Tiger Beer launches 3-dimensional billboard
Singapore's internationally acclaimed Tiger Beer has installed an innovative 3-sided billboard located at 42 Keppel Road, along the AYE, showcasing a 3D optical illusion creative which underpins the brew's standing as the freshest one in town. The creative, by DDB Singapore, reflects an image of an ice box filled with Tiger Beer bottles which "stand out" from the billboard and presents a simple yet fresh take of how Tiger Beer should be best enjoyed - chilled and ice cold.
The large and unblocked billboard, which measures 10m (West) + 43.4m
(Parallel) + 10m (East) x 8mH in display size allows for viewing by the
dual-directional traffic. During evening and night time periods, the
whole billboard is illuminated using white LED lights placed along the
canvas perimeter.
"Outdoor installations require an amazing execution and we believe that this visually-refreshing Tiger Beer billboard will deliver strong visibility for the brand as well as gather top-of-mind awareness among consumers here in the long-term", said Mr Rene de Monchy, Head of Marketing, Asia Pacific Breweries Singapore.
"Outdoor installations require an amazing execution and we believe that this visually-refreshing Tiger Beer billboard will deliver strong visibility for the brand as well as gather top-of-mind awareness among consumers here in the long-term", said Mr Rene de Monchy, Head of Marketing, Asia Pacific Breweries Singapore.
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Someone copied this amazing idea already!
It started as far back as 2003, 9 years later this is what get.
Heineken Singapore did one along Orchard Rd back in 05.
And with less touch ups to the press release image as well!