Vale Linds Redding – art director and animator

The ad industry in New Zealand, England and Scotland will be saddened to hear of the passing of Linds Redding, a hugely talented art director and animator, at the age of only 52.

British born, Linds graduated with a degree in Graphic Design, and launched straight into a career in advertising having been told by a fellow student it was a guaranteed way of getting fabulously wealthy very young. Twenty five years later, he hunted down the person responsible and killed him with a baseball bat and buried the body in the woods.

Linds worked as an art director for several agencies in London and Edinburgh, before emigrating to New Zealand with his family in the mid nineties. He worked for most of NZ’s top creative agencies, Saatchi, DDB, Colenso and The Campaign Palace before leaving agency life at the millennium to pursue his interests in Motion Graphics and animation. For the past ten years, Linds has run a successful animation studio designing and producing TVC’s for the New Zealand advertising industry.

In late 2011, at 51 Linds was diagnosed with inoperable Eosophigal Cancer. He then gave up work to spend his time at home on Waiheke Island in Auckland’s Hauraki Gulf walking, writing, drawing and making music. Up until recently, he was still blogging on the tricky business of living and dying at lindsredding.com

One of Redding’s best articles is titled ‘A Short Lesson in Perspective’.

Absolutely essential reading for everyone in the industry.