and will assemble an advertising team for the up-coming election, to be based in Melbourne.

Collis is a former national creative director of Leo Burnett Sydney, a creative director at Grey, London, D'Arcy Sydney and Ogilvy & Mather Tokyo, and was the director of innovation, creativity and brand at Telstra Australia until a year ago.

Top digital agency AKQA opens office in Tokyo

AKQA_Ajaz_Ahmed_Rei_Inamoto_low-res.jpgAKQA, the ideas and innovation company, has expanded its international network by opening a new office in Tokyo, with Nike and Nissan as launch clients.

AKQA has more than 1,300 employees across the globe and is currently the world's most awarded digital agency - holding Digital Agency of the Year titles on both sides of the Atlantic. Responding to strong client demand and the opportunity to attract world-leading talent, Tokyo is the fourth new office AKQA has opened this year.
"I fell in love with Japan on my first visit over ten years ago. I've returned many times since and the opening of our eleventh AKQA office in Tokyo is a wonderful goal realised for our team," said Ajaz Ahmed (pictured left), founder and CEO of AKQA. "We are honoured that Nike and Nissan are AKQA Tokyo's founding clients."
Rei Inamoto, (pictured right) AKQA Chief Creative Officer and Vice President, said, "Japan is the most advanced market - it's where the future happens. It's been a dream of mine to open an AKQA office in Japan to inspire and be inspired."

Blak Labs targets people who demand the world

Card2.jpgCard3.jpgSingapore's boutique agency Blak Labs has launched a new integrated campaign for Maybank World MasterCard to capture a greater market share of those with an annual income of S$120,000 and above. With the introduction of this premium card, Maybank aims to increase its total card base by 10% within the first two years of the launch.

"We believe the positioning of the Maybank World MasterCard will give us better penetration into the affluent segment," says Maybank Singapore head of Consumer Banking, Alan Lau.

"In turn, this will increase total card spend, since our existing cardholders who earn S$120,000 and above have almost twice the propensity to do so compared with others."

Jon Gwyther shines light on poverty in Indonesia

Classroom.jpgAfter seeing extreme poverty in Indonesia Jon Gwyther, an internationally renowned director and photographer from Sydney, began a photographic journey that has turned into a stunning photographic book and exhibition, 'Life's Classroom'.

The collection of evocative images lays bear the lives of those living below the poverty line in underprivileged areas of Indonesia.
Uluru2-420x0.jpgTourism Australia has confirmed the start of a competitive tender process for its global creative services account, which is currently held by DDB Sydney.

The national tourism agency is required under Australian Government procurement rules to periodically review its agency partners to ensure the best service, value and fit with the marketing objectives and goals of Tourism Australia.

Interested parties wishing to be considered for the tender process need to register with  Austender here.
website soulofthenation.jpgJWT helped Indosat use social media to turn a concert sponsorship into a movement for social change, motivating Indonesian youth to pledge to take a more positive outlook on life and rekindle their passion for their country.

It all started out when JWT Jakarta received a brief to support Indosat's sponsorship of a music festival in Jakarta. Soulnation is a popular music festival held annually every September, showcasing performances from local and international artists. Indosat wanted to make the most of this sponsorship, since this festival is celebrated among youth, who makes up the majority of Indosat's target audience.

But for Indonesian youth, there has lately been little cause for celebration. Gang fights between different schools are now back in fashion, drug usage among youth remains a problem, as well as the low discipline among youth in general.

The bigger picture from a small PIXMA printer

Canon.jpgCan a printer inspire a creative movement? This was the firm basis for the concept of the new PIXMA TVC. The idea gave new life to what is usually viewed as a prosaic, functional piece of office or home equipment.

The television commercial made printing easy, fun and even a little sexy. Shot completely in Budapest, Hakuhodo Singapore showed how people from all walks of life use the multi- innovative features of PIXMA printers to express their individuality and creativity, turning an unsightly abandoned building into a work of art.

Konica1.jpgi-dac, the digital agency of the HakuhodoDY Group, has launched a multi-market digital campaign for Konica Minolta Business Solutions Asia's new bizhub C554/C454/C364/C284/C224 series.

Celine Chelsea Long, Marketing Manager, Regional Operations, Konica Minolta Business Solutions Asia said, "As a marketing organization, we have sought to seek out business decision makers which is a highly specialised and hard-to-reach audience during this key final forecasting quarter. To this end, i-dac conceived an innovative campaign to drive sales leads across Singapore, Malaysia, Vietnam, Philippines and Thailand. We are very pleased that the campaign is currently performing well and generating the desired response."

