Everyone's singing Hello Honey Bunny in India
This new TVC created by Lowe Lintas
and Partners for Idea plays off a simple insight - music is universal and a catchy
tune sticks in the head. What makes this a network campaign and not a
ring-tone campaign is the fact that people across the country are
singing, quite often the wrong lyrics or humming the same song. And what
is this song - it is the ringtone of a traveller who has travelled
across the country.VIEW THE SPOT
From grandmothers in South India to Police
Officers in the capital to Idol makers in the East, everyone is singing
the new Idea jingle - you're my pumpkin-pumpkin I'm your hunny-bunny.
It's a jingle that's extremely catchy and it's no surprise that
unconsciously everyone picks it up and then sings it - often to their
own lyrics.
The kicker at the end of the commercial is the phone
ringing in a traveller's backpack and being picked up by yet another
person. Showing that the traveller, in travelling across the
country, has infected the country with this new catchy jingle.
For more information on it, or to catch the jingle, please log in to Idea's Facebook page
Credits - Creatives: Arun Iyer, Ashwin Varkey, Jaywant Dabholkar, Subodh Menon, Virendra Vilankar, Varun Panjwani & Sarfaraz Siddiqui. Business: Raj Gupta, Sujit Sanyal, Satish Ramananthan, Sachin Pandirkar, Vishal Bijlani, Shrenika, Ajeet & Tanvi Pawaskar. Planning: S. Subramanyeswar, Shujoy Dutta & Sayan Som. Production: Jamic Films. Director: Nikhil Rao.
The kicker at the end of the commercial is the phone
ringing in a traveller's backpack and being picked up by yet another
person. Showing that the traveller, in travelling across the
country, has infected the country with this new catchy jingle.For more information on it, or to catch the jingle, please log in to Idea's Facebook page
Credits - Creatives: Arun Iyer, Ashwin Varkey, Jaywant Dabholkar, Subodh Menon, Virendra Vilankar, Varun Panjwani & Sarfaraz Siddiqui. Business: Raj Gupta, Sujit Sanyal, Satish Ramananthan, Sachin Pandirkar, Vishal Bijlani, Shrenika, Ajeet & Tanvi Pawaskar. Planning: S. Subramanyeswar, Shujoy Dutta & Sayan Som. Production: Jamic Films. Director: Nikhil Rao.
jamic films great work
great work jamic and team
a great work and veru true even i sing it everyday
Awesome song.. I like it
great work lowe and jamik ...
i love your ad ..very good work
nikhil sir you rock
No one is singing this song,i hateit.
This ad / song totally ROCKS! I absolutely love it and it puts a smile on my face everytime I hear it! Excellent work!!
It has captured the minds....especially the way of singing.. i have been addicted to this song