Cannes Contenders: Leo Burnett Melbourne
How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
Leo Burnett Melbourne
‘Dream Run’ takes place within the lucid dream of the main character ‘Brian’. When an imposing force attempt to wake him up, he uses the all-new Honda HR-V to make a getaway and keep on dreaming. Backed by the iconic song ‘Sweet Dreams’ by the Eurythmics, the spot includes strange phenomena, teleportation and much more.
Leo Burnett Melbourne
With election promises made as easily as they are forgotten, Crikey wanted to ensure the promises made during the Victorian State Election were harder to break. To achieve this, promises from both major parties were set in stone and exhibited on the steps of the State Library of Victoria, sparking opinion and debate. On election day itself, the promises were moved to the polls, confronting Labor leader Daniel Andrews with his party’s commitments.
Leo Burnett Melbourne
At a time when Australians were highly sensitive about country of origin food labelling, SPC went to extraordinary lengths to show where their food is from. We dedicated their most valuable brand real estate to Australian farming families, converting 4 million cans into an educational media space in every major Australian supermarket. These cans went home to millions of households and ignited a nationwide labelling conversation. Due to the overwhelming response, a rerun was ordered within 2 days.
Leo Burnett Melbourne
Throughout history certain countries have intentionally introduced foreign species into their natural ecosystems with disastrous results. This radio campaign for Honda Genuine Parts draws a parallel between these historic blunders and the act of introducing a foreign object into the mechanical environment of a Honda.
Leo Burnett Melbourne
Throughout history certain countries have intentionally introduced foreign species into their natural ecosystems with disastrous results. This radio campaign for Honda Genuine Parts draws a parallel between these historic blunders and the act of introducing a foreign object into the mechanical environment of a Honda.
Leo Burnett Melbourne
Throughout history certain countries have intentionally introduced foreign species into their natural ecosystems with disastrous results. This radio campaign for Honda Genuine Parts draws a parallel between these historic blunders and the act of introducing a foreign object into the mechanical environment of a Honda.
Leo Burnett Melbourne
The Magic Mobile Drive-in was a mobile movie event, product demonstration and guerilla car showroom in one. We scouted disused car parks and abandoned lots and then transported every element of a drive-in via Honda Jazz, letting us demonstrate unique ‘magic seats’ that can fit almost anything. People applied for tickets via a ballot system and once there, they could sample the Jazz up close – an ambient installation that was effectively a car showroom (albeit free of car salesmen).