Help Malaysia win the Olympics of Advertising

IAA.jpgThe International Advertising Association (IAA), Malaysia Chapter is bidding for the 44th World Congress to be held in Malaysia in 2014. Malaysia has been shortlisted down to 3 bidders, with a fair chance to win; the other two are Romania and China.

The Malaysian Chapter on of the IAA has been working on this for a year and the final bid result is due in four working days time.

The Malaysian organisers want people to head on over to their Facebook page to "like" them and leave a comment showing your support for Malaysia before 9th November 2012.

Screen shot 2012-11-07 at 11.25.00 AM.jpgAir New Zealand's latest inflight safety video, directed by 8com's Josh Frizzell, has launched worldwide, clocking up over 7 million views on Youtube since its release on November 1.

8com worked in association with Air New Zealand, WETA Workshop, WETA Digital and Toybox to produce the much anticipated Hobbit themed safety video.

Note3.jpgNissan Note's new site introduces its propositions when you scroll down. The site was created by TBWA Hakuhodo Japan.



PENCIL.jpgWith the number of award shows on the rise and dwindling agency budgets, the Australasian Writers and Art Directors Club has launched an insightful first call for entry campaign for its annual awards, targeting not creatives but CFOs via Clemenger BBDO Melbourne.
Identifying that when it comes to entering awards, the key decision makers are no longer creatives, but financial controllers, the AWARD call for entries is targeting the people with 'the final say' - the heads of finance, presenting them with evidence that entries equal profit, as well as a dedicated CFO award.
Says Tom Martin and Julian Schreiber, creative directors at Clemenger BBDO Melbourne: "It goes without saying that creatives want to enter awards. They just need to be told the date the entries are due. But in these highly fiscally challenged times creatives aren't the only decision makers when it comes to awards. It was time to speak to the people holding the purse strings and to speak to them in a language they understand - PROFITS."
Gong.jpgAfter a hiatus of almost two years the Gong Singapore Creative Circle Awards has returned, backed by tremendous support from the local creative community. More than 50 Chief Creative Officers and Executive Creative Directors came together on 30th October to deliberate over close to 650 entries during the judging.

"How can we not have a purely creative local show?" was one remark that kept on repeating when the industry came together to judge.

"To be completely honest, a few months ago, we didn't know if this show will continue, but I'm very encouraged and thankful by the overwhelming support we received to persevere. I'm confident that we will see the best work both agency and clients are extremely proud of. It's exciting to see the local creative community alive and kicking again!", said 2012 Gong Chairman & Jury President Tay Guan Hin, JWT's Regional Executive Creative Director SEA, and Global Creative Director, Lux (pictured below).
Emergence.jpgSome of the world's leading creative and digital professionals will be heading to Margaret River, in the South West of Western Australia to participate in the inaugural Emergence Creative Festival in February 2013.

From the 20th-22nd of February, creatives, entrepreneurs and techs from the advertising, communications, music, film, digital and design industries will take over the grounds of Leeuwin Estate vineyard in Margaret River. Here, they will listen to prominent international and local speakers as well as debate and showcase future directions in the creative, startup and investment industry space.
David Sullivan Hub Plus.jpghub+ Singapore, an Omnicom company specialising in localising global production and implementation, has appointed David Sullivan (pictured) to hold the newly created role of Regional Operations Director.

With over 12 years of agency experience, across a global client base, David moved to Singapore in March 2008, having previously worked at Tag Worldwide and O&M in London. His first assignment was at WPP's start-up Enfatico, where he was responsible for standardizing end-to-end process, automating workflow and centralizing the Asia production operations.

Some of the clients he has worked with include IT giant Dell, Motorola Mobility, Intercontinental Hotels Group (IHG), Royal Bank of Scotland, Barclays Bank and Avon Cosmetics.
Eric Lee.jpgJWT Shanghai has been tapped by Chinese state-owned electronics manufacturer INESA to create a new brand strategy and build awareness in both the consumer and corporate target markets.

