Fanta launches global ‘Play Fanta’ digital graphic novel campaign via Ogilvy & Mather New York
May 2 2013, 6:16 am | | 1 Comment
Fanta is launching a major global campaign via Ogilvy & Mather called ‘Play Fanta’, which is a digital graphic novel embedded with playable content.
‘Saving the Source’ – created by The Alchemists with animation by Psyop – is a story about a group of teens who are on a mission to save ‘play’ after it disappears from their town.
1 Comment
Probably excellently executed, but it’s very sinister. ‘Hey kids, come and play this game, and while you do, why not enjoy this sugary drink?’ We’re all going to burn in hell.