Getty Images visualises trending topics with social innovation ‘The Feed’ via R/GA London

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The Feed.jpgGetty Images via R/GA London, announced today the launch of ‘The Feed‘ by Getty Images, an innovative use of the Getty Images’ Connect API applied to social media platforms. This powerful, new software integration showcases Getty Images’ broad range of content based on trending topics and conversation for up-to-the-minute news, sport and entertainment imagery.

Leveraging Twitter’s API to determine social trending topics, The Feed searches Getty Images using the Connect API, matches the images with the trending terms and posts the corresponding content on Getty Images’ social media channels and website. On Getty Images’ Facebook profile, up-to-the-minute themed timelines have been created using The Feed to showcase relevant, trending coverage of current events, sports and entertainment. 

 

On Twitter, Getty Images has launched @FeedMeGetty which uses The Feed to tweet hourly trending images as well as responding to content queries in real time with a corresponding image. Finally, The Feed is being used on the Getty Images’ website to populate imagery associated with both global and regional trending topics.

 

Says Yvonne Chien, senior VP of marketing, Getty Images: “The Feed is an exciting new innovation for us. It simplifies and automates the process of posting highly relevant and engaging content on social media. Working with the team at R/GA, we have been able to conceive and get this to market in a few months.

“The Feed’s patent-pending technology leverages our scalable API and APIs in the social space such that we can continuously provide socially appealing content to our fans and followers.”

 

The Feed by Getty Images follows several other recent social initiatives including the Getty Images Connect API, and recent social-driven partnerships with brands such as Soundcloud and SparkRebel. Getty Images is bolstering its brand presence on social channels and capitalising on the rise of visual content sharing behaviour to communicate on social platforms. The Feed specifically harnesses the size and strength of social platform user bases to help Getty Images connect with their fans and deepen engagement through premium content and the company is constantly innovating to discover new ways to connect brands to their customers through content to support business goals.