CCA Gongs 2012: DDB Singapore dominates Gold tally and takes out Agency of the Year; JWT Singapore’s ‘Rapid Rescue’ wins Best of Show
Singapore: After a break of a couple of years the Singapore 4A’s Creative Circle Awards (Gong Show) were presented last night in front of a big crowd at the Grand Copthorne Waterfront Hotel. Chief Creative Officers, Executive Creative Directors, Client Marketers, Government Agencies and a host of top industry professionals were treated to a specially created Gallery showcasing the finalists’ work, and a customized performance from Japan to open the awards show.
Excellent entry levels saw a great spread of work entered from most of Singapore’s top agencies. The CCA’s said this year’s awards were dedicated to the clients who inspired and pushed agencies to produce courageous work – “the forgotten heroes who are an integral part of the creative matrix – agency producers, directors, photographers, designers, art directors, copywriters and production companies.”
The top prize, the Solitaire Award, was presented to JWT Singapore for its entry “Rapid Rescue” for Singapore Red Cross. The Solitaire Award is the “Best of Show”, an award chosen by the Heads of Jury and selected from the winners of all the Best of Category awards.