INESA started off as an electronics manufacturer, making a range of equipment, like consumer electronics, electronic lighting, and scientific instruments. To leverage the 'intelligentization', 'informatization' and 'cyberization' trends that are reshaping many manufacturing, research and consumer electronics industries, INESA has now transformed itself from a traditional electronic manufacturer into an Internet of All Things (IOT) solution provider, offering a range of commercial and consumer products and services from cloud computing and data center services to smart TVs and smart lighting, as well as intelligent transportation and food inspection.
RanjeetShandu.jpgi-dac, the digital agency of the HakuhodoDY Group, has hired Ranjeet Shandu as Account Director for their Singapore operation.

Shandu is a Singaporean who spent a large part of his career at Citibank Singapore in various cross functional roles from strategy, integration, brand compliance, analytics, training, merchant acquisition to vendor and project management. While at Citi, he was responsible for Ultima and CitigoldI e-strategy under the Citibank World Privileges banner.  

He has also had account and project management roles at BBDO Proximity and OgilvyOne in recent years.
SP Shot 1.jpgAustralia: Creative Agency, 18 Feet & Rising Sydney are launching a music video led awareness message for MTV EXIT, together with Rock Band, Simple Plan.

The music video tells an emotionally charged story of children trapped and forced to work in a textiles factory somewhere in Asia. In the video, all hope looks lost until a young child worker hatches a plan. Video will be available here on Monday.

homepage_square3.jpgNew York Festivals International Advertising Awards has announced a total restructuring of the International Advertising Awards competitions and categories. There will be 14 competitions designed to reflect the current work being produced globally, giving the awards show the most relevant parameters to measure creative communications.

The restructuring reflects trends in the constantly evolving advertising communications industry, and the roster includes the following new competitions: Branded Entertainment, Creative Marketing Effectiveness, and Digital.

All entries earning awards in the New York Festivals International Advertising Awards competition will be featured here.
Yourself.jpgMicrosoft has launched a major Asian campaign for Windows 8, created by  JWT Beijing, which positions the flagship operating system as a tool of self-expression by leveraging music and visuals that connect with the culture of the region's markets.


The Asian ads are part of a global campaign that was a combined effort between JWT Beijing and JWT Brazil, along with Crispin, Porter and Bogusky in the US, and Wunderman. JWT Beijing was credited with developing the lead creative concept for the worldwide effort.

"I am very proud of our team in the development of this campaign", said Ruston Spurlock, Managing Partner for JWT Beijing. "The fact that our team established the iconic creative concept for this campaign underscores the quality of creative thinking coming from this region."
Y&R Malaysia.jpgY&R was awarded the biggest honours in Malaysia's advertising industry, winning both the Golden Kancil and the Agency of the Year at the Kancil Awards 2012 held on Friday night.

The agency, which scored 229 points, won three Gold, nine Silver, 12 Bronze and 14 Merit awards in various categories. Having previously won the Golden Kancil on several occasions, this is the first time in its 19-year history that Y&R Malaysia has been named Agency of the Year

The coveted Golden Kancil 'Best of the Best' went to the much-feted 'Fairy Tales' (Design Open) and 'More Than Just Classics' (Design Corporate Identity) for Penguin Books, while other awards were won for Vespa.
Therm1.jpgThermocot, the thermal wear brand from the house of Rupa, has launched a new TVC to make the most of winter, which is just around the corner.


While most competitors have always positioned themselves on the functional benefit of the product, ie. great warmth, Thermocot has gone a step further and positioned itself as a fashion & lifestyle brand, which not only gives warmth but also makes the wearer look 'hot'.

Open Spaces_by artist Darbotz .jpgBBH Asia Pacific has launched an interactive street art campaign for Google Chrome with Chrome Open Spaces, a web application that gives Indonesians an opportunity to create street art through the Internet.

Chrome is inviting all Indonesians to join the Open Spaces campaign, a special contest in search of the 9 best works of art - created and voted online - that will be painted as street art on 9 physical walls in the cities of Jakarta and Bandung. From November, one winner will be announced every week.


The first wall design showcases the artwork of Indonesia's top visual artist Darbotz. For the remaining walls, works of art submitted will be judged by both site users and visitors as well as judged by Darbotz, art critic Farah Wardani and singer of popular Indonesia band NAIF, David "Naif" Bayu.

AWARD Awards: Call for Entries close Nov 12

Screen shot 2012-11-05 at 6.47.25 AM.jpgPower outages, flooding and isolation as a result of Hurricane Sandy has not stopped NYC-based Worldwide Digital ECD David Lee of TBWA\Worldwide from getting up his Young Glory November brief. In fact, he's made the brief about it.


