JWT London launches new campaign to promote HSBC’s sponsorship of the British and Irish Lions tour of Australia – TVC goes to air this weekend
Australian Exclusive: JWT London has launched a new campaign for HSBC to promote the global bank’s sponsorship of the British and Irish Lions tour of Australia.
It’s 125 years since the British & Irish Lions first set sail to Australia, and to celebrate, HSBC reimagines the epic voyage, with Lions legends Brian O’Driscoll, Warren Gatland, a crew of legendary British & Irish Lions and a cabin boy on a mission.
The journey of the ship and its Captain and crew is mapped on HSBC’s Youtube channel (which acts as a hub to the campaign) with a unique and pioneering digital experience that allows people to engage with each of the rugby legend’s own epic journey in their individual sporting histories. Viewers will be offered the option to click on hotspots over the 90″ version of the film to dive into more detailed content about players. In tandem, press, twitter activity, Digital OOH and digital display narrate the journey of the Tour itself with reactive highs and lows being brought to life before and after each warm up and Test match game.
The film will launch this weekend preceded by the interactive YouTube experience on Thursday. The experience will host the story of the legendary lions, and up to the minute exclusive content including all the latest news from the tour.
Says Axel Chaldecott, global creative director at JWT London: “In this campaign we have married the legends and the rich heritage that makes the Lions so special with a nod towards the future talent of the game with our young cabin boy – in a sense balancing the future focus of the bank with the strong Lions culture.”
Says Andrea Newman, Global Head of Advertising and Marketing Communications: “Legendary Journeys as an idea encapsulates our role as Principal Partner of the British and Irish Lions in their anniversary year…the campaign that JWT have created brings to life the heritage and pride of the Lions Tour whilst celebrating the legendary journey that players, fans and anyone following the Tour will be immersed into.”
Agency: JWT London
Executive Creative Director: Axel Chaldecott
Creative Directors: Iain Weatherby and Daniel Hennessy
TV Producer: Doug Wade
Assistant TV Producer: Charlotte Jude
Global Director in Charge: Joseph Petyan
Account Director: Tanya Hamilton-Smith
Account Manager: Rollo Gwyn-Jones
Media agency: Mindshare
Media planner: Sam Selleck and Steph Palma
Director: Dom & Nic
Production Company: Outsider
Production Company Producer: John Madsen
Editors: Final Cut
Editor: Struan Clay
Sound: 750mph
Sound Engineers: Sam Ashwell, Ben Gulvin, Andy Humphreys
Post Production: The Moving Picture Company
VFX Supervisor: Tom Harding
Colorist: Jean Clemnon
Post Production Producer: Ian Luxford
3 Comments
Looks like a lot of fun to make, and hopefully will be a lot of fun to watch.
Very different from their normal safe, corporate shtick.
Nothing about that gets me excited about the rugby.
I could go a piece of lime though.
One more thing the POMs can do better than us, when it comes to rugby: SCRUM