Story Worldwide global CEO Kirk Cheyfitz to moderate New York Festivals executive jury – includes Aussies Brown, Eastwood and Law

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New York Festivals International Advertising Awards has announced that Kirk Cheyfitz, Global CEO & Chief Storyteller, Story Worldwide will moderate the New York Festivals 2013 Executive Jury, which will convene for five days of judging in New York City, starting April 27.  

As moderator, Cheyfitz will guide the proceedings of the world’s largest gathering of worldwide chief creative officers ever to judge an advertising competition. Unlike other competitions, the NYFA Executive Jury does not elect a chairman or president — all members are of equal status.

Says Jim Smyth CEO International Awards Group: “This is the third year in a row that NYF has brought together 31 of the world’s most prominent creative executives to select the World’s Best Advertising. Kirk’s experience with people from all walks of life combined with his commitment to the art and commerce of advertising make him the ideal moderator for this impressive jury.”

Cheyfitz, an award-winning journalist, author, editor, publisher and innovator in nontraditional marketing and custom-created content, began his career as a journalist in Detroit. He has had a prominent career as editor and/or president of five major titles, including Chicago magazine. Cheyfitz was a Pulitzer Prize finalist for his investigative reporting at the Detroit Free Press and winner of the Society of Professional Journalists’ prestigious Sigma Delta Chi Bronze Medallion for investigative reporting.

As Global CEO and Chief Storyteller of Story Worldwide, Cheyfitz is recognized as a leading expert in the profitable use of content to extend brands, win customers, create loyalty and build sales. His storied past led him to spend an evening with Fidel Castro while accompanying the late Senator Eugene McCarthy on an official mission to Cuba to discuss the future of tourism, open for folk/country-rock singer Emmylou Harris, and run bases in his youth for a US senator with a bad back named Jack Kennedy. 

He leads Story Worldwide, whose philosophy is connecting brands to customers by telling engaging and entertaining stories that audiences actually want to hear.

As Executive jury Moderator, Cheyfitz will lead the New York Festivals Executive Jury through 5 days of judging in New York City, starting April 27. Together, though 5 rounds of judging, the Executive Jury will evaluate every shortlisted entry selected by the online Grand Jury, across all mediums, using NYF’s patent pending revolutionary Matrix Scoring System to select the World’s Best Advertising.

Thumbnail image for Thumbnail image for Warren Brown.jpgAustralia is represented by Warren Brown (left), creative founder of BMF and he will be joined by Aussie expats Matt Eastwood, chief creative officer of DDB New York and Nick Law, the NY based global chief creative officer of R/GA.

Campaign Brief is one of three international advertising trade media invited to cover the week in New York, so look out for coverage on all CB blogs from Saturday April 27 though to the final awards night on Thursday May 2.