The brief is live now and forms brief number 2 in a series of 8, issued over 8 months by 8 of the industry's biggest names - all in an effort to find advertising's most consistently creative emerging international talent.
LiterOfLight.jpgBBDO Guerrero Philippines has won a Gold in The NEW category at the London International Awards for their already highly awarded Pepsi campaign titled "Bottle Light". The project installed solar bulbs made from recycled Pepsi bottles, water, and bleach to refract sunlight into 55W of light.

BBDO Guerrero Philippines also won a Silver in the TV/Cinema/Online Film - Cosmetics/Toiletries/Pharmaceuticals Campaign category for Saridon titled "Pound", "Wash" and "Stamp" and a Bronze each went to Saridon "Stamp" and Saridon "Wash" in TV/Cinema/Online Film - Cosmetics/Toiletries/Pharmaceuticals.
Mobile Medic promo_ideaboard 1.jpgGeorge Patterson Y&R Melbourne and Leo Burnett Sydney lead the Aussie agency pack at the 26th London International Awards, announced today.

Australia's performance this year was impressive, scoring four Gold, 16 Silver and 16 Bronze awards.

George Patterson Y&R Melbourne scored a Silver Statue for Australian Air Force "The Paper Baron" in the Digital - Visual Design category and a Silver for Medibank Health Insurance "Circle of Life" in the TV/Cinema/Online - Banking/Financial/Insurance category. The agency also scored two Silvers for Defence University Sponsorship "Mobile Medic" in the Integrated Campaign and Non-Traditional - Interactive Installations categories and a Bronze for Odyssey House "The Box" campaign in the TV/Cinema/Online Film - Music - Use of Licensed Music category.
LIA STatues.jpgMalaysia's three Gold Statues at the London International Awards equaled the performance of Japan. Only 11 Golds were awarded to Asia this year.

In an excellent performance, McCann Erickson Malaysia, along with Ogilvy & Mather Shanghai, were the only multiple Gold winners from the Asian region at this year's awards.

McCann Erickson Malaysia won two Gold Statues across the Radio categories. The first Gold was in Radio - Public Service/Social Welfare Campaign and the second in Radio - Innovative Use of Radio. Both awards were for McCann's Breast Cancer Awareness "Anytime" campaign titled "Audrey", "Freda" and "Yameen".
Google.jpgWith a total of 12 Statues Japan leads the way at this year's London International Awards.

Hakuhodo Tokyo is the best performing Japanese agency with five Statues, all for work they created on Google Chrome. Hakuhodo won Gold in Design - Branded Content for Google Maps titled "8 BIT". The agency also won Silver in Digital - Online Games for Google Chrome titled "The Google Puzzle". Two Bronze LIAs were awarded for Google Chrome titled "OK Go - All is Not Lost" in the categories of Design - Motion Graphics - Typography and Digital - Microsites. Their final Bronze statue was awarded for TV/Cinema/Online Film - Best Use of Innovation for Google Chrome titled "Hatsune Miku"

coke hands.jpgOgilvy & Mather Shanghai's dream run with their Coca-Cola 'Coke Hands' outdoor poster has continued at the London International Awards.

Ogilvy's two Gold Statues is the highlight of China's haul of 7 Statues at LIA. The highly awarded 'Coke Hands' poster won Gold in the Poster - Beverages - Non-Alcoholic, and in Billboard - Beverages - Non-Alcoholic categories.

Other winning agencies from China include DDB China Group Shanghai who won a Silver and Bronze statue.

Silver was in Radio for Branded Content for One Foundation titled "1 Minute Song For Shower". Their Bronze was in Design for Innovative Use of Design for Family Care for Grassroots Community (China) titled "The Keyboard of Isolation"

JWT Shanghai also won a Bronze in the Print category for Best Use of Illustration for Maxam titled "Civilization-Rome".
LIA STatues.jpgThis year's London International Awards (LIA) saw a strong performance from Asian agencies across the region. Japan lead Asia's performance with a total of 12 Statues that included 3 Gold, 3 Silver and 6 Bronze. China scored 7 Statues this year with 2 Gold, 1 Silver and 4 Bronze. They were closely followed by The Philippines with 6 Statues made up of 2 Gold, 2 Silver and 2 Bronze. Malaysia did well to win 4 Statues out of which 3 were Gold and India also received a Gold.

Ogilvy & Mather Shanghai and McCann Erickson Malaysia were Asia's only multiple Gold winners with both agencies awarded two Statues.

