Hankook Tires is at one with snow and surf in global campaign via Cheil Worldwide, Seoul directed and shot by Australia’s Jeffrey Darling
April 3 2013, 11:38 pm | | 2 Comments
Hankook Tires has launched a global campaign via Cheil Worldwide, Seoul, led by two commercials which have just been released in North America, the UK, Europe (including Russia) and the Middle East.
Directed and shot by Australian Jeffrey Darling via production company Moth Projects in the South Island of New Zealand with additional surf photography by Jack McCoy, the first spot parallels an extreme big wave surfer and a race car driver. It brings forth the idea of control under speed and the assets of Hankook Tires.
The second spot was also filmed in NZ in a white on white world of snow that parallels the performance of a snowboarder and a driver.
2 Comments
not enough cuts for me – there’ are still a few pictures that go longer than 12 frames.
Way too long.
Tasty shots