Likeable Ways To Die
June 10 2013, 3:44 pm | | 1 Comment
By Simon Veksner
So D&AD is this week, and Cannes next week, and it looks like ‘Dumb Ways To Die’ is going to clean up at both.
In all the discussion of why it’s so good – great animation, great song, clever strategy – there’s one aspect that’s been overlooked: it’s just so damn likeable.
We don’t talk about likeability much; perhaps we should. READ MORE
1 Comment
Yes good one. The talk is always ‘is it on brief’ should be asking stuff like is it cool? or is it lame