Asia's Gold Statue winners were:

Ogilvy & Mather Shanghai - Gold in Poster - Beverages - Non-Alcoholic for Coca-Cola "Coke Hands".

Ogilvy & Mather Shanghai - Gold in Billboard - Beverages - Non-Alcoholic for Coca-Cola "Coke Hands".
steak.jpgAustralia: Nothing quite gets Aussie's blood boiling like the "Throw another shrimp on the barbie" taunt so Meat and Livestock Australia, via agency BMF, have launched a movement to tell the world once and for all that Australians barbecue beef.

Fronted by funny man Merrick Watts, the campaign launches with a TV spot urging Australians to sign a Facebook petition to set the record straight - with the line "I'll throw another steak on the barbie for you".  In less than 24 hours the ad had already hit more than half a million views on YouTube.

Click here to follow the campaign on Facebook.


QR cookies satisfy literary environmentalists

QR Cookies.jpgElectronic book store "Four Directions" is an environmentally friendly business. Naturally, the book store was looking for ways to advertise offline that wouldn't be harmful to the environment.

Rather than using printed flyers to distribute a QR code, Grey Hong Kong invented an environmentally friendly advertising medium - QR cookies.

Credits - Executive Creative Director: Keith Ho. Creative Directors: Jeff tsang, Kym Ma. Art Directors: Dia Nip, Jeff Ng. Copywriter: Kristie Chen. Typographer: Jeff Ng.
Screen shot 2012-03-12 at 10.47.54 PM-thumb-400x223-69382.jpgAustralia: Naked Communications' Art Series Hotels 'Steal Banksy' campaign was awarded the Grand Prix at the ADMA Awards last night in Sydney.

Other major highlights on the night included George Patterson Y&R Sydney winning the Lester Wunderman Effectiveness Award for its 'Signed Finds' campaign for St Vincent de Paul Society; M&C Saatchi/Mark winning the David Ogilvy Creative Award for its 'Build with Chrome' campaign for Google Australia; and Whybin\TBWA Group winning the ADMA Agency of the Year Award, sponsored by Australia Post.

Click here to view the full list of winners.
Box1.jpgMedia Markt, Europe's largest consumer electronics retailer, has partnered with Momentum Shanghai to launch its first online store in China via an integrated campaign, 'I hit my own discount'.

The campaign seeks to connect with traditional price-driven electronic consumers through a series of characters representing ordinary Chinese consumers. Wearing oversized red boxing gloves, the characters invite consumers to participate in the campaign by generating online price discounts for products by 'hitting' their favourite items at the webshop. The products change on daily basis and the more people 'hit' the product, the bigger the price discount Media Markt gives back to consumers. The site features social-sharing applications to allow consumers to seamlessly share their choices with friends via Weibo, triggering over 10,000 posts within the first 24 hours of launch.

ADK Tokyo puts people in a good shopping mood

Foot.jpgIn this TVC from ADK Tokyo the goal was to attract customers during the winter sales season, when clothing prices are reduced more than at any other time of the year.

The agency focused on the insight, 'buying quality goods at a low price puts me in a good mood'. From this, they developed the core idea of strange people willing to go through what would normally be intolerable or unusual, because the great shopping experience puts them in such a good mood.

SMEG_PrefectDesign_UnionJack.jpgSmeg is famous for its sophisticated design, and wanted to capture people's attention when viewing Smeg's print advertisements.

In this print campaign Grey Group Hong Kong have created a memorable way to dramatize the special design of the fridge - the design just freezes your eyeballs.

Credits - Executive Creative Director: Keith Ho. Creative Directors: Kym Ma, jeff tsang. Art Director: Henry Kwok. Photographer: Ricky Wong. Retoucher: In-between. Print Producer: Ken Yau.
650Dtvc screenshot 3.jpgHakuhodo Communications Asia has launched an integrated campaign across South East Asia to drive preference for the EOS 650D model.

The EOS 650D is Canon's first-ever touch screen DSLR and promises unparalleled performance with the world's first (as of 6 June 2012) intuitive touch screen (vari-angle) interface for set-shoot-view convenience. Its Auto-focus (AF) System is precise with a new 9-point all cross-type AF backed by a new Hybrid CMOS AF System. AF speeds are dramatically increased while focusing on live view and movie shooting modes.


