The Bonding Pot the world's first mobile-phone-activated pot from BBDO Proximity Bangkok

Bonding Pot 1.jpgThai culture is a collectivist culture. They like to do things in big groups and eat their meals "family-style," sharing dishes amongst themselves. This is why Thais have grown up familiar with sukiyaki.


But nowadays the bonding of this "family-style" dining is being diluted and people's behaviors at meal times have changed. They eat together less than they used to, and when they do, meal time is spent with their mobile phones. They share, chat, play games and update news with online friends instead of the people they are sitting with.
Bonding Pot2.jpgCoca Suki is noted as a unique Sukiyaki restaurant for group dining, serving not only delicious food but also warm happiness. Coca was aware of the changing behavior among its diners and wanted to keep every meal meaningful by finding a way to bring everyone back together at the table. So Coca Suki decided to make this change with a very new way to engage and touch their targets' hearts.

BBDO Proximity Bangkok came up with 'The Bonding Pot', an invention that gets Coca Suki's customers out of their online world, bringing them back to the meal and most importantly to the people they are sharing it with. This pot will be activated and ready to cook only when all members of the meal agree to insert their mobile phones into the activation slot. While the pot is activated and cooking, if they take any mobile phone out, the pot will stop cooking. With no mobile phones in their hands, customers return to the meal and to the people that make each meal valuable. Diners indulged more fully in the meal and embraced the sharing and connection of the sukiyaki experience.

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