JWT London launches new campaign to promote HSBC’s sponsorship of the British and Irish Lions tour of Australia – TVC goes to air this weekend

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LIONS-1.jpgLIONS-3.jpgAustralian Exclusive: JWT London has launched a new campaign for HSBC to promote the global bank’s sponsorship of the British and Irish Lions tour of Australia.

It’s 125 years since the British & Irish Lions first set sail to Australia, and to celebrate, HSBC reimagines the epic voyage, with Lions legends Brian O’Driscoll, Warren Gatland, a crew of legendary British & Irish Lions and a cabin boy on a mission.

The journey of the ship and its Captain and crew is mapped on HSBC’s Youtube channel (which acts as a hub to the campaign) with a unique and pioneering digital experience that allows people to engage with each of the rugby legend’s own epic journey in their individual sporting histories. Viewers will be offered the option to click on hotspots over the 90″ version of the film to dive into more detailed content about players. In tandem, press, twitter activity, Digital OOH and digital display narrate the journey of the Tour itself with reactive highs and lows being brought to life before and after each warm up and Test match game.

The film will launch this weekend preceded by the interactive YouTube experience on Thursday. The experience will host the story of the legendary lions, and up to the minute exclusive content including all the latest news from the tour.

LIONS-2.jpgSays Axel Chaldecott, global creative director at JWT London: “In this campaign we have married the legends and the rich heritage that makes the Lions so special with a nod towards the future talent of the game with our young cabin boy – in a sense balancing the future focus of the bank with the strong Lions culture.”

Says Andrea Newman, Global Head of Advertising and Marketing Communications: “Legendary Journeys as an idea encapsulates our role as Principal Partner of the British and Irish Lions in their anniversary year…the campaign that JWT have created brings to life the heritage and pride of the Lions Tour whilst celebrating the legendary journey that players, fans and anyone following the Tour will be immersed into.”

Agency: JWT London

Executive Creative Director: Axel Chaldecott

Creative Directors:  Iain Weatherby and Daniel Hennessy

TV Producer:  Doug Wade

Assistant TV Producer: Charlotte Jude

Global Director in Charge: Joseph Petyan

Account Director: Tanya Hamilton-Smith

Account Manager: Rollo Gwyn-Jones

Media agency: Mindshare

Media planner: Sam Selleck and Steph Palma

Director: Dom & Nic

Production Company: Outsider

Production Company Producer: John Madsen

Editors: Final Cut

Editor: Struan Clay

Sound: 750mph

Sound Engineers: Sam Ashwell, Ben Gulvin, Andy Humphreys

Post Production: The Moving Picture Company

VFX Supervisor: Tom Harding

Colorist: Jean Clemnon

Post Production Producer: Ian Luxford