This new product will be a key driver in Canon's quest for greater market share across Asia. IDC reports that the Digital SLR (DSLR) category is likely to grow worldwide at a rate of 18% to 16.76 million units this year.

BBH Asia Pacific appoints Business Director

BBH welcomes Bass.jpgBBH Asia Pacific has appointed Bass Abdel-Rahman as Business Director to its Singapore office.

Bass has most recently worked for the likes of TBWA/Media Arts Lab and OgilvyOne in London on some world-class brands including Apple, PlayStation and British Airways.

Notable projects he worked on include the European launches of the PSP and PS3 for PlayStation, the launch of the original iPhone and MacBook air in Europe, and multiple generations of the iPod globally. Most recently he worked on the development of British Airways mobile boarding app and the cross channel activation of their sponsorship of the London 2012 Olympic games.

Frances Great, Managing Director, BBH Asia Pacific said, "Bass brings an impressive array of strategic, creative and digital skills to us. His expertise lies in using the most effective channels to develop innovative solutions to business challenges. We are really excited to have him join the Singapore team."

On his appointment Bass said, "BBH is an agency with 30 years of incredible work on its reel. I've collaborated with BBH before and have always been impressed by how it continues to innovate by creating some of the most talked about work in our industry. "

Depend campaign microsite.jpgKimberly-Clark's adult care brand Depend and Ogilvy & Mather Advertising Shanghai have launched a digital campaign that appeals to the children of incontinence sufferers in China to raise awareness of this prevalent yet seldom discussed health issue.


In China, at least 34 percent of adults aged 35 years and older experience urine leakage at least once per week. To raise awareness of this distinctly taboo topic among aging parents and their children, Ogilvy Advertising developed a digital solution that shares the advantages of Depend's wide range of adult care products with the caregivers of incontinence sufferers.

Shane Abbess joins Filmgraphics Entertainment

Shane Abbess Comic Strip rev Column_c.jpgFilmgraphics Entertainment has announced the signing of director Shane Abbess for representation in TVC and branded content projects. Abbess is best known for directing the Sony Pictures Sci-fi actioner 'Gabriel', one of the most successful independent Australian feature films of all time.

Fresh from a six-year stint in Hollywood developing multiple projects with major studios and production companies. Abbess is currently in town to helm the De Laurentiis produced sci-fi epic, Seventh Day and is collaborating with Alex Proyas on Future Perfect. He is attached to several other large scale productions with producers such as Lorenzo De Boneventura, Sean Daniel and Ed Pressman. Abbess recently directed an episode of Movie Extra's Event Zero series.

 Turning his attention to the short form, Abbess brings a unique vision to the world of advertising, with his strong command of storytelling, performance and visual effects, making him a prime contender for high-concept scripts - and though he may share the same Hollywood agent as Danny Boyle and Baz Luhrman, he also happens to be very down-to-earth.
16c14d7.jpgNoel Wilson (left), managing director of Sydney agency Future Buro (along with his British partners) is one of ten finalists picked from over 900 entries for the Cannes Chimera/Gates Foundation. Wilson will now fly to Seattle in mid-November to be awarded US$100,000 to develop his idea under the mentorship of the Cannes Chimera members (made up of the 2011 Cannes Lions Grand Prix winners). One idea from the group has the chance to earn $1 million to bring it to fruition for representation at the Cannes Festival next summer.

The grantees will work to develop innovative approaches to changing the global conversation about the impact of development aid. The grantees are part of the foundation's Grand Challenges Explorations initiative that fosters innovation to overcome the most persistent challenges in global health and development.

For more information on all of the grantees, click here.
For more information about entering the second round, click here.

D&AD releases call for entries to 2013 awards

D&AD.jpgThe D&AD Awards opened for entries today with a deadline of 30th January 2013.
In 2012 - the fiftieth D&AD Awards - the juries 638 Awards were given to work entered from 48 different countries. According to D&AD last year was the "most international yet" for D&AD, with over 69% from outside the UK and over 30% of the awards given to work from outside Europe and North America.

The D&AD Awards have been running since 1962. Unlike other shows, D&AD only awards work of the highest standard, meaning that the quantity of top awards given fluctuates year on year. The scrutiny and rigour imposed by the internationally acclaimed judges is legendary, and ensures that only very best work receives the coveted Yellow and Black Pencils. Judges award work at four levels: In Book places the work in the D&AD Annual; Nomination shortlists work to be considered for Pencils; Yellow Pencils are awarded for outstanding work; Black Pencils are awarded to ground breaking work. All awarded work appears in the D&AD Annual, and In Book and Nomination winners can now claim Pencil Slices to mark their achievement.

