Lego Australia wraps up its 50th anniversary with a Christmas animation via Host Sydney

Arriving just in time for Christmas, Lego Australia has today unveiled a festive treat for fans of all ages in the form of a cheery animation, entitled The Lost Brick via Host Sydney.

The illustrated animation sees a Lego brick from 1962 (the year Lego bricks first arrived on Australian shores) set off on a 50-year adventure.

WATCH THE ANIMATION

Beginning with a nostalgic festive scene featuring a child’s glee as they unwrap a new Lego set, the story sees the star of the animation, one red Lego brick, accidentally tumble out of its box. As the young boy makes the finishing touches to his Lego house it becomes apparent that there is a missing brick… Hidden beneath the sofa, the red Lego brick is discovered by the family’s dog and whisked off outside where it begins an epic adventure, involving whales and hot air balloons, eventually returning to a family home for Christmas 2012.

The unveiling of The Lost Brick comes as Lego Australia begins to ‘wrap up’ its Festival of Play celebrations. From a giant Lego Forest magically sprouting up around the country, play-inspired art mosaics from local creatives, a giant Pop-up Play Pit in Melbourne, to the nation’s favourite historical moments recreated with Lego Minifigures – the Festival of Play has been encouraging play and surprising Australia since April 2012 with its 50th anniversary celebrations.

Says Caroline Squire, director of marketing, Lego Australia and New Zealand: “The Lost Brick animation shows how the iconic Lego brick has remained relevant for the last 50 years, and continues to evoke playful and imaginative memories and experiences for Lego fans.

“Australia’s fondness for Lego brick play and its endless building possibilities have been clear to see throughout the Festival of Play, with Aussies of all ages embracing and enjoying the campaign’s activities. As we wrap up our 50th anniversary celebrations, we want to thank the nation for celebrating with us with this whimsical animation, designed to be shared with friends and family over the festive season.”

Production: Host Sydney

PR: One Green Bean