When two heads are better than one

Chameleon.jpgAt the tip of a chameleon's long tongue there is a muscular structure covered in thick mucus that forms a suction cup. Once the prey sticks to the tip, it is unable to break free and is quickly drawn back into the mouth.

In this print campaign Grey Group India used a two-headed chameleon, with its tongues extended, to creatively exhibit the stickiness of 3Mâs Double-Sided Tape with the message 'Sticky on both sides'.
A frog's tongue is coated with thick saliva that helps to catch its prey allowing frogs to feed in a split second. Once the prey is held in its sticky tongue, it is incapable of breaking loose.

Credits - Creative Director: Amit Shankar. Creative Director: Uddalak Gupta. Copywriter: Mohit Dabral. Art Director: Vikash Kumar Ravi.

Frog.jpg

4 Comments

Stick around said:

This is actually quite nice. 15 years ago it would have been a big winner.

Even now, it should pick up something, though it will be marked down a bit as an obvious 'initiative' for a product that probably doesn't justify an ad spend of its own.

Eric said:

The Visual Ideas Book by Joe La Pomp advertised a few stories down has an entire section of the use of chameleons in visual ads....there must've been at least 8 examples...so I take that as a sign that chameleons are done to death.

But then so are hitler, darth vader, marilyn monroe and king kong.

Win said:

This is winner.

Steve Morison said:

" A for APPLE"

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