Vale Linds Redding - art director and animator

Lee & Ogilvy Shanghai "Free Your Night Side"

Lee.jpgDenim brand Lee and Ogilvy & Mather Shanghai have launched a new 360 Degree campaign, "Free Your Night Side," which celebrates the freedom to express oneself at night when wearing Lee's Night Skins jeans.

Produced by a 360 team in Shanghai from O&M Advertising, OgilvyOne, Ogilvy Public Relations and Neo@Ogilvy, the integrated campaign brings together social media and e-commerce, a mobile app, in-store, outdoor and print ads, video and photo content, and a live, interactive theatre event.


Douglas Lin to lead Digital Arts Network China

Douglas_Lin.jpgDouglas Lin (pictured left) has been appointed Managing Director of TBWA's Digital Arts Network China.

Lin, who began his career at AKQA in San Francisco, worked for BBDO Proximity in New Zealand (Colenso/Clemenger), Singapore and most recently was leading Proximity China as Managing Director.
"The move to TBWA and Digital Arts Network was ideal for me. There's an expectation throughout the entire organization to do great, iconic work," Lin commented. "The business landscape in China is evolving at a phenomenal rate, and with the additional complexities of digital based communications, the Digital Arts Network model allows us to leverage best-in-class resources and develop local specialist LABS to focus on the most appropriate technology to solve our clients' business problems and deliver iconic work."
As part of the launch of Digital Arts Network China, TBWA will introduce it's first LAB offerings with the launch of DIGITAIL® and SMARTS.
 Gum1.jpgHappydent, Indonesia's biggest chewing gum brand, has launched an integrated nationwide campaign designed to turn the chewing gum brand on its head. Literally.
Welcome to the Happydent Dazzlemouth Show - the most dazzling talent show to sweep Indonesia. The Dazzlemouth Show, created by BBH Asia Pacific, allows contestants to perform the unique talents they gain from enjoying Happydent White gum.


Abott Ensure helps keep your heart healthy

Heart.jpgMiddle aged consumers are often concerned about the health of their hearts.

This Grey Hong Kong TV commercial introduces Abott Ensure as an ideal health supplement to release burdens on their hearts so they can live a worry-free life.


Brand's Essence of Chicken saves Hong Kongers

Chicken.jpgBrands.jpgThe latest research undertaken by Brand's Essence of Chicken revealed that mental ability begins to decline in our 20's.

This slip in performance cannot be avoided. Grey Hong Kong's aim was to demonstrate how taking Brand's Essence of Chicken can help keep your brain in good shape and keep up your outstanding performance.


If someone is having trouble sleeping and always getting sick, these are warning signs from your body and Brand's Essence of Chicken with Cordyceps can improve your all-around health.
Huawei Wide.jpgCan you image how fantastic it would feel to play a 3D fighting game on a screen larger than two standard basketball courts combined?

An unprecedented super-large outdoor 3D game was played at the world-renowned Suntec City - Fountain of Wealth in Singapore this September. The sensational creative video show of the Huawei MediaPad 10 FHD and Huawei Ascend D1 Quad-Core XL mobile phone was staged in the Plaza. A large number of Huawei lovers broke out their Huawei Ascend D1 Quad-Core XL as the joystick, and their Huawei MediaPad 10 FHD as the game console to enjoy a 3D fighting game on a close to 1000m2 screen, with the help of the most advanced projection technology.

IPA Awards 2012.jpgOgilvy & Mather Mumbai became the first Indian agency to win Gold at the IPA Effectiveness Awards held last night in London. The award was won for Cadbury Dairy Milk's 7 year long 'Kuch Meetha Ho Jaaye' campaign in India.

Launched in 2005, this campaign has led to Cadbury Dairy Milk increasing its business manifold, and has also contributed to increased revenues and profits for the company, Cadbury India Limited. This case also won a special award for 'Best Use of Insight'.

The IPA, organiser of the IPA Effectiveness Awards, is the professional body for advertising, media and marketing communication agencies in the United Kingdom. Since their launch in the UK in 1980, the IPA Effectiveness Awards are recognised by agencies and clients as the industry's most rigorous award scheme, because entrants have to prove their communications strategies have worked in hard business terms.
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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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