David Beckham strips to promote his new range in latest spot for H&M directed by Guy Ritchie

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Screen shot 2013-02-07 at 9.04.26 AM.jpgDavid Beckham promotes his underwear collection in the latest spot for H&M directed by Guy Ritchie.

Beckham also answered questions on H&M Twitter account as soon as the video was released.

Ad pundits might see the similarity of this spot with the 1992 Levi’s ‘Swimmer’ commercial via BBH London, directed by Tarsem.